...S w W12092 ELIE SAAB: GROWTH OF A GLOBAL LUXURY BRAND Nadia Shuayto wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2012, Richard Ivey School of Business Foundation Version: 2012-07-26 INTRODUCTION In the summer of 2010, Elie Saab, owner and chairman of ELIE SAAB (ES), was meeting with the company’s managing director, Chucri Cavalcanti, to discuss the company’s strategic goals and marketing strategy for the next five years. The primary goal was to grow the brand in new and existing markets while maintaining the brand’s exclusivity and position as one of the few remaining established brands in haute couture.1 Much of the company’s success...
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...ELIE SAAB: GROWTH OF A GLOBAL LUXURY BRAND Nadia Shuayto wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2012, Richard Ivey School of Business Foundation Version: 2012-07-26 INTRODUCTION In the summer of 2010, Elie Saab, owner and chairman of ELIE SAAB (ES), was meeting with the company’s managing director, Chucri Cavalcanti, to discuss the company’s strategic goals and marketing strategy for the next five years. The primary goal was to grow the brand in new and existing markets while maintaining the brand’s exclusivity and position as one of the few remaining established brands in haute couture.1 Much of the company’s success in the previous five years was attributable to its rapid growth in the ready-to-wear (RTW) product...
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...In 1982, Saab opened his first atelier in Beirut and began designing luxurious evening gowns and wedding dresses, his talent for design fuelling his career throughout the 1980s. In the 1990s, Saab continued to expand his business by moving to a larger atelier in Beirut and organizing exclusive fashion shows in Europe. In 2000, he opened a salon and showroom in Paris to increase his cosmopolitan and international clientele; a flagship store in Paris opened in March 2007. In June 2010, Elie Saab (ES) opened its first flagship store in the Gulf region in Dubai’s prestigious Dubai Mall. This reinforced the brand’s presence in the United Arab Emirates, making its products more accessible to the region’s local and international shoppers. The store showcased day- and evening-wear dresses, shoes, bags, and accessories from the latest ready-to-wear collections. In July 2008, ES opened its first U.K. boutique at Harrods. The company planned to increase its worldwide retail presence through opening new stores in major cities around the world, including in the United States and Asia. While the company was witnessing impressive growth, management was dealing with the challenge of selecting the right partners, identifying new markets with the greatest growth potential and, most importantly, protecting the brand from dilution. From the start, its goal was to “attract, select and maintain customers who place significance on high-end, one-of-a-kind designs made from the finest fabrics and...
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...n 1982, Saab opened his first atelier in Beirut and began designing luxurious evening gowns and exquisite wedding dresses. His talent for design fuelled his career throughout the 1980s. In the 1990s, Saab continued to expand his business by moving to a larger atelier in Beirut and organizing exclusive fashion shows in Europe. In 2000, he opened a salon and showroom in Paris to increase his cosmopolitan and international clientele. A flagship store in Paris opened in March 2007. In June 2010, Elie Saab (ES) opened its first flagship store in the Gulf region in Dubai's prestigious Dubai Mall. This new flagship store reinforced the brand's presence in the United Arab Emirates, making its products more accessible to the region's local and international shoppers. The store showcased day and evening wear dresses, shoes, bags and accessories from the latest ready-to-wear (RTW) collections. In July 2008, ES opened its first U.K. boutique at Harrods. The company planned to increase its worldwide retail presence through opening additional stores in major cities around the world, including the United States and Asia. While the company was witnessing impressive growth, management was dealing with the challenge of selecting the right partners, identifying new markets with the greatest growth potential and, most importantly, protecting the brand from dilution. From the start, its goal was to "attract, select and maintain customers who place significance on high-end, one-of-a-kind designs made...
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...1. delete sub-region 2. filter out blank appellation data http://www.vqaontario.com/Home 3. filter out blank alcohol content http://www.decanter.com/news/wine-news/529750/consumers-across-three-continents-prefer-lower-alcohol-wines-prowein 1208 entries remaining 4. frequency analysis using SPSS to filter the wine rating agencies with maximum unavailable data. IN LINES WITH “RFP” IN SCORING MODELS. REGRESSION IS ALSO A SCORING MODEL. WS | | | Frequency | Percent | Valid Percent | Cumulative Percent | Valid | 88 | 1 | .1 | .1 | .1 | | 89 | 13 | 1.1 | 1.1 | 1.2 | | 90 | 27 | 2.2 | 2.2 | 3.4 | | 91 | 27 | 2.2 | 2.2 | 5.6 | | 92 | 42 | 3.5 | 3.5 | 9.1 | | 93 | 31 | 2.6 | 2.6 | 11.7 | | 94 | 19 | 1.6 | 1.6 | 13.3 | | 95 | 8 | .7 | .7 | 13.9 | | 96 | 2 | .2 | .2 | 14.1 | | NA | 1037 | 85.9 | 85.9 | 100.0 | | Total | 1207 | 100.0 | 100.0 | | RP | | | Frequency | Percent | Valid Percent | Cumulative Percent | Valid | 100 | 2 | .2 | .2 | .2 | | 88 | 3 | .2 | .2 | .4 | | 89 | 16 | 1.3 | 1.3 | 1.7 | | 90 | 64 | 5.3 | 5.3 | 7.0 | | 91 | 25 | 2.1 | 2.1 | 9.1 | | 92 | 36 | 3.0 | 3.0 | 12.1 | | 93 | 37 | 3.1 | 3.1 | 15.2 | | 94 | 28 | 2.3 | 2.3 | 17.5 | | 95 | 15 | 1.2 | 1.2 | 18.7 | | 96 | 9 | .7 | .7 | 19.5 | | 97 | 2 | .2 | .2 | 19.6 | | 98 | 4 | .3 | .3 | 20.0 | | NA | 966 | 80.0 | 80.0 | 100.0 | | Total | 1207 | 100.0 | 100.0 | | ST | | | Frequency | Percent | Valid Percent | Cumulative...
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...Assessment 1- Reducing Risk, Company: R.M Williams Functional RM Williams clothes and boots are steeped in history and the company has been trading since 1932 and has coined itself as “The Bush Outfitter”. Their functionality has always been core to their business. RM Williams is unique as they manufacture, distribute and retail their products and brand. They have been Australian designed and made, with high quality materials and great cuts. At the launch of Regional Express Airlines (or REX as it is known), the staff, Pilots, and flight attendants all wore RM Williams clothing and footwear. This moved RM Williams from just country clothing consumed by country people to clothing consumed by business people, and a business. Not only was the airlines bringing country people to the cities, it was bringing their fashion too. Perhaps RM Williams was expanding their target market from predominantly rural and country people to city people, and further segmentation to the urban young professional. The target market shift may have been due to economic forces – RM Williams looking for more stability from a city market, not just from people from the land, who had good seasons and bad. What was once a utilitarian need being met, may now be a hedonic need being met – or both. Physical The distribution of RM Williams clothing and boots has also changed with the times. From its humble beginnings of a mail order business, to only in a limited amount of stores and presence in Myers...
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...ID No. Quiz1raw Quiz/50 Quiz2raw Quiz/48 Quiz3raw Quiz/49 average Quiz 30% of Final Grade Pre case 15% of Final Grade Post case 10% of Final case writing - 15% of Final case writing - 10% of Final Grade written Grade oral pres Grade Peer eval 10% of Final Grade absences attendance class part Class part average 10% of Final Grade 1 '11211326 2 '11015187 3 '11237988 4 '11229640 5 '11239832 6 '11211628 7 '11137630 8 '11242914 9 '11216158 10 '11220007 11 '11119020 12 '11228326 13 '11213760 14 '11235853 15 '11238208 16 '11108231 17 '11214414 18 '11142685 19 '11224150 20 '11221046 21 '11207299 22 '11225238 23 '11213493 24 '11133465 25 '10917543 26 '11236280 27 '11229152 28 '11230509 29 '11229764 30 '11125969 31 '11212012 32 '11101709 33 '11223375 42.50 48.50 50.00 51.50 44.50 45.00 49.50 45.00 50.00 42.00 47.00 49.00 44.50 46.00 35.50 50.50 44.50 46.00 41.00 41.50 44.50 52.00 37.00 44.00 39.50 45.00 43.50 34.00 43.00 47.00 45.00 42.00 48.00 85 97 100 103 89 90 99 90 100 84 94 98 89 92 71 101 89 92 82 83 89 104 74 88 79 90 87 68 86 94 90 84 96 28 47 37 47 46 29 40 35 39 45 32 41 23 31 31 42 37 46 37 36 39 36 33 36 37 43 36 36 48 31 41 29 36 58.33 97.92 77.08 97.92 95.83 60.42 83.33 72.92 81.25 93.75 66.67 85.42 47.92 64.58 64.58 87.50 77.08 95.83 77.08 75.00 81.25 75.00 68.75 75.00 77.08 89.58 75.00 75.00 100.00 64.58 85.42 60.42 75.00 41 51 43 45 38 44 44 42 44 43 30 39 46 39 35 46 45 40 49 50 50 49 39 35 38...
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...“greenwashing” strategies to boost their sales (Berkeley Media Studies Group, 2008) and carmakers are no exception. With gas prices on everyone’s mind as well as individuals’ concern about environment, people are looking for clean and fuel-efficient cars to go easy on the environment and their wallets. As a result, some car manufacturers launched hybrid cars with biopower engines which gained popularity soon and labeled themselves as environmentally friendly companies. 2. Identification of problem Saab, one of world-renowned car manufactures, innovatively launched a new style of car, Saab 9-5 in 2007 which used biopower engine. This writer selects Saab for the essay. Saab’s environmental claims are that “The Saab 9-5 2.0t BioPower is not only kind to the environment; it also produces more power and performance than its gasoline equivalent” (Coman, 2006). 3. Thesis Statement This essay will explain why “greenwashing” has become a growing problem, examine two environmental claims made by Saab and demonstrate that the first claim is an example of “greenwashing” while the second one is a genuine commitment. Body Paragraph 1 Why “greenwashing” is a growing problem • Why “greenwashing” is detrimental ( “problem”)----“Greenwashing” has several significant consequences, mainly including: 1. Misleading well-intentioned consumers to purchase products that are not as environmentally friendly as...
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...In today’s day, we respect the past but rarely delve into it except for certain days. Elie Wiesel’s book Night is the self-account of Wiesel’s life in the Holocaust. It reflects back to the time through the eyes of a Jewish boy living in the awful conditions. It tells the story from the first few steps that Hitler takes, to when the camps was liberated. Wiesel delivered a powerful message "of peace, atonement and human dignity" to humanity. The Final Days is a film about resistance in Nazi Germany of one woman in particular. The movie starts off showing the main character having fun and there is light and laughter. This quickly changes as it shows her with members of the White Rose, an Anti-Nazi organization. She was caught and found guilty. This movie is a true story based on an actual Sophie Scholl who lived throughout this and was a member of the White Rose. Although one is about standing up for your rights not matter the consequence, and one is about knowing when hope is but a lost phrase, barely living in your mind. While that is all true, they also have a lot of differences, for instance, they have very different main characters who come from different parts and are effected by the war in different ways, each story is told in very different ways and each has its own meaning, and they have different messages that are portrayed throughout each. In the memoir Night, Elie starts off as a regular Jewish boy in Sighet, Transylvania. He was a teenager when his family...
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...1st Period Mrs. Bryant LOVE OR HATE Hate is stronger then love because when there is no love present hate shows more than anything. In the books , examples were everywhere , of peopling showing hatred. Hate is present everywhere in this world not only in these books. In “Briar Rose” by Jane Yolen there were many prime examples of hatred being shown by not only a few people , but millions. The Germans , Jewish , and Polish , and gays were the groups. The main two were the Jewish and Germans who displayed so much hatred that it led to millions of deaths. Love was obviously not present in these times. Another reason for my belief that hate is stronger emotion than love , was in the book “Night” by Elie Wiesel. The best example shown was towards the end of the book. Elie lost all the love he had for everyone , including his dad. He watched his father die and let it happen to keep his belongings for his self. In “The Chosen” by Chaim Potock the love started off strong at the beginning then hatred over powered it. Especially during the baseball game. The players wanted to kill each other rather than playa fair game of baseball! When Reb banned his son from seeing Rueben was also hate being shown by all 3 characters. Although love plays a role in these books , I found that hate played a greater role. No matter the reasoning , people will always show some sort of hate towards the...
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...Elie Wiesel’s Loss of Innocence There comes a time in one’s life where a tragic event results in the loss of innocence and an increase in knowledge. Unfortunately this is one of life’s few promises. Some experience this ablution a lot sooner than they should. In children who survived the holocaust in concentration camps, their innocence was taken as soon as their ordinary everyday life was imposed upon by the Nazis. In Elie Wiesel’s book Night, he describes himself as an innocent teenager, a child whose innocence was taken from him as the result of the nefariousness performed by the Nazis in World War Two. Elie and his family were transported to Birkenau where his family was torn apart, leaving him with his father, his sisters and his mother. Once they were separated, he began to slowly lose his innocence. Towards the end of 1941, in the small village of Sighet, Hungary, twelve-year-old Elie Wiesel spent most of his time studying the Talmud. Elie was one of four children born to his mother and father. Hilda was the eldest, then Bea, he was the third, and Tzipora was the youngest. The two eldest sisters helped the parents run the family store while Elie stayed home to study. Elie was very passionate about the theology of his religion, Judaism. He studied Talmud by day and by night he would go to the synagogue to pray. One of his main interests was Kabbalah which is an aspect of Jewish mysticism. Elie asked his father to find him a master to guide him in his...
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...devastating events in world history. The Holocaust was a horrific event that occurred in European countries. The German army, then led by Adolph Hitler, captured and tortured thousands if not millions of Jewish men, women, and their children, including Elie Wiesel and Anne Frank. Anne Frank and Elie Wiesel both suffered badly, but had different outcomes. They have many similarities and differences. Anne Frank and Elie Wiesel have many similarities. Firstly, Elie was "not yet fifteen" when he and his family were arrested by Hungarian police and sent to a concentration camp (Wiesel 22). This shows that Elie was tortured at a young age. This is why he wanted to stay with his father, because he was so young. Secondly, Anne Frank was thirteen years old when "she and her family went into hiding to escape persecution by the Nazis."(Frank 97). This shows that if she was found, the soldiers would not take her age into consideration. This is why she learned to act more mature. In conclusion, Elie Wiesel and Anne frank shared some similarities. During the Holocaust, Anne Frank and Elie Wiesel had just as many differences as similarities. For example, " An American tank stood at the gates of Buchenwald." (Wiesel 83). This shows that even though Elie Wiesel had experienced horrible things at a young age, such as the hanging of a pipel, he survived and was rescued. This is why he is able to describe the events that happened to him during the Holocaust. Also, Anne Frank "died peacefully . She was...
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...Nick Han Date: 3/28/12 Night Reading Chapter#: 5 Pages: 62-80 Significant Title: Survival of the Fittest Setting (who, when, where): The setting is in the camp in Buna where most of the Jewish prisoners are located. In this chapter, the main characters are Elie and his dad because throughout the story they have had to face many obstacles to try and stay together. Summary of Plot (events): The beginning of the chapter starts of as the end of the summer, which marked the start of a New Year for all the Jews. But even though it was supposed to be a joyous moment for all of them, they were all secretly mad at God because he had done nothing to help them throughout all the torture. But later on it gets harder for all of the to survive because winter starts to come and they are all extremely cold because of the strong winds and many people are hospitalized like Elie. Later on, they find out that the border has been moved closer and they will have to evacuate from Buna to Gleiwitz. Quotation (re: Capacity for Evil) that surprised you: “…I felt very strong. I was the accuser, God the accused” (Wiesel 65) Reaction (why that specific quote?): At this point the author, Elie, had completely lost faith in God because to him God is supposed to be helping all the Jews in their time of need, but nothing is happening. Because of this lack of faith many people start to get some what frustrated because they don’t know what else they have to live for because most...
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...“Auschwitz, Death Camp” In the movie “Auschwitz, death camp”, Oprah Winfrey interviewed Holocaust survivor, Elie Wiesel when they visited the Auschwitz Museum which used to be the biggest Nazi concentration and death camp. Elie talked about his personal experience at Auschwitz. He also explained more about the meaning of the Holocaust which he wrote in his book, Night. The movie started at the entrance of Auschwitz where a young Elie arrived in a cattle car with his family, friends and neighbor. He smelled the stench of burning human flesh and saw the crematorium throwing its flames into the sky and he thought “This is the end of the history, the end of Jews”. During the time at the camp, his body and his soul suffered by SS soldiers. He saw people (up to 1.5 million) including men, women and even babies were killed. Women and children including his mother and young sister were sent immediately to a gas chamber which killed them in fifteen minutes. While men starved and worked to dead. Their bodies were burn in crematorium. All memories of Auschwitz haunted him day by day. He was confused that why the Nazi did everything like that. He didn’t understand why it happened. Were they human being? And then he decided to write and to teach so that the man kind will remember and everything in Auschwitz never happened again. Throughout the movie, I felt the pains of the Jews and Elie in the death camp. The pictures of people starved to dead, the burn bodies and the personal items, everything...
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...The novel Night presents how Elie Wiesel changes in response to his concentration camp experiences. The separation from his loved ones and the horrible conditions of these camps affects Elie immensely, altering his perception on faith and transforming his physical appearance throughout the experience. The overall ordeal Elie experienced desensitised him to violence and death, affecting his emotions. Elie was transformed by his loss of faith in god and humanity. His loss of faith in humanity and god can first be identified when he arrives at Auschwitz and isolates the ‘smell of burning flesh’ and watches as they throw a load of ‘little children’ into the flames and begins to understand that ‘the world is not interested’ in those of Jewish faith. Elie begins to reject his faith and blame god for what was occurring. ‘Why should I bless his name…What had I to thank Him for?. The hanging of the ‘pipel’ boy was possibly the most critical moment where Elie lost his faith in humanity and belief in God altogether. As the boy ‘struggled between life and death’, Elie realized his God was ‘hanging here on the gallows.’ Elie’s loss of faith was complete. The suffering Elie underwent ‘consumed’ his ideals and beliefs, therefore altering his emotions. Elie’s had to ‘become a different person’ to survive the ordeals of Auschwitz leaving only ‘a shape that resembled [him]’, his emotions ‘devoured by a black flame’. Once being a ‘spoiled child’ Elie was forced to adapt to the situation...
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