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Managing supplier and partner relationships Michael Porter’s Value Chain Model

Supplier accreditation programmes:
There are 3 main supplier accreditation options:
1. Requiring suppliers to be certified as ISO 9000 compliant
2. Requiring suppliers to monitor and improve their operations against an external business excellence standard
3. Developing and implementing your own accreditation programme
The ISO 9000 series is a family of related standards that have been developed to help organisations design, implement and operate effective QMS
• ISO 9000 describes the fundamentals of QMS and sets out the terminology that is used in QMS
• ISO 9001 specifies the requirements of a QMS when organisations need to demonstrate their ability to provide products and services that meet customer or regulatory requirements
• ISO 9004 provides guidelines for both the effectiveness and efficiency of QMS
• ISO 19011 provides guidance on auditing QMS
The European quality awards which is administered by the European foundation for quality management assesses company’s performance on a non-prescriptive framework

EFQM excellence Model

Partners in the Scope model of CRM for BATA:
Partners in value creation:
• JV or alliance partners o Alliances between non-competing firms
 Market Expansion
 Vertical Integration
 Diversification o Alliances between competitors
 Shared supply alliances – competitors getting together to experience EOS
 Quasi concentration Alliances – collaboration for creation of a product that the consortium offers to the market
 Complementary Alliances – in here the partners bring different competencies to the alliance
• Category Teams – a category team consists of network of brand principles that contribute to a category offer by a retailer. The retailer, in partnership with the category captain, decided which brands and

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