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Employee Turnover

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Farah Dau
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مباراة الجزيرة والعربية
من خلال متابعتي لقناتي الجزيرة والعربية خلال السنوات الماضية التي حدث فيها كما يسميه البعض "الربيع العربي", فاني لاحظت بوجود مباراة مثيرة في الدور الاسباني بين هاتين القناتين. تتلاحق فيها الأهداف، وصيحات الجماهير.
في حالة محطتي "العربية" و"الجزيرة"، اللتين تحتلان المشهد الإعلامي في الشرق الأوسط، فإن هذه المباراة المثيرة ليست بين فريقين كرويين فحسب، بل بين معسكرين سياسيين وثقافيين، تبرز معالمها في طريقة التغطية للحدث ونوعية الضيوف المشاركين في التعليق عليه. ومن الصعب التنبؤ في معظم الحالات عن الفريق الفائز، إلا أن أحداث مصر والبحرين وليبيا، جعلت "العربية" تتقدم على منافستها الشرسة بهدفين مقابل هدف واحد، بعدما استيقظت في مصر، وعوّضت غفوتها في أحداث البحرين، من خلال تغطيتها التظاهرات المثيرة في ليبيا، ولو أنها تعرضت لمطبات هوائية. ولم يعرف لماذا خففت "العربية" و"الجزيرة" من تغطيتهما اللاهبة احتجاجات البحرين، لكن مقرّبين يقولون إن "المحطتين لم تفشلا بل "أُستفشلتا"، أي طلب منهما الفشل، بسبب أن أي هزّة في المملكة الصغيرة، التي لا تبعد عن السعودية وقطر إلا نصف ساعة، سوف تكون لها عواقب وخيمة على المنطقة كلها. وفي حال أن "الجزيرة" سمعت ما قاله مسؤول سعودي رفيع، لنظيره القطري الزائر من أن "البحرين خط أحمر"، في إشارة إلى أنه من غير المقبول أن تكون تغطيتها تحريضية على غرار ما حدث في مصر، فإن "العربية" على العكس من ذلك، "تملك خبرة في معرفة لوحات الطرق والإشارات المرورية" على حد تعبير مراقبين. وعلى الرغم من أن "العربية" اعتادت على اللحاق بـ"الجزيرة" بشق الأنفس، إلا أن أداءها في مصر أثار الإعجاب، من قبل المصريين أنفسهم حسب استطلاع أميركي. وأبدت غالبية المصريين، سيما في مدن كالقاهرة و الإسكندرية، انزعاجا من طريقة معالجة الجزيرة لأحداث الثورة في مصر، وفضلوا أثناء الأحداث مشاهدة قنوات تلفزيونية تمدهم بالمعلومات على حساب كثافة عرض الآراء. ففي استطلاع خاص، حول استخدامات و متابعة وسائل الأعلام أثناء أحداث مصر التي أودت بحكم الرئيس مبارك خلال ثمانية عشر يومًا، تقلّص متابعو الجزيرة إلى ربع المشاهدين (25%)، لمصلحة ثلثي المستطلعين المصريين الذين قالوا إنهم كانوا يعتمدون على قناة العربية (65%) لمتابعة أخبار مصر. الاستطلاع، الذي حصلت عليه "إيلاف"، أجراه مجلس أمناء البثّ التلفزيوني والإذاعي الأميركي، في وزارة الخارجية الأميركية، و كان يهدف إلى تتبع أثر القنوات التابعة لهذا المجلس ووزنها، على الأحداث في مصر، أي قناة الحرة و راديو سوا. أجري الاستطلاع هاتفيًا، على عينة عشوائية تركزت في كل من القاهرة والإسكندرية، وذلك في الفترة ما بين الرابع و العاشر من فبرايرالجاري. وفي الموضوع الرئيس للاستطلاع، فقد لفتت الفروقات في إجابات أسئلة ثلاث، حول المشاهدة التلفزيونية، أتاحت الفرص للمقارنة، بين:
• القناة التي يشاهدها المصريون أكثر من غيرها أثناء الأزمة.
• مقابل القناة التي يعتمدون عليها عادة.
• وربما الأهم، مقارنة ذلك مع القناة التي يعتبرون أخبارها الأكثر موثوقية و صدقية.
ووفق هذه المعايير، فالعربية التي احتلت المرتبة الأولى أثناء الأزمة (65%)، فإن المصريين يشاهدونها في الأوضاع العادية بنسبة 44% وفق المستطلعة آراؤهم، لكن المصريين أيضًا، يعتبرون أخبارها الأكثر صدقية بنسبة 42%. وبهذا اعتبروا العربية القناة صاحبة الأخبار الأكثر موثوقية، يتلوها قناة المصرية بصدقية تحظى برضى نحو ربع المستطلعين، فيما كانت المفاجأة بمقدار صدقية الجزيرة التي كانت في ذيل القائمة. سرّ خيبة أمل المصريين من "الجزيرة" لمصلحة "العربية" لطالما انحاز المصريون إلى وسائل إعلامهم الخاصة، وكانوا يتابعون الشأن العربي عمومًا، وقضايا الصراع العربية- الإسرائيلي من خلال قناة الجزيرة القطرية ويعطونها الأولوية. لكن التحول الذي جرى، نتج وفق الاستطلاع، عن أسلوب عمل الجزيرة في تغطية مصر، الذي لم يراع حساسية المصريين من تلقي دروس في الوطنية من غير المصريين، فضلاً عن ميل الجزيرة إلى استضافة محللين في أوج الأزمة، غالبيتهم من غير المصريين، وكان أبرزهم عزمي بشارة، المستشار في الديوان الأميري في قطر، منذ أن غادر الناصرة في الجليل وترك مقعده في الكنسيت الإسرائيلي قبل عامين. ويقدر القائمون على الاستطلاع، أن المصريين كانوا تواقين إلى المعلومات، في أجواء التطورات المتسارعة، أكثر منها إلى الآراء، وفي هذا تغلبت العربية في كثافة المعلومات، على الجزيرة التي كانت غزيرة في الآراء. ويشير الباحثون، إلى أن الجزيرة تم حظر مشاهدتها على قمر النايلسات بدء من 30 يناير ولأسبوع ، فيما استمرت العربية في البثّ هذه الفترة، لكن المستطلعين كانوا في إجاباتهم تحت تأثير التغطية منذ ما قبل حظر بثّ الجزيرة على نايلسات. أخيرا, كل ما تمناه من هذه القنوات الاخبارية هو نقل الحقيقة ولا شيء سوا الحقيقة كاملة.

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