Please recall our class discussion on Neilsen-Claritas and their PRIZM NE survey.

Visit their Web site at: http://www.claritas.com/MyBestSegments/Default.jsp

1. Click on the Zip Code look link and enter extremely affluent area such as: 92625; 06824; 11581 now enter the zip code for a less affluent area such as: 05501; 17932; 38126. Now enter your own zip code data.

2. Now click on the Segment look up link and study the carefully crafted descriptions assigned to each segment and enter in on to a prepared chart such as this.

|Targeted Zip Codes to Research |Actual Zip Code |City, State |Description of Dominant Segment |Description of Secondary Segment |Average Income |
|Least Affluent |38126 |Memphis, TN | | | |
|Personal Home Zip Code |10805 |New Rochelle, NY |Money & Brains |The Cosmopolitans |$96,000 |

3. How can marketers and retailers such as Tiffany’s and Kohl’s, benefit from research sites such as this, when conducting their store site research?

When doing a research based on zip code, it helps them distribute there marketing wisely. For example, in my area many people make over $60,000 a year and own a home. For example, Tiffany’s is advertising jewelry, high end stuff so the company would see if there is a dominant amount of people who have money and if/or married or engaged. They advertise along of wedding bands as well as engagement rings. Then on the other hand, Kohl’s could advertise to all. Especially now a days when people aren’t making as much and the cost of clothes and other necessities aren’t as expensive. Marketing and retailers need to make sure when they are advertising to certain locations that they need to market to the right segments.

4. What did you learn from completing this assignment?

I learned from doing this assignment is that different regions of the country can survive and be considered upper class based on where they live. For example, in Memphis, TN a person could live well on $40,000 oppose to New Rochelle, NY or New York City where $40,000 a year after taxes and everything you are barely meeting ends.

You will be graded on: • your ability to carefully and fully follow instructions • the quality of your essay assignment. • the overall appearance of your report (spelling, spacing, etc.)

This assignment is due on and will only be accepted on the next class meeting

Thank you and enjoy completing this creative exercise.

Due: Monday, Feb 20, 2012