Employing Strategy in a Competitive Environment DRS Production Inc. is an independent film production company whose primary function is to provide self-help videos specifically catering to Cable and Satellite dish networks company’s customers within the Beltway area. The primary target market that will be the focus of DRS Productions will be cable and satellite providers. Initially and more specifically Comcast Cable Communications will be our primary client. Presently, Comcast serves a total of 24.6 million cable customers (Comcast, 2008); DRS Production Inc. will position itself to potential clients as the go-to provider for self-help applications for their customers. 90% percent of calls routed to customer service are troubleshooting calls; most of them are easily addressable by sending signals, checking connections and simple programming steps. By creating step by step instructions that can be easily assessable through either the menu options or internet will significantly reduce inbound customer service calls. Our primary functional positioning strategy is to demonstrate that from a cost perspective it just makes sense to provide these services to their customers. Upon creating an environmental scan, both the threats and strengths of DRS will be identified. Additionally a significant competitor will be identified and discussion will take place surrounding how to compete against said competitors. With the U.S. economy in a state of decline, I’ll identify any modifications to the strategy if necessary and evaluate how global competition may impact the business strategy and determine how the company should respond.

Environmental scan for the company Environmental factors can positively or negatively impact the industry and the market growth potential of our product and service. Some factors