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Employee Engagement

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Co un Corporate Leadership Council

Driving Performance and Retention
Through Employee Engagement
A Quantitative Analysis of Effective Engagement Strategies

cil

Te le co

nfe re nc e Road Map for the Discussion

A Unique Point in Time

Sizing the Opportunity

The Voice of the Workforce

Reframing the Organization’s Response

The Evolving Employment Contract

Source: Corporate Leadership Council 2004 Employee Engagement Survey.
© 2004 Corporate Executive Board

1

What Is Employee Engagement?
Competing frameworks and definitions…

...contradicting advice…

…and widely differing claims for ROI…

Sample Engagement Definitions

Sample Engagement “Advice”

Claimed Benefits of Engagements

• Engagement is a positive emotional connection to an employee’s work
• Engagement is affective, normative, and continuance commitment
• Engaged employees are inspired to go above and beyond the call of duty to help meet business goals

• Become a “great place to work” through building trust in colleagues and ensuring employee pride and enjoyment

• Increase total shareholder return by up to 47 percent

• Segmentation is the key to managing employee commitment and productivity

• Better customer feedback

• Great managers are key to achieving an engaged workforce

• Higher sales

• Reduce absenteeism
• Less shrinkage of inventory

• To achieve motivation, give the employee a “kick in the pants”

…lead to conceptual confusion and no clear road map for action

And We’re Supposed to Do What…?
“Frankly, we don’t even agree on what it is we’re attempting to change, much less how to go about changing it.”
SVP of Administration
Financial Services Company

Source: Allen, Natalie, and John Meyer, “Affective, Continuance, and Normative Commitment to the Organization: An Examination of Construct

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