...Emirate Airline: Connecting the Unconnected 1. Conduct a 5 C analysis using data from the case. Use bullets and short phrases; no need to write a lengthy essay! You may find it helpful to review the Core Curriculum reading: Framework for Marketing Strategy Formation. * Customer: business-oriented, want to experience premium service (both jets’ high-quality service and flight attendants’ personal attention), don’t want long layover or multiple stops. * Company: great location (Dubai is a central hub to many major cities), premium service, young fleet, large planes which could reach anywhere from Dubai, Flex-Track save cost and time traveling by taking advantage of favorable weather, high cargo logistics, competent, diverse and non-unionized employees, only one shareholder, short-line of command, personal attention to customers’ preferences. * Collaborator: large airplane manufacturers such as Boeing and Airbus to expand aircraft range, integrate new technology, and develop additional amenity; UAE government support for Emirate’ entry to its markets. * Competition: Established airlines claims that Emirate obtains unfair advantages such as subsidized fuel costs, tax-free and other governmental assistance. It could hurt Emirate’s reputation and potentially raise legal issues that could block Emirate’s entry to number of markets. Other local competitors such as Qatar Airways and Etihad also have great location. They invested in premium brands and had won many...
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...9 -7 1 4 -4 3 2 JANUARY 29, 2014 JUAN ALCÁCER JOHN CLAYTON Emirates Airline: Connecting the Unconnected Introduction Late afternoon was fading to dusk as Tim Clark, President of Emirates Airline, gazed out at the large crowds mingling outside at the 2013 Dubai Airshow. Front and center at the event was the official program launch of the Boeing 777X, a massive new hit thanks to Emirates’ record order of 150 new planes. Valued at $76 billion at list prices, this was the largest airplane deal ever inked. Letting his thoughts drift, he noted, he imagined with pride these planes joining the collection of widebodied Emirates planes assembled on the tarmac of Dubai International Airport, ready to ferry passengers from Europe, Asia, Africa, the Americas and the Gulf to their respective destinations. This is the face of the global economy, he thought to himself, as he marveled at his company’s success. Emirates was indeed a global success story. In just twenty-five years the airline had grown to become the third-largest airline globally by capacity and the largest by number of international passengers.1 (See Exhibit 1). Twenty-three new routes were added in 2012 and 2013,2 and capacity growth was expected to increase by 18.4% in 2013 thanks to deliveries of new aircraft, including the new A380s deployed to over 20 destinations.3 Emirates anticipated that its meteoric growth would continue and was building its fleet accordingly: with 41 A380s integrated into its fleet thus far...
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...Name Instructor Course Date Emirates Airlines In the Middle East, Emirates Airlines is one of the market leaders in the air transport industry. It operates about 2,200 flights in a week across the whole world with its main hub in Dubai, UAE (Shaw 67). The company engages in offering commercial air transport services both in the UAE and internationally. This includes cargo, postal and passenger carriage services. Moreover, the company engages in offering retail and wholesale consumer goods, institutional and in-flight catering and hotel operations. Its headquarters is in Dubai where the coordination of all operations including flight takes place. The company was founded following the collapse of the Gulf Air in 1985 (Doganis, The Airline Business in the Twenty-first Century 56). It serves approximately 134 destinations in about 60 countries with a fleet size of 218. The mission of the airline mission is to deliver the best in-flight experience in the world. The values and visions of the company involve a stable and strong leadership team. The company believes in business ethics as the foundation of its success. It cares for both stakeholders and employees, the environment and the society it servers (Doganis, Flying Off Course: The Economics of International Airlines 75). The company plays a major role in shaping the future of the air transport industry. Given the associated dangers of terrorism in the Middle East, the airline airport surveillance and security is high...
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...The Emirates Story Just over twenty years ago, Emirates was born as the official international airline of the United Arab Emirates On 25th October 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now, the goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for commitment to the highest standards of quality in every aspect of the business. Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only does it support that policy, but also see it as vital to maintaining their identity and competitiveness. After making its initial start-up investment, the Government of Dubai saw fit to treat Emirates as a wholly independent business entity. Growth has never been lower than 20 per cent annually, and the airline has recorded an annual profit in every year since its third in operation. Continuing the explosive growth, while continually striving to provide the best service in the industry is the secret of Emirates’ success. The airline’s business includes: An award winning international cargo division A full-fledged destination management...
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...The airline was formed by the Dubai Government under a management agreement with Pakistan International Airlines (PIA) Using a PIA leased 737 and A300. On 25th October 1985, Emirates flew its first routes out of Dubai. In 1987 flights were started to London, Frankfurt and Istanbul. In 1992 Emirates Airlines expanded its services to Djakarta, Paris, Rome and Zurich. With a fleet of 113 aircraft, Emirates currently fly to over 100 destinations in 62 countries around the world. Unlike many other airlines, Emirates Airlines is one of the few airlines, which hardly felt the economic, and aviation downturn of the last few years. This is due to the great marketing efforts to promote Dubai as a tourist destination with attractive tax-free shopping. Emirates id considered to be the world's fastest-growing airline and it ranks amongst the top 10 carriers worldwide in terms of revenue, and has become the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried. During the 2007/08 financial year, Emirates carried 21.2 million passengers. A total of 1.3 million tones of cargo was transported by Emirates Airline and Emirates SkyCargo, the freight subsidiary of The Emirates Group. Emirates will have 122 Boeing 777s by 2011 making it the single largest aircraft type in fleet, and 58 Airbus A380s by 2012. The airline also hopes to have over 120 Airbus A350's in its fleet by 2018. Emirate became the second operator of the Airbus A380 when their first aircraft...
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...disorganized and repeatedly ineffective supply chains (R. Handfield, 2011). Supply chain management now can be defined as an active management of supply chain activities to maximize consumer value and attain a sustainable competitive advantage. It characterizes a cognizant endeavor by the supply chain companies to build up and run supply chains in the most effective & efficient ways possible. Like any other organization, supply chain also plays a very important role in the airline industry. Currently in the airline industry, various links in the supply chain are in tension leading to minimized profits, heavy losses and in some cases even shutting down of airlines. Various issues like maintenance and repair of aircrafts, on time performance of airlines, having adequate spare parts at the right time, sales of ticket to customers, vigorous airline cost-cutting, etc are putting the commercial aviation supply chain under immense pressure (C. Adams, 2009). But a world renowned airline that is Emirates Airline in its 28 years of...
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...1.0 BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...1.0 BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...Emirates Airline: Connecting the Unconnected Pengantar Sore itu memudar senja sebagai Tim Clark, Presiden Emirates Airline, menatap ke banyak orang berbaur luar di 2013 Dubai Airshow. Depan dan tengah pada acara tersebut adalah peluncuran program resmi dari Boeing 777X, hit besar berkat baru untuk merekam urutan Emirates dari 150 pesawat baru. Senilai $ 76.000.000.000 pada daftar harga, ini adalah pesawat kesepakatan terbesar yang pernah bertinta. Membiarkan pikiran melayang, ia mencatat, dia membayangkan dengan bangga pesawat ini bergabung dengan koleksi cakupannya Arab bertubuh pesawat dirakit di landasan Bandara Internasional Dubai, siap untuk mengangkut penumpang dari Eropa, Asia, Afrika, Amerika dan Teluk untuk mereka tujuan masing-masing. Ini adalah wajah ekonomi global, pikirnya, sambil mengagumi keberhasilan perusahaannya. Emirates memang kisah sukses global. Hanya dalam dua puluh lima tahun maskapai ini telah tumbuh menjadi maskapai terbesar ketiga secara global oleh kapasitas dan terbesar dengan jumlah internasional passengers. (Lihat pameran 1). Dua puluh tiga rute baru yang ditambahkan pada tahun 2012 dan 2013, dan kapasitas Pertumbuhan diperkirakan akan meningkat 18,4% pada tahun 2013 berkat pengiriman pesawat baru, termasuk pesawat A380 baru dikerahkan untuk lebih dari 20 destinations. Emirat diantisipasi bahwa pertumbuhan cepat yang akan terus dan membangun armada sesuai: dengan 41 A380 diintegrasikan ke dalam armada sejauh ini, 99 lain yang dijadwalkan...
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...Emirates Airlines Case Write Up Emily Hooker MGMT 4690 February 25, 2015 Contents I. Core Issues / Problem Statement……………………………………………………………………………………………………………….3 II. SWOT…………………………………………………………………………………………………………………………………………………………3 a. Strengths……………………………………………………………………………………………………………………………………..3 b. Weakness…………………………………………………………………………………………………………………………………….4 c. Opportunities………………………………………………………………………………………………………………………………4 d. Threats…………………………………………………………………………………………………………………………………………4 III. Product / Market Positioning……………………………………………………………………………………………………………………..5 e. Market Share……………………………………………………………………………………………………………………………….5 f. Best Product………………………………………………………………………………………………………………………………..5 g. Growth Opportunity…………………………………………………………………………………………………………………….6 IV. Alternatives……………………………………………………………………………………………………………………………………………….6 h. Growth………………………………………………………………………………………………………………………………………..6 i. Status Quo……………………………………………………………………………………………………………………………………7 V. Recommendation………………………………………………………………………………………………………………………………………7 VI. Phase 1 – Now…………………………………………………………………………………………………………………………………………..7 VII. Phase 2 - 1-3 yrs…………………………………………………………………………………………………………………………………………8 VIII. Phase 3 - 3+ yrs………………………………………………………………………………………………………………………………………….8 IX. Appendix E - Growth Related Strategy……………………………………………………………………………………………………….9 j. Current Competitive Environment………………………………………………………………………………………………...
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...Operational plans of Emirates Airlines are the strategic plans that facilitate short term ways for achieving operational goals during the period of fiscal year. Operational plans in any organization are the basis for operations and justifications of budget in the strategic plans. Emirates Airlines aimed for future prospective in order to meet consumers' expectation and also contribute to the success of organization and to make the city as new aviation hub in the worldwide (Flight Operations). Description of Emirates Airline's Operation: The operational department handles several components at the operational ground within the Emirates Airlines. On the other hand, it is primarily emphasized on the safe, legal and efficient operations of airlines that include training and scheduling programs of Flight Deck Crew in order to meet regulatory requirements that can perform quality operations in the efficient, safe and customer friendly manner. Specifically, trained staff in the department plays vital role ion the recruitment of new flight deck crew. The technical unit of the organization is effectively surveying new routes, their performance and other required operational data to flight crew in order to ensure safe ground operation and air to the consumers (Flight Operations). The operations of flight department are comprised of the following divisions: We can help you to write your essay! Professional essay writers Our writers can help get your essay back on track, take a look...
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...Dynamics in Emirates Airlines Quest for Global Expansion Paul Mugendi MBA 604 Embry Riddle Aeronautical University May 2014 Executive Summary In an industry beset by unpredictable geo-political factors and cyclical crises, only one international carrier has consistently managed to increase revenue and report a profit for the last 25 years. This carrier is Emirates airline (Riva, 2013). Emirates has managed to achieve in less than three decades what giant and well established global carriers like British and Lufthansa managed in about five decades, and that is to serve all five continents without any alliances or partnerships. The objective of this term paper is to analyze some of the competitive dynamics that Emirates, legacy airlines and regional rivals have had to contend with and how Emirates has managed to come out on top especially in some business-hostile territories like North America and Europe. The history and origins of the Emirates airlines are highlighted as this paper outlines the business strategy that has propelled the carrier to international stardom. Also articulated from the research is the ambitious expansion that has European rivals worried and in some cases like Canada, the government stepping in to protect local carriers. The paper concludes by examining the viability of the carrier maintaining the growth and profitability curve and the expected rebound from regional carriers who seem to be currently languishing in losses as Emirates takes over their...
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...by implementation and data analysis and discussion. The project would be organized into three phases. The first phase would entail conducting a field research to collect the data. The second phase would entail analyzing the data to draw inferences. The third phase will encompass discussions, where the results would be accounted by inferring from the secondary sources, theories and secondary resources. Research Question and Hypothesis The main research question is: does Emirates Airlines adequately cater the needs of the customers in terms of addressing a flight delay? There are a number of related research questions. They are as following: • Does Emirates Airlines experience delays, and at what frequency? • What efforts is Emirates Airlines doing to address the delay? • Can the measures taken be rated to be appropriate? The study’s relevant hypotheses are stated as follows; H0: Emirate Airlines does not cater to the needs of the passengers in terms of addressing a flight delay. H1: Emirate Airlines adequately cater to the needs of the passengers in terms of addressing a flight delay. Study design The study is quantitative, as well as qualitative. The most appropriate approach to investigating the subject is by conducting an interview on the views of the consumers regarding the subject. The mode of selection of the participants would be random, excluding participants that do not satisfy the criterion until the number is achieved. The participants would be asked qualitative...
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...Case Study: Emirates Airline English Language Proficiency Prevents Air Disasters Emirates Airlines Certifies Crews with Test that Simulates Radiotelephonic Communication In 1996, 349 passengers and crew were killed when two planes collided mid-air over New Dehli. This accident was attributed in part to language barriers that retarded radiotelephony communication between the flight and ground crew. According to aviation experts Jason Park and Tyler Kong, “…the lack of ability for all parties involved to understand crucial directions via common English may have been the most important contributing factor leading to [this tragedy]. Without agreed upon standards for English proficiency and common phraseology, the aviation industry continues to be at risk for future language-related accidents. Air traffic communications often deviate from standard phraseology in emergency situations towards a more conversational style. English proficiency beyond the basic understanding of aviation phraseology may be necessary.” In order to address this threat, the International Civil Aviation Organization (ICAO) passed a resolution that stated, “The air-ground radiotelephony communications shall be conducted in the language normally used by the station on the ground or in the English language.” Furthermore, “the English language shall be available, on request from any aircraft station, at all stations on the ground serving designated airports and routes used by international air services.” The ICAO...
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...Airbus A3XX: Developing the World’s Largest Commercial Jet Estamos al 23 de junio del 2000, la pregunta es ¿se debe lanzar el Airbus A3XX? A) Analiza detenidamente el caso y haz un resumen de los principales datos. En Junio 23 del 2000, Airbus Industrie’s Supervisory Board aprobó a Airbus el ofrecimiento de A3XX, lo que se espera que sea un jet de tamaño jumbo con asientos disponibles desde 550-990 pasajeros. Algunas compañías mostraron interés tales como Air France, Emirates Airlines, etc. El precio asciende a $216M con un costo de desarrollo de $13B. Existe una duda sobre el beneficio de dicho lanzamiento. Airbus argumenta que tener un mayor cupo para pasajeros será beneficioso para la empresa, sin embargo a lo largo del caso se contraponen varias ideas: • Se debe de considerar el tamaño del avión con el tamaño de los aeropuertos ya existentes, • Considerar las rutas de larga distancia (no pueden ofrecer solamente el destino a una ciudad grande sin considerar el tiempo de transportación a las demás ciudades pequeñas, ya que eso es un punto de consideración para los pasajeros) • Tener en cuenta los horarios de los vuelos ya que incrementar el número nomás por tener más vuelos no significa que vayan a tener mayor audiencia • Boeing anteriormente había hecho un lanzamiento de un avión 747 con capacidad de hasta 550 pasajeros y el resultado no fue lo que esperaba, llevando a la empresa al punto de la quiebra Airbus podría considerar que al recibir la demanda inicial...
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