dyEldora COMPANY IS A bike company's largest and most profitable in the United States. Proficient in market Eldora COMPANY 30% bike market in the USA. Eldora have COMPANY Main Concern of "creating value for shareholders and creating a comfortable working environment for all employees"

Eldora COMPANY headed by Ann Reardon, where he has served as CEO at Eldora COMPANY OVER 13 Years. Immediate subordinates are Sean Andrews as Vice precident manufacturing and Dale Stewart as marketing vice precident.

Eldora production now spread from the bike with cheap price range ($ 100 to $ 200) and for the price class expensive ($ 400 - $ 700). where for the low price range, the selling price of the product is more expensive than its competitors EDC but retailers still want to buy from EDC because the model used is always good, and the delivery is always on time. For expensive market Eldora COMPANY menjajakinya cooperation with other brands (Renaldi).

Eldora COMPANY has some strategies that
All production units are located on one site
Workers at all levels is a human who likes to bike, follow the trends and are always looking for innovations
Expansion into international markets through a joint venture with a local brand and other agreements

Eldora Company faces the external environment with the dynamic growth of the bicycle market in the world for Americans only 2% per year while asia 4% for the year. At Eldora market bike purchase amount is less than 25% of the world market. While nearly 50% of the rest are sold in Asia. To deal with competitors, many companies build factories in Asia to save on labor costs and distribution costs

Ann Reardon has several options to be able to supply the needs of asia are:

Build factories in China

Formed sales operation in Asia

Remain in production in the USA

Build a factory in Taiwan or Singapore

Build a plant in