...Purpose: The Book of Eli Our purpose, as a Christian, is to worship and glorify God. We are to live as close to Christ-like as we can and we are to tell others the Gospel so they can make the decision to follow God also. In this essay, I will be discussing the movie The Book of Eli, the worldview of the characters and if they stayed true to them, the obstacles that may have deterred them and my reactions to the movie. I believe Eli was a Godly man, and has a Christian worldview. Throughout the movie, he prays to God and quotes scriptures. He honors God with his life and is following Gods will. I didn’t know until near the end that the book Eli was carrying was the Bible. Eli faces many trials. He has little water and food and he meets several people on his journey that want to kill him. Throughout the movie, he remains steadfast in his purpose. Two of the main characters Eli meets on the way are Carnegie and Solara. Carnegie wants the Bible for selfish purposes. He believes if he has the Bible, he will be God. Carnegie wants to be the leader over everyone. Solara knew nothing of the Bible and God. She becomes friends with Eli and helps him to protect the Bible. Eli teaches Solara how to pray and quotes scriptures to her. She takes on the Christian worldview. Eli had to deal with a lot of trials along his journey. A woman on the road tries to lure men in so that the men she is with can steal from them and kill them. Carnegie tries to capture Eli so he can kill him...
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...Professional athletes face the recurring dilemma of negotiating or renegotiating their contracts and according to Alvin Grier, the director of the midwest operations for Elite Sports Agency, “don’t know anything about NFL negotiating strategies”. He strongly recommends that all pro athletes hire an agent or attorney to perform the tedious negotiations citing it is their money and their livelihood on the line. He compiled seven strategies to negotiating a contract that helps athletes maximize their salaries: (1) be careful of the incentive laden contract, (2) know exactly how much of the contract is deferred, (3) only the signing bonus is guaranteed, (4) attempt to get a large signing bonus, (5) front-load your salary, (6) get a roster bonus after the third contract year, and (7) put off guaranteed base-salary until the last years. His strategies seem to be common sense but the average professional athlete entering the professional ranks is only 20 years old and has had little to no college education. The foundation for many successful renegotiated contracts is the athlete’s past performance and the team’s “what have you done for me lately” attitude. A productive player currently on the team’s roster has a better chance of signing a lucrative deal than one who has yet to prove himself. Contradictory to this is the player(s) selected in the annual sporting draft. The players selected highest in the draft are in a better position to negotiate a great deal than those drafted in lower...
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...Professor The Book of Eli When December 21st 2012 (speculated date at which the world would end) was getting closer, the amount of post-apocalyptic films were coming out, some avid movie viewers might have been jaded with those types of films. This movie directed by the Hughes Brothers, shows a clear and accurate depiction of the power of the Bible in broken times. The Book of Eli is not your average post-apocalyptic film. From the melodic soundtrack, to the astonishing performance delivered by Denzel Washington, “The Book of Eli” is certainly a must watch! The Plot of the movie is carefully crafted, and it is easy to tell that the directors and producers all took their time before putting together this intricate plot. “The Book of Eli” takes place several years after a nuclear holocaust. The lone man named Eli (played by Denzel Washington) wanders the desert nuclear wasteland, living on what he can find and disposing of any marauders who give him any problems. After traveling west for a few years Eli arrives in a small town. Eli comes to the attention of the town’s leader named Carnegie after killing several attackers in the local bar. Carnegie sends the attractive Solara (Played by Mila Kunis) to seduce Eli and to try to convince him to stay, seeing that Eli has an enormous amount of combat skills. Carnegie later learns that Eli has one of the last known copies of the Bible; which determines Carnegie to obtain this book at all costs. Eli survives Carnegies attempt...
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...Peyton Manning, Den QBRecent News @Dal Sun 4:25 1 166 41.5 39 39 31st 100.0 100.0 +0 RB Arian Foster, Hou RB PRecent News @SF Sun 8:30 8 59 14.8 27 16.5 23rd 100.0 100.0 +0 RB DeMarco Murray, Dal RBRecent News Den Sun 4:25 6 63.5 15.9 11.5 11.5 27th 90.2 100.0 +0 WR Hakeem Nicks, NYG WRRecent News Phi Sun 1:00 52 30 7.5 4.5 18 32nd 60.4 100.0 +0 WR Josh Gordon, Cle WRRecent News Buf Thu 8:25 35 41 10.3 9 14 31st 28.5 98.2 +3 TE Jimmy Graham, NO TERecent News @Chi Sun 1:00 1 107.5 26.9 29 21 20th 100.0 100.0 +0 FLEX Jared Cook, StL TE Jac Sun 1:00 8 45.5 11.4 6 12 24th 36.8 94.5 -2.4 D/ST Bills D/ST D/ST @Cle Thu 8:25 10 50 12.5 18 12 24th 3.9 7.0 -7.8 K Matt Prater, Den KRecent News @Dal Sun 4:25 1 49 12.3 12 10 10th 96.0 100.0 +0 BENCH WK 5 2013 SEASON WEEK 5 SLOT PLAYER, TEAM POS ACTION OPP STATUS ET PRK PTS AVG LAST PROJ OPRK %ST %OWN +/- Bench Vincent Jackson, TB WRRecent News ** BYE ** 39 37.5 9.4 3 -- -- 72.9 100.0 +0 Bench Ryan Mathews, SD RBBreaking Video @Oak Sun...
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...Professor Snyder The Book of Eli With December 21st 2012 (speculated date at which the world ends) coming closer, and the amount of post-apocalyptic films coming out, some avid movie viewers might already be jaded with these types of films by now. This movie directed by the Hughes Brothers, shows a clear and accurate depiction of the power of the Bible in broken times. The Book of Eli is not your average post-apocalyptic film. From the melodic soundtrack, to the astonishing performance delivered by Denzel Washington, “The Book of Eli” is certainly a must watch! The Plot of the movie is carefully crafted, and it is easy to tell that the directors and producers all took their time before putting together this intricate plot. “The Book of Eli” takes place several years after a nuclear holocaust. The lone man named Eli (played by Denzel Washington) wanders the desert nuclear wasteland, living on what he can find and disposing of any marauders who give him any problems. After traveling west for a few years Eli arrives in a small town. Eli comes to the attention of the town’s leader named Carnegie after killing several attackers in the local bar. Carnegie sends the attractive Solara (Played by Mila Kunis) to seduce Eli and to try to convince him to stay, seeing that Eli has an enormous amount of combat skills. Carnegie later learns that Eli has one of the last known copies of the Bible; which determines Carnegie to obtain this book at all costs. Eli survives Carnegies attempt to...
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... Peyton Manning was born on March 24, 1976, in New Orleans, Louisiana (source # 1). Manning was interested in football at a young age. His dad was a QB for the Saints He went to the University of Tennessee ,and played as the QB and soon earned the Sullivan Award for amateur which are the top rookies in the country (source #1). (source #1) He lived in New Orleans ,and strived to be the best football player(source #2). His dad showed him how to watch and analyze NFL football games (source #2). Manning did not follow his father in the choices of college. He went to University of Tennessee .instead of University of Mississippi (source #2). Peyton's brother also had a career in being a QB (source #2).He was drafted by the Colts in 1998. He was struggling in his rookie season, but in 1999 he was voted MVP (source #1). In May 2011, Peyton had surgery to repair a disk that was bulging (source #3)His spine malfunctioned ,and Manning missed the opening game of the 2011 season (source #3). Sometime in July of that year, he signed a five-year contract for $90 million to play for the Colts (source #3).Still recovering for Peyton it was a huge setback(source #3).Without Peyton, the Colts ended their season with a 2-14 record (source #3).After the season, Manning's contract was released making him a free agent (source #3). Peyton had lots of success with the Broncos the first year he played. His team lost to the Ravens with a 24-9 record (source #3).He led the Broncos past...
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...Brandon Voelker Team #5 Article 1: How to Burst the “Filter Bubble’’ that Protects Us from Opposing Views Date: November 29, 2013 The article on how to burst our ‘’Filter Bubble’’ is actually a very interesting phenomenon due to the fact it is actually full of very good information that is supported with testimonials. In 2011 Eli Pariser found that the way two people googled the same term received different answers was because of what they had beliefs in. Research has showed Pariser that people are more likely to use information or read information that they agree with. The use of social media and how they can filter things has developed a problem due to the fact now people only view the content that they want to hear or say. Eduardo Graells-Garrido, Mounia Lalmas, and Daniel Quercia at the Universitat Pompeu Fabra in Barcelona have used Yahoo to try to burst the filter bubble by trying to find things that people do agree on even if they do have opposing views on strong topics. By doing this they have gathered that people are shown many more ideas, people, and opinions than they would ever experience by keeping their filter bubbles. Why this is being so successful is due to the fact that people are still using their own interests to be exposed other opinions and interests. The case study that they found the most information and productivity was with the abortion case. They chose to do their study in Chile one of the most restrictive anti-abortion countries in the...
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...The Problem Joint Ventures do not always work and when they do they don’t work indefinitely. What Eli Lilly and Ranbaxy are facing now is the dilemma of rather to continue with their JV, Eli Lilly Ranbaxy, or should they separate and continue each one by its own means. The situation represents both a problem and an opportunity to both companies, as there are important trade-offs to be considered before any decision is taken. The Environment In the last decade the environment for the pharmaceutical industry changed radically in India. Before the 1990’s there were no regulations for patent recognition and the government had an active role in establishing drug prices through the DPCO, which were situated amongst the lowest in the world. Profit margins were also regulated at around 6% of sales. As a result many of the multinationals started exiting the Indian market. As India enter the GATT and the WTO in 1994 patent protection would become active in India from 2004-2005. In the international arena, patent regulation was also little by little becoming stronger and many of the big players were going through M&A processes that further increased the sales concentration in few companies. These companies had a hard time competing with local laboratories that produced generic drugs with no R&D expenses and at a fraction of the price. Eli Lilly Ranbaxy portraits the example of the traditional JV in which Ranbaxy, a company from less-industrialized country, offered the knowledge and...
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...ASSIGNMENT MARKETING MANAGEMENT |CASE |INDIVIDUAL ASSIGNMENT |GROUP ASSIGNMENT | | |(Please select 1 question for your individual |(Please select 2 questions for your group assignment | | |assignment regardless how many questions are given in |regardless how many questions are given in each case) | | |each case) | | | |Submission deadline: JANUARY 4TH, 2014 | | |Submission to: ANHDANGLUCKY@GMAIL.COM | |ZENITH |What would you do to improve the reliability of the |What managerial and research problems that face Zenith?| | |market research, if you were the top management of the | | | |company? |Where could Zenith get the relevant information? | | |What would the best way be to discover the market |What would you do if you were Pearlman? | | |demand of the new product of Zenith? | ...
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...Parinaz Kokabi OP 300 “Elli Lilly and the Company: The Flexible Facility Decision” case analysis Due to the fierce competition in pharmaceutical industry, Elli Lily has to change its product development process to retain its situation in the market. Steve Mueller, manager of strategic facilities planning, must suggest the company what type of manufacturing facilities to construct. These new facilities were needed for three new products (Alfatine, Betazin, and Clorazin), which the company expected to launch in 1996. His decision will be based on decreasing the lead-time by 50% and reducing the costs by 25%. According to the case, Mueller suggest three options: one option is to build one specialized facility; the second option is to build one flexible facility, and the third options which is stated under the second option is a combination of specialized and flexible facility. The first choice, building a specialized facility, will not reduce the production lead-time. In addition, since the facility is built only for one type of product, if that product cannot be launched to the market the part of the facility might have to be retrofitted to produce another product. Further, it can cause delays in production, which can cost the company millions of dollars in loss. However, this option is very productive (almost 16,000 kilograms of output per rig at 80% of utilization) because the plant is dedicated to a set of special products and there is no changeover. Moreover...
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...Caso Eli Lilly and Company: Estrategia tecnológica del proceso de manufactura (1991) Problema: Las grandes compañías farmacéuticas hacen inversiones enormes en Investigación. Aunque sólo 1 entre 5.000 ó 10.000 compuestos nuevos tienen proyección comercial, las leyes de patentes permiten explotar los productos en forma exclusiva por un promedio de 9 años. Para ellas es fundamental ser los primeros en salir al mercado con productos para públicos específicos, los cuales son tan rentables que permiten recuperar la inversión siempre que se logre conquistar el mercado rápidamente. Sin embargo, el sector está bajo un estricto control de los gobiernos, cuyas regulaciones pueden retrasar el lanzamiento de nuevos y reducen el tiempo en el que se pueden aprovechar las ventajas de las patentes. La mejor forma de contrarestar el efecto de estas demoras es crear eficiencia en las operaciones por medio de una transición fluida entre las etapas investigación, desarrollo y producción. Eli Lilly & Co. (Lilly) fue fundada en 1876. En los años 80, estaba orientada a la investigación para el desarrollo de nuevos productos en áreas específicas y logró el éxito con derivados de insulina, antibióticos y antidepresivos. Bajo una gerencia cuidadosa, Lilly promovía vínculos fuertes con universidades y centros de investigación. Sus esfuerzos de mercadeo dirigidos a los médicos le dieron una posición de liderazgo en el mercado. Lilly combinaba efectivamente dos de los elementos que forman parte de...
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...Eli Lilly case questions 1) Did Eli Lilly pursue the right strategy to enter the Indian market? It was a right strategy for Eli Lilly that started a joint venture with Ranbaxy to enter the Indian market. First of all, Ranbaxy was the second largest pharmaceutical company that manufactures bulk drugs and generic drugs in India, with a domestic market share of 15 per cent. It had established broad distribution network, and it was the second largest exporter of all products in India. Ranbaxy’s capital costs were 50 per cent to 75 per cent lower than those of comparable U.S. plants. Second, the timing was perfect for Eli Lilly to enter the Indian market. During 1970s, the Patents Act 1970 and the Drug Price Control Order (DPCO) was issued. And India was opening its drug market. Third, there was possibility to conduct cheap clinical trials in India. 2) Considering the evolution of the JV, evaluate the challenges that JV leaders faced in each phase. Andrew Mascarenhas was the first managing director of the joint venture. He created the JV’s team, positioned the JV in the market, set its operations developing the marketing strategy. Challenges he faced were hiring sales force and recruiting doctors and financial staff. He trained them on the company's value, philosophy and code ethical conduct. The JV reached break-even and was becoming profitable at the end of his managing time. Chris Shaw built systems and processes to bring stability to the fast growing organization...
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...Eli Lilly in India : Rethinking the Joint Venture Strategy Pharmaceutical companies spend more than 20% of their sales on research and development (R &D). Patents for product ( for 20 years) and process were essential means by which a firm protected its proprietary knowledge and they could command higher prices for their products. Many multinational pharmaceutical firm subsidiaries in India imported drugs from their country of origin and made a huge profit. However in 1970¶s, the patents for all pharmaceutical and agricultural products were abolished and process patents permitted for 5 to 7 years. The Drug Price Control Order (DPCO) instituted price controls by government, multinationals market share dropped from 80% in 1970 to 35% in mid 1990s so they were forced to exit from India due to lack of patent protection in India. In November 1984 Dr. Manmohan Singh , the finance minister encouraged foreign direct investment and increased the maximum limit of foreign ownership from 40% to 51%. Colonel Eli Lilly founded Eli Lilly and Company in 1876. It was a world leader in injectable antibiotics and in supplying insulin. Ranbaxy in early 1990¶s was India¶s largest manufacturer of bulk drugs and generic drugs. Ranbaxy approached Lilly to supply certain active ingredients or sourcing of intermediate products to Lilly in order to provide low cost sources of intermediate pharmaceutical ingredients. Success of Joint Venture i) Lilly used Ranbaxy¶s help for getting government approvals...
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...Cymbalta Case Study Analysis Executive Summary Introduction: The Problem It’s April 2000 at Eli Lilly and Company where their flagship product Prozac is the leading brand of anti-depression medication and is set to expire in December 2003. Even though that is the official patent expiration date, no one within the company could be sure exactly how much time Prozac had left (Okef & Laufner, p.1). Patent expiration would mean that generic versions of the drug would flood the market and Prozac’s current $2 billion in annual sales would create a huge revenue gap (Okef & Laufner, p.1). John Kaiser, Marketing Director at Lilly is asked to give a presentation on a topic developing a successor to the now legendary anti depressant Prozac, which later on Kaiser titled “No Pain, No Gain.” He presented an overview of what depression is exactly and analyzed the effectiveness of Cymbalta comparing it to Prozac. After a four-and-a-half long marathon, some challenges and concerns were raised by some of the senior leaders of Lilly about their doubts that Cymbalta could in fact replace the leading brand. Strategic Planning In 1998, the New Antidepressant Team (NAT) was formed by two colleagues at Lilly: Mark Demitrack and Brett Schmidli, and later asked two other members Jim Lancaster and John Kaiser to join them based on their professional experience. The mission of the team was to find and develop a drug that would later replace Prozac. They quickly and efficiently narrowed...
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...Executive summary: With the fast approaching expiration of its Prozac patent, Eli Lilly has to decide regarding the future course of action of its next generation anti-depressant drug. In this case analysis, the company faces three critical decisions before NDA submission: 1) establish Cymbalta as efficacious for treating major depressive disorders (MDD) using once-a-day (QD) dosing, 2) pursue a separate pain indication in addition to submitting for an MDD using twice-daily (BID) dosing, and 3) delay submission until both issues were established. All of these options are complex and not without difficult trade-offs but based on market research of its customer segments and market potential, the best strategic option is to prove efficacy for treating MDD using QD and only after launch get FDA approval for treating pain. 1. FDA approval for once-a-day dosing for Cymbalta is more important to have at launch. First, Cymbalta is the successor to Prozac and with it carries the brand that creates this resonance in the mind of consumers (patients/physicians). This is a successful brand that patients trust, value and can identify with. With this brand, Lilly has established a perceptual positioning and differentiation from its competitors, and so as to introduce this next generation product for the first time for a different indication, Lilly could run the risk of losing their large customer base. Second, establishing efficacy for treating MDD using QD dosing is more promising than pursuing...
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