... Case 10.1: Electrolux Cleans Up 1. How did Electrolux Chief Executive Straberg break down barriers (and increase communication) between departments? Why did he do this? Explain Straberg began breaking down barriers between the departments and forcing his designers, engineers, and marketers to work together to come up with new products. He recruited executives from companies with strong track records in innovation, including Procter & Gamble (P&G) and PepsiCo. Brainstorming sessions were carried on by Kim Scott, a recent P&G defector, in the following way, “she urged everyone ‘to think of themselves as Catherin.’” Chief Executive Straberg brought together departments which are rarely placed together to produce ideas/products. As Fucco, employee for Electrolux’s fabric care research and development center in Porcia, Italy, stated, “We never used to create new products together…The new way saves time and money by avoiding the technical glitches that crop up as a new design moves from the drafting table to the factory floor.” The illustration described in the previous paragraph is an example of how the company put themselves in the place of the customer in order to not only find out what the needs of that customer were, but how to satisfy those needs. Straberg recruited executives from companies, to include: P&G and PepsiCo, companies who have also been placed in difficult situations, but in the end succeeded. 2. What are the advantages for Electrolux of having individuals...
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...Drexler’s World Famous Bar-B-Que Tanya Turner Organizational Behavior and Management Professor Steven Seay July 8, 2012 Abstract This paper focuses on Drexler’s Bar-B-Que, a family run business that has existed for over 60 years. The paper addresses how values play a role in the success of the business but also delves into how a family business’s values impact operations and success. The effectiveness of the organization is reviewed and discussed related to how a family run business can achieve success but yet not be effective. To drive this point the paper will have research topics from Internet based resources in business related to how family businesses succeed and what the pitfalls are. The paper will also address how Drexler’s business fits into the systems model illustrated in Organizational Behavior and Management, ninth edition. The use of Internet resources and text book elements will provide a picture of both the effectiveness and survivability of a company based on the environment it exists in. Summary Drexler’s World famous Bar-B-Que is located in an area of Houston called the Third Ward-an economically disadvantaged neighborhood not far from downtown. It has been in the area since the late 1940s. It was a small establishment around 1500 sq feet but relocated to a 13,000 square foot located in 2003. It features traditional fare and healthier menu items. Drexler’s continues to be a family business with strong underlying values. It is...
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...Case 10.1: Electrolux Cleans Up 1. How did Electrolux Chief Executive Straberg break down barriers between departments? Why did he do this? Straberg had to make changes at Electrolux because the sales were seriously affected by their competition cheaper products, stock rate was hardly maintaining itself. Straberg had to make changes to save the company for it to starting gaining sales and profits again. Strasberg needed new products to be formed but not just with one department of design and others implementing the design but together as a team. Hence, one of the change that he initiated was to break the barriers between departments to enhance communication, enforce collaboration between functional areas. This helps departments to understand each others responsibilities and limitations hence overall work together to improve performance. For example, in the case we see designers want a smaller breeze and engineers point out that smaller Breeze would leave too little space for charging station. Traditional designers would just design something and others have to implement it somehow make it work. But breaking down the barriers they able to save time and money and able to make decisions together at once. To ensure the process of breaking the barriers works effective and fast Straberg recruited executives from companies with strong track record in innovation. Increased spending on R&D from 0.8 percent of sales to 1.2 percent. Producing products that are attractive with...
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...Friday which did not get done. Some of you cleanup your desk but the common area still remain unclean. As you all know, the common area is used by all, so this coming Friday we will all try this again. In the fiscal year budget there was not much funds allocated custodial maintenance. With that being said if everyone would clean up after himself or herself it would make things a lot more easer for everyone. The targeted areas to be cleaned are as follows: 1. The copy machine area:- We should make sure that the waste baskets are empted out. Also make sure that supplies are neatly organized on the shelves. 2. The lunch room:- Counters need to be wipe down after use The refrigerator need to also be kept clean any food item left in there over the weekend should be thrown out on Monday morning. The sinks and coffee machine should also be wiped down after every use. And last but not least the office shelves should be reorganized at the end of every work day. I don’t to implement a cleaning schedule but would like for everyone to come together as a team and work together in the keeping our work area and our common area clean and making it comfortable to work in. The memo was very effective and had a professional and polite tone where I took my readers into consideration. This causes my message to be much more effective by tailoring it towards my audience to effectively reach them. The potential barriers to the successful communication of...
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...Name Instructor Course Date Challenge idea My love for a clean environment has made me join several volunteering environmental cleanup programs as well as clubs pursuing the cause of a beautiful ecosystem. The motivation for maintaining the integrity and assuming the responsibility of taking leadership is the perfect reason that encourages me to get involved in community clean up. When I considered the challenge, the activity that came into my mind was to organize a 3-hour community clean up around our area. Through this activity, I would be able to interact with my community members directly and help the community realize the benefits that come along with a clean environment. A healthy environment does improve the physical neighborhood. Besides, it creates opportunities for individual investment, social fellowship and pride to the people in the neighborhood. It will not only create a nice place to dwell but also portrays a better landscape for professionals, prospective employers, and other community visitors by providing the best health benefits. A clean-up process begins with proper organizing and planning of the program. I can only manage through identifying key stakeholders (through stakeholder identification process) to form my committee. The 3-hour process will involve organizational representatives, businesses, and individuals who I will invite including city representatives, the city council, and the local media. Since community improvement involves private and public...
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...Miss Kim’s Lesson Plans Monday 10/26/2015 2:30-2:45 Bathroom/Water/Set up Classroom for the day. 2:45-3:15 Silent reading 3:15-3:45 Homework, Practice Spelling Test, Timed reading testing. 3:45-4:10 Snack, Bathroom & Water break. 4:10-4:55 Outdoor Activity: Enforce and Explain Rules and the game of “Dodgeball” 4:55-5:00 Bathroom & Water 5:00-5:30 “Figure it out” Coloring Worksheet, “Curious Creature” Worksheet (On the back) 5:30-6:00 Free-play, Clean-up, blocks, legos, “Just Dance” and Puzzles! Tuesday 10/27/2015 2:30-2:45 Bathroom, Water, Set up Classroom for the Day. 2:45-3:15 Silent Reading. 3:15-3:45 Homework, Practice Spelling Test, Timed Reading Testing. 3:45-4:10 Snack, Bathroom, Water Break. 4:10-4:55 Art Project inside Classroom with black construction paper and chalk; Halloween Night! 4:55-5:00 Bathroom, Water. 5:00-5:30 “Our Flag” Worksheet & “After School at Jakes’s House” Worksheet. 5:30-6:00 Free-play, Clean-up, Blocks, Legos, “Just Dance” and Puzzles. Wednesday 10/28/2015 2:30-2:45 Bathroom, Water, Set up Classroom for the Day. 2:45-3:15 Silent reading 3:15-3:45 Homwork, Practice Spelling Test, Timed reading testing. 3:45-4:10 Snack, Bathroom, & Water Break. 4:10-4:55 Outdoor Activity: Kickball; Explain the rules and play! 4:55-5:00 Bathroom 5:-5:30 Science Experiement; Pepsi & Mento chemical reaction. 5:30-6:00 Bathroom, Water, Clean up, Legos, “Just Dance” and Puzzles! Thursday...
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...with Whirlpool and other companies that are changing the global appliance market. While Whirlpool begins more global expansion it faces a new competitor in the U.S. market, Electrolux. Whirlpool also has other troubles on the home front with a multiple lawsuits. As whirlpool deals with these adversities, they are still pushing forward to remain the major home appliance manufacturer; they have launched a new, authentic ad campaign to continue to earn trust here in its home market. Industry The Swedish company, Electrolux, has recently overtaken Whirlpool as the number one appliance supplier in the U.S. Electrolux just finalized a $3.3 billion deal purchasing GE’s appliance department. As seen in the graphic above, with the acquisition of GE, Electrolux has barely overtaken Whirlpool by just 0.9%. Whirlpool still surpasses Electrolux globally however, with $19 billion in annual sales; $3.1 billion dollars more than Electrolux with $15.9 billion. Whirlpool has declined to comment on the new competition which is detailed in the Wall Street Journal article titled “Electrolux to Buy GE Appliances Business for $3.3 Billion.” This article details the deal and its effect on Electrolux and the North American market. Legal/Technological Whirlpool is facing other harsh conditions besides competition from Electrolux. Whirlpool is also a part of two lawsuits. The first is over a plant in Fort Smith, Arkansas. The plant was found to be leaking trichloroethylene or TCE, a carcinogen, into...
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...M17_HOLL6227_05_SE_C17.qxd 5/20/10 4:06 PM Page 641 CASE STUDY IV.3 Dyson Vacuum Cleaner: shifting from domestic to international marketing with the famous bagless vacuum cleaner The Dyson history It is impossible to separate the very British Dyson vacuum cleaner from its very British inventor. Together they are synonymous with innovation and legal battles against established rivals. James Dyson was born in Norfolk in 1947. He studied furniture design and interior design at the Royal College of Art from 1966 to 1970 and his first product, the Sea Truck, was launched while he was still Courtesy of Dyson. studying. Dyson’s foray into developing vacuum cleaner technology happened by chance. In 1978, while renovating his 300-year-old country house, Dyson became frustrated with the poor performance of his conventional vacuum cleaner. Whenever he went to use it, there was poor suction. One day he thought he would find out what was wrong with the design. He noted that the appliance worked by drawing air through the bag to create suction, but when even a fine layer of dust got inside, it clogged its pores, stopping the airflow and suction. In his usual style of seeking solutions from unexpected sources, Dyson noticed how a nearby sawmill used a cyclone – a 30-foot-high cone that spun dust out of the air by centrifugal force – to expel waste. He reasoned that a vacuum cleaner that could separate dust by cyclonic action and spin it out of the ...
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.... Introduction 3.1 PRODUCT PROFILE A washing machine is a domestic appliance powered by a fractional horsepower (FHP) electric motor to wash clothes and household linen and dry clothes. The capacity of the washing machine is determined by the weight of the dry clothes it can wash at a time and is expressed in kgs. 3.2. SEGMENTATION: Washing machines can be segmented on the following bases: 3.2.1. Functions- Washing machines can be classified as washers, semi automatic and fully automatic machine on the basis of their functions. * Washers: Washers are simple machines, which wash clothes but do not dry them. They are minimal in functions and are mainly manufactured in unorganized sector. These are single tub machines and are very low in price. These machines are becoming obsolete in the urban areas due to their inefficiency in performing certain functions. * Semi automatic or Twin tub: These machines have two tubs, washing tank and drying tank. They perform more function than the washers but the sequencing and duration of each stage of the process like washing, rinsing and drying operations have to be controlled manually. Clothes need to be physically transferred from one tub to the other. * Fully automatic: These are compact machines in which clothes are washed and dried automatically in a single drum. Depending upon the type of fabric and total weight of the clothes the wash combination is selected and the wash cycle is carried out automatically. Fully automatic washing...
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...OWNERS GUIDE Ceramic Glass Cooktop Radiant Surface Elements Electronic Oven Control - ES III Self Cleaning Oven Feature READ AND SAVE THESE INSTRUCTIONS Contents Product Registration ......................................................... 2 Versión en español ........................................................... 2 IMPORTANT SAFETY INSTRUCTIONS ............................... 3-4 Setting Surface Controls ................................................ 5-6 Setting Warm Zone Controls (if equipped) ....................... 7 Setting Warmer Drawer Controls (if equipped) ................ 8 Before Setting Oven Controls ........................................... 9 Control Pad Functions .................................................... 10 Setting the Clock and Minute Timer ............................... 11 Setting Oven Controls ............................................... 12-15 Self-Cleaning ............................................................. 16-17 General Cleaning ....................................................... 18-20 Customizing Your Oven Performance ............................. 21 Changing Cooktop and/or Oven Lights .......................... 21 Avoid Service Checklist .............................................. 22-23 Warranty ......................................................................... 24 ELECTRIC RANGE This Owner's Guide contains general operating instructions for your range and feature information for...
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...TAMPEREEN AMMATTIKORKEAKOULU University of Applied Sciences INTER NATIONAL BUS S T A M P E R E E N I N EM S A T T I K O R K E A K O U L U A M UNIVERSITY OF APPLIED SCIENCES BUSINESS SCHOOL FINAL THESIS REPORT A Marketing Analysis of Household Appliances Market in Finland A Case Study for the Haier Group Na Wang Degree Programme in International Business May 2009 Supervisor: Shaidul Kazi TA MPERE 2009 TAMPEREEN AMMATTIKORKEAKOULU University of Applied Sciences INTER NATIONAL 2 B USINESS Writer(s): Study Programme(s): Title of Thesis Na Wang International Business A Marketing Analysis of The Household Appliances Market in Finland, A Case for the Haier Group Month and Year of Completion: Supervisor: May 2009 Shaidul Kazi Number of Pages: 57 ABSTRACT A company which wants to enter into a new market must first understand the target market’s business environment and how to create and retain customers by providing better value than the competition. As the environment changes, businesses must adapt in order to maintain strategic fit between their capabilities and the marketplace. The process by which businesses analyze the environment and their capabilities and decide upon courses of marketing action is called marketing analysis. A marketing analysis can help the company to make decisions based on the marketing information they have. The aim of this thesis is to form a marketing analysis for Haier Group on the basis of an...
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...INTRODUCTION I. History of the Study The first washateria was opened in 1936 in Fort Worth, Texas by Noah Brannen. Most washaterias in the United States are fully automated and coin operated and generally unmanned operating 24 hours a day. The first UK launderette was opened on 9 May 1949 in Queensway (London). UK launderettes are mainly fully automated; coins operated and are a combination of manned and unmanned. Some may be manned during fewer hours than the opening time each week. They are generally found only in urban and suburban areas and have been common features of urban life since the 1960s; in the last two decades there has been a decline in the number of launderettes to approximately 3000 nationally. Rapidly rising utility charges, premises rent and lower purchase cost of domestic machines have been noted as principal reasons for the recent decline. High initial launch costs, specifically around commercial washing machines and dryers have also been commented on as reasons for fewer new entrants into the market. Furthermore, machine updates can be prohibitively expensive which have held back premises investment. However, most UK households have bedding such as duvets and comforters which are far above the capacity of domestic machines, making launderettes the only source of cleaning them. Many UK manned operations have added value services such as ironing, dry cleaning and service washes which prove popular to busy professionals...
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...ORGANIZATIONAL BEHAVOIR AND MANAGEMENT (205KM) CASE STUDY CHAPTER 10 CASE 10.1: ELECTROLUX CLEAN UP STUDENTS NAME : NUR FARAH ‘AIN BINTI ZULKIFLI STUDENTS ID : CVB110711837 SECTION : 2 LETURER’S NAME : MISS ABIDAH BTE SAAD QUESTION 1 How would you describe the conflict between Michael Eisner and the Weinstein brothers, two board members (Disney and Gold), and Steve Jobs? Was it functional or dysfunctional? ANSWER Functional conflict defined as a confrontation between groups that enhances and benefits the organization’s performance’ while dysfunctional conflict defined as any confrontation or interaction between groups that harms the organization or hinders the achievement or organizational goals. From our point of view, this case study’s conflict was mostly dysfunctional, though, with some degree of functional conflict. They were functional in that even though the conflicts existed between Eisner and the Weinstein brothers and with Steven Jobs, the company was successful despite these widely publicized issues. For example, Eisner did lead the company to 67th in the Fortune 500 ranks and to a value of $40 billion; with his actions in the early ‘80s, he turned the company around with several company acquisitions. Also, even though the conflicts were high profile in the media, Disney was still successful. As a conclusion, it can be said that a company will perform low either there are no or when there is too high conflict existed...
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...Developing a Marketing Strategy: Delivering and Capturing Value Marketing Plan: The Brita Products Company Product: • Brita Pitcher-filter water system Price: $15.16 pitcher system and $4.10 filter • Brita faucet system Price: $34.99/$39.99 Faucet System Place: Pitcher system: main health food chains introducing department stores, mass merchandise, grocery stores, club stores, drug stores. (Minimum advertised price). Faucet to be launched. Promotion: They are very focused in taste for pitcher. It has been a good decision since I think probably to try to find another proposal for purity and health for the faucet system. Diagnosis: The first question is can we launch faucet system? Or would it cannibalize the pitcher system in which we are the leader? I think we definitely should launch the faucet system it is cheaper so we can access to another segment of customers. Also the faucet could even convince people that regularly drink water directly from the tap, because it last longer, and the cost is lower compared to the pitcher. It even helps the customer get to know Brita and improve taste on water, and even evolution as a Brita customer, first the faucet system then the pitcher. Then how would we promote the faucet in order to differentiate it from the pitcher? Would the taste be also the main focus on our campaign? Or should we focus on health and bacteria? Even though public is not very aware of the bacteria issues on water. Another question is to launch...
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...1 The CASE Journal Volume 4, Issue 2 (Spring 2008) Table of Contents Click on the article or case title to go to that page Editorial Policy Letter from the Editor Case Abstracts Cases “Sally’s Dilemma: Making Tough Choices in Collaborative Visioning” Karl A. Hickerson, David J. O’Connell & Arun K. Pillutla, St. Ambrose University “The Death of a Salesman Revisited: Part A” Herbert Sherman, Long Island University & Daniel James Rowley, University of Northern Colorado “The Death of a Salesman Revisited: Part B” Herbert Sherman, Long Island University & Daniel James Rowley, University of Northern Colorado “Customer Service at the Jewish Community Center” Edward Demarais, Salem State College, Sandra Sheckman, & Gina Vega, Salem State “The Frozen Production Line” Anton Massman, U.S. Air Force, Elaine Davis & Janell M. Kurtz, St. Cloud State University “Dow Chemical and Agent Orange in Vietnam” Cedric Dawkins, California State Polytechnic University – Pomona Membership Form Page 2 The CASE Journal Volume 4, Issue 2 (Spring 2008) EDITORIAL POLICY The audience for this journal includes both practitioners and academics and thus encourages submissions from a broad range of individuals. The CASE Journal invites submissions of cases designed for classroom use. Cases from all business disciplines will be considered. Cases must be factual, and releases must be available where necessary. All cases must be accompanied by an instructor’s manual ...
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