Marketing Project
Skincare Product

Dermalogica’sClearingMattifier Cleanser

Shiseido’s Purifying Cleansing Form

Neutrogena’s Oil-Free Acne Wash

1. INTRODUCTION
As we know, products can be classified as either business or consumer products, depending on the buyer’s intension and these products are marketed difference; they are marketed to different target markets and tend to use different distribution, promotion, and pricing strategies. In my paper, I choose the cleanser (Skincare product) as the consumer products to introduce and tell how they are different from each other as well as the Marketing Mix for all three products. Cleanser for acne skin ofDermalogica, Shiseido, and Neutrogena skincare products are three popular products that are sold at United State with larger market. First of all, as a brand, Dermalogica immediately upset the prevailing paradigm of beauty and glamour by classifying skin care as a health issue as opposed to a cosmetic concern. Just as it removed common irritants from the ingredient menu, Dermalogica also introduced a powerful new element into the brand identity: the specialized expertise of the professional skin therapist.Truly understanding your skin is the first step towards a lifetime of skin health. Start with a Dermalogica professional skin therapist: fortunately, with over 75,000 of them in over 50 countries, chances are you have a skin health expert just around the corner. Clearing mattifier cleanser of Dermalogica is a medicated topical treatment that clears breakouts, reduces congestion and controls shine. Silicones melt gently into skin to help diminish fine lines and smooth skin texture. Niacinamide, Zinc Gluconate, Yeast Extract, Caffeine and Biotin purify and inhibit overactive sebaceous activity while Salicylic Acid clears congested follicles to minimize future breakouts. Contains no artificial fragrance or color. Second, Shiseido Company, Limited is a major Japanese hair care and cosmetics producer. It is the oldest cosmetics company in the world and the fourth largest cosmetics company in the world. The Purifying Cleansing form of Shiseido is a refreshing deep cleansing foam, with purifying granules for gentle exfoliating effects. Effectively removes makeup and dulling impurities while retaining essential moisture. Lathers quickly into a rich, creamy foam leaving skin feeling dewy fresh. Finally, Neutrogena from Neutrogena corporation, a member of the Johnson & Johnson family of companies, is headquartered in Los Angeles, California. The number one dermatologist-recommended skincare brand. Neutrogena offer some of the world’s most loved beauty and skin care lines, and manufactures and markets products in over 70 conuntries.Oil-Free Acne Wash of Neutrogena is the number one dermatologist recommended acne-fighting cleanser. This oil-free formula gently cleanses deep down into pores for clear skin. It contains Salicylic Acid to get rid of acne you have now and help prevent future breakouts. Special skin soothers help prevent irritation and overdrying. Skin is left clean, residue-free and never oily. 2. SEGMENTATION VARIABLES | Clearing Mattifier Cleanser (Dermalogica) | Purifying Cleansing Form (Shiseido) | Oil-Free Acne Wash (Neutrogena) | Geographic | Sold everywhere in the United State | Sold everywhere in the United State | Sold everywhere in the United State | DemographicAgeGenderIncomeEthnicityFamily Life Cycle | 30-50+FemaleMiddle incomeMost of EuropeanMarried with children, married without children, middle age single | 40-55+FemaleMiddle incomeMost of AsianMarried with children, married without children, middle age single | 15-30FemaleLow incomeMost of HispanicYoung single, married with children, married without children | PsychographicPersonalityMotivesLifestyles | ExtravagantLuxuryAffluent | CosmopolitanConvenienceAffluent | Thrifty or frugalCleanlinessbusy | Benefit sought | The affective ingredients, and advanced Dermalogica technology build in to the product | Moderate to low price, an effective way to take care skin from acne | Inexpensive but have good result |

These three products are using for the same purpose such as treatment for acne skin; however, the segmentation variables by definition will make them difference from each other.
Your skin is an indirect reflection of your lifestyle, thought processes, age and geographical location, which is the direct expression of your physical, emotional and spiritual well-being. Stress associated with daily living or the seasons of our lives, in addition to exercise and relaxation practices; influence your general state of health and how you age. Your date of birth, geographic location and skintype are part of the key elements for customization. * Your date of birth tell us which of the four seasons you belong to * Your locations give information on climatic conditions your skin is exposed to * Your skin type denotes what skin category you belong to * Lifestyle influences well-being and customization process
Clearing Mattifier Cleanser (Dermalogica):
Cleansers work by emulsifying dirt and oils that collect on our skin. While this step is critical to skin health, the use of soap-based cleansers can irritate the skin's protective barrier and raise the skin's pH level.
On a scale from 1 to 14, a neutral pH is 7. The skin's normal pH level is between a 4 and a 5 (acidic). The majority of soaps are made from lye or potassium hydroxide: alkaline ingredients that can reach in the opposite direction, all the way up to 14 on the pH scale. Using soaps that are high in alkalinity take skin from an acidic state to an alkaline state and strip natural lipids from our skin. This accounts for the tight, pulled feeling you may have experienced after cleansing with soap. While you may interpret this feeling as "cleanliness," it is actually your skin suffering from a loss of lipids!
Every Dermalogica Cleanser is soap free, and pH-balanced to protect the skin's natural moisture barrier. It's the ultimate start to your healthy skin regimen.
Geographically, this cleanser is sold everywhere in the United States, and it is a brand that resides itself in own store. It is professional skincare product that often is found at skincare salon much more than at department stores like macys’ or full-line discount store like Walmart or Target.
Demographically, the average age of this cleanser is between 30-50+ year of age. The average annual income of the consumer is middle income. Most of customers are European. The consumer of this are married with children, married without children, middle age single. The reason why customer chose this product because they care about their face skin very much.
Psychographically, this cleanser is used by extravagant people who have money or even they don’t have too much money but they care about the brand name.
I am an esthetician work as part-time job at skin care salon,I am used to buy and use it, but it seemed not work for me. In contrast, my cheaper $20 cleanser did pretty much the same job. I have ordered the clay cleanser maybe dermalogica does a better job in that then this. However, most of this kind people that feel good when use this.
Purifying Cleansing form (Shiseido)
Nice quality cleanser and removes makeup well. It works perfectly in conjunction with the softender from The Skincare line. This is a very gentle cleanser which gives you a clean feeling afterwards without a dry tightness which some products may cause. However, it is kind of expensive for results which can be replicated by other cleansers...therefore did not repurchase. The softender however, is a great addition to any skincare routine focusing on hydrating!
Geographically and demographically, this product is from Japan, but up to now when most of Asian live in United States, this product becomes popular about anti-acne cleanser. The average age are between 40-55+. I’m a Asian, after stopping to use Dermalogica skincare, I chose this Shiseido product, and this help my skin a lot. The only thing I will ever use on my face ever again, end of discussion. If I get low I hyperventilate, although I usually have back up samples somewhere so this never happens. I suggest everyone with sensitive skin or if you are over 25 to try this. It might seem drying at first, but of course you are supposed to moisturize after washing your face. It exfoliates beautifully though and cleared all of my breakouts.
Oil-Free Acne Wash (Neutrogena)
With the price $9, this cleanser product is very inexpensive line product. However, for most of people who low income and without a sensitive skin, it works the bet. I have a cousin who just turn 19 year-old, she use this as a cleanser and there is no reason not to give it a 5 because it does everything it is advertised to do. She hasvery oily skin and moderate acne and this keeps the oil from accumulating on my face and she guesses reduces breakouts. Her breakouts have lessened and she likes the nice after glow it gives. She does not even need a moisturizer, she see people complaining about it but it leaves her skin feeling refreshed.

3. Marketing Mix

The term Marketing Mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market. Marketing Mix | Clearing mattifier cleanser (Dermalogica) | Purifying Cleansing form (Shiseido) | Oil-Free Acne Wash (Neutrogena) | product | A medicated topical treatment that clears breakouts, reduces congestion and controls shine. Silicones melt gently into skin to help diminish fine lines and smooth skin texture. Niacinamide, Zinc Gluconate, Yeast Extract, Caffeine and Biotin purify and inhibit overactive sebaceous activity while Salicylic Acid clears congested follicles to minimize future breakouts. Contains no artificial fragrance or color. | A refreshing deep cleansing foam that effectively removes makeup and dulling impurities, while retaining essential moisture.
Contains purifying granules with a gentle exfoliating effect. | This oil-free formula gently cleanses deep down into pores for clear skin. It contains Salicylic Acid to get rid of acne you have now and help prevent future breakouts. Special skin soothers help prevent irritation and overdrying. Skin is left clean, residue-free and never oily. * Residue-free * Oil-free * Non-comedogenic (won't clog pores) | Place (distribution) | Are sold via consultants rather than directly off the shelf, never in department store, highstreet retailers, through infomercials on TV shopping channels | Often distribute at department store (Macys’, Nordtrom) | Often distribute at drugstore (CVS), or full-line discount store (Walmart, Target) | Promotion | Free shipping when order over $100Free samples | -Valued up to $73—choose your gift with your purchase of any two full-size Shiseido skincare products. -Free shipping at $50-15% off Shiseido Products | All coupon from the magazineFree shipping when order $50 and up | Price | $43.00 | $30.50 | $9.00 |

Product:
Of the four Ps, the marketing mix typically starts with the product. The heart he marketing mix, the starting point, is the product offering and product strategy. It is hard to design a place strategy, decide on a promotion campaign, or set a price without knowing the product to be marketed.
Clearing mattifier cleanser (Dermalogica) is a medicated topical treatment that clears breakouts, reduces congestion and controls shine. Silicones melt gently into skin to help diminish fine lines and smooth skin texture. Niacinamide, Zinc Gluconate, Yeast Extract, Caffeine and Biotin purify and inhibit overactive sebaceous activity while Salicylic Acid clears congested follicles to minimize future breakouts. Contains no artificial fragrance or color. It is wonderful for those who rely on makeup to conceal blemishes, scars, and large pores. The nylon in the product in a sense "fills in" uneven textures of your skin, minimizing the appearance of scars and enlarged, deep-set pores.
Purifying Cleansing form (Shiseido) is a refreshing deep cleansing foam that effectively removes makeup and dulling impurities, while retaining essential moisture. It contains purifying granules with a gentle exfoliating effect. It is asloa refreshing deep cleansing foam, with purifying granules for gentle exfoliating effects. Effectively removes makeup and dulling impurities while retaining essential moisture. Lathers quickly into a rich, creamy foam leaving skin feeling dewy fresh.Recommended for normal and combination skin.Use daily morning and evening.

Oil-Free Acne Wash (Neutrogena) is oil-free formula gently cleanses deep down into pores for clear skin. It contains Salicylic Acid to get rid of acne you have now and help prevent future breakouts. Special skin soothers help prevent irritation and overdrying. Skin is left clean, residue-free and never oily.

Place (distribution)
Place, or distribution, strategies are concerned with making products available when and where customers want them. A part of this P – place- is physical distribution, which involves all the business activities concerned with storing and transporting raw materials or finished products. The goal is to make sure products arrive in usable condition at designed places when needed.

Clearing mattifier cleanser (Dermalogica) are sold via consultants rather than directly off the shelf, never in department store, highstreet retailers, through infomercials on TV shopping channels
Purifying Cleansing form (Shiseido) is often distributed at department store and by online too.
Oil-Free Acne Wash (Neutrogena) is often distributed at drugstore and full-line discount store , as well as from the internet.

Promotion
Promotion includes advertising, public relations, sales promotion, and personal selling. Promotion’s role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product. * Advertising: Dermalogica and Shiseido skincare products do not advertise much than neutrogina. Neutrogina often advertises by television, or magazine (style, seventeen,..) to attract younger customer and low income family. * All three products always use sales promotion to attract customer such as use coupon, discount and free gift.

Price
Price is what a buyer give up in order to obtain a product. It is often the most flexible of the four Ps – the quickest element to change. Marketers can raise or lower prices more frequently and easily than they can change other marketing mix variables. Price is an important to the organization because price multiples by the number of units sold equals total revenue for the firm.
For all these skincare products, Dermalogica is the highest price than others; therefore, people don’t know too much about this product. Shiseido product is popular with the Asian, specially for the customer with average income. Neutrogina is lowest price but it has a good quality.

4. The websites for each product is organized and professional design, so it performs well done and a lot of information. First off all, Dermalogica skincare web site is belonging to the Dermalogica website, and it is definitely user friendly. The homepage opens to the fresh clear image of the trade mark of Dermalogica. Follow the link on the web, we can see about the product of Dermalogica, customer services, and also the image all of the products. It also proves all information that customers need and want. In additions, viewers are able to learn about the company’s history, commitment to quality, learn about the different products and much more. The website is designed to be interactive by offering the viewer the opportunity to Dermalogica career, the environment, and social activities. The layout of the website is easy to navigate therefore viewers are incline to stay on the company’s website longer; hence, the website effectively engages the viewers. Second, Shiseido web site looks very nice, it focus on light sheer color, and show image about new products, so it will attract customers who are looking for a new products. Shiseido developed a web site where customer can submit and vote on popular ideas. This approach is far from an intuitive extension of previous new product development and advertising practices. The Shiseido web site also have a link to introduce about all kinds of product such as makeup, skincare, when we click into the link we can know clearly about the product that we want to buy. Finally, Neutrogena web site is very imagine web because different class obviously.

5. All three skincare products company have done a great job position themselves in their market place because each of them has developed the specific marketing mix to satisfy their customers by its product, brand, and organization. In my opinion, all three companies occupy the same concept of quality products the consumers. Dermalogica is the quality skincare, Shiseido is satisfies for middle classes, and Neutrogena is the best inexpensive product but have good quality that suitable for lower income class. Here are short survey questions from my friends:

1. What is your age?
a. 15-25
b. 26-35
c. 36-45
d. over 46

2. What is your ethnicity? a. Black b. White c. Asian d. Other

3. How much are you willing to spend for your skincare product?
a. $6.00 - $10.00
b. $11.00 - $25.00
c. $26.00 - $35.00 d. Over $36.00

4. In your opinion, which is the good quality skincare product? a. Dermalogica b. Shiseido c. Neutrogena d. Others

5. What is your marital status? a. Single b. Married with children c. Married without children d. Other

6. Do you prefer to buy your cleansing form at a:
a. skincare salon or beauty supply
b. department store
c. Target/ Walmart for discounted prices
d. others 6. SWOT ANALYSIS OF YOUR PRIMARY CHOICE: ( Dermalogica) There are several things that can affect these three products in the ways the SWOT analysis is designed for.
Internal Environment: * Strengths: * A well-positioned brand defined market segments * The affiliated IDI carrying out new product development and salesforce training, and backing up product claims. * Early adopted of the “green” trend by offering natural and eco-friendly products from the very beginning. * A strong story of provenance, passion and commitment. * Weaknesses * Limited retail availability and distribution * Low brand awareness due to lack of advertising budgets * Largely reliant on consumer understanding to justify high value of products * Requiring brand-trained sales assistants to advise consumers and explain how products can help.
External Environment: * Opportunities * Positive demographic environment with forecast growth amongst the market’s core users * New lines targeting the booming mature, male and teenage skin care markets, expanding the original uni-sex and middle-age market segments * Online presence overcoming retail weakness, being an invaluable tool for marketing to younger generations and educating consumers. * Threats * The ongoing economic downturn creating challenges as consumers limit their expenditure on premium skin care products * Competition from other niche players, which are often positioned as organic and nature and/or backed by doctors, including Eve Lom, SkinCeuticals, Dr. Hauschka, Elemis and so on. * Encroachment from masstige skin care product line such as Nivea DNAge and Olay’s Total Effects, which may be similar in composition and function but lower price.

7. CUSTOMER RELATIONSHIP MANAGEMENT
Customer relationship management is a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups.
Neutrogena is one of the nation’s largest skin care products. They have a loyal customer base, as well as a robust web site. Neutrogena needed to develop a Customer Relationship program that maximized the consumer experience on the website, while driving increased incremental sales and developing increased customer loyalty.To drive incremental purchases, increase customer loyalty and delight current Neutrogena customers.AD365 worked with the Neutrogena marketing team to create a true one-to-one consumer experience via the web. Consumers who participated in an online survey were profiled to develop specific customer product recommendations. Once the consumer has completed the skincare profile, specific product recommendations were incorporated into a personalized booklet, including a three-step skincare regimen that is unique to the recipient. In addition to the product recommendations, each consumer received high-value coupons for the corresponding Neutrogena products. Additionally, a large test cell was selected to receive the product samples which corresponded to the personalized recommendations. Randomly selected households who participated in the online survey were allocated into one of four test cells. Test cells included: Booklet-only (with coupon), Booklet with samples and coupon, Booklet with samples and no coupons, and a control group who received no promotion. Consumers were selected and mailed weekly, over a six month period. Neutrogena received over 2,500 survey registrants per day during the test period. Each test cell was monitored over an additional three month and six month period to determine total program effectiveness. Initial results indicate increased customer delight and loyalty, as well as improved incremental sale impact.

8. Societal Marketing Concept
The societal marketing concept tries to identify the needs and interests of the consumers and delivers quality services or products as compared to its competitors and in a way that consumer's and society's well being is maintained. In other words organizations have to balance consumer satisfaction, company profits and long term welfare of society. Toyota, Shiseido, Dermalogica, and Neutrogina address the societal marketing concept. In the other words, those three car company are satisfy customers’ wants and needs. Dermalogica partnered with Kiva, the world’s leading microfinance organization to launch joinFITE.org, which aims to help 25,000 women worldwide to start or grow a business. In addition to learning about ways to benefit their own skincare, the FITE event at Dermalogica's flagship store at 1022 Montana Avenue Santa Monica 90403 in celebration of Mother's Day, also celebrated mothers' a world away in Afghanistan thanks to Dermalogica's support of FITE.
By 2001, Shiseido plans to eliminate the use of polyvinyl chloride in its product containers and packaging and raise the level of industrial waste recycling to 60 percent.This would result in a 50 percent reduction in unusable waste. By 2011, it plans to cut carbon dioxide emissions by 15 percent on a basic unit scale from 1991 levels. Moreover, it is on schedule for obtaining the ISO 14001 certification, an international standard for environmental management, for its domestic production facilities by.
Choose Skin Health from Neutrogena has partnered with the American Society for Dermatologic Surgery to encourage the public to choose healthy sun safe behaviors. One American dies of melanoma almost every hour. With early detection, melanoma has an almost 100 percent five year survival rate. It invite you to choose skin health by having you skin examined for skin cancer by a dermatologist, encouraging others to get screened for skin cancer, using sunscreen regularly and practicing skin self exams monthly. 9. Based on the current state of the economy, Neutrogena is facing a big problem about alleged patent infringement from competitors. As we know, as U.S. population growth fast, competition increases, costs rise, and available resources tighten, firms find that they must work harder to maintain their profils and market share regardless of the form if the competitive market. The L'Oreal Group, one of the world's largest cosmetic and beauty companies, is suing the owner of Neutrogena for alleged patent infringement. The complaint, filed in a Wilmington, Delaware federal court, claims that the two defendants used L'Oreal's patented ingredients in their Coppertone, Neutrogena, Aveeno, and RoC brands of sunscreen. The acts of infringement have caused and will continue to cause damage to L'Oreal. Patent Attorneys for L'Oreal state that the company has patented mixtures of ingredients, known as the '150 and '354 patents, used to help stabilize its sunscreens with respect to UV radiation by adding a diphenylacrylate compound to its composition. Those particular compound mixtures appears in so-called avobenzone sunscreens and use the ingredient octocrylene, according to court documents.L'Oreals patent infringement lawsuit is based on evidence that was presented in a prior lawsuit where Schering-Plough Healthcare Products, Inc., which merged with Coppertone-owner Merck, accused Neutrogena, owned by Johnson and Johnson, of infringing on compositions containing the ingredients avobenzone and octocrylene. Thus, it became clear that those companies were aware of the L'Oreal patents that are the subject of this lawsuit and that they were using the compositions described in those patents. 10. Personal selling (Relationship Selling)
Personal selling is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other. In this dyad, both the buyer and the seller have specific objects they wish to accomplish. The buyer may need to minimize cost or assure a quality product, for instance, while the salesperson may need to maximize revenue and profits. Neutrogena’s frees samples left in dermatologists’ office and repeated visits each year led to Neutrogena’s unrivaled success in the skincare market. As of 1981, a dedicated force, comprising 16 out of 66 salespersons, was assigned the sole responsibility of visiting 5,000 dermatologists each year, developing personal relationship with allocates in the profession.
One of three basic functions that intermediaries perform is transactional function – involve contacting and communication with prospective buyers to make them aware of existing products and explain their features, advantages, and benefits. As well as, business-to-business selling focus on building long-term relationship rather than on making a one-time sale.Shiseido seeks to disseminate information concerning the Shiseido through social media and to engage in dialogue with customers with the aim of building long term engagement with its customers. Specifically, participation in social media has the following four objectives: * To listen to customer opinions and impressions concerning Shiseido and to gain a better understanding of the products and services that customers truly want. * To inform more customers about Shiseido products and services. * To inform more customers about p employees’ thoughts concerning Shiseido products and services. * To raise customer satisfaction and enhance confidence in the Shiseido Group and its brand value through sincere dialogue with customers. 11. Land’s End
Lands' End is a global multi-channel retailer designing and selling classically styled apparel, swimwear and outerwear for Women, Men and Kids, plus a complete line of home products, luggage and seasonal gifts. It provides its customers with the highest levels of service in our industry, unparalleled quality and value, and an unequivocal ironclad guarantee. The company was rewarded because over 30 percent of those past customers ordered “new” stuff from the special mailing that it send them. Today's environment of scarce dollars, customers are in a position to demand -- and receive -- service excellence as the price of doing business. What does it take to bring in and keep customers? Whether we are in a multi-national organization or a local business, the basics are the same. we give our customers the product and service they want and expect, cost effectively, in return for their business. Our product and our service must meet the expectations of first time customers, then continue to meet or preferably exceed, expectations for the lifetime of your customer-supplier relationship. As an esthetician, for my best customers are recent, frequent, and high dollar people, I send the appreciation to my clients, I will design a promotion that filters out the clients. I will create three coupons: one for the Dermalogica client, one for Shiseido client, and the client whom did not purchase any product. After that, I will send these coupons via mail, email, or by hand; therefore, all of my clients can take advantage of it 12. Advertising efforts
There are many advertising method for three skin care product companies that I choose in my project, but here are three popular adverting methods that are used for these products such as, television, radio, and newspapers.
Dermalogicaoffer people a free online skin analysis and product sample based on their specific skin needs. About advertising, Dermalogica iPhone app was introduced, providing a quick and convenient personalized product prescription; more features are under planning including a store locator and handy directory of the entire product range. Furthermore, there are official Facebook and Twitter accounts of Dermalogica to acquaint the Net Generation with the brand.
Shiseido is unique in that it has established and maintained in-house advertising. Often a model or artist is consistently used in the advertisement to create an image for a product. The use of wellknown artists such as Ezumi Mariko, Koizumi Kyoko, and Yamaguchi Tomoko, suggests that Shiseido cosmetics are for women who resemble or would like to resemble the artists in age, style, and so on. As a result of increasing competition, Shiseido is moving toward a blend of its traditional romantic style to a more practical, informational style for certain products, while turn in to outside ad agencies such as Dentsu for some toiletries advertisements. Shiseido invests heavily in local advertising, especially through television (60% of advertising expenses) and magazines (25%). Selling and general expenses rose rapidly by 7.2% in 1999 to ¥372.9 billion ($3.24 billion) due to expansion of advertising and promotional
Promotion for Neutrogena’s new acne cleansing soap in teen publications offered a free trial-size bar. The ads proclaimed, “If you have acne, we need help your help,” and Neutrogena asked teens to send a quarter (to cover handling) and to give the company honest answers about the success of the soap. Over 57,000 teenagers sent in their quarters, constituting the highest response in the company’s history, and a newly penetrated market. 13. SUPPLY CHAIN MANAGEMENT PROCESS
Three different activities that Dermalogica, Neutrogena, and Shiseido have to deal with supply chain management process are physically distributing, transportation, and storing. First Dermalogica has to deal with its supply chain management process is the procedures in which Dermalogoca have to sell its products to consumers. The process of selling products includes physical distribution. Another activity of supply chain management process is the transportation strategy which includes frequency, routes, and contracts. Shiseido plans to further progress with production structures that respond flexibly to market trends at respective factories in France, the United States, China and Japan and will raise the proportion of products manufactured in each region to shorten lead times and reduce transportation cost.Neutrogena have different kinds of products such as: cleanser, acne, moisturizer, anti-aging, body & bath, cosmetics, hair and men. They are combined into collections that buyers want available at one place as supermarket, drugstore.