...Running head: Vietnamese and English idioms related to the word “Dog”: Vietnamese and English idioms related to the word “Dog”: A contrastive Analysis Student: Nguyen Le Hoang Yen Class: 4A08 Ho Chi Minh City University of Pedagogy Contrastive Analysis Instructor: Mr. Nguyen Ngoc Vu December 31, 2011 Abstract One problem which makes a lot of people have difficulty in communicating with one another is to use idiomatic expressions. As far as you know, idiomatic expressions make English become colorful and full of vitality, so they are often used very much in the native speakers’ speech and in the writing such as news, songs, movies, etc. on the television. However, these idioms are sometimes are not easy to understand and study their meanings, so I decide to study them by studying Vietnamese and English idioms containing the word ‘dog’ and one another reason for this topic to study is that I really like lovely dogs. In my studying this topic, there are two parts such as theoretical background and Vietnamese and English idioms related to the word ‘dog’ which is the main part of my topic. Theoretical background Idioms versus proverbs Idioms and proverbs are frequently used in the daily speech, so we can not find the differences between them clearly. However, we can distinguish idioms and proverbs by basing on some criteria. Idioms * It is a fixed group of words. e.g. the idiom ‘chó chui gầm chạn’ has the same meaning of the word ‘hèn hạ’ (disgraced)....
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...Impact of Celebrity Endorsements on Brand Image Debiprasad Mukherjee* August 2009 * Debiprasad Mukherjee is a Business Process Management Consultant in IT Telecom domain. He has experience of working with Siemens, IBM, and Tech Mahindra in India and abroad. He holds Post graduation in Management from Indian Institute of Social Welfare & Business Management, India and Bachelor in Technology in Electrical Engineering. His areas of interest are Brand Management, Consumer Behavior, Advertisement, Customer Relationship Management, Data Warehousing, Business Intelligence, Master Data Management etc. Email:- debiprasad.mukherjee@techmahindra.com / debiprasad.mukherjee@gmail.com Contact: - Techno India Building, 6th Floor EM-4/1, Sector V, SaltLake, Kolkata-700091, INDIA Tel No: +91 334002 8146 / +91 9830318394 This paper can be downloaded from the Social Science Research Network Electronic Paper Collection: http://ssrn.com/abstract=1444814 Electronic copy available at: http://ssrn.com/abstract=1444814 Abstract Celebrity endorsement has been established as one of the most popular tools of advertising in recent time. It has become a trend and perceived as a winning formula for product marketing and brand building. It is easy to choose a celebrity but it is tough to establish a strong association between the product and the endorser. While the magnitude of the impact of celebrity endorsement remains under the purview of gray spectacles, this paper is an effort to analyze...
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