elBulli: The taste of innovation

What factors made elBulli the best restaurant in the world? Which elements of the elBulli experience create value for customers?
The experience for elBulli patrons starts already by getting a reservation for the restaurant. Since elBulli only opens for 6 months each year in which they serve around 8.000 customers, but the number of reservation requests per year is between 1 to 2 mio., every confirmation to a reservation is already a delight. The positive touch points after a successful reservation continue at the restaurant. elBulli satisfies its customers at every point of the evening. Being welcomed by Ferran Adrià creates a personal connection to the chef. Afterwards you get a tour through the kitchen, which makes the biggest part of the restaurant. By this the customer feels integrated in the creative process and has a better imagination of the work at the restaurant. Furthermore you get accompanied by well trained, friendly staff the whole evening, which does not only serve the food but explain it as well as giving eating recommendations. Every evening is more staff than customers in the restaurant, which creates an interactive experience between staff and patrons. Finally the extraordinary food of best quality, which is a completely new experience for every customer, probably creates the greatest value for the customer. The dishes are mainly traditional, but deconstructed either by changing aspects or texture. elBulli was announced the best restaurant in the world, because it understood that to create does not mean to copy something. They focus with their food on all 5 senses and even try to make the patrons experience the 6th sense by provocing moods or childhood experiences with their food. Furthermore they keep on moving by constantly refining the restaurants philosophy. The creation process of the food is ongoing, even