...ELEMENTS OF DESIGN Design is a helpful tool that can bring order to chaos and randomness. Order in design is considered good because one can easily understand an ordered message. However, people’s perception of a good design changes over time – fashion and style in design consistently changes. Style in design is society’s needs, preferences and expectations of design. Whereas fashion (considered a superficial condition) is a current trend in design. Over time, this trend will evolve into another trend, and will most likely repeat itself. A landmark project was completed by the Xerox publishing standards. In this landmark, they share their goals and tips for accomplishing good design. They firstly state that typography should be consistent, white space and graphics should be effectively used and lines and shapes should be controlled well. The overall look of the designed page should be inviting. The design should be visually stimulating so that the viewer can be made curious and thus get involved with the design and its process. By raising curiosity in a viewer, one can more easily absorb the information. Eliminating unnecessary information and elements is also imperative. A clear design can encourage one to read the information because the information appears to be less. Consistency also determines whether or not a design is appealing. For example, a magazine with many styles (with no specific theme coming through) and overfullness will simply overwhelm the viewer and...
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...Elements of Design Jaquana Brown Eng 225 Instructor: Laura Carter May 20, 2013 The movie clip that I decided to view was “The Fast and Furious 6.” The director for this movie is Justin Lin. According to media college.com a good director makes sure that all parts of a film are creatively produced and bought together in a single totality. A director interprets the script, coaches the performers, work together with the monetarist, etc. interrelating them all to create a work of art. The production designer Jan Roelfs may be asked to look at scripts before a director is approached, to provide estimates of the projected Art Department spend on films. When production designers first read a screenplay, they assess the usual qualities that will help to create an atmosphere and bring the story to life (film Makers.com). The art director for the movie The Fast and Furious 6 is James Hambidge. According to Dictionary.com, an art director is a person who determines the staging requirements for a production and often designs the set or supervises their building and dressing. The artists utilize lighting by using natural light during most of the parts of the movie. The movie was mostly shot during broad daylight, there were some scene shot at night, and street light was used as well along with the lighting in the tunnels where cars would race through. The lighting affects me with a feel of excitement when Vin Diesel and Dwayne Johns were talking...
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...Design Elements: Set it Off ENG 225 Design Elements: Set it Off From the beginning films have helped pinpoint different elements of design. Through these elements, both film critics and viewers have been able to identify with what the director is trying to convey. According to this week’s assignment, we are to choose a scene from movieclips.com and in a three to five page paper, analyze the mise-en-scène through the elements of design. This leads me to my chosen film, Set it Off. This movie is formed around an extreme bank robbery in which reveals the dwells upon the lives of four women. This film takes place the streets of Southern California and helps give inside as to how these women do any and everything just to get by and make it on their own. Because tragedy and poverty strikes the women’s’ lives, they matters into their own hands and turn to robbing banks to make an escape from the city and lifestyle they have been surrounded by for years. The key actors in Set it Off are the following: Queen Latifah played as Cleopatra Sims (Cleo), Vivica Fox played as Francesca Sutton (Frankie), Jada Pinkett played as Lida Newsom (Stony), and Kimberly Elise played as Tisean Williams (T.T). These four childhood friends felt that the series of unfortunate events that have constantly occurred in their lives were just enough to push them over the edge and into the world of bank robbery (Polluck & Gray, 1996). This story is set to touch those who have been...
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...Elements of Design ENG 225 Shelly David Instructor Jane Doe October 8th, 2012 Elements of Design Film production is very interesting when it is broken down into the different categories. It takes a great deal of people working together to complete the production of any movie; the director, production designer, art director, and cinematographer are just a few. There are many technical terms that will be defined in this paper so that you can have a better understanding of what is being discussed. The mise en scène is the main point of this paper which is what is seen in a movie. I have chosen a clip from the movie Hitch. (movieclips.com, 2005, 4/8, Hitch) The elements necessary for a well-designed film are; the artist’s involved in the film’s production, lighting, setting, costuming, makeup, and hairstyle, these are all part of the mise en scène that is being covered. “Many people contribute to the creation of a film.” (Goodykoontz & Jacobs, 2011) We (the people and critics), the screenwriters, the actors, the cinematographers, the editors, and directors all play a very important role in the creation of a movie. The two most important to be discussed are the director and the art director, sometimes called the production designer. “The director is the person with the ultimate responsibility for the overall film.” (Goodykoontz & Jacobs, 2011) The art director or production designer is “the person who determines the staging requirements for a production...
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...Elements of Design Jimmy Pugh ENG225 Instructor Allison Sansbury September 23rd, 2013 The scene that I have chosen to write about is from the movie “Elf”. The name of the scene is “The Angry Elf”. The director for the film was Jon Favreau. The production designer was Rusty Smith and the art director Kelvin Humenny. Director Jon Favreau set out to create a modern-day holiday movie with the film “Elf.” “Elf” follows the misadventures of Buddy, an orphan raised by elves who sets out from the North Pole for New York City in search of his real father. Rusty Smith, the production designer, worked for days with the art department. He had the art department making hand-made Christmas decorations so that it filled up the apartment. Kelvin Humenny, the art director oversaw the overall visual appearance and how it communicated visually to a target audience. He made decisions about visual elements that were used, what artistic style to use, and when to use motion. The lighting used in the scene would be described as typical office lighting. It might be little bit dim for the dismal ending of the scene. The film takes place in current day. The location begins at the North Pole and ends up in New York City. The costume for the main character begins with him in an Elf costume. The scene that I...
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...Elements of Design Introduction to Film In this paper I will be evaluating the movie the last house on the left. I will be covering each character and discussing their impact on the film. I will discuss the symbolism in the movie. Also, I will be discussing the setting and lighting of the film. The director of the film is Dennis Iliadis. The director’s role in the film was to direct the actors and film crew. They may also be in charge of writing the films script. They are responsible for transforming the script to images. They act as the story teller and team leader. They are responsible for casting. They select the location that the film will be shot. The production designer is Johnny Breedt. The production designer’s role in the film makes them in charge of the entire art department. They estimate the cost of the film. They play a close role with the director and most of the decisions about the film are based on the two of them together. The art director of this film is Shira Hockman. The role of the art director is to be in charge of the set, lighting, and electrical designers. They are in charge of the mood, style, and theme of the set. They are responsible and expected to support and follow through on the visual concepts for the production. The lighting of the film is mostly dark. That sets the mood which is suspense and horror. When the characters are happy which is at the beginning and the end the lighting is very bright. In the...
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...Matt Reich Thea 101 Final Project Design Elements Treatment Set: The set that we decided to use was a library since our story is based upon two stressed college students studying for finals. This set is the most applicable and relatable to the situation that we are trying to portray in our video. Costumes/Make Up: The costumes we chose to wear in our video were hoodies and sweatpants to portray the stereotypical college student during finals week. The stress of finals makes students concerns shift to solely academics and loose their concern with dressing well. A baggy clothes look also contributes to a tired and worn out mood of the video. We had no need for any use of make up in our video. Lights: Our use of lighting impacts the mood of our scenes. In our first two scenes our lighting is bright, as our two heroes must battle to study hard and prepare for their upcoming exams. In our third scene, our lighting is a little more dark and ominous as we hope to create pending gloom as the characters are waiting until they have to take their upcoming exams. In our final scene, the lights return to bright as the characters discuss how their exams went very well and they are optimistic and hopeful about the rest of their tests they must take. Sound: Our plot did not warrant any music that needed to be involved as the preparation of studying is more of a silent task. However, there was background noise from the set that we did use as well as our dialogue was only at a...
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...a) Discuss the traditional and contemporary views of each of the six key elements of organizational designs. b) Contrast the three traditional organizational designs. a)The key elements in organizational design are work specialization ,chain of command, span of control, departmentalization, centralization- decentralization, and formalization. Traditionally, work specialization was viewed as a way to divide work activities into separate job tasks. It makes efficient use of the diversity of skills that workers have. In most organizations, some tasks require highly developed skills; others can be performed by employees with lower skill levels. If all workers were engaged in all the steps of say ,a manufacturing process, all would need the skills necessary to perform both the most demanding and the least demanding jobs. For example,McDonald’s uses high work specialization to get its products made and delivered to customers efficiently and quickly that’s why it’s called fast food . One person takes orders at the drive- through window, others cook and assemble the hamburger , another works the fryer, another gets the drinks, another bags orders, and so forth. Secondly, the departmentalization are grouped together. Five common forms of departmentalization are used, although an organization may develop its owns unique classification. For example, a major Japanese electronics firms organizes its divisions along functional lines, its manufacturing units around processes, its...
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...Answer questions 1 through 7 and 12 through 18, 22 – 25, 27 and 29 1. Compare and contrast phases, steps, techniques, and deliverables. Phases (planning, analysis, design, and implementation) are composed of steps, which rely upon techniques, which produce deliverables. 2. Describe the major phases in the SDLC. planning- fundamental process of understanding why an information system should be built and determining how the project team will go about building it analysis- answers the questions of who will use the system, what it will do, and where and when it will be used design- decides how the system will operate, in terms of the hardware, software, and network infrastructure implementation- the system is actually built 3. Describe the principal steps in the...
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...Activity 1.2.2 Design Elements Introduction What entices you to purchase a shirt? Is it the color or the logo or the design? Aesthetic is a word used to describe a pleasing appearance. Some things may be pleasing to you, but not to your parents or friends. Designers must consider aesthetics in the work that they do. Six design elements serve both aesthetic and functional purposes when a product is invented or innovated. Line, shape and form, color, light and shadow, space, and texture are the design elements that make an object pleasing to our eyes. Equipment Gateway notebook Procedure In this activity you will follow along as your teacher shows the Design Elements presentation. You will complete a concept map. A concept map is used to help you visualize how different concepts are related. Often linking phrases are used to show the relationship between the different concepts. Complete the Design Elements concept map as your teacher explains the six elements using the Design Elements presentation. Complete the conclusion questions and turn in the activity to your instructor for grading. Conclusion 1. Identify objects in your classroom/lab that demonstrate each of the design elements. Line: Ceiling grid, door and window frames, walls, vents, brick wall. Shape and form: picture frame, pencil sharpener, clock Color: wall color, equipment color Light and shadow: tool cabinet and posters Space: floor plan of the room Texture: tool cabinet,...
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...Student Handout: Unit 2 Lesson 3 Design Elements in Advertising Suggested time: 1 Hour What’s important in this lesson: To learn specific design elements that advertisers use to attract the interest of a particular target audience To develop a paragraph that explains your opinions by including specific reasons. Complete these steps: 1. Participate in a brief introductory activity. (a) Look around to discover who is wearing or bearing items, including shoes, or school bags, that advertise a product or service. (b) Consider the following questions. What do you think? 1. Why do you wear or not wear clothes that contain advertising? 2. Do you think particular ads on clothes or bags influence a person’s status or identity among peers? 3. Do you judge others by the ads they wear? 4. People usually pay more for clothes that contain advertisements. What do you think of the idea of people paying less if they wear advertisements? 2. Study Part A of the Handout 1, “The Elements of Design”. One way to do this is to highlight key points, use 5 sticky notes to record the most important 5 points, or write jot notes in your notebook. Choose the method that works best for you. 3. Look at several ads and in each one, try to find all six of the elements decide what age group, sex, and economic status or interest group you think the elements are geared toward share your findings with a classmate or record them in your notebook. 4. Choose one ad that you think is very...
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...DESIGN AND ANALYSIS OF A CHASSIS FOR A 60 TON PAY LOAD Abstract: As the chassis frame forms the backbone of a heavy vehicle, its principal function is to safely carry the maximum load for all designed operating conditions. To achieve a satisfactory performance, the construction of a chassis is the result of careful design and rigorous testing. Various manufacturers have individual design concepts and different methods of achieving the desired performance standards for the complete chassis, not all chassis components are interchangeable between various makes and models of vehicles. So, there is no standard design for chassis frame. Even though start with the chassis frame design start with selection of the section for side rails and cross members. In this paper we have designed a chassis for storage cum resting fixture. Storage cum resting fixture is a structure of length 11000mm & width 2300mm, used to store cylindrical specimens of various sizes and weights in horizontal configuration. The storage cum resting fixture is used to carry the propellant stored in the cylindrical specimens. The trolley fixture should be designed for a maximum pay load of 60 tons. The Objective of my project is to design a chassis for a pay load of 60 Tons. The design process involves manual design calculations, 3d modeling using UNIGRAPHICS software and analysis to validate the design. Ansys package has been implemented to perform the structural analysis. ...
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...Elements of Website Design Shawneice Gary VCT/310 April 21, 2014 Professor Janelle Elias Elements of Website Design Design Content Navigation Usability Mobile/Desktop There are so many elements that are important when designing a website and they have their places. But the top five elements could be design, content, navigation, usability, and mobile/desktop because they all play a major role in designing the best website. The reason design is at the top of the list is simply because this is the theme, font, visibility, color scheme and such that get the web design going. Design is an important element because a lot of time has to go into this aspect to make sure the content for your website is in order and has order. When content comes into the equation. Content is an important element because it features all of the information the company wants their customers and viewers to know about. The key to a good website is providing relevant content that your readers want. According to Murton, (2013), “Good navigation works hand-in-hand with the look of your website. You should certainly spend a good amount of time considering how to set out the navigation. Where will it be located, how will you categorize each page, etc.,” (pg. 1). Usability is another important element because good websites are easy to navigate, and quick to load and provide visitors with useful information and resources. To make your site user friendly, make sure the resolutions and file sizes of images...
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...| Elements and principles of art and design | The elements and principles of design are the building blocks used to create a work of art. The elements of design can be thought of as the things that make up a painting, drawing, design etc. Good or bad - all paintings will contain most of if not all, the seven elements of design.The Principles of design can be thought of as what we do to the elements of design. How we apply the Principles of design determines how successful we are in creating a work of art. THE ELEMENTS OF DESIGNLINE Line can be considered in two ways. The linear marks made with a pen or brush or the edge created when two shapes meet.SHAPE A shape is a self contained defined area of geometric or organic form. A positive shape in a painting automatically creates a negative shape.DIRECTION All lines have direction - Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action see notes on directionSIZE Size is simply the relationship of the area occupied by one shape to that of another.TEXTURE Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc. Texture can be physical (tactile) or visual. see notes on textureCOLOUR Also called Hue see notes on colourVALUE Value is the lightness or darkness of a colour. Value is also called Tone see notes on tonal contrastTHE PRINCIPLES OF DESIGN BALANCE ...
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... Successful web design relies heavily upon a visual concept. Without effective visual design, almost everything on the internet is meaningless. It is visual design that grabs people's attention and encourages them to analyze the piece more carefully. The internet is a primarily visual realm, which is why interactivity, visual elements, and new technologies are such important aspects of great web design. “Since the 1990s (and really, for a select few people, even before that) website design was something that developed very, very quickly and changed rapidly over time. Website companies across the board have taken time and care to make sure that they are innovative and pushing boundaries, while also providing for viewers, visitors, and customers everything that they could possibly need to get the most out of their respective websites and other uses. Today, HTML5 looks poised to be one of the website designs of the future, but how exactly did we get here to where we are? And where have we come from with web design theory and practice, to reach 2013? Back in the early 1990s, HTML (the first iteration) was considered major website technology and innovation. Since then, CSS 1 and CSS 2, Javascipt, Flash, XHTML1, and even AJAX more recently have all come under as the hottest new thing in web design, some lasting mere months before something better innovated across the board. To get to where you are, though, you must know where you’ve come from – and with web design, that process is...
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