1. Introduction
Encouragement tools for tourism marketing are those incentive materials which motivate tourists to have repeat visit and it also motivated customers to have positive word of mouth.
In marketing encouragement tools are categorized under sales promotion. Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects.
“Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firm’s customers.”
Sales promotion offers a direct inducement to act by providing extra worth over and above what is built into the product at its normal price. These temporary inducements are offered usually at a time and place where the buying decision is made. Not only are sales promotions very common in the current competitive market conditions, they are increasing at a fast pace. These promotions are direct inducements. In spite of the directness, sales promotions are fairly complicated and a rich tool of marketing with innumerable creative possibilities limited only by the imagination of promotion planners. Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another.
To promote tourism in a simple and effective way encouragement tools play great role, it can be one of the strategies to promote tourism in one destination to the outside world. Encouragement tools are free gifts, coupons, free pens, free, T-shirt, free entrance fee, taxi service, one time male, birth day celebration, discount sale like