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Ellen Degenneres

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Submitted By Keshoke
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If i were in charge of the Asian operations for McCain, my primary objective would be to enforce and educate the western culture to the people of China. When considering the emergence into a foreign market, it is essential that the organization has educated and brought awareness of the organization’s culture to provide those in the foreign market a general understanding of the organization and the commodities which it produces. If McCain is unable to sucessfully introduce and encourage the acceptance of western food into China then it is sure to say that it will take a lifetime for the Chinese to accept western food. Thus, the ability to promote acceptance and awareness of western food in China will be of significant impact towards the success of McCain in the Chinese market.

Several strategies must be considered in order to effectively educate China about the western food and how McCain plays a significant role as a primary distributor of western food. As a leader of the Asian operations for McCain, it would be strategic to initiate mass marketing of western food itself. This would help to develop the popularity of fries, developing a market which will be likely to be withheld by McCain in the future. Consumers will thus be likely to accept the idea of western food and more importantly fries due to the constant exposure of these types of foods. Once we are able to develop a market for western food, McCain as an organization will later be introduced as a mass producer of fries and eventually accquire the Chinese fast food market.

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