...managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour. PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services to businesses and voluntary organisations. They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public. PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders. They then report and explain the findings to its management. Typical work activities A PR officer often works in-house and can be found in both the private and public sectors, from the utility and media sectors to voluntary and not-for-profit organisations. Some PR officers may be based in consultancies. The role is very varied and will depend on the organisation and sector. Tasks often involve: * planning, developing and implementing PR strategies; * liaising with colleagues and key spokespeople; * liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email; * researching, writing and distributing press releases to targeted media; * collating and analysing media coverage; * writing and editing in-house magazines, case studies, speeches, articles and annual...
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...agencies will better understand of the public relations profession. This is because the members of the Public Relations’ Consultant’s Association of Malaysia have to practice certain code of ethic to assure the employees, the public, clients, the media, fellow members, business partners and suppliers the highest level of professionalism. The codes of ethic including provide professional service to clients, be honesty, respect for member firms and employees. Besides, Public Relations Consultants' Association of Malaysia (PRCA) also provides an interactive activity for their member where all their members will gather together and share their work. Thus, they will understand how other agencies provide their public relations consultant’s services to the clients. It is an opportunity to get in touch with other PRCA members and it is useful to their work. Rantau PR offers public relations services in all domains including strategic planning and public relations campaigns, writing and general media relation services. Rantau PR offers comprehensive range of services as their market extends across sector such as corporate and finance; consumer and enterprise technology; healthcare; property; hospitality; fashion, beauty and aesthetics; NGOs and so forth. They working hand in hand...
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...CONTENTS I. Introduction........................................................................................................2 II. Sociolinguistic Perspective................................................................................3 III. Data Selection....................................................................................................5 IV. Analytical Toolbox............................................................................................6 V. Analysis..............................................................................................................8 Whole text and communicative purpose......................................................9 Visual aids..................................................................................................13 Sentences and covert messages..................................................................14 Words and connotations.............................................................................17 VI. Conclusion.......................................................................................................19 I. Introduction The same-sex marriage movement deals with what is arguably a leading social issue in the United States today. In 1996, the Defense of Marriage Act (DOMA) legally fixed the definition of marriage to be that which includes one man and one woman, including the provision that “states need not recognize a marriage from another...
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...The Proliferation Of Ska The music most commonly associated with Jamaica is reggae. However, this was not the first type of music to emerge from the island nation. Mento, ska, and rock steady all preceded reggae. “Mento was Jamaican folk music that combined sacred and secular elements. The styles mixed Pocamania church music, Junkano fife and drum sounds, the European quadrille, slave-era work songs, and even elements of American jazz. It was the first type of music recorded in Jamaica.”[i] In contrast rock steady is, “roughly half the speed of the standard ska beat, and the texture of the instrumentation is much less dense. Also, in rock steady the reggae accent patterns started to emerge. The guitar was played on the second and fourth beats of the four-beat measure while the bass guitar emphasized the first and third beats. The role of the drums was absorbed by the percussive playing of the guitar and bass, so the drummer’s role was diminished.”[ii] Ska music would come about in the early 1960’s, about the same time Jamaica was in the process of gaining it’s independence from England. “The general ska band lineup was a core of singer, guitar, bass, and drums, with the addition of a horn line of varying size. At barest minimum, the horn line included a saxophone, trumpet, and trombone. The style itself was a mixture of influences including Jamaican mento, American rhythm and blues, jazz, jump bands, calypso, and others. The ska beat was fast, appropriate for dancing...
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...Word basics Word is a powerful word processing and layout application, but to use it most effectively, you first have to understand the basics. This tutorial introduces some of the tasks and features that you can use in all documents. Before you begin ....................................................................................................................................... 1 1. Create a new blank document ............................................................................................................... 2 2. Explore the Word user interface ............................................................................................................. 4 3. Navigate through a document ............................................................................................................... 5 5. Format text ........................................................................................................................................... 9 6. Copy, paste, and drag ......................................................................................................................... 11 7. Change the document layout ............................................................................................................... 14 8. Save a document in a new folder ......................................................................................................... 16 Quick Reference Card ..............................................
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...Directed Research Human Trafficking-The Sex Trade Research Paper Raquel Barbour Fall Semester 2012 Florida Gulf Coast University Table of Contents Introduction…………………………………………………………………...………...….……3 What is Human Trafficking? ……………………………………………………………..…...4 What is the Sex Trafficking? …………………………………………………..…………….5-6 The Case of Texas Sex Slaves.………….…………………………………………………....6-7 The Case of Houston Sex Slaves…………..…………………………………………………7-9 The Case of Cleveland Sex Slaves………..…………………………………………..…………9 The Case of the New Jersey Sex Slaves……….…………………………………………....10-11 All in the Family…………………………………………………………………………….12-13 The Polaris Project………………………………………………………………………….13-14 Conclusion…………………..…………………………………………………………………..14 References……………………………………………………………………..……………15-16 Introduction Human Trafficking is a crime against humanity. It involves an act of recruiting, transporting, transferring, harboring or receiving a person through a use of force, coercion or other means, for the purpose of exploiting them (Wylie, 2006). Every year, thousands of men, women and children fall into the hands of traffickers, in their own countries and abroad. Every country in the world is affected by trafficking. The effect may be that the country is the country of origin for the victims. The country may be used as a transit underground tunnel for the traffickers. Finally the country that is affected by human trafficking may be the victims’ destination point and introduction to their hell on earth. Whichever...
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...FOUNDATIONS OF LAW 2010 Combined Law Essay Critically analyse the Australian Government’s proposed reforms for protecting and promoting human rights for the more vulnerable groups in Australia. A bill of rights alone will not protect the rights of the people. But nor will a majoritarian democracy. Contemporary democracy stands for more than just the primitive notion of according full power to the popular majorities of Parliament by the vote. It requires the recognition of Parliamentary sovereignty, and furthermore it calls for the preservation of the principles of rule of law, judicial independence and more importantly the rights of all individuals. Although the Government’s recently launched National Human Rights Framework promises a selection of human rights protection mechanisms, in light of its failure to provide a bill of rights that many Australians want, it is an inadequate attempt at promoting and protecting the more vulnerable groups. Even though the Framework claims that it reserves the function of statutory interpretation for the courts, in reality it empowers the Parliament with the capacity to “guide”[1] the courts into enacting legislation. The Government’s downplay of judicial influence cannot be ignored and this points to a discussion of whether Australia needs a bill of rights. The role of the courts also need to be evaluated with respect to the other branches of government, the legislature and the Executive, in an effort to attain a healthy balance between...
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...Dubstep is a genre of electronic dance music that originated in South London, England. Its overall sound is described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals". The earliest dubstep releases date back to 1998 and were darker, more experimental, instrumental dub remixes of 2-step garage tracks. Dubstep tried to transform drum and bass into 2-step, which featured as B-sides of single releases. In 2001, this and other strains of dark garage music began to be showcased and promoted at London's night club Plastic People, at the "Forward" night, which went on to be considerably influential to the development of dubstep. The term "dubstep" in reference to a genre of music began to be used by around 2002 by labels such as Big Apple, Ammunition and Tempa, by which time the trends used in creating these remixes started to become more well known and distinct from 2-step and grime. DJ John Peel, who started playing it from 2003 onwards, made dubstep popular in South London by playing it on his radio station. He also made many dubstep artists popular by playing their music on his radio station, which made people demand that they produce more songs and created more artists looking to reap the benefit of the growing dubstep craze. Dubstep started to spread beyond small local scenes in late 2005 and early 2006 to many websites that were devoted to the genre, which appeared on the internet and aided the...
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...design window, in the Employee Info table, double-click the Last Name field. | 8. | In the query design window, in the Sales by Employee table, double-click the Quarter field. | 9. | In the query design window, in the Sales by Employee table, double-click the Actual Sales field. | 10. | On the DESIGN tab, in the Results group, click Run. | | Keyboard 1. | Press ALT (or F10, or F6 two times), C, and then QD. | 2. | In the Show Table dialog box, with Employee Info selected press ALT+A (or ENTER or TAB to select the Add button, and then press ENTER (or A or SPACEBAR)). | 3. | Press S (or use ARROW keys) to select the Sales by Employee table, and then press ALT+A (or ENTER or TAB to select the Add button, and then press ENTER (or A or SPACEBAR)). | 4. | Press ESC (or ALT+F4 or ALT+C or TAB to select Close, and then press ENTER (or C or SPACEBAR)). Alternatively, | 5. | In the query design window, in the Employee Info table, click the First Name field, and then press ENTER. | 6. | In the query design window, in the Employee Info table, click the Last Name field, and then press ENTER. | 7. | In the query design window, in...
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...Communication, Amity University, Uttar Pradesh take this opportunity to express my profound gratitude and deep regards to the Director, Professor Mr. R.K Dargaon to provide me with an opportunity to work on this project. I will be ever grateful to my guide Professor Ms. Ritu Sharma, for her exemplary guidance, monitoring and constant encouragement throughout the course of this project. Without her help I would have never been able to complete this project. The blessing, help and guidance given by her from time to time shall carry me a long way in the journey of life on which I am about to embark. . CONTENTS * Definition * Objective of Public Relation * Types of Public Relation * Elements of Public Relation * Process * Tools * Additional Activities * Departments of Public Relation * Code of Ethics * PR Laws * Skills Required * Role of PR in Government...
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...dominating force, many basic marketing tactics still remain relevant today. One of them is traditional marketing. This method is very old school no doubt but very practical and very eminent. Before the era of internet, traditional marketing used to be the most effective with a very huge success rate. The methods of traditional marketing such as print advertisements like newsletters, billboards, flyers and newspaper or magazine print ads and also television spots or commercials, and radio advertising, are still incorporated and still very much present in this hi-tech era. There have been an ongoing battle over these years between marketers and advertisers about which type of marketing is more effective and useful given that digital marketing is all the rage and have somehow successfully dominated the marketing industry. Though many marketers agree on digital marketing and have proven huge success rate in their campaigns and advertisements, there are still few businesses that follows the traditional method marketing. Though this debate will still be prevalent for a long time as to which method of marketing offers greater value and benefit, the optimal choice would be to find a way how these two channels can work together and how marketers can leverage the best both channels have to offer. Basically, combining traditional marketing with digital marketing. Traditional marketing presents a highly effective way to reach a broad consumer audience and on the other hand, digital marketing...
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...between one person to one person or group of people. It could be in a same Place or one place to another place. Kushal (2010-11) makes the point that, communication word derived from Latin word ‘communis’ or ‘communicare’ which signify ‘make common’, actually communication means exchanging information or thoughts through speech, signal or writing. We can more deeply understand from Allen Louis state that ‘communication is the sum of the entire things one person does when he wants to create understanding in the mind of another; it involves a systematic and continuous process of telling, listening, and understanding’ (cited by Debasish and Das, 2009, p. 4). From the beginning of industrial revolution Successful communication is remain truly fundamental for any kind of organisation; it could be the large or small corporation. Effective communication within the business organisation either it’s internally or externally thrives a company to achieve its goal. Effective communication it’s like a fuel that drives its engine (organisation). It’s a common perception in our mind that communication is only oral and written from actually, through wide range of different method we can communicate with each other. In this essay I am going to evaluate all the different communication method and their impotence in the business organisation. Importance of Effective communication: To cure from any syndrome (difficulty) effective communication work like a medicine in the organisation. Effective...
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... Clearly, these investors had to have had the education and long career in the financial industry in order to have the knowledge to pull off maneuvers like this. This whole idea of excess that ran rampant in the 80s leads us to ask the question “when is enough, enough?” This paper is going to compare and contrast the 1987 film Wall Street and the 1990 novel American Psycho. Out of both texts, there are common elements and themes found throughout. These themes include capitalistic greed, vanity and morality during the Reagan 80s. The paper will also touch on common perceptual elements seen throughout both texts, such as the perception of “yuppies” and the perception of Wall Street type professionals. After two successful books which detailed the life of rich, sexually ambiguous teenagers during the 1980’s, 27 year old Bret Easton Ellis developed a character that in some sick, twisted way can be relatable to by most people today. Patrick Bateman is a young Wall Street executive who lives a lifestyle anyone would want. He has a job that pays him plenty of money, all American good looks, a graduate of Harvard Business School and he is only 27 years old. There are two things about him though that people are unaware of though; he is a brutally insane sociopath that murders, tortures and kills people for fun, and he is obsessed with vanity. That latter...
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...Skimming Devices in Gas Pumps Lori Markey Acct 571 15 March 2014 ABSTRACT This paper explores fraudulent activity committed by using gas pumps to steal financial information from victims. Furthermore, the paper attempts to answer a variety of questions as presented on Page 143 of our text book. Such as the control issues that were breached and how the fraudsters meet the profile of the average perpetrator. Additionally, I will explore elements of the fraud triangle, red flags for fraud, and problems with prosecuting criminals. Skimming Devices in Gas Pumps In March 2013, four men Garegin Spartalyan, Aram Martirosian, Hayk Dzhandzhapanyn, and Davit Kudugulyan were charged with 426 counts of money laundering, criminal possession of stolen property, grand larceny, criminal possession of a forgery device, and criminal possession of forged instruments (Vance, 2014). The men are from Las Vegas, Nevada except Hayk who hails from California (Vance, 2014). The four along with nine other accomplices were accused of stealing victims banking information and PINS by using skimming machines at gas stations in Texas, Georgia, and Tennessee. The skimming device is put inside the pump with a universal to open the front and only takes between 5 – 10 minutes to install/remove (biggs, 2014). The skimmers that were used connect into the line between the card reader and pump computer to read the PIN input and the magnetic strip and store the information locally (biggs, 2014)...
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...to identify in an organisationas they are normally well documented in reports such as strategy statements, corporate plans,organisational charts, etc . The remaining four ones are more difficult to comprehend. It is only possible to understand these aspects by studying the organisation very closely, normally throughobservations and/or through conducting interview (~Oh no …). Structure Structure is the skeleton, the form of shape, of organisations. It dictates the way it operates andperforms (Waterman et al., 1980). Traditionally, businesses are structured with divisions,departments and layers, in which the lower layers answer to upper layers. Today, the flat structure, where the work is done in teams of specialists, are more common. The idea is to make theorganisation more flexible and devolve the power by empowering the employees and eliminate themiddle management layers (Boyle, 2007). Strategy Strategy is a plan or course of action in allocating resources to achieve identified goals over time.Unlike tactic, strategy is well thought and often rehearsed. It transforms the organisation from thepresent position to the new position described in the objectives, subject to constraints of thecapabilities (Ansoff, 1965)....
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