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Emc Compared to Ama

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Europe’s EMC Compared to U.S AMA Norman Hunter MBA 505 January 10, 2014

Abstract
This paper is a comparative viewpoint on the similarities and differences in the governance and leadership between the American Statement of Ethics and the European Marketing Confederation Code of Conduct, and how these differences impact decision-making and governance of U.S. and European marketing. The limits may be less evident when matching U.S. and European marketing practices. After reviewing what is accepted what is legal or ethical in one country is possibly illegal in the other, or vice versa.

EUROPE’S EMC COMPAIRED TO U.S. AMA The European code of conduct is issued by a board of directors, outlining specific behaviors required or prohibited as a condition of ongoing endeavors by individuals. These are rigorous standards enforced by company leaders The American Marketing Association’ statement of ethics, or code, is issued by a board of directors, outlining a set of values that have an influence on decision-making. The expectation is that individual employees, when faced with the option, will select the best solution. According to "Caux Roundtable," (2003-2013), “business leaders must always assert ethical leadership so as to protect the foundations of sustainable prosperity” (PRINCIPLES FOR RESPONSIBLE BUSINESS).
Similarities
Both codes are comparable by trying to inspire particular forms of action. Ethic guidelines try to deliver guidance about conditions and selections to influence decision-making while conduct regulations stress that some specific actions are suitable or incorrect.
Differences
The codes attempt to regulate behavior in very different ways. Ethical standards generally are wide-ranging and non-specific, designed to provide a set of values or decision-making approaches that

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