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Empress

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Submitted By annie2409
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Pages 2
Anh Luc
MGT211
Mar 07, 2013

Business Description for HAPPY HOUSE Restaurant

Happy House Restaurant will be a family Vietnamese restaurant where serve high quality Vietnamese dishes inspired by authentic family recipes. We want to be the restaurant choice for all families and singles, young and old, male or female. We have a menu with items that appeal to all ages of the family as well as single adults. The restaurant will serve all time of day including lunch and dinner. We will offer a lunch special with affordable price for everyone. Adding value will be an interesting business lunch menu with specialties every day. The menu will change every 3-4 months but keep the favorites. For dinner, we will provide delicious Vietnamese dishes to customers together with a warming and friendly atmosphere. The restaurant will also offer delivery service to busy customers all of day at no charge within 1-3 miles around restaurant.
We will advertise our restaurant in social media such as newspapers, magazines, television, and radio. Also, we will use social network like Facebook and Twitter to introduce our restaurant. Besides advertisements, we will give some special promotion to customers. If a customer likes us on Facebook, introduces friend or texts to our given number, he will get a coupon with $5 off of his next meal. To attract new customers, we will offer a coupon with special price which less than its real value on Groupon website so that more people can know about our restaurant. These promotions help us market our restaurant to a large amount of customers inside and outside location. Additionally, we will take flyers around our location to advertise the restaurant to our neighborhood.

Happy House will be a warm and intimate Vietnamese restaurant. With the name “Happy House”, the restaurant will be a great place to enjoy food combined with a family atmosphere. Our restaurant will be decorated in a simple, warm style which will create a friendly feeling to customers. Happy employees make happy customers; therefore, all our employees are friendly people with many years experience. They will give better service to customers and build lasting relationships with the guests. Happy House restaurant will be located in approximately 5,500 square feet in Cypress. Our restaurant will be open 7 days a week from 10:00am until 9:00pm.

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