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Elements of Leadership

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Leaders and Leadership

An Analysis of Kevin Rollins and his Leadership Style

MBA 517 –T

03/14/2010

The Organizational Gems

Christina Lakich

Nick Madara

Brenda Mercado

Karla Reeves

Outcomes

Elements of Leadership

From the case, we analyzed Kevin Rollins Leadership style and gathered that he has five distinct elements. First, he is a formal leader, as CEO he is given the authority to allocate the company’s resources the way he feels will make the company more productive and profitable. He was given this power when he succeeded Michael Dell as CEO, before then he was second in command and did not have as much influence over the company’s resources. Another element to his leadership is his need for continuous improvement. After the huge decline in revenue Dell decided to sell its products in Wal-Mart stores in order to reach lower income consumers as well as continuing to sell directly from their website, however, Rollins saw that in the long run this could actually cause the company to lose money because Dell only provided their products in certain retail stores. This demonstrates how he jumped right in to tackle the company’s biggest problem: not meeting their projected revenue, and how he can come up with ways to improve their current situation. The third element to Rollins’ leadership style is initiating structure; he is always analyzing the day to day operations of all Dell employees and trying to create new ways and processes for them to run as smoothly and efficiently as possible.

The case also hints at a fourth element that Kevin Rollins finds useful, he uses 360 reviews to get better feedback on not only what he can improve within the company but also what he can improve within himself. He learned from these

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