...LEARNING’S ROLE IN EMPLOYEE ENGAGEMENT You often know it when you walk into a place of business. You can tell who is bored, distracted or unhappy. And you can tell who is focused, invested and engaged. Most employers prefer the latter type of employees, of course, because they tend to work harder, be more productive, provide better customer service, and are often just more fun to work with. But determining how to engage employees is a major challenge. The business literature provides few sure-fire, easy-toimplement ways of increasing employee engagement. With this challenge in mind, the American Society for Training & Development (ASTD) commissioned the Institute for Corporate Productivity (i4cp) to conduct a survey and develop a study on employee engagement. “Learning’s Role in Employee Engagement” was sponsored by Dale Carnegie Training. The goal was to gain an overview of engagement in today’s workplace and to find out how organizations can boost engagement levels, with a particular focus on learning’s role in the process. The final report is based on survey responses from 776 HR and learning executives and an extensive review of the workplace literature. The results were intriguing. The research team found that engagement truly is an issue of major significance to most organizations, which is probably related to the fact that the average organization has some serious engagement problems. Only about a third of the average respondent’s workforce is highly engaged, and nearly...
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...The Project Report Sahina Puri & Neha luthra Western International University Res 600 Graduate Research Methods Mrs Shilpi Jain 05 Th March 2010 Table of Contents Acknowledgement..................................................................................................................3 Executive Summary.................................................................................................................4 Introduction.............................................................................................................................5 Explanation of variables...........................................................................................................6 Hypothesis................................................................................................................................7 ACKNOWLEGDEMENT We would like to express our gratitude to all those who gave us the possibility to complete this project special thanks to our Faculty Prof.Shilpi Jain who gave us all support to complete this project and gave us all the possible knowledge regarding the subject which has helped us in understanding Business Research in much depth. ...
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...Digital Technology: Its Impact to marketing strategies Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Our global expertise—we have more than 50 dedicated digital marketing experts in more than 30 locations—across digital analytics, market research, technology, business design, and online strategy helps clients bring the full potential of digital marketing to bear on their business. What we do Digital marketing engagements are typically multifaceted, solving for specific digital marketing challenges while building ongoing client capabilities. In addition to defining new roles and responsibilities and helping develop employees’ skills, we address technology infrastructure issues and identify potential partners. We work with clients primarily in three core areas: • Harnessing digital marketing to transform business effectiveness We help clients drive higher sales productivity and other performance gains through digital marketing. This shift involves mastering multichannel to generate distinctive and practical insights from digital sources as a starting point for clients to develop new contact strategies, streamline planning and execution processes, and upgrade internal capabilities. • Optimizing the customer experience across channels We work with clients to integrate the flow of the customer experience across channels (e.g., face-to-face, telephone), opening up new lead sources...
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...Why does stakeholder engagement matter? Stakeholder engagement is considered to be important for the long -term success of the business. Nowadays more businesses are concerned about collaboration since they realize that emotions play a great role in determining business outcomes. In recognizing this, they tend to use more communication strategies aimed at engaging their customers more broadly and deeply. Here’s a map showing the significant impact of that stakeholder engagement events have on customer perception. http://www.coleridgeconsulting.co.uk/our-services/stakeholder_engagement_benefits.htm This is how I think about why stakeholder engagement is important: Stakeholder engagement displays the willingness to listen. It enables two-way communication which not only provides information but also seeks new inputs to the system. By receiving more information from customers, it leads to effective decision making by addressing possible problems in advance. Stakeholder engagement help managing business risks. Stakeholder engagement shifts from individual to shared responsibility. It turns opposition into support that helps building emotional connection to the organization and create organisational loyalty. By understanding how people are motivated, it allows the company to more easily identify new solutions that get greater stakeholder buy in. Moreover, when people feel be engaged, they are willing to put extra effort towards the business that they trust or...
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...Millennial’s Guide to Rewriting the Rules of Management” by Brad Karsh and Courtney Templin. This assignment will consist of the points I found to be most relevant in the second half of the book and why. After explaining the main points, I will discuss my personal refection of the book and whether or not I am fond of it. The Last Seven Chapters In my portion of the book, Brad Karsh and Courtney Templin went into an in-depth explanation of six of the ten Rewritten Rules of Management. They incorporate many examples from their own personal work experiences as well as of employees all over the globe to emphasize their ideas. These are the six main points discussed in my section: * Ownership * Navigation * Negotiation * Engagement * Collaboration * Teaching “Own It: Taking – And Giving- Responsibility” As a manager, ownership can be defined as taking responsibility for your actions along with the actions of the members of your team. We, as humans, typically seek external forces to blame the results of a bad situation instead of looking internally by holding ourselves personally accountable. Think about a time when you were playing a game and blamed the referee when, in all actuality you would have won this game if you had made those important plays. The idea of ownership is brought to our attention through the use of a story about Captain Mike Abrashoff. The captain transforms an irrelevant Navy ship into a combat readiness trophy winner. He places...
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...------------------------------------------------- Wiley (2012:2) identifies employee engagement as: 'The extent to which employees are motivated to contribute to organisational success, and are willing to apply discretionary effort to accomplishing tasks important to the achievement of organisational goals'. In contrast to this Swarnalatha and Prasanna (2013:52) claim that: 'Employee Engagement is a measurable degree of an employee's positive or negative emotional attachment to their job, colleagues and organisation that profoundly influences their willingness to learn and perform is at work'. This description opposes that engagement is distinctively diverse from employee motivation, organisational culture and employee satisfaction. The reality is that there is no one agreed definition of employee engagement as there are over 50 definitions that all have variations between them. Although recent reviews by researchers show that there is a similarity in the key components of the varied definitions, these common components that are acknowledged include employee association with organisational goals and a compliance to exert discretionary effort, commitment, enthusiasm for work and organisational pride (Schneider et al, 2009). In the recent years there has become a gradual interest in employee engagement. Firstly the reasons for this is the correlation with organisational performance. By improving employee engagement it can beneficial to companies in order to improves its organisational performance...
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...from consumers that are already interested in Carmex. * Little to no cost needed to do a survey on Facebook because it is a well-known social networking site used by millions of people. * Targets the specific market that already knows of Carmex Disadvantage: Data gathered is not very statistically valid and may face competition from other competitors on Facebook 2) a) On a Facebook brand page, “engagement” measures how active its Facebook audience is with a specific brand through activities like posting a comment, liking a status or by replying to one of the posts on brand page. In contrast, “likes” measures the number of new “likers” and it other words, the size of the brand’s Facebook audience. b) For Carmex, the “engagement” is more likely to be more important because “likes” can be obtain easily through contests and promotions but these people may not actually be fans of the Carmex product. Carmex are looking for people who actually like Carmex and are willing to engage and that will help them conduct their research efficiently. 3) a) “Engagement” : * Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage * Make...
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...out the surveys to get the promotional offer and will just fill out anything. b. Facebook: Since it is social media, people get on there for other reasons. Irrespective survey outcome, customer, base in retained. The people that fill out the facebook surveys actually know the products, they aren’t just completing for the free stuff, and the information doesn’t get lost in spam emails. Some disadvantages of surveys are the broad consumer base risk. There are no new consumers as part of the survey. 2 (a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why? a. On Facebook, “engagement” shows how active the audience is with specific brands. (Comments, replying, etc.) “likes” measures the about of new likers of a brand. b. Carmex: engagements are more important then likes because you can have people “like” pages with promotions. 3 (a) What evokes consumers’ “engagement” on a brand page on Facebook? (b) What attracts consumers to “like” a brand page on Facebook? a....
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...things like: Wiley, J (2011) * ‘‘Recognition and respect’’ * ‘‘A pat on the back, or some praise would be nice’’ * ‘‘I want to be respected and recognized as a valuable team member’’ III. A group of good team players creates a happy individual and promotes satisfaction in the workplace. F. Team efforts are not only supported, but also celebrated at the best companies. Coming together to reflect on the team’s efforts encourages team pride. Burchell, M (2010) G. The key to effective teamwork is to first recognize and identify who is on your team and then to develop the skills to utilize all team members to their full extent. Gordon, S. (2012) IV. Setting the tone for employees engagement provides a more structured, productive, and profitable organization. H. Engaged employees feel inspired by their work, they are customer focused in their approach, and they care about the future of the company and are prepared to invest their...
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...Customer Engagement at The Co-operative Food Customer Engagement is going beyond exceptional service and is about delivering more personalized experiences based on authentic relationships with customers. The more the store owner knows about the customer, the more personalized the customer experience will be. This, in turn, leads to repeat sales and having potential loyal customers. Co-operative Food sees new technology as a main factor of improving customer engagement and they put emphasis on consumers to make more ethical choices. Sustaining engaging relationships with hundreds or potentially thousands of customers is an impossible task for Co-operative Food. This is why they focus on engaging marketing efforts with their top customers as defined by repeat sales and word-of-mouth referrals. They use online tools to help them manage all of this information. Co-operative Food want to cultivate stronger relationships with those top customers by providing insider deals and other perks not offered to their larger customer base. social media is an established platform for building good customer relationships. They can effectively engage with their customers both online and offline and comes down to: A passion for their business that comes through in the way they interact with customers, talk about their products and services, and freely share their expertise. Sincere interest in helping customers make the right purchasing decisions based on their particular needs. Enthusiasm...
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...Forced marriage, family cohesion and community engagement: national learning through a case study of Luton Dr Nazia Khanum OBE March 2008 Forced marriage, family cohesion and community engagement: national learning through a case study of Luton Completed by: Dr Nazia Khanum OBE Director Equality in Diversity Commissioned by: MP Margaret Moran’s Office – Ushrat Sultana Metropolitan Police Service – Jim Blair Home Office – Deborah Jamieson Published by: Printed by: Equality in Diversity e-mail: nkhanum@aol.com Bartham Press (Watford) Ltd e-mail: koyes@barthampress.com Phone: 01582 459402 / 573471 Mobile: 07931 973967 © Nazia Khanum 2008 All rights reserved ISBN: 1-904070-02-7 March 2008 Acknowledgements As soon as I started conducting this piece of research in 2006, it became clear to me that I was dealing with one of the most sensitive subjects, the actual scale and complexity of which will probably never be known. The paucity of available data and the inconsistency of recording incidents across agencies were clear from the start. Since the lack of data was anticipated, this research project took a qualitative and not a quantitative approach, and so no attempt has been made to indulge in a number crunching exercise. Full advantage has been taken of the opportunity to delve into the interviewees’ personal views, perceptions and experiences. During the research, I came across all kinds of emotions and value judgments including mistrust, fear, denial,...
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...Acorn What is it? A Classification of Residential Neighbourhoods (Acorn) is developed by CACI in London It is the only geodemographic tool currently available that is built using current year data rather than 2011 Census information. Acorn helps to analyse and understand consumers in order to increase engagement with customers and service users to deliver strategies across all channels. Acorn segments all 1.9 million UK postcodes into 6 categories, 18 groups and 62 types. Who uses it? Marketing departments Entrepreneurs Innovation team in business What are the benefits? * You can learn more about your customers' behaviour and identify prospects that most resemble your target customers by adding Acorn codes to a customer database. An understanding of the characteristics of people can also be used to drive effective customer communication strategies. * By assessing the Acorn profile of an area, you can define local demand for products and services and compare it to any other part of the country. What are the disadvantages? It’s expensive. Mosaic What is it? Mosaic UK is Experian's system for classification of UK households. It is one of a number of commercially available geodemographic segmentation systems, applying the principles of geodemographic to consumer household and individual data collated from a number of governmental and commercial sources. It gives you the intelligence you need to reach the right people with the right message at...
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...Traackr Influencer Marketing Platform ASOS Case Study: Build a Successful, Scalable, and Sustainable Brand Advocacy Program How did a leading global brand inspire organic advocacy among their most ardent customers with lean marketing practices? What business challenge did Asos face? ASOS is a leading online fashion retailer and premier fashion destination for millennials across the globe. Generating $1.35M in revenue, sales growth is + 40% year-over-year and marketing spend remains steady at 5% of sales cost. Since the company’s founding in 2000, social engagement has been core to their brand strategy. Through consistent content marketing and social media efforts, ASOS has developed an emotional connection and earned credibility among twenty-something fashion lovers around the world. ASOS’s objective was to expand social engagement among their most social fans. The challenge was to inspire authentic, positive social mentions, sustainable advocacy, and drive web traffic through the voice of the brand’s fans. “” Using Traackr meant easy discovery of our biggest fans and influencers, and the information to personalise our conversations with all of them. As a ‘customer-obsessed’ marketing team, that was hugely valuable to us. —Hannah Craik, ASOS Head of Social Media Overview ASOS a leading online fashion retailer and global fashion destination for twenty-somethings wanted to cultivate advocacy and grow positive brand mentions among...
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...TRENDS IN EMPLOYEE ENGAGEMENT GROUP MEMBERS Tage Anga PGP28362 Avinash K PGP29001 Kaushik Jana PGP29024 Sirisha Jayanthy PGP29032 Sachin Waghe PGP29034 Pritesh Dindor PGP29039 Subhojit Majji PGP29040 NEW TRENDS IN EMPLOYEE ENGAGEMENT Introduction Organizations are struggling to retain the best talent at work and are striving to create an emotional bond to their organization in the minds of the employees. But, for the employees, excitement might be getting diminished as there is no time and are rolling along the chain of busy life in office by attending conferences, meeting the targets, convincing the clients etc. Normal office routines during the day might slump under tremendous work pressure. Organizations who have consistent employee engagement activities keep their workforce unbelievably active. An engaged employee is a productive employee. There is a direct relationship between employee engagement and employee satisfaction, retention, motivation and above all, productivity. Employee engagement activities at office will always keep the employees refreshed and relaxed. Having fun at work will augment team building, bring togetherness, relieve stress and make the employee emotionally bonded to the organization and this will also have an effect on the attrition rates. Employee engagement activities are absolutely...
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...Finance professionals have to master the art of good communication skills or their technical expertise will be redundant, says Peter Shaw sk any senior executive what they think makes an effective finance professional and they will talk about the themes of clear judgment and effective communication. Rigorous financial analysis and discipline are essential but not sufficient. The senior leader in any business wants to work with finance professionals whom they trust as competent but can also understand. Often the rhetoric is about rigour, thoroughness, accountability and professionalism. But if communication doesn't happen well, all those wonderful professional skills can become sidelined and irrelevant. The consistent picture is that the finance professional who can communicate effertively becomes a crucial and influential part of a leadership team. The finance A professional who doesn't communicate well is regarded as a necessary evil, an encumbrance, a tedious part of the process and a bore. The finance professional can either be at the centre where they are influential, engaged and vital to success, or they can become sidelined and, at worst, regarded as a liability because of their inability to connmunicate with stakeholders. So how is this best avoided? The finance professional has so much to offer. Key principles are about clarity, curiosity, thinking through consequences and being corporate. Clarity Clarity is about effective preparation, identifying key points...
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