...understanding of the implications of the marketing mix on this industry. Product A product is ‘a tangible good, service or idea that satisfies consumer or business customer needs through the exchange process’ (Solomon, et al. 2011, p. 11). Products can be referred to as having three levels. These levels are the actual, the core and the augmented product (Solomon, et al. 2011, p. 22). An actual product is the tangible good or service that delivers the desired benefit to a customer. In the retail petroleum industry we have a number of actual products that are offered to customers. Firstly, there is petrol and diesel, as well as related products including LPG, oil and kerosene. These products account for about 65% of the revenue for automotive fuel retailers (IBIS, 2012, Chapter 6). Secondly, there are the retail sales of other convenience items such as car parts, confectionary, takeaway foods, milk, cigarettes and batteries. These account for around 25% of total revenue (IBIS, 2012, Chapter 6). More actual products within this...
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... PSU Private Sector Pre-liberalization Post-liberalization Opportunity • Growing disposal income, Lifestyle and improved infrastructures are few growth opportunity factors in future • India is 2nd largest Two wheeler producer and fourth largest commercial vehicle market globally with fastest growing market in the world with a growth expectation of CAGR 9.5% till 2010 • Migration of Two wheeler segments to four wheeler segments is the growth driver of fuel demand • Brake oil and coolant oil are another large segment is expected to grow with introduction of new brake system and advanced gear technology and automatic transmission system (ATS) Lube market size in India • Fifth largest market in the world in terms of volume with 17000 • • • • • • Cr in 2009 Broadly divided into 3 major categories Automotive (67%),Industrial and Marine & Energy Applications (23%) Automotive is further classified into CI Engines (Diesel Engine) with 70% Market share and SI Engine (Lubes and petrol Engines) with 30% market share Industry is led by 4 major players with 70% market share i.e IOC, Castrol, HPCL & BPCL, remaining 30% is MNC and unorganised players Market share is further divided as 50% PSUs and 20% Castrol IOC has been the leader in terms of profitability with Servo Brand Recent times the scenario is changing and competition is on basis of brand identification with respect to performance rather pricing Consumer Behavior • Types of customer in Automotive...
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...ARAB ACADEMY FOR SCIENCE & TECHNOLOGY & MARITIME TRANSPORT College of International Transport & Logistics (Cairo) Energy Logistics Management British Petroleum Submitted to: Dr Ahmed Gheith Ashraf Mohamed Fathi Aly 10103283 Ahmed Fouad El-Tohamy 10103131 Ahmed Mohamed Fahmy 10103338 Youssef Roshdy Naguib 7104341 Abdulrahman Adel Youssef 3101363 1. History of BP A British multinational oil and gas company headquartered in London, England. It is the sixth-largest energy company by market capitalization, the fifth-largest company in the world measured by 2012 revenues, and the sixth-largest oil and gas company measured by 2012 production. It is one of the six oil and gas "supermajors". BP is vertically integrated and operates in all areas of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading. It also has renewable energy activities in biofuelsand wind power. Starting in 1908 with oil found in a rugged part of Persia after a long and difficult search. Since then, discoveries large and small (and sometimes just in the nick of time) have fuelled our progress. Back in England, William D’Arcy was close to despair. He had gambled his considerable fortune on oil, and now he was on the verge of losing it all (both country houses, the mansion on Grosvenor Square). It seemed that the geologists and experts who had wagged their heads encouragingly at him since 1901 had all been...
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...Subject Code: IMT-17 Subject Name : INTERNATIONAL Notes: a. b. c. d. Write answers in your own words as far as possible and refrain from copying from the text books/handouts. Answers of Ist Set (Part-A), IInd Set (Part-B), IIIrd Set (Part – C) and Set-IV (Case Study) must be sent together. Mail the answer sheets alongwith the copy of assignments for evaluation & return. Only hand written assignments shall be accepted. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words. Two Case Studies : 5 Marks. Each case study carries 2.5 marks. MARKETING A. First Set of Assignments: B. Second Set of Assignments: C. Third Set of Assignments: D. Forth Set of Assignments: Objective: 1. To give an overview of the scenario on international marketing which offer unlimited opportunities to the organization 2. To equip students with the understanding of environments with capability to develop products and other marking mix elements to develop effective market plan. 3. To imbibe an outlook to win world markets Contents GLOBALIZATION: THOUGHTS AND PROCESS For and Against Globalization; Determinants of Global Trade; Global Trade Dynamics; Global Trade and Economy Flows During -; International Competition; Outgrowth of New Markets; Defining Concepts of Global Trade; Drivers of Globalization;Organizing Global Marketing; Global Local Marketing; Objectives of Global Marketing...
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...drive it everywhere. This makes the manufacturers to suffer, and being stuck with inventory and no opportunity to sell or extend their productions. In order to solve the problem, Clean Energy Fuels Corp. and Navistar International partnered up with the plan to create America’s Natural Gas Highway. This would be the first network of natural gas fueling stations across the United States. The first steps to accomplished this goal is to coordinate relationships between a truck maker, fuel supplier, a truck stop chain, and natural gas driller. Clean Energy Fuels Corp. and Navistar International shared the plan with the Pilot Flying J Travel Centers, which is the largest network of truck and travel shops. The company will provide the service locations where the trucks could be refueled. America’s Natural Gas Highway also includes Chesapeake, the gas drilling company that would provide fuel to Clean Energy. Navistar will sell the best in-class natural gas (LNG) truck fleets to the consumer that are in contract with the Clean Energy; providing the fuel. Pilot Flying J Travel Centers will provide the locations, and Chesapeake drills the natural gas providing the return on investment. America’s Natural Gas Highway would help by creating the opportunity for a cheaper, cleaner, and domestic alternative fuel choice that is economically sustainable and good for the environment. The idea of these corporations working together to create America’s Natural Gas Highway raises many questions...
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...1 A Project Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 2 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four passengers it seats. But for the 350-millionplus middle class of India, Tata Nano, the world's cheapest car at $2,000, is a cause for exhilaration and for the first 100,000 lucky customers drawn via lottery, it's a dream come true. A century after Henry Ford put America on wheels with the Model T; the affordable Tata Nano is doing the same to the less privileged of the world. What is now dismissed by many as a "toy car" could soon reveal itself to be the mouse that roared, one of the most transformational consumer products of the century. Roughly 100,000 Indians lose their lives on the road every year, seven times the rate of the developed world. In a country where it is not uncommon to see entire families overflowing a rickshaw or women in saris sitting side-saddle on a bike with small children on their laps, moving one's family from an unsafe bike into a plastic capsule is a...
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...BUSINESS PLAN FOR AHZATA POWER Business Plan for AHZATA POWER Submitted to: Faisal Ibne Wali (FSW) Course: Entrepreneurship Course Code: MGT 368 Section: 03 Submitted by: Sl. Name ID 1. Md. Ahsan Hossain Robin 102 0865 530 2. Zahin Sawar 111 0021 030 3. Taisim Uddin Tasrif 111 0394 030 4. Takbir Hossain Bhuiyan 111 0485 030 Date: 19-08-2013 Letter of Transmittal Mr.FaisalWali Faculty, School of Business, North South University. Dhaka. Subject: Letter of Transmittal. Dear Sir, With a great pleasure, we here submit the report entitled “Business Plan for AHZATA POWER.” This was done as a part of the requirements of the course, Entrepreneurship. To give a shape of this report we first collected the data and then analyzed the data. We collected data mainly from the secondary sources and then analyzed the data. After analyzing the data we went for our main business plan. We have done the record according to your specification. We will always be available for any supplementary interpretation or clarification that you may require. We sincerely hope that this report will live up to your expectation. With Best Regards: MD. AHSAN HOSSAIN ROBIN 1020865530 ZAHIN SARWAR 1110021030 TAISIM UDDIN TASRIF 1110394030 TAKBIR HOSSAIN BHUIYAN 1110485030 Acknowledgement First of all, our gratefulness goes to the Almighty Allah for making it possible to complete our report. Many people have helped...
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...2: On Job Training Part 2 Bachelor of Science in Business Administration Major in Marketing Management September 17, 2013 Table of Contents Marketing Audit Report: Toyota Motor Philippines 1 San Beda College 1 Executive Summary 4 Introduction of the Organization 6 Situational Analysis 8 Market Share 9 Cash Flow Statement 10 Product Life Cycle 11 Market Summary 12 Demographic 12 Psychographic 12 Geographic 13 SWOT analysis Matrix 15 Marketing Strategy 16 Company Mission 16 Overall Marketing Objectives 16 Positioning 16 Marketing Mix 17 Product 17 Vehicles 17 Price 20 Promotion 21 Place 22 People 23 Process 24 Physical Evidence 24 Competition 26 Product Offering 28 Fuel Efficiency 28 Product Offering 28 SEDANS & HATCHBACK 28 CROSSOVER & SUVs 30 MPVs 32 VANS & PICK-UP 34 HYBRID CARS 36 Reliable 38 Toyota Care Program 39 Keys to success and critical issues 40 CRITICAL ISSUES 41 Conclusion and Recommendation 42 Recommendation 42 Bibliography 44 Executive Summary The Toyota story begins in the late 19th century, when Sakichi Toyoda invented Japan’s first power loom, which was to revolutionise the country’s textile industry. In January 1918, Sakichi founded the Toyoda Spinning and Weaving Company, and with the help of his son, Kiichiro Toyoda, he fulfilled his lifelong dream of building an automatic loom in 1924. Two years later, he established...
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...30 5. Customer First 34 6. Sustainability: Economic, Environmental and Social Stewardship 38 7. The Vehicle Line-Up 46 8. Motorsport & Formula One 58 9. The Toyota Work Experience 60 4 | Toyota’s European Network March 2008 edition | 3 Foreword Dear Reader, Since the early 1960’s, Toyota’s presence in Europe has grown and changed, keeping pace with the changing vehicle tastes and requirements of the European public. Since 1992, when the first of our European production facilities was opened in the UK, Toyota has invested almost €7 billion throughout Europe. We now employ approximately 80,000 people and have nine European manufacturing facilities. But the construction of vehicle and engine assembly plants is only part of the story. In 2007, we also expanded our technical centre in Belgium, investing an additional €75 million to ensure that Toyota and Lexus vehicles continue to meet the high engineering and design standards of European customers. Another major investment was the new European Global Production Centre in the UK, established for the training of production staff and supervisors from all over Europe. Toyota also continues to invest heavily in the training of our engineering and management staff, as well as our retail and marketing teams. Programmes such as Toyota’s Graduate Development Programme, the School for Retail Development and the Management Development Programme have been designed to ensure that all of our...
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...Case Study Starbucks, Google, GAP and Southwest Airlines Student Name Instructor Name University Affiliation Date Introduction The success of any business organization is highly dependent on its strategic management. It is defined as the process by which managers of a firm analyse the external and internal environments with the aim of formulating strategies and apportioning resources to develop a competitive advantage in an industry that permits for the successful realization of organizational objectives. The company’s mission, vision and future goals are all set from the strategic process. Further, strategic management provides managers with the advantage of allocating resources efficiently. Moreover, these plans help give the firm a competitive advantage in the market. Statistics have proven that on average, companies that employ strategic management are more successful than those that don’t. This assignment will aim to clarify the concept of strategic management in the global sense as well as focus on Southwest Airlines, Starbucks, GAP and Google companies. In so doing, the following questions will be answered: Which of the strategies is the company using? What are the weaknesses and strengths of the different strategies? Under what conditions do they work best? What are the effects of implementation...
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...Term Paper Of Research Methodology (A Perspective on the Future of Small Cars in India) Submitted to: Submitted by: Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study RESEARCH methodology literature review tata’s nano conclusion recommendations bibliography abstract A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4,000, depending on the car's brand. For mass-market cars, brand helps determine which products a consumer considers buying. Furthermore, superior brands extend their halo across every model of vehicle within the brand. It's no surprise that most auto manufacturers make brand positioning and development a key item on their marketing agenda. Because of the prominent role that brand positioning and development play in many auto manufacturers' business strategies, this research has been conducted under extensive research and analysis to better understand how consumers think about car brands. The study analyzes the set of factors which provide valuable insights into consumer brand perceptions. The...
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...Note: Attempt Any Four Case Studies Case I THE STRATEGIC ASPIRATIONS OF THE RESERVE BANK OF INDIA The Reserve Bank of India (RBI) is India's central bank or 'the bank of the bankers'. It was established on April 1, 1935 in accordance with the provisions of the Reserve Bank of India Act, 1934. The Central Office of the RBI, initially set up at Kolkata, is at Mumbai. The RBI is fully owned by the Government of India. The history of the RBI is closely aligned with the economic and financial history of India. Most central banks around the world were established around the beginning of the twentieth century. The Bank was established on the basis of the Hilton Young Commission. It began its operations by taking over from the Government the functions so far being performed by the Controller of Currency and from the Imperial Bank of India, the management of Government accounts and public debt. After independence, RBI gradually strengthened its institution-building capabilities and evolved in terms of functions from central banking to that of development. There have been several attempts at reorganisation, restructuring and creation of specialised institutions to cater to emerging needs. The Preamble of the RBI describes its basic functions like this: '...to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary stability in India and generally to operate the currency and credit system of the country to its advantage.' The vision states...
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...Tesla Motors, Inc. 8 Step Case Analysis Method Khushboo E Jahan Marissa Shotwell-Tabke Guojun Zhang GBA 517 Dr. Kevin Moncrief Fall 2015 Table of Contents Introduction pg. 1 Company Background pg. 1 Products pg. 2 Business Mission pg. 3 Marketing Objectives pg. 4 Strategic Issues pg. 5 Promotion pg. 5 Pricing pg. 6 External Environment pg. 6 Distribution pg. 10 Constraints pg. 12 Firm Specific pg. 12 Limited Product List pg. 12 Limited Manufacturing capacity pg. 13 Distribution & Service Network pg. 13 Limited Exposure in Foreign Market pg. 14 Lithium Ion Battery Safety pg. 14 Industry Specific pg. 15 Fluctuating Foreign Exchange Rates pg. 15 Supply Chain Providers pg. 15 Future Growth Depends Upon Consumers’ Willingness to Adopt Electric Vehicles pg. 16 Environment and Safety Laws & Regulations pg. 16 SWOT Analysis pg. 18 Findings pg. 23 Finding #1 pg. 23 Finding #2 pg. 25 Finding #3 pg. 25 Solutions pg. 26 Solution #1 pg. 26 Solution #2 pg. 26 Solution #3 pg. 26 X. Recommendation and Justification pg. 28 XI. Implementation and Gantt Chart pg. 30 Implementation Time Table pg. 30 Gantt Chart pg. 32 XIII. References pg. 33 List of Figures Figures Figure 1 –...
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...SWOT- Analysis of Automotive STRENGTHS 1. Indian Automobile Industry is globally cost competitive: It is possible because of cheap labor availability and tax holidays provided by SEZs. 2. Government support: Indian government has also put Auto among its priorities 12 with 2012 target to become 10% of our GDP. 3. Indian Automotive Industry is following global accepted quality measures at a lower cost. This makes it a perfect destination for production-outsourcing of automobiles. 4. The availability large talent pool at cheap prices. 5. Availability of cheap R&D; IITs be deemed as centers of excellence for automobile research and access to latest technology. WEAKNESS The biggest and probably the only weakness of Indian automobile Industry is its slow growth in Research and Development most companies (barring TATA and M&M) do not have adequate spending on R&D in comparison to their turnover. Maruti for instance is completely dependent upon Suzuki for any new technology all of the successful cars sold by it were developed by Suzuki; Swift, A-Star (which replaced alto in other markets as New Alto), SX4, Ritz etc. This weakness will soon become history as Indian companies are catching fast in R&D and are showing strong signs of success e.g.: M&M Scorpio Hybrid, TATA Nano. Besides R&D the other weakness is political hostility (TATA Nano Singur plant) but is only a regional problem of less developed states or pro-communist states, states like Gujarat, Maharashtra...
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...April TRAINING EXECUTIVE EXECUTIVE BUSINESS SIMULATION MARKET RESEARCH MARKET RESEARCH PACKAGE FOR THE EUROPEAN PASSENGER AUTOMOTIVE INDUSTRY 2009-2010 Release 9 MARKET RESEARCH MARKET RESEARCH PACKAGE FOR THE EUROPEAN CAR INDUSTRY THE EUROPEAN CAR MARKET The European motor industry is the world's largest car market, having exceeded the US market in total units sold (excluding light trucks). It is also an extremely competitive arena. Some of the patterns to emerge from this market over the last few years are listed below. 1. Sales Figures1 Historical and Current The last strong rise in sales was in 1998 (14.3m), continuing into 1999, however, in 2000 sales fell by 2.2% (14.7m) and stayed at this level in 2001. In 2002 sales fell by 3%, 2003 saw an increase of nearly 5% but this was a result of an expanding marketplace, in reality there was another fall of 1% when comparing sales in the same EU member countries. 2004 saw a genuine 2% increase in registrations, remained stable in 2005, showed a substantial 4% rise in 2006 but then the percentage increase dropped to 1% in 2007. In 2008 European car sales figures were easily the worst for over a decade: 14.6m in extended Europe, 13.6m in the core economies, a drop of 8.2% and 8.1% respectively over 2007 figures. Gloomy forecasts for 2009 proved to be well founded with the whole market falling by a further 0.7% to 14.5m, however, the market excluding the new EU countries did show a 0.7% improvement to 13.7m...
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