Embraer is a Brazilian aerospace company that produces commercial, military, executive, agricultural aircraft and provides aeronautical services. The Cessna Aircraft Company is an American general aviation aircraft manufacturing corporation headquartered in Wichita, Kansas. Best known for small, piston-powered aircraft, Cessna also produces business jets. Market Segmentation
Cessna Aircraft are sold to private businesses, governments, individuals, freight airlines, charter airlines, and air taxi companies. Cessna has several competitors domestically and internationally in various market segments. Cessna’s aircraft compete with other aircraft that vary in size, speed, range, capacity and handling characteristics on the basis of price, product quality and reliability, product support and reputation. Embraer (ERJ) operates in the following four major business segments: commercial aviation, defense and security, executive jets, and agricultural aircraft. Commercial aviation is Embraer’s largest business segment, contributing about 52% of the company’s total sales. Applying the concepts of determinants of service quality by Parasuraman, Zeithaml, & Berry (1985) to Embraer and Cessna Reliability:
Cessna’s Promise “Safety is the top priority for Cessna when designing and manufacturing aircraft.. Combining both active and passive safety features ensures that every new aircraft is designed and equipped to deliver on the trust that passengers place in both pilot and machine every single flight”, shows that Cessna is honoring their promise and is manufacturing reliable products.
In 2002, Embraer earned two certificates (compliance to the ISO 14001 standard from the International Organization for Standardization, and to OHSAS 18001 - Occupational Health and Safety Assessment Series).Embraer is one of only a few companies in the aerospace world to