...S SUNSET GRILL AT BLUE w 9B10D015 Jason Melhuish wrote this case under the supervision of Professors Dina Ribbink and John Haywood-Farmer solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors might have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation O D O It always seemed to take staff longer than the owner expected to learn the ropes, and queues were endemic in the restaurant’s operations. On a recent busy weekend, Melhuish had been dismayed to discover that the queue of waiting customers stretched all the way around the street corner. He had darted outside and reassured customers that they would be seated within 15 minutes. Although many patrons groaned and decided to go elsewhere, many others stayed, because breakfast options in the vicinity were...
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...December 12th, 2015 Dinner Menu First Course Cobb Salad Iceberg Lettuce Watercress, Cucumbers, Organic Tomatoes, Boiled Egg, Crispy Applewood Smoked Bacon, Avocado Buttermilk Dressing Second Course Medallions of Beef Tenderloin & Striped Bass Cheddar Au Gratin Potatoes, Grilled Asparagus & Roasted Tomato Third Course Vanilla Bean Cheesecake Served with Raspberry Sauce, Whipped Cream Rosette and Fresh Strawberries Dinner Meeting Agenda 6:00 Meeting Begins 6:00 – 7:00 Opening Remarks 6:00 – 7:00 Networking & Dinner This is a time to have a nice dinner and network. Guests will have an opportunity to introduce themselves and their companies to the group, ask questions and mingle 7:00 – 8:15 Presentation Brief Information about the Hotel. History of the Hotel. Vision and Mission Statement. Vacation packages, trips and special weekend rates. Details of packages: rates, room types, amenities included in packages, rates. Commissions for Travel Agencies. Special rates for Travel Agencies and complimentary stays. 8:15 – 8:45 Final Thoughts/ Questions Tour A) Lobby area B) Rooms C) Fitness Center D) Pool E) Banquet Rooms Personal Selling Techniques Personal selling seeks to build a good relationship between the buyer and seller that will enable the customer to purchase an item without feeling pressured. A) We will focus on developing the personal relationships with...
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...| Toast | Lunch | Cheese on toast | bacon | Beans on toast | Bacon sandwich | Tuna pasta | Cheese and bacon sandwich | Fish and chips | Dinner | Fish and rice | Chops, peas and mash with gravy | Fish and chips | stew | Stew | Sausage casserole | Roast with all the trimmings | Snacks/drinks | Tea, coke, Crisps | Tea, coke, Crisps | Tea, coke, Crisps | Tea, coke, Crisps | Tea, coke,crisps | Tea, coke, Popcorn, chocolate bars | Tea, coke, Sausage casserole | This is the new diet plan. Monday: BREAKFAST: 2 slices wholegrain toast with no-added-sugar peanut butter and 1 sliced banana. Plus 1 glass orange juice. LUNCH: 2-egg and semi-skimmed milk omelette with 2 slices lean ham and 2 tbsp grated Cheddar, cooked in a spray of oil, plus salad. 1 apple. DINNER: Salmon and ginger fishcakes with sweet-and-sour salad. SNACKS: 1 punnet of blueberries and 1 small pot low-fat yogurt. DRINK: water Tuesday: BREAKFAST: A bowl of bran flakes with semi-skimmed milk, 1 kiwi fruit and 1 satsuma. LUNCH: Poached egg and new potato salad with crispy bacon and a mustard dressing, plus a bowl of fruit salad topped with 1 small pot low-fat yogurt. DINNER: Wholewheat pasta with skinless cooked turkey strips, steamed broccoli and 1 tbsp pesto. Serve with 1 tbsp Parmesan and veg. SNACKS: 1 toasted crumpet with low-fat spread and jam. DRINK: water Wednesday: BREAKFAST: Toasted Granary bagel with 2 grilled rashers lean back bacon and tomato. Plus 1 glass grapefruit juice...
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...starch option when cooked in a healthy fat like lard, bacon fat, coconut oil, ghee, or palm shortening. They are a versatile side dish that goes well with just about anything, from eggs, to meats, or just paired with avocado slices as a quick snack. This recipe is gluten-free, paleo, primal, and is suitable for the athlete modification of the 21-Day Sugar Detox or as a starch option on a Whole30. This is a picture tutorial recipe with a printable version at the end of the post. Also at the end of the post is a list of where to buy the tools and ingredients so you can make this recipe yourself at home. Enjoy! Ingredients: * 2 green plantains (check your local Hispanic market, farmer's market, and sometimes chain grocery store to find them) * cooking fat (coconut oil**, lard, bacon** grease, ghee**, or palm shortening**) * tostonera (tostone press)** or meat tenderizing mallet with flat edge** * coarse sea salt** * chopped fresh cilantro, for garnish First, you have to peel the plantains. They are NOT like bananas. You'll just make a mess and frustrate yourself if you try to peel them like a banana. Cut off both tips and then slice the peel down the length of the plantain on one or two sides. Then, you can remove the peel, but know that it will usually come off in pieces. Slice each plantain crosswise into discs about 3/4" to 1" wide. Heat about 1/4" of a good cooking oil like coconut oil**, lard, bacon** grease, ghee**, or palm shortening** in a large...
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...Volantis straddled one mouth of the Rhoyne where the river kissed the sea, its two halves joined by the Long Bridge. The oldest, richest part of the city was east of the river, but sellswords, barbarians, and other uncouth outlanders were not welcome there, so they must needs cross over to the west. The gateway to the Long Bridge was a black stone arch carved with sphinxes, manticores, dragons, and creatures stranger still. Beyond the arch stretched the great span that the Valyrians had built at the height of their glory, its fused stone roadway supported by massive piers. The road was just wide enough for two carts to pass abreast, so whenever a wagon headed west passed one going east, both had to slow to a crawl. It was well they were afoot. A third of the way out, a wagon laden with melons had gotten its wheels tangled with one piled high with silken carpets and brought all wheeled traffic to a halt. Much of the foot traffic had stopped as well, to watch the drivers curse and scream at one another, but the knight grabbed hold of Tyrion’s chain and bulled a path through the throng for both of them. In the middle of the press, a boy tried to reach into his purse, but a hard elbow put an end to that and spread the thief’s bloody nose across half his face. “Only one man in a thousand is born a skinchanger,” Lord Brynden said one day, after Bran had learned to fly, “and only one skinchanger in a thousand can be a greenseer.” “I thought the greenseers were the wizards...
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...teaspoon baking soda *1/2 teaspoon baking powder *1 large egg *1 1/2 cups flour *2 tablespoons milk *1 1/2 cups Oreos, chopped Preheat the oven to 350°F. Lightly grease two baking sheets, or line with parchment. Beat together the butter, sugars, salt, vanilla, baking soda, and baking powder until well combined. Add the egg, beating until smooth. Scrape the sides of the bowl, and beat again until smooth. Add the flour, mixing it in completely. Stir in the milk, then carefully stir in the Oreos. Drop the cookies by rounded spoonfuls onto the prepared baking sheets, spacing them about 2 inches apart. A cookie scoop works well here. Bake the cookies for 11 to 15 minutes, until they’re a light golden brown, and a bit darker around the edges. Remove from the oven, and cool right on the baking sheets. Lipsmacking Goodness Chicken Nuggets 12 ounces chicken breast 2 tablespoons cornstarch 1 teaspoon onion powder a packet of Ramen Noodle seasoning* 1/2 teaspoon granulated garlic 1/4 teaspoon pepper **************************** 1 egg + 1 tabelspoon water 1/2 cup seasoned bread crumbs Using a pair of kitchen shears, cut chicken into pieces about the size of peas. Do not use a processor- it will change the texture dramatically. Mix the chicken, cornstarch and seasonings together and form little patties. Place on a tray or cookie sheet and refrigerate for an hour. Remove from the sheet and dip in egg wash and then into bread crumbs. Place back on tray until you...
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...Oscar Meyer Case Study Analysis Marketing Management 3301 * Main Protagonist: Marcus McGraw head of Oscar Meyer division at Kraft. * Receives three different letters from: * Jane Morely head of finance * Rob Goodman Louis Rich Manager * Jim Longstreet Head of new product development * Eric Stanger Head of Brand Management. Issues: * Increasing trend towards less fatty and salty meats that are more health conscious. * Increasing demand for easy to cook and quick meals that can satisfy the needs of working and busy moms. The report by McTieran corporation suggests that OM is not making a sufficient effort to offer healthier snack options as hot dogs and red meat products are becoming less popular. As suggested by the case the 5 year Annual Per Capita Pounds data of white and red meat. White meat has had an overall increase in sales of 33.73% in the past 5 years whereas red meat has decreased by (7.28%) Diagnosis: The decrease in red meat sales means that OM is having difficulties reaching its 4% annual growth rate target. McGraw must therefore decide how to reach this goal while addressing the loss of sales. Further complicating the issue is the other brand of Louis Rich white meats which has had increasing overall sales of 10.9% in the past year. However, as argued by McTieren the growth has slowed from the previous years where it was reaching growth rates of 13.4% and 14.2%. Suggestions: McGraw’s objective...
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...Pig production The primary purpose of pig farming is the production of meat, including pork and bacon. If the bacon industry is to thrive, factories must receive pigs of the right type. In order to improve the level of pig production, the use of fine types and feed, the implementation of strict epidemic prevention system and using high quality facilities for the effective control of the environment are necessary. The questions of how to improve the technological content of feed pig at each steps and conversion of fodder mainly consist in raising high quality pigs. In pig production 2 phases of production are recognized: (1) sow farms (breeding and rearing); and (2) fattening farms (growing and finishing).The steps in these two farms include mating, pregnancy, childbirth, lactating piglets, and fattening. Excellent breed accomplished through thorough breeding system which base on breeding, rearing and fattening farms. The ideal result of using this system is promotion productivity by transferring the genetic improvement results of the core group to commodity production with uniform breeding program. (Fishwick, 1965) Pig production patterns are diverse, space can be divided three categories in accordance with the activities of lactating sows which are intensive pig farming, semi- intensive pig farming and free range pig farming. In intensive and semi- intensive pig farming system, grower pigs are reared indoors in group-housing or straw-lined sheds, whilst pregnant sows...
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...Their intelligence allowed them to remain off the breakfast menu. One pig built a house with straw as he calculated the material to be the least inexpensive in nature. The second pig created his house with sticks formulating the idea that he could grow the material needed for the build. The third pig who was created just a tad bit more special constructed a house using Vanadium metal as its properties allow for higher thermal resistance and durability. Within the same lab those pigs were created in, a failed genetically enhanced wolf escaped. It was by fate that these pigs should encounter this wolf. When the first pig caught glimpse of the foul creature, he fled inside his straw house. The wolf cried, “Come out pig so I can turn you into bacon!” The wolf inhaled deeply and created a space like vacuum in his belly and exhaled a powerful wind blast towards the first pig’s house rendering it incapacitated. The first pig ran inside the second pig’s house. The wolf walked to the second pig’s house with a grimace expression and without hesitation hurled his grotesque acid based saliva at the second pig’s house. The pigs escaped to the third pig’s house as the first house was blown away and the second incinerated. Again, the wolf in rage launched a full scale attack blasting and spitting only to see the third pig’s house unscathed. The wolf exploited the third pig’s house and found a weak spot. He then ‘wind blasted’ his way through and upon leaping inside does he find himself in the...
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...Selecting a preferred alternative In selecting a preferred alternative, many considerations need to be taken. First of all, the customers are the individuals who keep the company operating therefore customer trends are very important when making decisions. The new healthy trends demanding nutritious meat products are what need to drive Oscar Mayer into making decisions. By improving their product lines, they will not only satisfy consumer demand but encourage company growth, potential and profits in the long run. The preferred alternative would be to reinvigorate their meat products by working along with Turkey Time as suggested by Jane Morely. This is how they can introduce turkey bacon, turkey ham and other products which are low in calorie and very healthy for the customers who want to keep up with trends to not only eat healthy but stay healthy. This will then bring into the effect proposed company growth which will allow them to take their place in the market and improve their financial position. Recommendations After reading the case study and doing further research on Oscar Mayer there are many recommendations that would benefit the company. An important recommendation would be for them not the change their brand as it is widely recognized and popular in the American cold cut and meat market. Their brand has been in the market for years and incorporating a new brand would not have the same effect on customers since they already have trust and faithfulness to...
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...Memorandum (Revised Copy) To: Chef Baker – Head Chef for Burger Palace Restaurant Franchise From: Joseph Hall, Marketing Representative for Stufz Burger Press Date: March 25, 2014 Subject: Integration of Stufz Burger Press In Burger Palace Restaurants Ever since its creation ground meat has been shaped into different types of patties and topped with world recognized garnishes. The STUFZ Burger Press will give your restaurant business a unique option to personalize their burger with “toppings” inside and out. I know you were thinking about expanding your menu to include a stuffed burger option. As opposed to having your staff stuff the burgers by hand, Stufz will allow your kitchen staff to enter the stuffing in a more efficient manner. This innovative self-contained unit is easy to use with a 3 step process and prepares burgers quickly for omnivorous customers. I will first discuss the main components of the unit, explain how the 3 step process works, and then give a recipe example. ajor Components of the Unit The unit will arrive as one piece, pictured above. I will break down the STUFZ into 4 major components: 1. Burger Bay – Bottom half of unit 2. Center Plunger 3. Top Lid 4. Bottom Press plate Burger Bay The burger bay is the inside of the unit where the first portion of the ground beef goes before it is pushed into with the center plunger (mentioned next). Center Plunger The center plunger is one of the most important components...
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...Executive Summary The company- Optical Distortion, Inc. * In 1966, Robert D. Garrison(designer of the first non-human lenses), Robert Olson(a farmer from Oregon) and James Arnold(a business-man) established the Optical Distortion, Inc. * In 1968, the problem of retention in chickens eyes is solved, and in December, 1969, a U.S. patent for the lenses was issued * In 1973, Daniel Garrison(Robert’s son) obtained a long-term license from New Plastic World for the exclusive use in non-human application * At the same time Daniel Garrison bought 25% of the ODI stocks and was elected president and chief executive. Ronald Olson became vice-president of marketing Poultry Industry In the beginning, poultry and egg production was done in the family background. In the 1930’s, in order to improve the efficiency of production, farmers decided to use henhouses. In the 1950’s, there was a bigger concentration of the poultry industry with the use of cages. In 1974, there were 2.5 million of birds in U.S.A. California, North Carolina and Georgia accounted for 25% of the nation’s chickens, while 9 additional states accounted for an additional 36% of the chicken population. There were basically 3 sizes of firms: 1. Small Firms(lower than 10,000 birds)- Usually family operated. The birds would be housed in henhouses. The number of such farms has been declining at the rate of 25% per year 2. Medium Firms(10,000-50,000 birds)- These firms are professionally operated farm of...
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...Milk Horizon Organic Milk has added DHA Omega 3, Vitamin D. Vitamin D added. Ultra-pasteurized. DHA omega-3 helps support a healthy brain. DHA omega-3 is made from 100%... vegetarian algal oil. Eggs Eggland’s Best eggs contain 10 times more Vitamin E than ordinary eggs, twice as much Vitamin D, 115mg of Omega 3, shown to be beneficial to cardiac health, 25% less Saturated Fat, 75% more Vitamin B12, over 50% more Vitamin A, 15% more Riboflavin (Vitamin B2), 200 mcg of Lutein, shown to contribute to eye health, and 10% of the daily recommended intake of folic acid. In addition, one Eggland's Best large white egg contains just 175mg of Cholesterol. Juice Mott’s Plus for Kids has added vitamin A is a very important vitamin. It plays an important role in the formation and maintenance of healthy skin, hair, and mucous membranes. Vitamin A also helps us to see in dim light and is necessary for proper bone growth, tooth development, and reproduction Vitamin C that is good for their immune system, calcium and iron for strong bones and teeth as kids are growing. Drink powder Ovaltine is full of vitamins that are needed for growing bodies. Vitamin A is good for the eyes and bones, Vitamin C helps immunity and joints, Vitamin D is good for the bones, and Vitamin E along with iron, calcium, copper and zinc. Vegetables Carrots are an excellent source of Vitamin A, which is necessary for healthy eyesight, skin, growth, and also aids our bodies in resisting infection. Carrots have...
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...Farm factory This documentary awakens many feelings inside me. I am so concerned about this fact and to have learned and saw how it actually happens, I think that more than one could be saddened about it. Animals feed us, in fact it is their fundamental goal, the reason they are created. I believe we should be thankful and deliver some respect. They are inferior beings but they should not be cruelty treated. They do not have our rationality and cannot defend themselves against us. Besides the fact that they give their meat and derivatives from it, we humans abuse their generosity. They also have the right to live and die decently. I am not voting for becoming vegetarians all the way, but to change the industry for farm animals. Laws should be created in order to follow a certain procedure with a higher quality standard of living for these animals in the factory. Also, to support these farms caring for the lives of animals. In the documentary, we clearly can see that they have feelings and they also can feel the pain and desperation to learn that they are going to be killed. It also hurts us, those that care about them. I am extremely concerned about this issue, it makes me not eat meat anymore but that is not the point. In fact, I have always cared much about animals, sometimes even more than caring about a person. The way I see it’s that animals cannot defend themselves, and somehow humans have the ability to do that, to speak out, but animals do not. I have saved lives of...
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...Hatched a Chiken Egg in an Incubator Can you remember the last time you were passionate to learn something new? Neither can I. But we have all been passionate to learn at some point in our childhood. To kids the world seems like a magical place, full of mysteries waiting to be discovered. I’m sure all of us can recall some pleasant memories experiencing with science as a child. In this essay I’m going to talk to you about an experiment I did in my childhood with an incubator. It was a joyful experience for me. The first important thing I needed to do in order to hatch chicken eggs was to find an incubator. That was the easy part since I could borrow one from my school. It wasn’t actually an incubator. it was a device that students in 5th grade had to make, and it worked like an incubator with a few differences. The device could only be used to maintain the temperature needed for the experiment. The rest I had to do by hand. It was plugged into electricity 24 hours a day, and it had a lamp inside it to make the area warm and light. Finding the incubator was pretty easy. Using it was a little harder. I had to find the right eggs, if I wanted to hatch them and turn them into chickens eventually. First I had to make sure they weren’t stored for more than 7 days. Old eggs weren’t going to turn into chickens. And I also had to make sure that they were stored in a cool humid area, and were not damaged, and didn’t have any holes or cracks. Size of the eggs was important...
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