...THE ROLE OF LANGUAGE CODESWITCHING IN INCREASING ADVERTISING EFFECTIVENESS AMONG MEXICAN-AMERICAN YOUTH by MELISSA MAIER BISHOP Presented to the Faculty of the Graduate School of The University of Texas at Arlington in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY THE UNIVERSITY OF TEXAS AT ARLINGTON December 2006 Copyright © by Melissa Maier Bishop 2006 All Rights Reserved ACKNOWLEDGEMENTS A wise professor told me before starting my PhD work to not forget my distractions. Therefore, this work is dedicated to my three favorite distractions—my husband Jeff and my two sons, Abel and Peyton. Thank you, Jeff, for all of your encouragement, your support, and your shoulder to lean on and your ear to listen during the past five years as we’ve come together on this journey. Thank you, Abel and Peyton, for sharing me with my studies and for often keeping me company while I studied for my exams and wrote my papers. Thank you also to my wonderful committee who were all so encouraging and patient with me, especially my Chair, Dr. Mark Peterson. Your excitement for my ideas inspired me as well as your belief in me. You have an unselfish and self-sacrificing nature that shines through you, and you are a gift to all of your students. Many thanks also to Dr. Roger Dickinson, who was a great support to me over the past five years and a big reason I decided to join the program in the first place. Thanks to my parents and to Jeff’s parents...
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...Insights into OTC and Pharmacy as presented at the ESOMAR Global Healthcare Conference Contents Consumer Decision Making: 4 “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products - By Anjali Puri, Director, Customized Products & Services Group, Asia Pacific and co-author, Sumeet Saluja, General Manager, Marketing at Glaxo SmithKline Consumer Healthcare Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness - Abstract by Erk Maassen, and Robert Buckeldee 20 2 Author: Anjali Puri Director, Customized Products & Services Group, Asia Pacific The Nielsen Company 2nd Floor, Block B, Sri Rama Deevana, No. 21, Ulsoor Road, Bangalore – 560042, India email: anjali.puri@nielsen.com Phone: 91-80-25559692, 91-98456-18854 Fax: 91-80-25559688 Anjali currently works with the Customized Products and Services team at Nielsen. She has over 14 years of qualitative research experience, and has worked extensively in the arena of OTC medication. Anjali is a regular presenter at ESOMAR and other international market research forums. Sumeet is currently the Category Head for Horlicks, health food drink company General Manager, Marketing in India. In his previous role, Glaxo SmithKline Consumer Healthcare Sumeet was head of the DLF Plaza Tower, DLF Phase 1, Gurgaon, Crocin brand, a popular OTC Haryana, India analgesic in India. Sumeet email: sumeet.g.saluja@gsk.com has also spent time in sales Phone: 91-124-2540700,...
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...streets.” - Joshua Meyrowitz BACKGROUND OF THE STUDY Advertising is a form of mass communication strategy created to promote the purchase of a certain product, message, or service in the market. It carries the messages that come to you from the people who pay for the media (Biagi, 2001, p. 227). It is also an act of popularizing something through mass media to attract the attention of the consumers, audiences, or mainly the public for higher sales and marketability. Tracing through the history, evidences of advertising is said to have started thousands of years before when people started trading things for survival. Thus, the rise of technology, industrialization, and capitalism triggered the success of advertising in the heightening state of competition worldwide and in every aspect; from commodities, to people and politics. The industrial revolution, according to some historians, is the root of commercial advertising (Campbell, 2002, p. 387). Because of the continuous occurrence of new products in the market and there is a need to sell them off instantly, businessmen tried the concept of large scale advertising to sell more. Over the time, manufacturers realized that if their products were distinctive and became associated with quality, customers would remember their name. Because of this, manufacturers can now dictate the prices without worrying about being unsold. And at the end, manufacturers began to use advertising to establish identity and separate themselves from the...
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...VIDEO CASE – CHAPTER 1 MUCHO BURRITO 1ST ANNUAL GHOST PEPPER BURRITO EATING CONTEST Mucho Burrito, created in 2006 by Canadian entrepreneurs Mark Rechichi, Alex Rechichi, and Sean Black, was a fast-food opportunity that capitalized on healthier and tastier food trends. “Mexican food was underdeveloped at that time and what most Canadians experienced as ‘Mexican’ was not delicious, authentic Mexican cuisine,” states Norm Pickering, director of marketing, North America, for Mucho Burrito. He explains that in 2006, other than Taco Bell and a few independent restaurants, Canadian consumers had little choice when it came to Mexican food. Mucho Burrito gave Canadians a new alternative: reasonably priced, good-quality Mexican food in a fast-casual restaurant. Its mission from inception was to provide customers with unmatched Mexican flavour with the freshest and best-quality burritos—made right in front of their eyes. By 2015, Mucho Burrito had grown to over 115 franchise locations in Canada with additional locations in the U.S. The fast-food market is fiercely competitive, and today, Mexican food is one of the hottest food trends in Canada. Taco Bell is a mainstay with its inexpensive, lower-quality “Tex-Mex” food, but there are new U.S. competitors in Canada, such as Chipotle Mexican Grill and Qboda, focusing on higher-quality, fast-casual Mexican fare. Various popular, local, independent establishments also exist, such as Big Fat Burrito, Burrito Boyz, and Fat Bastards. Quick-service...
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...American phenomenon, and used primarily as a movie-based tactic. To define, product placement is the deliberate placement of branded products or services within media content. For example the scene where Will Smith drink Coca-Cola in film. As a result of global flow, and access to media content and technology, the practice of product placement has become media-neutral and spread across other cultures. Due to this circumstances, there is a need to develop an expanded understanding of how non-US consumers perceive such placements. Product placement like traditional forms of advertising, transmit and reflect the important symbolic meanings and values within a culture. To add in, consumer attitudes toward product placement may also vary depending on the fundamental cultural orientations and values of a particular society. In general, there are abundant cross-cultural comparisons of advertising and promotion but little is known regarding how consumers from different cultures perceive and process product placement in their mind. Other than that, there has also been very limited knowledge on how and to what extent the medium of placement affects perceptions of the tactic. The main purpose of this research is to examine: i. US and Korean college student consumers’ attitudes towards product placements in three different media (films, TV shows, and songs). ii. product placement acceptability based on media genre and product type. Based on the above...
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...Chapter Four Creating my embodied knowing In being a leader Chapter Four connects my learning from experience, the creation of my embodied knowing as a leader, my integration of ideas from the literature on leadership and my support for individuals to develop their capacities as I discover and manage resources to support visions of an improved educational system. I conclude by emphasizing the importance of my knowledge-creation in my professional practice as a Superintendent of Schools and by asking and answering the question: Why is there no simple or even complex answer to “what is educational leadership?” In the rhythm of the work, my efforts are often full of risk, sometimes disastrous, at which point I fall back, renew my energy and with my recognized tenacity, try another route. I will reveal as well how I carry that spirit, that life-affirming energy (Bataille, 1962; Whitehead, 1999) embodied in my whole being with a passion and internal power to effect good. Feminist Barbara Du Bois (1983) writes of "passionate scholarship" as being "science-making, which is rooted in, animated by and expressive of our values" (p. 113) (Belenky, et. al., 1986, p. 141). One of the reasons I can accomplish as much as I do is that the work and the relationships appear to be many and complex but because they are inter-related and connected they provide a synergy that produces results in numbers of seemingly different and unrelated focus areas. I find that as I am supporting...
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...Contents FOREWORD A.G. LAFLEY 9 CHAPTER 1: START ME UP 11 Here’s what I learned from five great businesses I’ve worked for: • Always surround yourself with Inspirational Players • Zig when others zag • Get out of the office and into the street • Live on the edge • Nothing is Impossible CHAPTER 2: TIME CHANGES EVERYTHING 23 The journey from products to trademarks, from trademarks to brands. A quick look at why brands are running out of juice as they confront the Attention Economy CHAPTER 3: EMOTIONAL RESCUE 37 Why I believe emotional connections can transform brands. If you spend your days reviewing data, read every word of this chapter. Twice. INSIGHTS: Maurice Lévy, Publicis Groupe CHAPTER 4: ALL YOU NEED IS LOVE 49 Taking brands to the next level depends on one four-letter word: L-O-V-E. INSIGHTS: Sean Fitzpatrick, sportsman; Tim Sanders, Yahoo! CHAPTER 5: GIMME SOME RESPECT 59 Love will change the way we do business, but only if it is built on Respect. No Respect, no Love. Simple. Let’s celebrate what Respect has achieved CHAPTER 6: LOVE IS IN THE AIR 65 Okay, so how do you create Loyalty Beyond Reason? INSIGHTS: Alan Webber, Fast Company magazine CHAPTER 7: BEAUTIFUL OBSESSION 73 So what are Lovemarks? They inspire Loyalty Beyond Reason through their obsession with Mystery, Sensuality, and Intimacy. Here are our first ideas about putting them into action. INSIGHTS: Jim Stengel, Procter & Gamble CHAPTER...
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...Contents FOREWORD A.G. LAFLEY CHAPTER 1: START ME UP Here’s what I learned from five great businesses I’ve worked for: • Always surround yourself with Inspirational Players • Zig when others zag • Get out of the office and into the street • Live on the edge • Nothing is Impossible 9 11 CHAPTER 2: TIME CHANGES EVERYTHING The journey from products to trademarks, from trademarks to brands. A quick look at why brands are running out of juice as they confront the Attention Economy 23 CHAPTER 3: EMOTIONAL RESCUE Why I believe emotional connections can transform brands. If you spend your days reviewing data, read every word of this chapter. Twice. INSIGHTS: Maurice Lévy, Publicis Groupe 37 CHAPTER 4: ALL YOU NEED IS LOVE Taking brands to the next level depends on one four-letter word: L-O-V-E. INSIGHTS: Sean Fitzpatrick, sportsman; Tim Sanders, Yahoo! 49 CHAPTER 5: GIMME SOME RESPECT Love will change the way we do business, but only if it is built on Respect. No Respect, no Love. Simple. Let’s celebrate what Respect has achieved 59 CHAPTER 6: LOVE IS IN THE AIR Okay, so how do you create Loyalty Beyond Reason? INSIGHTS: Alan Webber, Fast Company magazine 65 CHAPTER 7: BEAUTIFUL OBSESSION So what are Lovemarks? They inspire Loyalty Beyond Reason through their obsession with Mystery, Sensuality, and Intimacy. Here are our first ideas about putting them into action. INSIGHTS: Jim Stengel, Procter & Gamble 73 CHAPTER 8: ALL I HAVE TO DO IS DREAM ...
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...12 Angry Men PROC 5840, Negotiations, Midterm Case Analysis Table of Contents Table of Contents……………………………………………………….……………………………….…2 Character Listing…………………………………………………………………………………………...3 Major Case Issues…………………………………………………………………………………………..5 Analysis of Juror Number Eight……………………………………………………………………………7 Analysis of Juror Number Four…………………………………………………………………………...13 Analysis of Juror Number Nine…………………………………………………………………………...17 Bibliography……………………………………………………………………………………………….19 12 Angry Men Character Listing Juror Number One (Martin Balsam): The jury foreman, he got off to a shaky start. However, he took his role seriously and facilitates voting. He was generally passive. Outside of the jury room he was an assistant high school football coach. Juror Number Two (John Fielder): This shy bank clerk was initially reluctant to participate and seemed intimidated by other jurors. Although he exhibited a tendency toward avoidance, eventually he contributed to the discussion. His opinion was easily swayed and he appeared to parrot other jurors. Juror Number Three (Lee J. Cobb): This small business owner shared the story of his turbulent relationship with his own son. He was aggressive and confrontational, using hard bargaining tactics such as intimidation, threats, and insults to influence others. He was the last juror to change his mind. Juror Number Four (E.G. Marshall): A calm, rational, and self-assured stockbroker, he concentrated...
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...Independent Film Producers Name Institution Independent Film Producers An independent film refers to film production that results in a feature film which is majorly or completely produced outside the main film studio system (O’Meara, 2014). Besides being produced and disseminated by independent theatre companies, independent films are also distributed and produced by firms of major film studios. These independent films are commonly distinguishable by their style and content as well as the way the personal artistic vision of the filmmaker is realized (O’Meara, 2014). Generally, independent films are produced with considerably lesser film budgets compared to major studio films. Also, the marketing of these films is usually marked by limited release, though they can also have major promoting campaigns as well as wide release. They are usually screened at international, national, or local film festivals before being distributed (O’Meara, 2014). This paper presents a biographical essay of three independent film producers; Woody Allen, Wes Anderson, and Noah Baumbach Woody Allen Woody Allen is an American writer, playwright, comedian, actor, and director. He was born in 1935 in the Bronx (Girgus, 2002). However, he was raised in Brooklyn, a town in New York. Allen was the son of Nettie, a book keeper, and Martin Konigsberg, a waiter and a jewelry engraver. He had a sister named Letty and was born in 1943. Allen’s family was Ashkenazi Jewish. .Allen’s childhood was not for the...
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..."ASSESSMENT AND ANAYSIS OF CUSTOMER SATISFACTION WITH SERVICE DELIVERY OF MTN, KUMASI" By NAME: FRANCIS KWAKU DOGBE A Thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, in partial fulfillment of the requirements for the degree of COMMONWEALTH EXECUTIVE MASTER OF BUSINESS ADMINISTRATION October, 2011 DECLARATION I hereby declare that this thesis is the result of my own work except references cited that have been duly acknowledged. It has never been submitted for the award of any degree. Francis Kwaku Dogbe Name ……………….. Signature ………………. Date Certified by: S.A. Kyeremanteng (Supervisor) ………………… Signature ……………. Date Prof. I. K Dontwi (Dean IDL) ………………………… Signature ……………… Date. DEDICATION I specially dedicate this work to my lovely mother Petrina Yawa Adzimah and to all who inspired and encouraged me. ACKNOWLEDGEMENT I express my deepest gratitude to my Father Almighty God in heaven whose grace and mercy, I could not have come this far in life. To my supervisor, S.A. Kyeremanteng, I owe you a special dept of thanks for excellent support and guidance that enabled me to produce this work on time. I also thank my colleague staff at MTN-Kumasi Nhyiaeso branch for their support. Madam Charity Armoh also deserves a special gratitude for her immense financial support throughout this work not forgetting my special friend and brother, Kojo Abiw-Abaidoo and his wife for their moral...
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...IIBM INSTITUTE OF BUSINESS MANAGEMENT Answer Sheet Business Communication Rahul Sancheti 14/07/2015 The Detailed study Of The Business Communication has Been Submitted To The IIBM Institute Of Business Management Answer Sheet Business Communication Section A: Objective Type & Short Questions Part one: Multiple choice: 1. __________is an essential function of Business Organizations: a. Information b. Communication c. Power d. None of the above Ans:B 2. Physiological Barriers of listening are: a. Hearing impairment b. Physical conditions c. Prejudices d. All of the above Ans:A 3. Which presentation tend to make you speak more quickly than usual: a. Electronic b. Oral c. Both „a‟ and „b‟ d. None of the above Ans:B 4. What is the main function of Business Communication: a. Sincerity b. Positive language c. Persuasion d. Ethical standard Ans:C 5. The responsibilities of the office manager in a firm that produces electronics spares is: a. Everything in the office runs efficiently b. Furniture and other equipment in the office is adequate c. Processing all the incoming official mail and responding to some d. All of the above Ans:D 6. Labov‟s Storytelling Model based on: a. Communication through speech b. Language learning c. Group Discussions d. None of the above Ans:A 7. Diagonal Communication is basically the: a. Communication across boundaries b. Communication between the CEO and the managers ...
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...reference 1-429-140 May 11, 2012 How to Write a Business Case Study A business case study confronts students with a real-life dilemma and engages all their abilities to solve its challenges. In presenting a specific business or policy situation—one that does not have an obvious solution—the case provides information for classroom discussion and other study. A good case study stimulates an educated conversation and the building of business knowledge. The best case studies are learning-centered, not instructor-centered. Details describing the differences between the two can be found in Exhibit 1. A student reading the case should be provided with the information needed to make good decisions about the case, or the ability to find the information if that is a learning objective. Information critical to solving the case should never be contained exclusively in the case’s teaching note, because doing so puts the instructor in the center of the learning, and leads to frustrated students. Cases should satisfy professors and students as well as the businesses, organizations, and people featured in the cases. Although these interests might appear in conflict, a case that is written with fairness and intelligence will ultimately receive the respect of all parties. The best cases have several structural characteristics in common including a protagonist, specific time frame, and use of past tense. An author who becomes experienced in case writing may deviate from this pattern, but doing...
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...42068711 COM 3703 08 October 2015 42068711 COM3703 Media Studies PORFOLIO ASSIGNMENT: 04 OPTION 01 08 October 2015 1 42068711 COM 3703 08 October 2015 DECLARATION: I, THE UNDERSIGNED, HERBY DECLARE THAT THIS IS MY OWN AND PERSONAL WORK, EXCEPT WHERE THE WORK(S) OR PUBLICATIONS OF OTHERS HAVE BEEN ACKNOWLEDGED BY MEANS OF REFERENCE TECHNIQUES. I HAVE READ AND UNDERSTOOD TUTORIAL LETTER CMNALLE/301 REGARDING TECHNICAL AND PRESENTATION REQUIREMENTS, REFERENCING TECHNIQUES AND PLAGIARISM. NAME: Ashley Vercueil STUDENT NUMBER: 42068711 DATE: 08/10/2015 WITNESS: Sheree Gloss 2 42068711 COM 3703 TABLE OF CONTENT 08 October 2015 PAGE DECLARATION 2 1. INTRODUCTION 4 2. QUANTITATIVE CONTENT ANALYSIS 2.1 The research problem 4 2.2 Research question or hypothesis 4 2.3 Method 5 2.4 Findings 6 2.5 Analysis 7 3. FIELD RESEARCH IN MEDIA STUDIES 8 4. MEASURING MEDIA AUDIENCES 11 5. FILM THEORY AND CRITICISM 14 5.1 Film: An overview 14 5.2 Theoretical discussion 14 5.3 A German expressionist analysis of film 15 6. PSYCHOANALYSIS AND TELEVISION 17 7. CONCLUSION 20 8. SELF-EVALUATION AND SELF-REFLECTION 21 SOURCES 23 Addendum 24 3 42068711 COM 3703 ...
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...Arts and the Education of Artists: Art and Story CONTENTS SECTION ONE: Marcel’s Studio Visit with Elstir……………………………………………………….. David Carrier SECTION TWO: Film and Video Narrative Brief Narrative on Film-The Case of John Updike……………………………………. Thomas P. Adler With a Pen of Light …………………………………………………………………… Michael Fink Media and the Message: Does Media Shape or Serve the Story: Visual Storytelling and New Media ……………………………………………………. June Bisantz Evans Visual Literacy: The Language of Cultural Signifiers…………………………………. Tammy Knipp SECTION THREE: Narrative and Fine Art Beyond Illustration: Visual Narrative Strategies in Picasso’s Celestina Prints………… Susan J. Baker and William Novak Narrative, Allegory, and Commentary in Emil Nolde’s Legend: St. Mary of Egypt…… William B. Sieger A Narrative of Belonging: The Art of Beauford Delaney and Glenn Ligon…………… Catherine St. John Art and Narrative Under the Third Reich ……………………………………………… Ashley Labrie 28 15 1 22 25 27 36 43 51 Hopper Stories in an Imaginary Museum……………………………………………. Joseph Stanton SECTION FOUR: Photography and Narrative Black & White: Two Worlds/Two Distinct Stories……………………………………….. Elaine A. King Relinquishing His Own Story: Abandonment and Appropriation in the Edward Weston Narrative………………………………………………………………………….. David Peeler Narrative Stretegies in the Worlds of Jean Le Gac and Sophe Calle…………………….. Stefanie Rentsch SECTION FIVE: Memory Does The History of Western Art Tell a Grand Story?……………………………………...
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