...Planning to the next strategic review of the Burberry Company BUSM3024 Contemporary Marketing Strategy Assignment 2 Semester 1- 2013/2014 able of Content Title page................................................................................................1 Terms of reference...................................................................................2 Introduction………………………………………………………………….4 Available strategic options…………………………………………………….4 Strategic marketing focus (7p)………………………………………………….5 Company current rapacity—Assets…………………………………………….6 Conclusion………………………………………………………………………6 References……………………………………………………………………7 Introduction Burberry is one of the most representatives of the British brand. Founded by Thomas Burberry in 1856, is a British Royal use brand and it’s also is a luxury brand. Burberry is famous of its coat and Scottish pattern. (Wikipedia) This report will give Burberry Company some suggests for planning to the next strategic review in 2018 that is realistic. Moreover, describing and explaining that plan advantage and disadvantage. Firstly, it will discuss the Burberry company strategic objectives (SMART), give some available strategic and justify reasons. Secondly, it will introduce strategic marketing focus (7p). Thirdly, it will look of asset which is about Burberry company current capacity and give a plan about it. Find some challenges...
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...In the case of Elaine vs. Jerry we will be looking at numerous legal issues involved. Did Elaine in any way experience discrimination in regards to her termination? Does the company’s employment-at-will status allow for them to terminate any employees without reason? Is there any evidence of ethical violations in the termination of Elaine? Did Elaine and Jerry enter into an express contract when Jerry told her of “great career opportunities” and offered her an annual salary of $30,000? Since the plaintiff is a female and was fired without cause or reason and subsequently replaced by a man with less experience and education she will be able to argue that Jerry has violated Title VII of the Equal Employment Opportunity Act of 1972, Section 703(a)(2). Title VII states that: It shall be an unlawful employment practice for an employer (1) to fail or refuse to hire or discharge any individual, or otherwise to discriminate against any individual with respect to his compensation, term’s, conditions, or privileges of employment, because of such individual’s race, color, religion, sex, or national origin; or (2) to limit, segregate, or classify his employees or applicants for employment in any way which would deprive or tend to deprive any individual of employment opportunities or otherwise adversely affect his status as an employee, because of such individual’s race, color, religion, sex, or national origin (Cheeseman, H. (2007). The legal environment of business and online commerce...
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...SEINFELD: THE UNTOLD STORY Throughout Seinfeld’s eight-season stint on network television the show and its creator’s have stereotyped everything from young Puerto Rican boys to Jewish Priests. The main stereotype of this sit-com is the very florid portrayal of the generational age groups of the characters. The main characters represent the beginning of the Generation X culture. The parents and relatives of Jerry Seinfeld and that of George Costanza present the presence of the members of the Silent or GI generation. Throughout the television series we have seen the elderly as stereotypically helpless individuals with little or no purpose. The character’s Jerry Seinfeld, George Costanza, Elaine Benes, and Cosmo Kramer, represent the Generation X culture. These half-witted characters are often unreliable and uncaring about the society they live in. These characters often care about nothing more about life outside their own. The stereotype of these characters and the success of this very popular television show have contributed to the media’s wide usage of stereotyping generations. The article, “My Inner Shrimp,” can be directly correlated to George’s eccentric ego trips with his problems with shortness, unemployment, and baldness. George’s character is often portrayed as a very loud, very rambunctious person who is often seeking to be on top. Elderly: Helpless or Not Throughout the series we have seen the elderly characters of Seinfeld often being absent minded, senile...
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...that makes future deadbeats very competitive in stone walling landlords and bill collectors” emphasizing on the mockery of the school systems. What rhetorical strategies does the writer use to achieve this satire? List them, and explain how each is used. Sarcasm - Sarcasm is a primary rhetorical strategy used to achieve the satire. For instance, when the author states, “Chao also suggested that schools hold more blood drives, which would prepare dropouts for visits to their local blood-plasma donation centers for quick and easy cash,” they are mocking how many dropouts are ‘deadbeats’ who only know one way on making cash without putting in effort. The author quotes many people in authority in the school system, such as Labor Secretary Elaine Chao, appealing to ethos, convey although this story has credibility. Irony - Irony also plays a large part on the effective satire. It is used when quoting Susan French, a spokesperson for the National Education Association, when she says, "Students spend seven hours a day surrounded by adults who despise their low-paying jobs. If the critics out there know a better way to discourage a young person from entering the workforce, I'd like to see it." This would be ironic because being surrounded by adults for seven hours, with most of the...
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...Summary of “So Much Water So Close to Home”: The story features Stuart, his wife Claire and their son Dean. They live together, as a married couple, we don’t know where they live, but it seems like a small town of some sort. One day Stuart and his friends leaves on a fishing trip, in the mountains, for a couple of days, to play some poker, drink some whiskey and obviously fish. One night one of the guys finds a body, floating around in the water. The men ties the body to a tree, and gets back to drinking. They drink and have fun for the rest of the trip, but decides to leave a day earlier than planned. They call the sheriff about the body, and head home. He tells his wife about the incident the next morning, this leads to a lot of problems. Not only is she mad that he waited to tell her a story like that, but they slowly seem to drift away from each other. In an attempt to deal with the situation they drive out to a pond to talk about things, but a similar story from Claire’s childhood, seems to overwhelm her, and she slaps Stuart. After a while they drive home. Everything just gets worse, after some time Claire sleeps on the couch, and she won’t let Stuart touch her anymore. Claire learns about the funeral, and heads up for it. There she finds out that the killer has been caught, but everything isn’t back to normal. She seems to despise Stuart more and more, and their relationship reaches some sort of a breaking point as the story ends. Character Sketch of Jerry: Jerry...
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...Chapter 1 It has always been said that two people are destined to be together, like soul mates and their love can conquer all. That is true for the most part, but in my life that truth is the opposite in every direction. My name is Cinder; I was born of a time that has long been forgotten and the people along with it. My people were once part of the proud populations of Indians that used to inhabit the continent of North America. Suffering, war, famine, love, and a bad harvests, have pushed my people to be scattered across North America. Legends of my people have traveled far and it begins before the land shifted into the world as it is today. Great change has made my people reap the lands with crop and animals to provide for their needs and the needs of the tribes. Many years they have lived, and many years they have suffered, but this is where my story begins, it the midst of it all, the year is 110 B.C., and 10 years before my birth. First let me explain to you a little about my speech. I have lived a long time, as you can tell, I am immortal. I have the human language well and can speak over 30 different languages, not including the Native American languages. I am not into using large and hard to understand words; their meanings are pointless if you don’t know what the word is. My father had a wife that couldn’t bear children, and for the chief of a tribe, it is important to have children to carry on the tribe’s traditions, bloodline, and heritage. Every...
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...------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ The Middle Times ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Saxon Period — Monday, March 11, 457 — 1 page 1 coin __________________________________________________________________________________________ Husband and Wife robbed of pudding! By: Drew BaudoinThe small town of Bath has been experiencing a very steep rise in robberies around the uptown area. One of these robberies turned out to be a pretty frightening event for one couple. A husband and wife on North Brighton drive in northern Anglo were both robbed in the late night on March 9th. According...
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...For the most part, Elaine went through Cordelia’s bullying on her own. Her former friends betrayed her in favor of the interesting new girl, the teachers and other students did nothing to help, and her parents cared, but responded with too little too late. This taught Elaine that the only person she could rely on was herself. Unfortunately, the truth is that self-reliance is a double-edged sword. While this self-confidence and ability to separate herself emotionally had many virtues, it can also rob her of true intimacy and the type of partnership, friendship, and trust that she needed and desire. The failure of the people in her life broke Elaine, and, by distancing herself emotionally from future relationships and by craving a position of...
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...”Blackbird Pie” by Raymond Carver 1. Sum up the short story The story is about a divorce between the narrator and his wife. His wife leaves him a letter where she tells him, that she can’t live with him anymore. She has to go her own way and figure out things on her own. The narrator doesn’t believe the letter is from his wife because he doesn’t recognize the handwriting. However, it turns out the letter really is from his wife and as he confronts her about it in the front yard the sheriff and a guy named Frank shows up. They are collecting 2 horses, which walked up on the narrator and his wife’s property. When the sheriff and Frank leave, they take the narrators wife with them and leave the narrator alone. 2. The narrator doesn’t believe that the letter he receives is from his wife – why not? Why does the narrator spend so much energy and so many words on trying to convince the reader that the letter is not written by his wife? I think he is in denial. The fact that he doesn’t recognize his wife’s handwriting indicates he doesn’t know his wife anymore. He spend so much energy on trying to deny that the letter is from his wife, because he, in my opinion, knows it’s coming – it inevitable (in-evitable). 3. What does this letter indicate about the couple’s relationship? The letter indicates that there is a lack of communication between man and wife. During the years of marriage the man have become withdrawn – he has withdrawn himself from his marriage. He spends...
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...Adventures of a Long Road Trip Back in the Fall of 2006, my wife and I decided to take the kids to Disneyland. We left on our trip in the cool darkness of the early morning. As we drove down the road, my wife started wondering if we forgot anything. We were about four blocks away from the house when she yelled out a few choice words, then said,’ We forgot the package from the travel agent!" I turned around immediately and went in and grabbed it. As we got to about the same spot, she remembered another thing we had forgotten. This happened about three times. That should have told me right there that this was going to be a trip for the ages. The trip all the way to Disneyland went off without a hitch. So we ventured on down to San Diego to go to Sea World. As we got closer to San Diego and driving down I-5 doing about 80 mph so we could just keep up with traffic, I thought I heard something on the roof of our Ford Expedition, where our travel bag was in a net and strapped down. When all of a sudden something in the rearview mirror caught my eye. I hollered a few choice words and said " There goes our travel bag!" It went flying in the air like a dead body falling from the sky. It landed in the third lane of southbound I-5. I pulled over to the side of the freeway, and got out to see how I was going to get it back. Luckily traffic was sort of light and it didn't hit or land on anybody's vehicle. My wife called 9-1-1 and a State Patrol officer showed up not too long after...
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...The movie begins with Melinda Sordino’s first day of high school. Melinda is an introvert and quiet girl that doesn’t have any friends. Throughout the movie she has flashbacks of a night she went to a party with her friends. In the firsts flashbacks she seems to be a very outgoing teenager, the opposite of what she is now. As the night went on, Andy Evans, a popular senior, told Melissa that she was beautiful and they start dancing and kissing. After a while, they went to Andy’s car and started kissing in the passenger seat and even though she tells him several times to stop, he continues. He sexually abused her. She got back to the house of the party, picked up the phone and called 911. She didn’t say anything so the police tracked her call and went to the house. The party ended and everyone knew that the fault was hers but nobody tried to know why and she didn’t find the courage to tell. Her best friends stopped talking to her. One day she went to a game and when she saw that her ex-best friend Rachel and Andy were dating, she ran away. Melinda wanted to tell Rachel what happened in the summer but she thought she wouldn’t believe her or would hate her. A time later she went to the place where she was sexually abused and had, once again, flashbacks of that night. That was when she decided to tell Rachel the truth, so she went to school and found her in the library. After finding out that Rachel was going to prom with Andy, Melissa picked up Rachel’s pen and wrote ‘I was raped’...
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...Nina Guidry Survey of the Arts II 15 April 2015 Waterhouse and The Lady John William Waterhouse was a Romantic painter whose style harked back to the Pre- Raphaelite Brotherhood (PRB) of the mid-nineteenth century. He encompassed elements from the Impressionist art movement of the late nineteenth century to create hauntingly beautiful images in oils on canvas. Three such creations manifested from Alfred, Lord Tennyson’s The Lady of Shalott. This poem, written in four parts, is based on Arthurian legend of an innocent young woman confined in a tower by a curse. She lived on an island overlooking Camelot. Her curse is such that she could not look directly upon Camelot. She viewed the outside world through a mirror in her quarters. Waterhouse painted the three oils in reverse chronology to the poem. In this essay, his composition, balance, use of light, color, movement and symbolism will be discussed. The Lady of Shalott (1888) references Part IV of the poem where she escapes the island by boat only to pay for the brevity of her freedom with her life. She and the boat are the main focus of this painting. Her porcelain skin, flowing red hair, virginal white gown draw eyes to her before slowly drifting over the boat. This scene is balanced by the view of hills through a break in the wooded background. The folds in the fabric of her gown, swallows in flight, and the play of light on the water create a sense of movement. Something was happening...
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...Alex’s lemonade stand is fighting for the cure for cancer for kids all over the north american continent. We have already funded over 800 research projects. Not only have we done that, our hero’s love us too. From many testimonials, all of the kids that have been helped, or were being helped, seemed to really love what the foundation has done for them. This organization was started by a little girl named Alexandria Scott when she was just four. She got cancer right before her first birthday, but luckily it went away. It came back when she was 4 years old, and she held her first lemonade stand in her yard, raising over 2,000 dollars. Her goal was to raise 1 million dollars, and she reached that amount shortly after she passed away at 8 years old. She said she didn’t want any kid to go through what she was going through. Our mission is “to change the lives of children with cancer through funding impact research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer” (Our). We are certainly putting forth a lot of hard work and effort into this group. Alex’s Lemonade Stand is working with 135 different hospitals, and have raised over 150 million dollars. We do it for our heroes like Amanda Snowbarger and Aidan Loney. Amanda Snowbarger was just a ordinary girl going attending her first year of highschool. She made the varsity softball team as freshman, but after practice she would begin to feel irregularly tired, and her parents started to...
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...My book report and Interview have a very solid intersection with the content we studied this quarter. My interview was of my grandpa who lived in west St. Louis. I used to visit my grandparents in St. Louis over the summers and they would always tell us how bad it is there and how they were afraid of that side of the city. My book was Huey: Spirit of the Panther and it was directly related to our study of the black panthers and other groups that played strong roles in the civil rights movement. My book was about the life of Huey P. Newton and how you need to stand up for your rights and equality. This is directly related to today. The playing field is not equal and sitting around is not going to fix that. Huey believed in being active. Things used to be really bad for blacks in America; things have gotten better but are still not good for blacks in America. The playing field is not equal and not everybody has an equal chance. Blacks are not getting lynched, but they do not receive the same treatment as whites on a day to day basis. America has a big race problem. The county has had this problem for a long time and will probably still have this problem for a long time. What we can do about it is stand up for it, and call out the problem. When people make racist remarks we must stand up for the race and not let this happen. They perpetuate the cycle and the concentric circles of racism must be broken. You can help by living your life and not being a racist and calling those...
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...Drowsy Chaperone Play Review #1 Joseph Daniele: Period 8 Crystal Lake South's performance of The Drowsy Chaperone was produced quite well. I had some prior knowledge of the play due to being in 8th hour Dramatic Literature, but I was still heavily unaware of what I was paying to go see on Saturday, March 3rd. The combination of the classic "Portillos" music, record skips, smooth transitions, and especially Lexis's (Janet Van De Graff) performance. It all demonstrated the true talent within the Crystal Lake High School students that I was completely oblivious to. One of the main aspects of the show is the Man in the Chair, Neal, he has to articulate his genuine feelings for musical theatre and theatre alike. Neal did this successfully by putting on the persona of a man whose current life is dedicated to his theatrical records. Neal also had some performances along with his acting that showed that he could truly play the role of the Man in the Chair. Another outstanding performer was Janet Van De Graff (Played by Lexis). Lexis stood out over everyone else in my opinion because her ability to sing, dance and act was on another level in comparison to the other actors. I have known who Lexis is for many years and never did it occur to me that she could be the person that would 'steal the show' so to speak. In contrast with the performances, the music of that particular time period both caught me off guard and caught my attention. Considering the many times I have dined at Portillos...
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