how does Zara get new styles to its stores so fast?

Zara is nimbler and faster to the market. This will be important as fashion trends globalize."1 If you ever shopped at Zara, the ubiquitous clotting store,you may have noticed its trendy offering is extremely fast.But how does Zara get new styles to its stores so fast?I think it's because of its effective supply chain.The Zara's vertically integrated supply chain system enabled the company to place the latest designs in any store across the world within a period of two to three weeks. 2 In my perspective of view it mainly depends on its efficient production,distribution and retailing.

First of all,different from other clothiers,Zara has its own textile and clothing factories,To simplify the production process , Zara's clothing generally have three sizes,three colors and three numbers,and they prepare the cloth cut computer-oriented according to the design template and then subcontracted to garment factory to sew slopwork at a fast rate.The high efficiency of operations management makes the production speed high, meanwhile it can reduce the inventory costs caused by stagnation pressure.

In Zara's distribution center, about 75% of the clothing is shipped by truck directly to stores in Europe , the remaining 25 % will be transported by aviation and vehicles to further contries , such as China and United States . This ensures Zara's fast and efficient logistics.

Further more,Zara has sophisticated IT system, store managers update the daily sales data to the company headquarters in Spain through the Internet,and apply for the replenishment twice a week depending on the current inventory and sales forecast in the next two weeks. After get the sales, inventory and orders of each stores,headquarters will comprehensively analyse whether the products are sold or slow-moving,then the original production plan of