...dilemma faced by Antonio. In this case study Antonio work in the Empress Luxury Lines and he faced dilemma regarding the ethic in the work place. Kevin Pfeiffer works as a computer technician and his roles to estimated damage due to recent thunderstorm. Antonio requested a computer systems upgrade ever since he assumed his post two years ago. Phil Bailey, who was Kevin Pfeiffer’s supervisor, orders Kevin to reports the estimate of damage. Kevin reports about the $15,000 worth of damage so his supervisor and the chief financial officer both were unhappy with it. After that Phil Bradley called Kevin Pfeiffer to go back to work and haul all the underground wire and the systems prior to the arrival of the insurance adjustor. If Kevin perform this task than it would be damage of more than $500,000 which is beyond the actual estimate damage of $15,00.Kevin refused to perform the task and Matt called up to perform this task for them. Antonio faced dilemma such as what to do in this situation. He has mainly two choices such as a) to take a lawful action or b) compromise with person ethics. Antonio Melendez not feels any confident regarding bypass the chief financial officer Roger. Antonio Melendez not sure about his decision because he knows well very that there are no mechanisms was in place to report wrong-doing internally, and no protections were available for whistle-blowers. He had knowledge about the Empress Luxury Lines successfully defraud the insurance company in the past. Antonio...
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...An Exploratory Study Comparing Two Modes of Preparation for Online Teaching Dawn Hathaway Priscilla Norton* George Mason University Abstract Few online high schools report requiring online education for their teachers, and few programs exist to prepare teachers to teach online (Smith, Clark, & Blomeyer, 2005). Professional development for online teachers continues to be a concern, and evaluative research that examines the effectiveness of various types of professional development is needed (Archambault & Crippen, 2009). The purpose of this exploratory study was to compare differences in online teachers’ selfreported frequency and confidence in performing online teaching tasks between teachers who had completed a comprehensive preparation program and teachers who participated in a one-day face-to-face workshop. Results found no differences between the groups and challenge conventions related to the nature and role of teacher preparation in online teaching. (Keywords: teacher education, online teaching, professional development, online learning, teacher preparation) nline learning at the K–12 level grows substantially each year. The issue is no longer whether or not online learning is or should occur, but rather how it is implemented. Watson, Murin, Vashaw, Gemin, and Rapp (2011) reported that, as of late 2011, online and blended learning opportunities exist for at least some students in all 50 U.S. states plus the District of Columbia and that there are now 30 states with full-time...
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...to support Bruce and Cassar were BBDO senior executives Jeff Mordos (Chief Operating Officer), Cathy Israelevitz (Senior Account Director), and Ted Sann (Chief Creative Officer). Each of the three executives had over a decade of experience working on Mountain Dew. Representing PepsiCo were Scott Moffitt (Marketing Director, Mountain Dew), Dawn Hudson (Chief Marketing Officer, and a former senior ad agency executive), and Gary Rodkin (Chief Executive Officer, Pepsi Cola North America). Scott Moffitt scribbled notes as he listened to Bruce speak. Moffitt and the brand managers under him were charged with day-to-day oversight of Mountain Dew marketing. These responsibilities included brand strategy, consumer and sales promotions, packaging, line extensions, product changes, and sponsorships. But for Moffitt and the senior managers above him, the most important decisions of the year were made in conference rooms with BBDO creatives. Each of the ads would cost over a million dollars to produce. But the production costs were minor compared to the $55 million media budget that would be committed to air these spots. Historically, PepsiCo management had learned that selecting the right...
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...1. Q. What are some of the social, political, and economic forces that are influencing SIA’s decision to become a learning organization? * The situation in this case study demonstrates the need to consolidate employee knowledge into one system in an effort to improve overall company performance. SIA had acquired 30 separate businesses but they were still functioning like 30 separate companies. They each still had their own set of management and well-defined procedures and policies. As a result, most of the employees had developed their own areas of expertise. In the highly competitive insurance market, SIA needed to change this business philosophy if they were going to succeed. * In the early years of the new century, many companies use behavioral approach that means they use information and techniques from the social sciences to improve organizations health and improving internal relationships, and increasing problem for solving capabilities. In that time, social and political environment is changing. If SIA Corporation keep their own political policy, and keep its own hierarchy, characterized by strong top-down administration, SIA could not able to see or compete to other organizations as competition for achieving its goal. 2. Q. If you were a specialist from SIA, how and why would you respond to the proposed changes? What steps would you suggest Jerry take to increase employee utilization of the knowledge- sharing system In particular? How can he encourage...
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...are to his subordinate, Kevin Pfeiffer, what decision would Antonio Melendez most likely reach if he applied the utilitarian approach to decision making? What conclusions would probably result if he employed the individualism approach? In my opinion, if he uses utilitarian approach he would do something rather than keeping his coworker in trouble. He would have thought of the co-employers and growth of the company and consequences to face & go ahead. In other hand, if he uses individualism he would have asked Kevin to do what he likes. If he employed the individualism approach and fraud thing have blown out in the market and the company have drowned. It would result in consequences like: • Closing of company • UnemploymentEmpress Luxury Lines • Facing social media • Cost for legal activities • Its problems to all the parties of the company except insurance. However it would be good if this happens because it would be example for others and would not go for fraud and keep others in trouble. If he employed the individual approach and fraud thing is blown and did not have any effect, this would directly result in personal problems like • Job insecurity or lay off. • Screwing of his career • Personal risk • Illegal activities However, if this happens in long term the company has to face bad consequences. And would result in high penalty than they benefited or shutting down of company which would result in job loss, terminating of retirement plans loss of shares...
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...Jasmine Troyer Principles of Management Professor Eskew 4 October 2012 Empress Luxury Lines This case study discusses the moral and ethical decision of a computer technician and his supervisor. Kevin, the computer technician, was instructed to clear some electrical wire from underground before the insurance company arrived to assess the damage. He made the decision to refuse the order and took the problem Antonio Melendez. After the story was told Antonio had to make a decision to either sweep the problem under the rug, let Kevin be the one to tell the insurance company or tell the insurance company himself. The decision that he was faced with had huge consequences and small consequences. Part of the decision he had to make even boiled down to what his moral and ethical standings were. 1. In this situation if Antonio were to apply the utilitarian approach he would be focusing solely on the consequences that would arise from the situation. He would have to know that taking this approach he would be putting his own job in jeopardy if he were to take matters completely into his own hands. Not only would it jeopardize his job but whoever was the person to “blow the whistle”. Using this approach he will also need to put into account that the top of the management may simply look over the problem and that there is an extremely low probability that the issue will actually be addressed. If Antonio decides to go with the individualism approach then he will be focusing more...
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...hydroelectric power and creating an institution that would tutor Indians in the sciences. He conceived of policies and institutions far more advance than that of his times. He was born into a Parsi family of priests. He followed his father’s footsteps into business as his father was the first one in his family to start a business. He graduated with the green scholar from Elphiston College in Bombay and worked for 9 years with his father. There he learned about commodities, markets, trading and banking before starting his own company Tata & Sons, which is now Tata Sons. He made a detailed study of Lancashire cotton mills and replicated the idea into his own cottons mills. He set up a mill in Nagpur called empress mills which was based on the name of Empress Queen Victoria. Empress Mills started many innovative process and products. Also he pioneered several welfare...
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...CRUISE SHIPS Allure of the seas The biggest cruise ship ever constructed can carry 6,360 passengers and beats Oasis of the Seas by a mere 5 centimeters in length! Oasis of the seas Another water-wonder from Royal Caribbean, Oasis of the seas is the sister ship of Allure of the seas and debuted in December 2009. Norwegian Epic Norwegian Cruise Line’s (NCL) Epic debuted in June 2010 and has been a favorite with passengers ever since. Innovation has been a catalyst in making Epic’s journey a hit with people. Solo studio cabins, ice-bar, performances by Blue-man group, new wave cabins and translucent bathrooms; the innovative changes are a pleasant change. Queen Mary 2 The first ever cruise line to be built for transatlantic voyage, QM2 was always regarded as the biggest cruise line in the world till Allure of the seas comfortably took its place on the number one spot. Since QM2 is used to cross the Atlantic Ocean, it’s designing and construction is a bit different from the other cruise liners. Freedom of the Seas Ruler of the cruising world, Royal Caribbean has another winner in its kitty, Freedom of the seas. The first ship to feature a surf-simulator onboard, Freedom of the seas is considered one the best cruise liners in the world. Liberty of the seas Sister vessel of the Freedom ship, Liberty is the second largest ship on the seas, coming after the Oasis sisters. Cruising between the Mediterranean and the Caribbean, Liberty is actually not very different from its sister...
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...Valentino – всемирно известный итальянский Модный дом, специализирующийся на производстве мужской и женской одежды, нижнего белья, аксессуаров и парфюмерии. Valentino выпускает коллекции Ready-to-Wear и Haute Couture. Относится к люксовому сегменту рынка. В 1959 году Валентино Гаравани открыл ателье в Рим,а в 1960 году зарегистрировал бренд Valentino. В 1962 году во Флоренции состоялся показ Valentino под названием Gotha. В коллекции присутствовали наряды красного цвета, ставшие впоследствии визитной карточкой бренда. Работа Валентино Гаравани получила восторженные отзывы. Его клиентами стали Одри Хепберн, Жаклин Кеннеди,Фара Диба (иранская императрица), принцесса Маргарет Роуз и др. В 1968 году была создана знаменитая коллекция Valentino под названием Collezione Bianca. В ней присутствовали наряды белого, кремового, мелового, песочного и бежевого оттенков. В этот период популярными были психоделические цвета, в мире моды коллекцию Валентино Гаравани назвали «бесцветной». Модельер украсил изделия вышивкой в виде буквы «V» – логотипа Модного дома. В этом же году Жаклин Кеннеди заказала платье цвета топленое молоко из коллекции Collezione Bianca. Свадебные фотографии Жаклин украсили обложки многочисленных журналов, имя Валентино Гаравани стало известно всему миру. В 1969 году была запущена мужская линия бренда. В 1970 году Valentino запустили линию аксессуаров. В 1989 году Valentino представил первую коллекцию Haute Сouture на Неделе Высокой моды в Париже. В сентябре 2007...
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...Zhengyi Fang Marketing 350 Prof. Eguchi Aug 8th 2013 Marketing Analysis of Louis Vuitton Classic Handbags Louis Vuitton handbags and luggages are known and recognized throughout the world as the symbol of extreme quality, prestige and luxury. It is one of the biggest and most profitable luxury brands in the world right now. Mr. Vuitton established the company in 1854, and he designed and introduced flat-bottom luggage trunks made with trianon canvas. The flat-bottom luggage became the favorite of Empress Eugenie, and it has become the luggage choice for the wealthy. In 1867, the company won an award at the World Exposition in Paris and its influence spread out in France. In the following year, Louis Vuitton opened its first overseas store in London. In 1892, Louis Vuitton passed away, and his son George Vuitton took over the company and build the company into a worldwide corporation. In 1893, it entered the U.S market. In 1896, it launched its signature Monogram Canvas print, and secured worldwide patents for it. In this essay, I shall analyze the micro and macro environment of the Louis Vuitton classic handbags, and discuss the its marketing mix. Microenvironment It consists six actors, which are the company, suppliers, marketing intermediaries, customer markets, competitor, and public, these factors are close to the company and can affect the company’s ability to serve its customers. * The company The company itself is the first force in the company’s microenvironment...
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...glittering French multinational in Japan took place in Aoyama, one of Tokyo’s fashionable districts. A unique vision of luxury took shape when Louis Vuitton opened yet another new store inside Comme des Garçons on September 4, 2008, in the heart of Japan’s capital. The pop-up store situated on the prestigious Omotesando Street was an illustration of Louis Vuitton’s attachment to the Japanese luxury market. Yves Carcelle, chairman and CEO of Louis Vuitton, said, “This project not only brings a new meaning to luxury, but also speaks volumes about how the know-how and heritage of Louis Vuitton have always been perceived in Japan, including by its foremost designers. We are very proud to have been able to help Rei Kawakubo2 relive her memories in such an original and creative way.”3The Omotesando guerrilla marketing event reflected Louis Vuitton’s success in Japan. Louis Vuitton had been following an aggressive marketing strategy in the country, opening extravagant stores such as those in Ginza or Roppongi.Take a walk on Ginza’s main street, Chuo Dori, the centre of a paradise for shoppers, with longestablished department stores, such as Mitsukoshi, Takashimaya and Matsuzakaya. Continue through the high-end fashion street Namiki-dori. Stop. There it is. You have reached the massive flagship Louis Vuitton store. When Louis Vuitton, the world’s biggest luxury-goods firm, inaugurated its huge shop in 2002 in the district of Omotesando, Tokyo, hundreds of people were queued outside...
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...WASEDA BUSINESS & ECONOMIC STUDIES 2009 NO.45 Luxury Brand Strategy of Louis Vuitton - Details of Marketing Principles by Shin'ya Nagasawa* Abstract: By systematicallybreaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for luxury brands as well as to derive a business model for success. Showing that the current rise of Louis Vuitton is not a coincidence but rather something achieved through strategy will surely be of interest to firms struggling with lack of brand power or those looking to boost brand power. 1. Introduction Consumers like brand items, while researchers like brand theory. Although scholars also use the word "brand" to refer to the likes of Coca-Cola and McDonald's, there is a vast gulf between these brands and the luxury brands we explored in the previous book. In researchers' brand management theories, one rarely finds mention of representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although * Shin'ya Nagasawa is a professor of MOT (Management of Technology) at...
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...communication. Course Objectives: This course surveys various perspectives of how a manager can better plan, organize, lead, evaluate and coordinate his/her organization. You should begin to develop your approach or style for the successful management of human, financial, and societal resources in business organizations. Development of critical thinking skills, problem solving skills, communication skills, and the ability to adapt to change are emphasized. Course Prerequisites: Junior standing. Required Text: Understanding Management, sixth ed. By Daft & Marcic. South-Western, 2009. Please bring your textbook to class every day as we will be completing exercises from the text during class time. Students have access to an on-line library through CengageNow. Course policies: 1. Class attendance and participation in discussion of exercises, current events and chapter topics is expected and taken into account when grades are calculated. NOTE: Physical attendance does not constitute participation! Only discussion counts! Chapters, cases and exercises should be read prior to class. Be prepared to participate or be called upon. 2. Absences are frowned upon. Since we only have 16 class periods, missing more than ONE class, may affect your final...
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...Luxury Brand Strategy of Louis Vuitton Shin'ya NAGASAWA* * Graduate School of Commerce, Waseda University Tokyo, Japan, nagasawa@waseda.jp Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for luxury brands as well as to derive a busi ness m odel for success. Showing that the current rise of Louis V uitton is not a coincidence but rath er so mething ach ieved th rough strat egy will su rely b e of in terest to firm s struggling with lack of brand power or those looking to boost brand power. Key words: luxury brand, brand management, Louis Vuitton. 1. Introduction Consumers like brand items, while researchers like brand theory. Although scholars also use the word “brand” to refer to the likes of Coca-Cola and McDonald’s, there is a vast gulf between these brands and the luxury brands we e xplored i n t he p revious b ook. I n researchers’ brand m anagement theories, one r arely fi nds m ention o f representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although small in scale [1]. This...
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...Luxury Brand Strategy of Louis Vuitton Shin'ya NAGASAWA* * Graduate School of Commerce, Waseda University Tokyo, Japan, nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for l uxury brands as well as to derive a busi ness m odel for success. Showing that the current rise of Louis V uitton is not a coincidence but rath er so mething ach ieved th rough strat egy will su rely b e of in terest to firm s struggling with lack of brand power or those looking to boost brand power. Key words: luxury brand, brand management, Louis Vuitton. 1. Introduction Consumers like brand items, while researchers like brand theory. Although scholars also use the word “brand” to refer to the likes of Coca-Cola and McDonald’s, there is a vast gulf between these brands and the luxury brands we e xplored i n t he p revious b ook. I n researchers’ brand m anagement theories, one r arely fi nds m ention o f representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although...
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