Never has there been a time to invest in emerging markets than now. The recent financial meltdown in the United States and Europe has crippled investments in both the US and Europe and the outlook are not encouraging. While a lot of western countries and domestic companies are struggling to increase their bottom line- a lot of companies in emerging countries are flourishing. Expanding our operations to the rest of the world- emerging markets like India, China and a host of countries in Africa will increase our bottom line by helping us to diversity our investment endeavors and

Starting out- our primary focus should be on Sub Sahara African Countries. When the global economic crisis struck, sub-Saharan African countries had just enjoyed a decade of rapid economic growth. In the three years before the crash, output had jumped to 6%, from an average of 5% over the preceding years. Thanks to prudent economic policies in the past- such as Zambia and Tanzania’s modest fiscal deficits to cushion their population from the worst of the global recession. While countries without fiscal space, such as Ghana reduces their deficit despite the global downturn.

Before the crisis, private capital flows to Africa were rising faster than anywhere else in the world, helping to finance infrastructure and other development projects. Today, there have been a significant reduction in private aids to African counties but the need for external resource is still endless- most African governments continued to invest in infrastructures and are in need of private investors. While external capital flows have resumed, they are nowhere near the levels needed to meet the continent’s development challenges, especially the infrastructure deficit of $31 billion a year.

Establishing a presence in an emerging market is a process that typically has its share of trials and tribulations.