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1. MAURITIUSCENTER.COM Presented By: 12/10/2000 CAMPAIGN STRATEGY
2. CONTENTS Campaign Objectives Strategic Plan Media Strategy Cost Estimates
3. CAMPAIGN OBJECTIVES To raise awareness on the possibility of shopping for Mauritian tourist products on the Internet. To introduce mauritiuscenter.com as the ultimate website for buying Mauritian tourist products. To encourage tourists to visit and shop on the site.
4. STRATEGIC PLAN Signet with detachable card: Inserted in Tourist Magazines. Distributed in Brochure Dispenser at Airport. Distributed via Affiliated Shop Outlets. Distributed via Travel Agents & Tour Operators. Distributed via Taxis & Cellular Phone Rental Agents.
5. STRATEGIC PLAN Airport : Banners Flight Information Display Screen (FIDS) Trolley Advertising Product Display & Promotion Stand ‘ La Première Valise’ Performance Advertising
6. RECOMMENDATIONS Internet Banner : A direct link on the Servihoo and/or Air Mauritius homepage to mauritiuscenter.com .
7. MEDIA STRATEGY SIGNET WITH DETACHABLE CARD : A highly noticeable space with a longer life than traditional print. The signet can be adapted to include a detachable portion with basic site information which may be kept for reference. Various magazine options are available with varying cost and distribution profiles (see attached media schedule proposal). Distribution through Affiliated Shop Outlets offers added value at no further cost and raises awareness of the outlets. Travel Agents, Tour Operators, Cellular Phone Rental Agents, & Taxis offer excellent interface with tourists which is exploitable.
8. MEDIA STRATEGY (Contd.) AIRPORT : The airport offers a unique point of transit for all in-bound and out-bound tourists. Daily traffic at the airport varies between 4,000 and 8,000 with an estimated 1.5 Million for the year. Banners are strategically placed inside the terminal at both departure

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