...in the world, the Emirates Group is a dynamic travel and tourism operation with a global reputation for excellence spanning every aspect of the industry. Emirates would like to extend the same warm welcome that our cabin crew are famous for as you explore their Company and learn about the Vision & Values which make Our Brands the best in the business. Question 1 Nowadays, Emirate is a major player in the globalairline industry. Emirate always focuses on quality rather than quantity. Emirate always take the first step to develop the new technology so Emirate have a leased boeing 737 and airbus 300B4, Emirate has never less than 20% annual growth. That information shows that Emirate is a successful company in the market. Emirate are using differnet marketing strategy has been successful in creating a positive brand image with current and potential customers. In the following, we explain how Emirate can to do that. Emirates use different media method to introduce thir products,routes and air craft to the consumers. Those media method can reduce the search time by the costomers.For example Emirates use commercial and print advertisements which is their major media hightlight to introduce the products. ,Besides Emirates develop the mass communication technologies such as internet and smartphones to target the various audiences.It is a greater channel .this media can attract many potential consumers who interest for the Emirates products. Besides, Emirates build a sponsorsship...
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...in the world, the Emirates Group is a dynamic travel and tourism operation with a global reputation for excellence spanning every aspect of the industry. Emirates would like to extend the same warm welcome that our cabin crew are famous for as you explore their Company and learn about the Vision & Values which make Our Brands the best in the business. Question 1 Nowadays, Emirate is a major player in the globalairline industry. Emirate always focuses on quality rather than quantity. Emirate always take the first step to develop the new technology so Emirate have a leased boeing 737 and airbus 300B4, Emirate has never less than 20% annual growth. That information shows that Emirate is a successful company in the market. Emirate are using differnet marketing strategy has been successful in creating a positive brand image with current and potential customers. In the following, we explain how Emirate can to do that. Emirates use different media method to introduce thir products,routes and air craft to the consumers. Those media method can reduce the search time by the costomers.For example Emirates use commercial and print advertisements which is their major media hightlight to introduce the products. ,Besides Emirates develop the mass communication technologies such as internet and smartphones to target the various audiences.It is a greater channel .this media can attract many potential consumers who interest for the Emirates products. Besides, Emirates build a sponsorsship...
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...9 -7 1 4 -4 3 2 JANUARY 29, 2014 JUAN ALCÁCER JOHN CLAYTON Emirates Airline: Connecting the Unconnected Introduction Late afternoon was fading to dusk as Tim Clark, President of Emirates Airline, gazed out at the large crowds mingling outside at the 2013 Dubai Airshow. Front and center at the event was the official program launch of the Boeing 777X, a massive new hit thanks to Emirates’ record order of 150 new planes. Valued at $76 billion at list prices, this was the largest airplane deal ever inked. Letting his thoughts drift, he noted, he imagined with pride these planes joining the collection of widebodied Emirates planes assembled on the tarmac of Dubai International Airport, ready to ferry passengers from Europe, Asia, Africa, the Americas and the Gulf to their respective destinations. This is the face of the global economy, he thought to himself, as he marveled at his company’s success. Emirates was indeed a global success story. In just twenty-five years the airline had grown to become the third-largest airline globally by capacity and the largest by number of international passengers.1 (See Exhibit 1). Twenty-three new routes were added in 2012 and 2013,2 and capacity growth was expected to increase by 18.4% in 2013 thanks to deliveries of new aircraft, including the new A380s deployed to over 20 destinations.3 Emirates anticipated that its meteoric growth would continue and was building its fleet accordingly: with 41 A380s integrated into its fleet thus far...
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...management agreement with Pakistan International Airlines (PIA) Using a PIA leased 737 and A300. On 25th October 1985, Emirates flew its first routes out of Dubai. In 1987 flights were started to London, Frankfurt and Istanbul. In 1992 Emirates Airlines expanded its services to Djakarta, Paris, Rome and Zurich. With a fleet of 113 aircraft, Emirates currently fly to over 100 destinations in 62 countries around the world. Unlike many other airlines, Emirates Airlines is one of the few airlines, which hardly felt the economic, and aviation downturn of the last few years. This is due to the great marketing efforts to promote Dubai as a tourist destination with attractive tax-free shopping. Emirates id considered to be the world's fastest-growing airline and it ranks amongst the top 10 carriers worldwide in terms of revenue, and has become the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried. During the 2007/08 financial year, Emirates carried 21.2 million passengers. A total of 1.3 million tones of cargo was transported by Emirates Airline and Emirates SkyCargo, the freight subsidiary of The Emirates Group. Emirates will have 122 Boeing 777s by 2011 making it the single largest aircraft type in fleet, and 58 Airbus A380s by 2012. The airline also hopes to have over 120 Airbus A350's in its fleet by 2018. Emirate became the second operator of the Airbus A380 when their first aircraft was delivered on 28 July 2008, it is now in operation...
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...Name Instructor Course Date Emirates Airlines In the Middle East, Emirates Airlines is one of the market leaders in the air transport industry. It operates about 2,200 flights in a week across the whole world with its main hub in Dubai, UAE (Shaw 67). The company engages in offering commercial air transport services both in the UAE and internationally. This includes cargo, postal and passenger carriage services. Moreover, the company engages in offering retail and wholesale consumer goods, institutional and in-flight catering and hotel operations. Its headquarters is in Dubai where the coordination of all operations including flight takes place. The company was founded following the collapse of the Gulf Air in 1985 (Doganis, The Airline Business in the Twenty-first Century 56). It serves approximately 134 destinations in about 60 countries with a fleet size of 218. The mission of the airline mission is to deliver the best in-flight experience in the world. The values and visions of the company involve a stable and strong leadership team. The company believes in business ethics as the foundation of its success. It cares for both stakeholders and employees, the environment and the society it servers (Doganis, Flying Off Course: The Economics of International Airlines 75). The company plays a major role in shaping the future of the air transport industry. Given the associated dangers of terrorism in the Middle East, the airline airport surveillance and security is high...
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...Brand Audit for Emirates By Team Pineapple Pilots Members: 1 Table of Content Table of Content ..................................................................................................................................... 2 Table of Figures ...................................................................................................................................... 2 1. Brand Inventory ........................................................................................................................ 3 1.1. 1.2. Target Market ................................................................................................................... 3 1.3. Brand Identity Inventory .................................................................................................. 5 1.4. Brand Marketing Inventory.............................................................................................. 5 1.5. Competition ....................................................................................................................... 7 1.6. 2. History and Facts about Emirates.................................................................................. 3 Brand Performance.......................................................................................................... 8 Brand Meaning Audit ............................................................................................................. 10 ...
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...characterizes a cognizant endeavor by the supply chain companies to build up and run supply chains in the most effective & efficient ways possible. Like any other organization, supply chain also plays a very important role in the airline industry. Currently in the airline industry, various links in the supply chain are in tension leading to minimized profits, heavy losses and in some cases even shutting down of airlines. Various issues like maintenance and repair of aircrafts, on time performance of airlines, having adequate spare parts at the right time, sales of ticket to customers, vigorous airline cost-cutting, etc are putting the commercial aviation supply chain under immense pressure (C. Adams, 2009). But a world renowned airline that is Emirates Airline in its 28 years of...
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...The Emirates Story Just over twenty years ago, Emirates was born as the official international airline of the United Arab Emirates On 25th October 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now, the goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for commitment to the highest standards of quality in every aspect of the business. Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only does it support that policy, but also see it as vital to maintaining their identity and competitiveness. After making its initial start-up investment, the Government of Dubai saw fit to treat Emirates as a wholly independent business entity. Growth has never been lower than 20 per cent annually, and the airline has recorded an annual profit in every year since its third in operation. Continuing the explosive growth, while continually striving to provide the best service in the industry is the secret of Emirates’ success. The airline’s business includes: An award winning international cargo division A full-fledged destination management...
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...Emirate Airline: Connecting the Unconnected 1. Conduct a 5 C analysis using data from the case. Use bullets and short phrases; no need to write a lengthy essay! You may find it helpful to review the Core Curriculum reading: Framework for Marketing Strategy Formation. * Customer: business-oriented, want to experience premium service (both jets’ high-quality service and flight attendants’ personal attention), don’t want long layover or multiple stops. * Company: great location (Dubai is a central hub to many major cities), premium service, young fleet, large planes which could reach anywhere from Dubai, Flex-Track save cost and time traveling by taking advantage of favorable weather, high cargo logistics, competent, diverse and non-unionized employees, only one shareholder, short-line of command, personal attention to customers’ preferences. * Collaborator: large airplane manufacturers such as Boeing and Airbus to expand aircraft range, integrate new technology, and develop additional amenity; UAE government support for Emirate’ entry to its markets. * Competition: Established airlines claims that Emirate obtains unfair advantages such as subsidized fuel costs, tax-free and other governmental assistance. It could hurt Emirate’s reputation and potentially raise legal issues that could block Emirate’s entry to number of markets. Other local competitors such as Qatar Airways and Etihad also have great location. They invested in premium brands and had won many...
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...1.0 BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...Supply Chain Partners Emirates SkyCargo EMIRATES SKYCARGO NEW EMIRATES GROUP HEADQUARTERS A-WING, 8TH FLOOR, OPP TERMINAL 3. P.O.BOX 686 DUBAI - UNITED ARAB EMIRATES. TEL : +9714 2184218 FAX : +9714 2864123 SKYCARGO.COM CONTACT NAME: PRAKASH NAIR - MANAGER NETWORK CARGO SALES DEVELOPMENT. EMAIL ADDRESS : SKYCARGODXB@EMIRATES.COM Emirates’ strong fl eet of 150 aircraft is one of the youngest in the skies. Emirates SkyCargo’s fleet includes seven freighters (three Boeing 747-400Fs, two 747-400ERFs and two 777Fs) and now serves over a 100 destinations in 63 countries on six continents. In the 200 9-10 fi nancial year, Emirates SkyCargo carried 1.6 million tonnes of cargo, an improvement of 12.2 percent over the year’s previous 1.4 million tonnes. Cargo revenue, at AE D 6.3 billion (U S$ 1.7 billion), including mail and courier , contributed 17.2 percent of the airline’s total transport revenue. In June 2009 Emirates SkyCargo took delivery of its second Boeing 777F. Scheduled freighters now operate to 20 destinations. Over the next few years, the airline will welcome 203 aircraft to its fl eet, including two B oeing 777Fs and five Boeing 747-8Fs (with options for a further four 777Fs and fi ve 747-8Fs). T he total value of aircraft now on its order books is US $67 billion. In 2010, the carrier has already won a clutc h of awards: ‘Cargo Airline of the Y ear’, ‘Best Cargo Airline to the Middle East’ (22nd year running) and ‘Best All Cargo Airline’ (3rd year running) at the prestigious...
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...1.0 BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...EMIRATES NBD BANK COURSE NAME STUDENT NAME STUDENT NUMBER SKYLINE UNIVERSITY 11/28/2013 The Study of customer service in Emirates NBD Student Name Student Number Insert acknowledgement page here! Insert Letter of Certificate from Research Supervisor! Abstract of the dissertation: approximately 300 words Abstract is summary of: * Aims and Scope of the work * Research methodology adopted * Results and conclusions emerging from the work Contents Introduction 8 Literature review 9 Research methodology 10 Analysis and research findings 11 Conclusion and recommendations 12 References 13 Appendix 14 List of tables and figures and the numbers of the pages on which they occur. Introduction will be introductory chapter, orienting the reader to the subject of the dissertation and engaging the reader’s interest. This chapter should be approximately 10% of the work. It will contain: (500 – 1000 words) * Introduction of relevant background information * Reasons for investigating the subject * Research aims * Brief literature review * Justification for choice of research methodology Emirates NBD is amongst the leading banks in the United Arab Emirates and furthermore the largest banking group in the whole of the Middle East in regards to assets. This is due to their merger strategy in which they combined the second largest bank and the fourth largest bank; Emirates bank and National Bank of Dubai...
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...EMIRATES GLOBAL ALUMINIUM The Global and regional integration that affects the EGA Table of Contents 1 Introduction 2 2 Background 4 3 The Economic Insights 6 3.1 SWOT Analysis 7 3.1.1 Strength 8 3.1.2 Weakness 9 3.1.3 Opportunities 10 3.1.4 Threats 13 4 Conclusion 13 5 References 15 * Introduction Emirates Global Aluminium or popularly referred to as EGA was co-owned by Investment corporation of Dubai and Mubadala Development Company of Abu Dhabi. The company is a conglomerate which deals in alumina or bauxite and smelting aluminium. The core smelter assets are EMAL(Emirates Aluminium) and DUBAL (Dubai Aluminium) with a net production of 2.4 million tons in a year. There are significant plans in the purview of the company to experience growth through local as well as international expansion. It is a prestigious organization with a global ranking of five amongst the aluminium producers. The organization is renowned for not only its production size but also the work culture and promoting health and safety of employees and people associated with the company as well as for investing in the economic and social development of the community (RT, 2013). The very concept of regional or economic integration internationally is on the rise as more and more companies are forming conglomerations to forge partnerships to bring about revolutions in trade by developing businesses to sustain the trade on a global platform. The integration can...
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...MUHAMMAD ADAM ARIFF BIN ARIFFADZILLAH 53259210124 6BME2 FUNDAMENTAL OF AIRLINE ECONOMICS Analysis and discussion of the impact to Emirates Airlines MUHAMMAD ADAM ARIFF BIN ARIFFADZILLAH 53259210124 6BME2 FUNDAMENTAL OF AIRLINE ECONOMICS Analysis and discussion of the impact to Emirates Airlines A380 DELAYS A380 DELAYS Table of Contents About Emirates……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….3-5 Chief Executive Officer………………………………………………………………………………………………………………………………………………………………………………………………………………………………..3 The Emirates story………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..4 Emirates Current Fleet……………………………………………………………………………………………………………………………………………………………………………………………………………………………….…..5 A380……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..7-18 A380 summary……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..7-8 Emirates orders A380……………………………………………………………………………………………………………………………………………………………………………………………………………………………………9 Emirates A380 Spec………………………………………………………………………………………………………………………………………………………………………………………………………………………………….…10 Airports Preparations…………………………………………………………………………………………………………………………………………………………………………………………………………………………………11-13 A380 Delays……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..14-17 Conclusion………………………………………………………………………………………………...
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