...experts Emerging Consumer Survey 2015 EMERGING CONSUMER SURVEY 2015_2 Contents 03 Editorial 04 The emerging consumer in 2015 12 A sum of different parts 20 e-Commerce and the emerging consumer 30 Focus on travel 36 Focus on autos 40 Focus on healthcare 46 Brands and the emerging consumer in 2015 62 Brazil: Steady decline continues 64 China: A life online 66 India: New government, strong consumer 68 Indonesia: An under-penetrated market 70 Mexico: Structural potential, cyclical hurdles 72 Russia: Dark clouds gather 74 Saudi Arabia: The petro-dollar 76 South Africa: Reduced optimism 81 About the survey 83 Imprint / Disclaimer For more information, please contact: Richard Kersley, Head of Global Securities Products and Themes, Credit Suisse Investment Banking, richard.kersley@credit-suisse.com Michael O’Sullivan, Chief Investment Officer UK & EMEA, Credit Suisse Private Banking & Wealth Management, michael.o’sullivan@credit-suisse.com COVERPHOTO: ISTOCKPHOTO.COM/XAVIERARNAU, PHOTO: ISTOCKPHOTO.COM/ALIJA 78 Turkey: Subdued but stable EMERGING CONSUMER SURVEY 2015_3 Editorial We are delighted to publish the fifth edition of the Credit Suisse Research Institute’s “Emerging Consumer Survey.” To undertake the project, we have again partnered with global market research firm Nielsen, which has conducted on our behalf nearly 16,000 face-to-face interviews with consumers across nine key emerging economies –...
Words: 21734 - Pages: 87
...Global CEO Survey Retail industry summary This is a summary of the findings in the retail sector based on interviews with 75 retail CEOs in 30 countries. To explore the full results of the 14th Annual Global CEO Survey, please visit www.pwc.com/ceosurvey. The global economy is still recovering from the worst economic crisis in 75 years, as many countries grapple with the aftermath of the recession. In the PwC 14th Annual Global CEO Survey, we set out to uncover how chief executive officers (CEOs) are approaching growth during a time when sustainable economic growth is far from certain. We surveyed 1,201 business leaders in 69 countries around the globe in the last quarter of 2010, and conducted further in-depth interviews with 31 CEOs. We found a surprising level of confidence in this environment; chief executives are nearly as confident of growth this coming year as they were in the boom years before the crisis. Our survey also revealed where CEOs see growth coming in 2011, and how they are going to achieve it. In ‘Growth reimagined: Prospects in emerging markets’, we show how CEO confidence is being driven by targeted investments in particular emerging markets —often far from home. We also identified three strategic focal points to achieve that growth: innovation, talent and a shared agenda with government. These three business imperatives have always had their place on the CEO agenda. But now, with their worst fears about the crisis behind them and an emerging recovery...
Words: 2348 - Pages: 10
...characteristics of emerging markets? In contemporary society, emerging Markets (EM) are increasingly becoming the most important strength that could promote the development of the world economy. Broadly speaking, the term "emerging market" has been used mainly to refer to the developing world in Asia, Africa, and Latin America. (Mody，2004). Narrowly speaking, EM refers to the stock markets of developing countries. The purpose of this article is to further analyze the characteristics of emerging markets, I am going to focus on the broad economic aspect of EM, which refers to some developing countries like Brazil, Russia, India, China. (BRICs). I would like to separate this article into three different parts. In the first part, I discuss the implications of emerging markets and why people choose to invest in them. The second part is the central theme of the article. In this part, I focus on the main characteristics of EM. After examining all the characteristics, I make a conclusion about the whole paper and put forward several suggestions for ways governments and investment companies can cooperate together to make contributions to making the markets more mature. Emerging market countries mainly contain dozens of developing countries, which are widely distributed in Asia, Latin America, and Eastern Europe; especially the BRICs (Brazil, Russia, India, China) Bruner et al (2003) classify the world economy in the following way: developed markets, emerging markets, frontier markets and unclassified...
Words: 1218 - Pages: 5
...SPECIAL REPORT ON EMERGING MARKETS www.dreamgains.com White Paper Special Report On Emerging Markets ABSTRACT This paper examines the four emerging economies- Brazil, India, Russia and China (BRIC) - that are expected to play an increasingly important role in the global economy in the coming decades. These four countries have come to symbolize the exciting challenges and opportunities presented by dynamic emerging markets. The first part of the report outlines key features of these economies and their growing contribution to world output and trade. The second part analyses the contribution of India towards the same. By 2050, the BRIC economies will account for 44% of global GDP. The emerging market accounts for an increasing share of global activity. Two centuries of vigorous industrialization has propelled economies of North America, Western Europe and Japan into a dominant position in terms of their share of world output. But the past three decades have seen steady erosion from the peak they attained during the 1970. The emerging economies now account for over half of world output. These dynamic economies are changing the world economic order as they industrialize, improve their infrastructure and rapidly develop their service sectors. By 2050, they will account for almost 78% of global output. This projection uses realistic assumptions of annual growth rates of 5.3% to 2050, well below those posted in recent decades by the economies of developing Asia at over...
Words: 1660 - Pages: 7
...Achieving customermanagement excellence in emerging markets Consumer Packaged Goods September 2015 Cristina Del Molino Pavlos Exarchos Felipe Ize Achieving customer-management excellence in emerging markets Winners ask four critical questions about market-by-market growth, then tailor their channel-management approaches accordingly. For producers of consumer packaged goods, the road to sustained growth still passes through emerging markets. Despite some softening of enthusiasm for investment in the so-called BRIC markets—Brazil, Russia, India, and China—over the next 15 years nearly three-quarters of the world’s GDP growth will continue to come from emerging-market countries, including Ethiopia, India, Kenya, Mexico, Nigeria, and Vietnam. Growth in these parts of the world is being driven by forces that don’t show any signs of weakening: steady population expansion, rapid urbanization, a proliferation of technology, and gradual opening up of economies and adoption of market-oriented policies. Global packaged-goods producers can gain significant foothold in these markets if they manage talent shortages, infrastructure gaps, and the highly fragmented trade landscape. There is no one-size-fits-all approach to doing this. Our research demonstrates that outperforming consumer-packaged-goods (CPG) companies use a set of standardized practices or tools across markets to determine their priorities for growth in each country. They clearly define ...
Words: 2864 - Pages: 12
...Ibrahim Masmoum Business Development in Emerging Economies 11 April 2014 A) In your opinion – What is the future of Emerging Economies? It seems almost impossible to deny that the emerging economies have a big future. In the last two decades, many developing countries have experienced economic growth and have come over many challenges such as social, political and technological. The economic growth is changing the outlook of those emerging markets. The future of developing countries is very promising and likely to bring large-scale developments and improvements for those emerging economies. Emerging economies are growing at a high rate, which is giving them an economic importance as their share of the world total GDP is still growing (IMF, 2014). However, many factors are challenging the rapid growth of emerging markets. In fact, in some countries such as Turkey and Brazil, it’s proving difficult to achieve a sustainable growth due to political risks. In terms of opportunities, emerging markets are the most promising because they are very rich in human resources (China and India) and natural resources (oil in Middle east and energy in Russia). The financial crisis in 2008-2009 has given the emerging markets more confidence to take the lead on the international level. In my opinion, the opportunities for emerging economies are big because they are experiencing a lot of social and political developments and on the long-term nations like China, India, Russia and Brazil...
Words: 2685 - Pages: 11
...CASE STUDY: LAFARGE Q1. SWOT ANALYSIS Strength Weaknesses -market leader with coverage of - Major customers are from 79 countries Western Europe & North America -High R&D - Insufficient promotion channels -Innovations - Care employees Opportunity Threat - Population keep growing - Growing in Emerging market -Competitors -Economic crisis Q2. HAVE A LOOK TO THE PRODUCTS PORTFOLIO. WHAT WOULD YOU RECOMMEND LAFARGE SHOULD DO TO IMPROVE THE SITUATION? JUSTIFY YOUR SUGGESTION. Product portfolio: Cement – Lafarge major business, 57.3% of total sales Aggregates and Concrete – further develop and support for cement activity, 34.5% of total sales Gypsum – small sector in the group, 8% of total sales ¢ Cement – continue the high proportion in this sector Leading business in the group→ generate majority of sale High demand in emerging market, 62% of cement sales Ø Ø ¢ Aggregates and Concrete –expand aggregates and concrete business in emerging markets, explore the potential there, e.g. build factories Aggregates demand increase 5.2 percent in 2015 (Concrete Construction, 2012) and concrete demand also rise in 2017 (Burgess, A., 2014) Demand of concrete fell 40% in EU since 2008 (The Construction Index, 2011) Growth mainly from emerging country (The Freedonia Group , 2012) Small % of sales for aggregates and concrete activities in emerging markets Ø Ø Ø Ø ¢ Gypsum – invest more resources in the whole sector...
Words: 698 - Pages: 3
...importance of these markets was prescient. For example, even after their advances over the past decade, China, India, and Russia are predicted to triple spending power by 2018, and Brazil is not far behind, according to a recent report by Business Monitor International.1 While South Africa, by most accounts, has become a fifth member of the BRICS (signified by the capital “S”), these countries no longer sufficiently represent the rise of emerging markets. Global gross domestic product (GDP), factoring in purchasing power parity, now has reached about a 50/50 split between the developed economies and emerging economies. In fact, for the first time since the dawn of the Industrial Age, the global economic engine is being powered by Southern Hemisphere nations.2 Moreover, in the aftermath of the financial crisis and subsequent Great Recession, the emerging markets as a whole—not the world’s debt-ridden developed markets—have been the most resilient in the face of global distress. As Chief Economist and Leader of PwC’s Emerging Markets practice Harry Broadman puts it, “Going through the financial crisis, the most resilient economies—measured by GDP or trade volumes—have been the emerging markets.” Broadman made this comment at PwC’s annual Global Retail and Consumer Leadership Conference held recently in New York. He moderated the session “A BRIC and Beyond,” which examined the notion that, while the BRICS still serve as a proxy of sorts for any emerging markets discussion, there is...
Words: 3401 - Pages: 14
...cadogen: entrepreneurial orientation, market orientAtion, network ties and performance: study of entrePRENEURIAL FIRMS IN A DEVELOPING ECONOMY, JOURNAL OF BUSINESS VENTURING 28(2013) Page 708-727 ADISA AFOLARIN O, PRID 1303094 BE 951, MASTER OF FINANCE AND MANAGEMENT TABLE OF CONTENT INTRODUCTION…………………………………………………………………1.O MOTIVATION OF THE RESEARCH………………………………………......1.1 RESEARCH QUESTION………………………………………………………..2.0 THEORETICAL APPROACH…………………………………………………...2.1 EMPIRICAL APPROACH……………………………………………………….3.1 APPROPRIATENESS OF EMPIRICAL METHOD…………………………...3.2 FINDINGS AND CONCLUSION………………………………………………..4.0 FURTHER RESEARCH PROJECTS…………………………………………..4.1 MAIN CONTRIBUTION………………………………………………………….4.2 1.0 INTRODUCTION. This research studies how entrepreneurial firms evaluate performance benefit by simultaneously aligning high level of both entrepreneurial orientation (EO) and manager orientation (MO). It is relevant for firms operating in a developing economy context where these potentials are enhanced for business with strong social and business network ties. Entrepreneurial orientation refers to firms procluivity to explore new market opportunities and as such it manifest itself through a firms tendency to accept innovation, risk-taking, pro-activeness, competitive aggressiveness and autonomy (Lumpkin and Dess, 1996). Market orientation is defined as the implementation of the marketing concept in firms target market (Kohli and Jaworski, 1990) and reflects...
Words: 1961 - Pages: 8
...top leading players in the company’s home country—an emerging market—but was now losing domestic share in two important, and fiercely competitive, product categories. The company’s leaders suspected that a stagnant product portfolio was partly to blame; they had been focusing a considerable amount of attention on operations and had neglected to revisit fan designs for a couple of years. Meanwhile, an innovative upstart, also from an emerging market, had begun competing with the manufacturer, both at home and in developed markets. The threat served as a wake-up call: establishing a stronger platform for growth, the executives realized, would require the company to step up its product-development capabilities while maintaining—or even improving upon—its low-cost edge. Case 2: Medical-capital-equipment maker The challenge A large manufacturer of medical devices and capital equipment was losing market share to an Asian-based entrant offering lower prices for a key product. The manufacturer’s R&D team was perplexed. By its estimates, the competitor’s costs to make the product should be about 20 to 25 percent higher than the company’s costs for its own product. A head-to-head comparison of product characteristics clearly indicated that the attacker’s was inferior on many dimensions, including quality. The consensus of the R&D group was to stay the course—the competitor, they grumbled, was selling below cost to grab market share and would eventually have to raise its prices...
Words: 1246 - Pages: 5
...Question 1 Why do companies such as Procter & Gamble target emerging markets? Do you agree with this strategy? For many years, multinational consumer goods company Procter & Gamble lagged behind its direct competitors Colgate-Palmolive and Unilever in emerging markets. Both Colgate and Unilever gain more than half of their revenue from emerging economies. P&G, on the other hand, only generates 40% of its revenue abroad, despite being the world's largest household product maker. P&G is famous for having a rich portfolio of well-recognized brands in the personal care, beauty, grooming, health and fabric segments. As Morningstar notes, some of its brands are essential for retailers to bring more traffic to their stores and therefore enjoy privileged product positioning. More than 20 of P&G's brands generate $1 billion or more in revenues per year and they are extremely popular. These brands are famous for their high quality. However, despite the strength of its portfolio and its presence in more than 180 countries, P&G's performance in global markets is far from amazing. Global growth has roughly been 3% on a dollar basis for the past few years. Considering that there's an emerging middle-class in emerging economies, P&G could not only find a growth catalyst but also find high-profit situations abroad. Big companies such as Procter & Gamble target emerging markets because they are determined to grow. Their strategy is to capture as much customers...
Words: 2153 - Pages: 9
...industrialized countries. When, in 2009, the Group of 20 (G-20) was raised to the level of a forum for leaders, India was a significant member of this global policy group. 14.2 The globalization of India has given rise to new opportunities but it has also brought with it new challenges and responsibilities. It means that the global economy can no longer be viewed from a spectator’s standpoint. What happens there has large implications for India. Every time there is a major financial crisis anywhere in the world, there is need to take brace position. And, in turn, the rise and fall of India’s growth rate has an impact on global growth and there is need for India to take this responsibility seriously. This chapter, a new addition to the Economic Survey, is a recognition of this fact. It examines the state of the global economy and India’s position therein. It analyses the current global slowdown and eurozone crisis, what this means for India and the policy challenges that these international matters give rise to on domestic soil. The...
Words: 14217 - Pages: 57
...Market Potential Index Parameters and their use in analyzing Emerging Markets Market Potential Index Parameters and their use in analyzing Emerging Markets Introduction Market Potential Indicator The emerging economies mainly in Asia and the Indian sub-continent currently comprise about 50% of the global population and the United Nations has projected it will add another billion people by 2050 (UN Department of Economic and Social Affairs, 2004). This will account for almost 58% of the world population. As such India and China will also account for the largest portion of the world’s economy and will have the highest and most consistent growth rates, which will translated in to a tremendously lucrative market. To determine which sectors and countries to focus on, Multinational Corporation will continue to utilize the Market Potential Indicator (MPI) more and more as a reference point to insure safety of investment and achieve maximum profits. The primary purpose of the MPI research is to ensure the market potential is great enough to maximum profitability in relation to the investment being made. For the United States and the Euro Zone nations with their smaller domestic populations, their governments and multinationals firms have determined the global market is vital to their long term economic health and survival. By utilizing the MPI, marketers and companies can determine which international market sectors they could successfully...
Words: 2200 - Pages: 9
...1.a) Achievements and Failure – Harmonization Process – EU & IASB International business are no longer confronted only with Accounting problems, which ends at domestic borders. When companies, equity, or capitials cross borders they are confronted with new cultures, challenging new laws and differences in political systems. Besides that there are the differences in Accounting Standards abroad. For example there are the US gaap and IAS. The lack of similar Accounting Standard led to problems in comparing financial datas and informations. Another issue is that not all financial statements or Accounting Standards are accepted in all stock exchanges. Example, companies who would like to be listed in New York Stock Exchange, have to have additional reporting, other than their national standards (reporting) in accordance with the prevailing US-Gaap. This means extra work, example reconciliation that equates to extra costs. The rapid emergence of MNE highlight the problems further. This is where the work of EU and IASB becomes internationally crucial. The aim was not only to avoid diversity of financial statements, ‘birth of two standard-reporint’, to promote foreign investment but to also reduce extra cost in producing two repors. Their journey (EU and IASB) were however not smooth sailing. IASB and EU-failure :- Initial attempt to harmonise accounting practice by EU was via the issuing the directives. There are several setbacks;- 1- Measurement options, apply...
Words: 989 - Pages: 4
...International Marketing Strategy in Automobile Sector in Emerging market International Marketing Strategy in Automobile Sector in Emerging market Research Paper Research Paper Abstract Globalization has not only opened up new avenues for MNEs, but has also benefitted the emerging nations who have adapted to it. It has formed the basis of growth and development for most emerging nations of course other factors too are relevant). This research paper seeks to examine the international marketing strategies of MNEs in the automobile industry, specifically for the emerging nations, because as our subsequent findings will prove, that these markets are currently the most promising and will remain so at least for a few years to come. When we consider the emerging nations, the most promising ones are obviously the BRICs (reasons covered in the following sections). Hence, for readability and convenience purposes, we have limited our research to these nations. Keywords: Marketing strategy, BRIC, TRIAD, MNE, emerging markets, JV Objectives of Study: 1) International Marketing strategies followed by automotive companies in Emerging markets. 2) The study also aims at understanding whether the marketing strategy of these global automotive companies are justified by analysing its impact on the key statistically significant numbers of a company, i.e. the net profit, sales, operating income and the market share. Introduction MNEs continuously strive to grow...
Words: 4313 - Pages: 18
