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End of the Semester Project

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Executive Summary

One of the main challenges facing independent pharmacies is competition from larger chain pharmacies and mail order services. Apex Care Pharmacy is an independent pharmacy seeking to become more competitive with chain retailers and increase revenue by partnering with Mental Healthcare facilities. Market research has revealed that client intake at these Mental Health facilities has spiked in recent years with an average of 150 clients per facility. Obtaining business from these facilities would be a tremendous opportunity for Apex to increase customer volume and company revenue.

Deliverables for this project include establishing a long-term partnership with at least three Mental Healthcare facilities. This endeavor will also increase pharmacy revenue by servicing the monthly medication needs of facility clients. Since Apex is a relatively small establishment, the project team will consist of the Project Manager who is the Pharmacy Owner, the Pharmacy Manager, the Marketing Representative, the Pharmacist, and the Pharmacy Techs. The Project Manager will oversee the entire project and serve as the final decision maker on all project details. The Marketing Rep will locate and recruit Mental Healthcare facilities, the Pharmacy Manager will handle administrative aspects, the Pharmacist will process and fill client prescriptions, and the Pharmacy Techs will support the Pharmacist in these tasks.

The project will consist of a three phase process. Phase 1 will involve the Marketing Rep. researching and locating different Mental Healthcare facilities. During Phase 2 the Marketing Rep. will visit and recruit Mental Health facilities, involving multiple steps to completion. Phase 3 is contingent upon the progress and completion of Phase 2 and includes preparation and maintenance of client medication needs. The Pharmacist and Pharmacy

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