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Electric Commerce

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Submitted By Javeen
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Introduction
Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in Malaysia will be on the streets in a small town in a matter days. The speed of our telecommunication system has increased young customers' expectations and demands for products that represent their own cultural statement.
My company, Phreak Starters will offer customers, in small towns and communities around Malaysia, the youth-oriented products and clothing that are popular nationwide but not available locally. The URL of the company web page is http://www.phreak-starters.com.
The difference between Phreak Starters and other youth-oriented e-commerce websites is that Phreak Starters is focused only on its small-town customers. The target customer is a young person, who listens to alternative music and participates in youth sports. Our target customer will look toward alternative clothing trends in large urban areas as their inspiration. Communities of this size already have small youth-oriented businesses that Phreak Starters can utilize to promote its product line.
The purpose to use the internet is to reach out to a wider and bigger audience. There is no doubt that print ads, television, and the radio are still the best means to reach out to people, but with the constant technological advancements more and more people are gaining Internet access. In fact, almost one-third of the world’s population has access to the Internet. Through Internet for marketing, we can reach more people, both local and international.
Besides that, using Internet for marketing, sales and promotion is one of the most cost-effective means of advertising. With just a small amount of money, we can tap into a tremendously large market. Of course, we still have the choice to invest higher amounts of money to be

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