TABLE OF CONTENTS I. Executive Summary ……………………………………………………1
Company Profile ……………………………………………………1
Product and Services ……………………………………………………2
Size and Growth Trend of the Business …………………………………4
Background of the Management Team ………………………………... 5
Management Functions ……………………………………………………6 II. Description of the Business ……………………………………………….. 7
Mission Statement ……………………………………………………....7
History behind the Idea of Business …………………………………..…7
Company’s Proposed Legal Form ……………………………………..….8
Proposed Entry strategy and Timeline of Events ………………………...9
Description of the Industry ……………………………………………... 11
Description of the Business …………………………………………....... 12
Product Research and Development ……………………………………..13 III. Product and Services ……………………………………………….. 14
Features of the Product or Service ……………………………………... 14 IV. Market Strategies …………………………………………………. 17
Definition of the Market ……………………………………..……...…… 17
Definition of Market Share …………………………………………….... 17
Positioning Strategy …………………………………………………. 19
Pricing Strategy …………………………………………………. 19

Distribution Strategy ………………………………………………… 20
Promotional Strategy ………………………………………………… 21 V. Analysis of the Competition …………………………………………….. 22
Strength and Weakness ……………………………………………….... 22
Competitive Strategies of the Firm …………………………………… 23
Barriers to the Competitors …………………………………………….. 23
Opportunities that can be Exploited …………………………………… 24
Curriculum Vitae ………………………………………………………..25

LIST OF FIGURES

Figure 1 Company Logo …………………………………….. 1
Figure 2 Organizational Chart ……………………………………...5

LIST OF TABLE
Table 1 Timeline of Events ……………………………………….. 10

EXECUTIVE SUMMARY I. Company Profile
The name of the business is “Elertido”. This was from the Spanish word “ El Hermoso Vestido” which means