...Green, Bila Den Subject: Marketing a global brand. Sent: Dear Mr. Bill Following your email on 12th, November, 2011 about developing a global brand, I write this one to inform you of the key ideas which came out of the brainstorming session we held last Monday. Here they are. * We discussed a lot and found out that there is no need to give it a new name as Zumo is still our brand. Since it is a base, we had better develop it and make it more popular rather than create a new one. * In order to approach the customer, we introduce new Zumo varieties for different market segment such as diet Zumo, febrifugal Zumo, Zumo for diabetics. * Because the initial research suggests that Zumo is preserved as a Spanish drink, and it close identification with Spain may not be suitable when developing a global brand, Zumo can should be redesigned. Though the shape of the can is preserved, the color is changed. Instead of yellow and orange, we use just orange for the whole. * The slogan is replaced by the new one “ Providing you with full energy” * In term of promoting, we advertise it in TV and radio at the prime hours and most-viewed channels like HBO or CNN. Similar to TV and radio advertising, we post ads in famous magazines like Vongue, magazines for men like Playboy, magazine for women like Women’s World. * Keeping the price at medium range. * When launching in the new market, we use the skimming strategy that is initially offering at low price with samples and...
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...Business (HS/BS) Award Leader: Jill Gollins Tel: 01902 323962 Email: J.Gollins@wlv.ac.uk Table of Contents Welcome to University of Wolverhampton Business School 2 Introduction 2 Programme Outcomes 3 Structure of the HND Business Award 4 Core Modules Descriptions: Year 1 5 BE1002 Principles of International Business 5 BE1010 Quantitative Techniques for Business(HND) 6 BE1011 Employability Skills 7 BE1013 Entrepreneurs and Entrepreneurship 8 EC1008 Organisations , Competition and the Business Environment (HND) 9 HR1005 Organisations and Behaviour(HND) 10 LW1032 Legal and Regulatory Framework (HND) 11 MK1007 Marketing (HND) 12 Module Descriptions: Year 2 13 AC2020 Managing Financial Resources (HND) 13 BE1009 Managing Activities (HND) 14 BE2017 Business Strategy (HND) 15 BE2018 Personal Development 2 16 IM2009 Management Information Systems(HND) 17 MK1006 Market Intelligence (HND) 18 Core Option Descriptions Year 2 19 EC2013 Economics of Human Resourcing 19 EC2015 Environmental Management 20 HR2002 Ethics in Organisations 21 IM2007 Independent learning in the Workplace 22 MK2010 Service Sector Marketing 23 Useful Information and Other Resources 24 e:Vision 24 WOLF 24 Student Support 25 Management Team Contact Details 26 Award Leader and Personal Tutor 26 UG Portfolio Administrator and UG Student...
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...Service page Credit Policy page Marketing strategies page Business Environment Analysis page Competition Analysis page Competitive Advantages page Pricing Strategies page Target Market Selection page Location page Promotional Plan page Human Resource Management page Financial Analysis page Appendix page Preferences page The Executive Summary Company Introduction The Gift C Shop is a premier Gift certificate and gift-wrapping delivery. The Gift C Shop offers gift certificates which allow to shop at over 500 retailers, 200 restaurants in Ho Chi Minh City Ha Noi Capital. For the gift certificate section, companies will purchase gift certificates and offer them to their employees, which allow the employee to shop or purchase or dine at destined retailers or restaurants with specific amount of money at the specific retailer. The Gift C Shop also provides gifts and gift cards selecting, wrapping, and delivering for individuals. All orders can be done on the website, and the payments, too. Customers will be able to experience many choices from choosing a gift, what paper to wrap it, and how they want it to be delivered. It is our main business category in the first year, before we complete building the supply channel for the gift certificate. The market The growth of Internet has caused the evolution in changing lifestyle and thus the business. Moreover, the online business can save a lot of money on hiring staff, equipments, office, and facilities...
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...were unable to email each other from offices in separate buildings or across the campus, due to technological shortcomings at that time. They wanted to create the ability to email each other from their separate buildings across the campus. Cisco is a global marketing corporation, they've definitely have created a global brand name for themselves. Cisco designs, manufactures, and sells networking equipment. The Internet of Everything brings together people, processes, data, and things, to make connectivity more relevant and valuable than ever. Cisco markets their belief that the customers come first, they've created a long-lasting customer base with strong partnerships and relationships. They work closely with their customers to identify their needs and provide solutions that support their success. Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for their customers, employees, investors and ecosystem partners and has become the worldwide leader in networking - transforming how people connect, communicate and collaborate. Cisco is most definitely a global marketing machine. I've worked in the technology industry for over 16 years. In my opinion and many others within the industry; Cisco does not always have the best product or solution, but they are the Marketing experts. In the industry we call Cisco "the marketing machine"; not necessary the best to market in product and solutions, but the best on how to market and gain marketshare...
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...communication is viewed to be a goal oriented. The regulations, policies of the organization and its rules need to be communicated effectively to the people working within and even those outside the company. It is regulated by particular rules and beliefs. In previous years, business communication was limited to only paper work, telephone calls among other means but currently, with the advancement in technology there is cell phone, video conferencing, emails, satellite communication to support business communication. Efficient business communication helps in creating the good will of an organization. Businesses have for years been cutting costs and flattening their managerial hierarchies in response to intense global competition and other pressures. The flattening meant that only fewer portion of managers isolated decision makers from line workers. In traditional companies, information moved or flowed through many levels of leaders. In organizations where the lines of communication are shorter, decision makers respond more quickly to market changes. We did an interview on Wisma Genting one of their departments which is World Reservation Centre (WRC). World Reservation Centre is separate into 8 sections; Quality Monitoring & Training, AVRD, Tour & Mice, Traffic Management, RWB-WEB, Customer Care and Fulfillment & Administration. All these sections is under Vice President Mr. Cheong Chong Weng and Asst. Vice President Ms. Teh Wei Wei, they will making decision for those sections...
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...BSBADM502B Manage meetings Assessment 1 (Preparation) Meeting – 1 Email sent by Mr Alex as an Assistant Manager on 22nd May 2015 is mentioned below: Dear Staff Members, I am writing to inform you that AX Pty Ltd is going to have new OH&S policy update meeting in the next week. The details of the meeting are mentioned below: Date: 29th May 2015 Time: 10a.m – 12p.m Venue: Meeting Room 5 (Level 6) Please be on time and get more updated policy and news. By order of the Company Best regards, Alex And SMS sent by me as a Leader of Meeting: Dear staff members, Please attend the new OH&S policy update meeting on time. Time: 10a.m – 12p.m Venue: Meeting Room 5 (Level 6) Best regards, Hui AGENDA OF NEW OH&S POLICY UPDATE MEETING Date: 29th May 2015 Time: 10a.m – 12p.m Venue: Meeting Room 5 (Level 6) Leader of meeting: Hui Zcheng Chia Called by: Alex Agenda Topic 1. A brief introduction 2. Decide the about place and discuss with staff members 3. Plan for the time and date 4. Make the staff roster as per meeting time 5. The activities 6. Summary Feedback Minutes of Meeting Format NAME OF ORGANISATION: AX Pty Ltd LEADER OF MEETING: Hui Zcheng Chia PURPOSE OF MEETING: New OH&S policy DATE: 29th May 2015 DISCUSSION ACTION RESPONSIBLE ...
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...Why Cisco for Security At-A-Glance Why Cisco for Security Security is more critical to your network than ever before. As threats and risks persist, security is necessary for providing business continuity, protecting valuable information, maintaining brand reputation, and adopting new technology. A secure network enables your employees to embrace mobility and securely connect to the right information. It allows your customers and partners to more easily conduct business with you. No organization understands network security like Cisco does. Cisco’s market leadership, superior threat protection and prevention, innovative products, and longevity make us the right vendor for your security needs. Cisco Security: Investment • $100 million spent on dynamic research and development • Unmatched network and security expertise with more than 350 CISSPs and more than 1400 CCIEs • Cisco Security Intelligence Operations (SIO) Threat Operations team of 500 analysts across the globe • Industry-recognized Technical Assistance Center (TAC) providing 24x7, world-class security support throughout the globe • More than 20 top-tier global security data centers providing security services • Security provider for the largest banks , ISPs, governments, and military organizations in the world • Guaranteed Cisco IPS coverage for enhanced peace of mind • Validated security industry designs and architectures, including PCI, SAFE, Data Center, and Unified Communications Cisco Security:...
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...Luna Inc. Change Model Andy Davis Organizational Change MGT 435 Kevin Righter January 21, 2013 Luna Inc. is taking the necessary steps necessary in the advancement of its organization by adding new accessory products to its company. In order for the success of this change they are conducting different surveys to make sure that this is right for the company at this time. For this change to be successful they keep the products in line with the organizations vision. Identify the three models or theories of change that Luna Inc. might apply as it implements its change initiative. Luna Inc is a high end accessory company operating in Mississippi with employee strength of 250 with annual revenue of $2 million. The product profile is luxury handbags, jewelry, watches, earrings and scarves (luxury accessories). Because of the nature of business Luna Inc. is likely to make product and administrative changes on a regular basis. The expansion project of Luna Inc. will have a short term and long term objective to meet. The short term objective is to open a store in Shanghai, China. This will be the first international expansion of the company and attention will have to be paid to the process because of future expansion. Three modules of...
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...available and made a recommendation that will meet the following criteria: 1. High-speed internet access; 2. E-mail accounts for everybody; 3. Web access for e-mail; 4. Ability to handle up to 10MB of attachments; and, 5. Ability to download and upload large graphic files (up to 100 MB) to customers. 1) Bell Business internet and web hosting ecommerce Bell provides an internet dedicated package at a cost of $165 per month which comes with a dedicated connection to the Bell network; 32 static IP addresses, 30 optional email addresses and a router provided and managed by Bell. This package will also provide a sufficient bandwidth which will support upload speeds of up to 1Mbps and download speeds of up to 16Mbps. Bell also offers additional web site hosting solutions that range from Economy packages to Premium Pro. At an additional cost of $12.99 a month (economy package) Bell can give a domain based email solution, where employees can access email on the internet, the company can utilize up to 10 GB of Bandwidth and up to 300MB of web space. As additional packages are available the price can go up to $29.99 a month bring the top end of the range to $194.99 a month plus applicable taxes. For more information please visit: http://www.bell.ca/shop/Sb_viewProduct.page?sku=SB_INT_DED http://www.bell.ca/shop/Sb_viewProduct.page?sku=SB_WEB_HOS 2) Rogers internet pro and web hosting silver Rogers provides a range pf packages similar to Bell but one that nest fits your...
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...Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry, since they create the convenience EMAIL push service. Likeness, just five years ago, “BlackBerry” was virtually synonymous with “Smartphone.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector (Thierer, 2012). In order to research how the BlackBerry can be changed and manage the change, the paper as qualitative research to analysis the external and internal changeability. The process of writing paper is followed the Lincoln and Guba’ evaluative criteria (1985) that based on credibility, transferability, dependability and conformability. The data collections use searching journals, web source, and online library. The PEST analysis implement on data analysis. Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision...
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...Experiences of misunderstanding at work scenario 1 Last year as we were preparing for our quarterly meeting, somewhere along the line in our group a misunderstanding occurred within the group. The operations market team who are responsible for putting the quarterly meeting consist of six staff. Five of the staff in the group has been with the company over six years. The last member on the team was a recent transfer from another department, though has also been with the company for about six years as well. Therefore, the majority of the team had taken part in previous market meetings except for the new member. We received an email directed to the team from the Partner in charge of the meeting with bullet points of what each person was expected to do prior to the meeting. The meeting was scheduled one month from the time of the initial email. We knew we had a deadline to meet and what was expected had been outlined in the email. We all proceeded to work on our respective parts, as each part was involved with the other therefore keeping constant communication was key to meeting the deadline. The team noticed that the new team member was not being responsive to emails and it was extremely important we know of her progress since all parts were integral of each other and without her input we were lost. Her non-responsiveness caused stress among the team because we did not know if her portion was completed, and this was imperative for the rest of us to complete our part....
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...nternal Markets 1. [YOUR ORGANIZATION NAME] clients 2. Board members 3. Staff 4. Advisors/committees 5. Vendors 6. Alumni 7. Volunteers 8. Additional internal audiences identified by your organization External Markets, Current and Potential 1. General population markets including the following current and potential markets in [city/state/region]: * Families and individuals seeking assistance from your organization * Women * Men * Elderly * Adolescents * Children * Donors 1. Business and economic community including * Employers * Referral agencies and social support organizations 1. Community service leaders and organizations 2. Political markets including legislators, mayor and civic officials 3. Neighbors - businesses, homes in the immediate geographic location 4. News media Goal: Increase enrollment, heighten public awareness and enlist active moral and financial support for [YOUR ORGANIZATION NAME] as a [list type of resource] for the [give community name]. Strategy: Utilize proven communications tools to effectively reach the target audiences. Tactics: Staff Recognition Recognize and reinforce staff recognition of the important role each member plays in the public image of [YOUR ORGANIZATION NAME] * Invite staff participation in public relations activities * Provide a paging system to provide immediate assistance * Promote staff via news releases, email and web features...
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...Industry: Telecommunications Company: Research In Motion (RIM) Company Profile: Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. (Source: RIM Corporate Website) Recent Developments: * RIM’s stock price is at an all time low of $13 from a high of $70 at the same time last year when the worst of the financial crisis was over. At its high, the stock commanded a price touching $150 per share. * Since June 2008 to June 2011, RIM's shareholders lost almost $70 billion or 82 percent as the biggest decline among communications-equipment providers, from $83 billion at 3 years before to current $13.6 billion. * After Research in Motion introduced Thorsten Heins as the new CEO in January 2012, the company's stock price tumbled a whopping 8.47 percent. * The embattled BlackBerry maker's share of the United States smartphone market fell again in January, slipping to just 15.2% of the market, down from 17.2% at the end of October and about 16% in December. * Employee moral is at an all time low with several key executives leaving the company...
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...in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics and economic indicators. It analyzes the critical success factors in the industry – how the industry has evolved and how competitive dynamics have impacted market behavior. Sectional Highlights -- Structure of the industry, market size, and growth rates have been analyzed -- Value chain analysis categorizes the value-adding activities to develop low-cost differentiation strategies -- Trend analysis detects historical patterns that could help in forecasting future demand periods -- Critical issues are reviewed that may become a threat to the industry -- PEST analysis uses a framework of external factors for macro-environmental scanning of the industry to help in taking advantage of opportunities and making contingency plans for threats -- Competitive positioning of the industry leaders has been evaluated in terms of sales, profitability, stock trend and other performance indicators Key Benefits -- Provides input for strategic business planning -- Targets business opportunities & risks -- Exploits competitive intelligence Target Audience -- Investment Managers -- Venture Capitalists -- Management Consultants -- Research Companies -- Other Industry Professionals Contents: 1. Industry Overview 1.1 Industry Structure 1.2 Market Value 2. Industry Characteristics 2.1 Value Chain Analysis 2.2 Key Trends 2.3 Growth Drivers 2.4 Major Challenges 3...
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...has become a common problem in today’s business environment. I believe much of our problems have come from the fast-paced high-technology age we now live in, which has become a gift and a curse. This paper will attempt to examine the term workplace etiquette and the many social and official levels which the term encompasses. Workplace Etiquette: Is our system broken Workplace etiquette covers a wide range of topics in today’s business environment. Business leaders are expected to fully understand office and business etiquette, email etiquette, international etiquette, etiquette utilized in dining, etiquette utilized in business meeting and etiquette used with contacts outside of an office setting, just to name a few. Additionally business leaders must comprehend the value of diversity and understand cultural differences. Workplace etiquette can range from how to conduct yourself in the workplace, to how early to arrive for a business appointment, to the appropriate way to utilize email. First, I would like to take a closer look at office etiquette. Office Etiquette is basically minding your manners in the workplace. It can also be defined as the “showing of respect to others who share the same workspace as well as being respectful to others as they work and perform their tasks” (Schmidle 2008). According to Sabath (1993), there are several areas that fall under office etiquette umbrella. These include “guest etiquette which governs how guests...
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