...Not only is Ellen DeGeneres the host of one the most popular talk shows she is also a huge advocate for lending a helping hand. She is a huge supporter to numerous charities and foundations including The Gentle Barn, Clothes Off Our Backs, The Humane Society, Stand Up to Cancer, one foundation, Save the Music, Feeding America, Children’s Health Fund, and countless others. Ellen uses her show to help raise money for certain organizations, like the celebrity dunk tank which helps benefit research for breast cancer. Her show also includes segments which help out her viewers who are suffering due to economic and other crises. She was one of the first women in show biz to come out as being openly gay and even after all the grief she received, Ellen...
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...Ellen Degeneres Modern day hero’s can be found everywhere. These people can make a huge difference in many people’s lives. One great example of a modern day hero is Ellen Degeneres. Ellen is a comedian on her talk show called, The Ellen Show. She was born January 26, 1958 in New Orleans (“Ellen Degeneres”). Ellen impacts someone’s life almost everyday and she puts others before herself which is the definition of a hero. Her selfless acts and courageousness make her a modern day hero (Clark, Cindy). Ellen’s generosity has touched many and made a difference for many different types of people. Ellen has donated hundreds of thousands of dollars to all types charities around the globe. Ellen once donated $10,000 dollars to the Cystic Fibrosis Organization...
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...Ellen DeGeneres Throughout the ages there have been many influential figures that have impacted society. These individuals range from politicians to explorers and everything in between. The entertainment world seems to have the most sway on people. One of those figures being Ellen DeGeneres. DeGeneres is best known for her funny television show called “Ellen: The DeGeneres Show” and is one of the most interesting person to be known, however she was not always known as such. The instances in her early life have led to her career and the criticism that goes along with it. To begin with, Ellen was born January 26, 1958, in Metairie, Louisiana. Elle is known for her funny and bubbly personality, however she wasn't always like that. As a child DeGeneres was very shy...
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...Turn of the Century: Homosexuality Acceptance Marjorie A. Webster Ashford University Cultural Awareness in the Human Services HHS 320 Professor Andrea Shenkman July 25, 2012 Turn of the Century: Homosexuality Acceptance Our society and our sitcoms have evolved from what it used to be in the 1950s, during the time of Ricky Ricardo and Lucy Ball in the “I Love Lucy” show. Fast forward to the 21st century, television shows such as, “Glee”, “Will and Grace”, and “The Ellen DeGeneres Show” carry different themes than those of Ricky’s and Lucy’s silly innocent antics. When in time did our society get over the initial shock of an interracial Ricky and Lucy laying in one bed, to accepting homosexual couples on television? Our society expands further than Hollywood antics, especially with sensitive issues dealing with our individual beliefs, traditions, and customs. In this paper, I will cover the media effect of sexual orientation exposure, the brief history and repeal of the “Don’t Ask, Don’t Tell” policy, and the acceptance of same-sex marriages in the United States. It goes without saying that the United States is the salad bowl of the world; socially accepting of all races, gender, religion, and now sexual orientation. America is moving forward and embracing a more diverse culture and practices and it is backing it up with concrete legal and political significance. Due to the imminent and overwhelming media exposure of homosexuality, it is evident, be it...
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...Jessica Stokes Engl 1302-22 Prof. Gale September 22, 2011 Same Sex Marriage in the US. Gay marriage is an issue in America because gay and lesbian couples are wanting to be able to get married but a lot of people believe that it is wrong. Some people believe that marriage should only be between a man and a woman. Others think that anyone should be able to marry whoever they want regardless of what gender they are. This issue is important to me because it is relevant to my life. I am a lesbian and I have a girlfriend that I would like to marry someday. Not only me, but other gay Americans, such as Ellen DeGeneres, may want to marry their partners one day as well, but cannot because the government will not allow it. I think that gay marriage is a good topic for me to research for the entire semester, because I know that it is a major issue in the U.S and people are fighting for or against it constantly. This topic is very dear to me and relevant to my life, so I definitely have the passion to write about it for an entire semester. Even before I was with a girl I was interested in this issue. I have had gay friends all throughout my life and always thought that it was unfair that them and their partners could not legally get married even though they had been together for years. I have always been a supporter of the gay community and a supporter of same-sex marriage. What I already know about the topic is that some religious groups, such as the Westboro Baptist Church, and political...
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...Valerie Hernandez 12/5/14 Prof. Scott Brown Research Paper The Hollywood entertainment industry has typically treated as well as portrayed homosexuals as subject of negative stereotypes. When Gay representation was introduced to popular culture, the gay, lesbian, bisexual, and transgender community was oppressed from the start. Later, film and television attempted to create well-rounded homosexual characters but focused in depicting gay stereotypes and how they shaped the public's impression of the gay community. These stereotypes created a non-threatening sissy gay and a warrior lesbian. Throughout history, heterosexual men are seen to be strong and proud of their masculinity and homosexuals have been perceived as lacking masculinity and feminine. Gay characters started to emerge in the 1990’s in both television and movies. Ellen DeGeneres and her character Ellen Morgan coming out under much scrutiny on the TV show ‘Ellen,’ which eventually led to her own talk show. The movie The Birdcage, with Robin Williams was about a gay cabaret owner and his drag queen companion. Gays and lesbians have been around for a long time, especially in Hollywood, but more people started to come out in the 90’s. With the popularity of shows like Will and Grace, which feature leading gay characters, as well as the show Friends, Ross Gellar’s lesbian ex-wife Carol, marries her partner and happily co-parents her son with Ross. Over a period of time we are slowly seeing gay, lesbian, and bi-sexual...
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...The Gay Agenda: LGBT Leading Characters on Primetime TV I. Introduction In 1997 Ellen DeGeneres came out on national television. I was 14 years old, watching that historical moment in complete rapture. I remember thinking that the world had just changed forever; that my world had just changed forever. Unfortunately Ellen’s moment didn't last too long as her show was soon canceled, her career seemingly over. Fast forward 17 years and Ellen’s courageous moment seems so long ago, as we have progressed so much since then, that it can easily slip the mind. Ellen is back on top with a smash hit talk show, and a bevy of LGBT identified folks and television characters are right along with her at the top. Gay rights are the hot button “issue” of the current time. You could argue that it’s a the new civil rights movement, an abomination of “traditional family values”, or simply an elaborate horse and pony show to distract us from the real issues. Regardless of how you view it, the point is, you are still talking about it. As an LGBT identified person myself, and one who lives in a politically liberal bubble, I know that my perception of this movement is somewhat skewed. I have the privilege of living my life in the open and along the way exposing all kinds of folks to a new or unfamiliar way of life. However I often wonder what it is like to live in Middle America. What is it like to go to the grocery store, pick your kids up from school, or on a date and never see an LGBT identified...
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...JC PENNEY STRATEGIC MARKETING PLAN 2012: PRODUCT STRATEGY A Paper Submitted to the Graduate Faculty of the North Dakota State University of Agriculture and Applied Science By Alisha Liane Ostlund In Partial Fulfillment for the Degree of MASTER OF SCIENCE Major Department: Apparel, Design, and Hospitality Management April 2012 Fargo, North Dakota North Dakota State University Graduate School Title JC Penney Strategic Marketing Plan 2012: Product Strategy By Alisha Liane Ostlund The Supervisory Committee certifies that this disquisition complies with North Dakota State University’s regulations and meets the accepted standards for the degree of MASTER OF SCIENCE SUPERVISORY COMMITTEE: Linda Manikowske Chair Holly Bastow-Shoop Jaeha Lee Gerry Macintosh Approved: 04-24-2012 Date Holly Bastow-Shoop Department Chair ABSTRACT The JCPenney Company has undergone a transition from a value retailer to a streamlined, customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on general, storewide promotions. Currently, JCP has retooled their image to reflect a standard set of prices and special savings. In this exploratory look at JCP’s merchandising strategy, both previous and new methods are examined and additional steps to improve the returns on merchandising investments are offered. During this study, a detailed examination of JCP’s internal and external environments has been conducted, and an analysis...
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...JC PENNEY STRATEGIC MARKETING PLAN 2012: PRODUCT STRATEGY A Paper Submitted to the Graduate Faculty of the North Dakota State University of Agriculture and Applied Science By Alisha Liane Ostlund In Partial Fulfillment for the Degree of MASTER OF SCIENCE Major Department: Apparel, Design, and Hospitality Management April 2012 Fargo, North Dakota North Dakota State University Graduate School Title JC Penney Strategic Marketing Plan 2012: Product Strategy By Alisha Liane Ostlund The Supervisory Committee certifies that this disquisition complies with North Dakota State University’s regulations and meets the accepted standards for the degree of MASTER OF SCIENCE SUPERVISORY COMMITTEE: Linda Manikowske Chair Holly Bastow-Shoop Jaeha Lee Gerry Macintosh Approved: 04-24-2012 Date Holly Bastow-Shoop Department Chair ABSTRACT The JCPenney Company has undergone a transition from a value retailer to a streamlined, customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on general, storewide promotions. Currently, JCP has retooled their image to reflect a standard set of prices and special savings. In this exploratory look at JCP’s merchandising strategy, both previous and new methods are examined and additional steps to improve the returns on merchandising investments are offered. During this study, a detailed examination of JCP’s internal and external environments...
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...“Down Low”: Homosexuals in the African American Community: Why is it a Taboo Topic? Danielle Carter Senior Seminar HSU 498 Professor Hogan March 25, 2010 Abstract The phenomenon known as the “Down Low” among African American Men who have sex with Men has caused much concern among black community leaders, the general population, and not to mention HIV/AIDS researchers. There are questions which are not being addressed regarding communication patterns of stigmatized groups specifically the “Down Low” group. Why is there little research about the “Down Low”, when there is more than half AAMSM in this world? This paper will explain why so many African American men are on the “Down Low,” why there is a lack of communication when it comes to speaking about the “Down Low. This paper will also help Human Service workers learn how to help AAMSM and their families. “Down Low”: Homosexuals in the African American Community A Review of the Literature Today, while there are men who are openly gay, it seems that the majority of those having sex with men still lead secret lives, products of a black culture that deems masculinity and fatherhood as a black man's primary responsibility (Roscoe, 2008). The “Down Low” culture has grown in recent years out of the shadows and developed its own contemporary institutions for those who know where to look for example...
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...In order to graduate I had to do a research paper. The topic was "Survival in the Real World" and then we picked a topic from there. I, of course, did mine on homosexuality. One of the greatest poets of the twentieth century, Dr Seuss, once said, "Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind" ("Quotations" 13). That is, essentially, the greatest advice a person can receive and is at the heart of gay rights. As a young homosexual grows into adulthood and enters the "real world" he or she will, without a doubt, encounter someone who "minds." Whether it be socially, legally, religiously, or even internally challenges will emerge. These challenges must be recognized, understood, confronted, and, hopefully, overcome. Some of these challenges cannot be confronted without taking legal action or changing the way another person thinks, therefore rendering the challenge, for most people, difficult or otherwise impossible to overcome. In these cases the individual's only method of overcoming the issue is through various resource organizations or support from friends and/or family. In other cases, the challenge is an emotional one and can only be overcome through an internal process of acceptance and understanding. Those cases are the most common for homosexuals and include important processes such as "coming out." Assumptions and homophobia are one of the biggest problems for homosexuals if they are to get the majority of...
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...University of World and National Economy Department: Economics in English STUDENT PAPER Topic: Old Spice (Social Media Impact on Marketing) Year 2012 Content 1 What is Social Media 2 2 Classification of social media 3 3 How does social media work 4 4 Why is social media so popular 5 5 Social media and marketing 6 6 Old Spice – the Company 7 7 Marketing Strategy 8 8 The beginning of “Smell like a man, man!” campaign 9 8.1 It’s not about Social 10 8.2 Define the right strategy before defining the digital agenda 11 8.3 Leave room for experimentation, even failure 11 9 The Post-Old-Spice principles of social media marketing 11 9.1 Create a persona that is strong and on point 11 9.2 Seed social networks with invitations to interact 12 9.3 Engage the engaged, the famous and the influencers 12 9.4 Personalize the response and people will compete for inclusion 13 9.5 Make it episodic and easy to share 13 9.6 Keep the videos simple and short 13 9.7 Promote it with tie-ins offline 14 10 Conclusion 14 11 Sources 15 What is Social Media It is a revolutionary way of communicating with the audience. It includes web based and mobile technologies, making communities, organizations and individuals interact. Social media is defined by Michael Haenlein and Andreas Caplan as: "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated...
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...Mudra Institute of Communication, Ahmadabad | LGBT Marketing | Innovative Marketing – Individual assignment | Ranajay sengupta | 18054 | 8/25/2012 | Contents Why gay market is lucrative 2 LGBT as a customer segment 3 Over-indexing and Consumption 3 Entertainment 3 Travel and Leisure 3 Internet usage 3 Brand Loyalty 4 LGBT signs and symbols 5 Segments which have used LGBT marketing 6 Lifestyle of a typical LGBT consumer 6 Mistakes to avoid while marketing to the LGBT community 7 References 9 Decades after invisibility and reaching critical mass, a breakthrough July 1991 article in the conservative Wall Street Journal called the lesbian and gay community "a dream market." Today the American market is estimated to be valued at $660 billion, projected to reach $835 billion by 2011 --based primarily on U.S. population growth and steady 7% representation of gays and lesbians within the overall population. In 2004, 36% of Fortune 100 companies have advertised directly to the lesbian and gay market, and American corporations now spend about $223.3 million annually in gay print media, according to the 2006 Gay Press Report from Rivendell Marketing and Prime Access, which tracks 284 U.S. gay press publications. Much more has been spent in sponsorships and online advertising, which the survey does not track. The situation is fast changing in India as well, OutNowConsulting.com, The London-based consultancy firm has been conducting surveys across...
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...[pic] COURSE: MKT 4398 – Strategic Brand Management TERM: Fall 2009 | | | |Section 05: 12:30-1:45 T-Th | | | | | |Room: HSB 101 | | PROFESSOR: Dr. Chris Pullig OFFICE: HSB 223 OFFICE HOURS: T-Th 1:45 – 4:00 or by appointment PHONE: 710-4769 (Office) and 836-0206 (Home) EMAIL: Chris_Pullig@Baylor.edu Course Description and Objectives: One of the most valuable assets for any firm is the brand associated with its products and/or services. Despite this, very little attention has been paid to the subject in business education. To address this, Strategic Brand Management is an advanced elective that addresses important branding decisions faced by an organization. Its basic objectives are: 1) to increase understanding of the important issues in planning and evaluating brand strategies; 2) to provide the appropriate theories, models, and other tools to make better branding decisions; and 3) to provide a forum for students to apply these principles. Specifically, we will cover: ...
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...University of Tennessee, Knoxville Trace: Tennessee Research and Creative Exchange Doctoral Dissertations Graduate School 12-2009 Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television D. Renee Smith University of Tennessee - Knoxville, drsmith@utk.edu Recommended Citation Smith, D. Renee, "Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television. " PhD diss., University of Tennessee, 2009. http://trace.tennessee.edu/utk_graddiss/10 This Dissertation is brought to you for free and open access by the Graduate School at Trace: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of Trace: Tennessee Research and Creative Exchange. For more information, please contact trace@utk.edu. To the Graduate Council: I am submitting herewith a dissertation written by D. Renee Smith entitled "Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television." I have examined the final electronic copy of this dissertation for form and content and recommend that it be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy, with a major in Communication and Information. Catherine A. Luther, Major Professor We have read this dissertation and recommend its acceptance: Michelle T. Violanti, Suzanne Kurth, Benjamin J. Bates Accepted for the Council: Carolyn R. Hodges Vice...
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