Premium Essay

English 265 Website Analysis

In:

Submitted By erikadamas1
Words 774
Pages 4
Subject: Website Analysis of Apple and Samsung

Abstract
This memo will be discussing the utilization of .com websites of two of the world’s largest technology and electronic brands, Apple and Samsung. In this memo, we will explain how each company uses their websites to gear towards their specific brand and consumers. Each company has its own way of separating itself from competitors in the market, with Apple and Samsung, they tend to be on polar ends of the marketing and consumer snagging spectrum. While one company focuses in on the simplicity of heavy technology, the other weighs in on the variety of technology. Both companies use their websites to efficiently capture different audiences, and effectively together rack enough consumers to control 46.6% of the world market share in technology. The two companies both utilize their websites to be the driving force of their brand.
Website Layout
Apples website is a direct insight into the sophisticated, simplistic, and professional theme that Apple has tried to portray for decades now. With its sleek and mono-font, monochromatic design, the website is directly setup to create brand awareness. Immediately, an IProduct user or anyone familiar with Apples products recognizes that the layout and color scheme of the website, is the exact same layout and color scheme in the platforms they use for the IPad, ITouch, Mac, and IPhone. Their easy-to-use website also mimics the “for all ages” concept of their products.
Samsung’s website allows the viewer to see a snapshot of the complexity of their technology. The website is full of color and bright and keeps the navy blue and white theme of their logo going on but still adding other colors in. The website font varies in size and text, and this very much reflects upon their array of products within their product line. Going back on complexity, Samsung does an excellent job

Similar Documents

Free Essay

Paper

...Table of Contents Important Information Important Safety Precautions Introducing the OLEVIA TV Accessories TV Installation And Connection Guide Identifying Front Controls and Rear Panels - Descriptions of Connector Types - Turn the power on the TV Installation - Connecting to an Antenna or Video Equipment with Antenna Outlet - Connecting to a Set-Top-Box with HDMI Cables - Connecting to a Satellite Receiver or Cable Box with Component Connectors - Connecting to a DVD Player with A/V or S Video Cables - Connecting to a DVD Player with Component Cables - Connecting to a DVD Player with HDMI Cables - Connecting to a Satellite Receiver or Cable Box with A/V Cables - Connecting to a VCR, PVR, or DV with A/V Cables - Connecting to a Blue-Ray DVD Player or HD-Receiver with HDMI Cables and a PC with VGA Cables - Connecting to a D-VHS with HDMI Cables - Connecting to a D-VHS with Component Cables - Connecting to an Audio Receiver - Connecting to a Home Theater System or Earphone Set - Instruction for Uploading New Firmware Remote Control Guide Remote Function Keys & Description Programming the Remote Control Battery Installation On Screen Display (OSD) Introduction Operating in the OSD Initial Screen PICTURE OSD Adjusting TV Picture Settings - Description of Settings - Selecting the Picture Mode - Adjusting the Picture Quality AUDIO OSD Adjusting Sound Quality - Description of Settings - Adjusting the Audio Settings - MTS System for Stereo TV SCREEN OSD Adjusting Screen Modes - Description...

Words: 15269 - Pages: 62

Free Essay

I See

...CYBERPSYCHOLOGY, BEHAVIOR, AND SOCIAL NETWORKING Volume 15, Number 9, 2012 ª Mary Ann Liebert, Inc. DOI: 10.1089/cyber.2012.0034 Online Gaming Addiction? Motives Predict Addictive Play Behavior in Massively Multiplayer Online Role-Playing Games 1 Daria J. Kuss, M.Sc., M.A., Jorik Louws, M.Sc.,2 and Reinout W. Wiers, Ph.D. 3 Abstract Recently, there have been growing concerns about excessive online gaming. Playing Massively Multiplayer Online Role-Playing Games (MMORPGs) appears to be particularly problematic, because these games require a high degree of commitment and time investment from the players to the detriment of occupational, social, and other recreational activities and relations. A number of gaming motives have been linked to excessive online gaming in adolescents and young adults. We assessed 175 current MMORPG players and 90 nonplayers using a Web-based questionnaire regarding their gaming behavior, problems as consequences of gaming, and game motivations and tested their statistical associations. Results indicated that (a) MMORPG players are significantly more likely to experience gaming-related problems relative to nonplayers, and that (b) the gaming motivations escapism and mechanics significantly predicted excessive gaming and appeared as stronger predictors than time investment in game. The findings support the necessity of using measures that distinguish between different types of online games. In addition, this study proves useful regarding the current...

Words: 4647 - Pages: 19

Premium Essay

Corpus Linguistics and Language Pedagogy

...Corpus linguistics and language pedagogy: The state of the art – and beyond Joybrato Mukherjee Justus Liebig University, Giessen Abstract The present paper provides a selected overview of the state of the art in corpusinformed language pedagogy. Starting off from a general assessment of the impact that the corpus revolution has already had on English language teaching (ELT), the focus of the main part of this paper is on some typical examples of corpus use in three language-pedagogically relevant areas: (1) using corpora for ELT (e.g. producing learner dictionaries); (2) using corpora in the ELT classroom (e.g. in data-driven learning); (3) using learner corpora. With regard to learner corpus research, for example, the paper also sketches out some prospects for future research, e.g. the compilation of local learner corpora. 1 Introduction: the corpus revolution and English language teaching There is general agreement among empirically-oriented linguists that the advent of large, computerised corpora has revolutionised the linguistic description and analysis of the English language. In modern corpus linguistics, not just any group of texts qualifies as a corpus, but it must be "a collection of texts assumed to be representative of a given language, dialect, or other subset of a language" (Francis 1982: 7). Representativeness is a key issue in corpus design because it captures the attempt to compile a database that provides a statistically viable sample of language...

Words: 7079 - Pages: 29

Premium Essay

Admission

...Does your career plan include a world of lifelong success? Program of Professional Studies THE CERTIFIED GENERAL ACCOUNTANTS ASSOCIATION OF BRITISH COLUMBIA We see more than numbers. Choose a career that places you on the path to lifelong success. It’s all about opportunity. Accounting professionals can work in any sector, anywhere in the world. And when you choose CGA, you’ll gain the leadership, problem-solving and technical skills that are sought after by organizations in the private, public and not-for-profit sectors. The CGA Program of Professional Studies gives you the tools to succeed in business, no matter where your career takes you. You’ll enter the workforce with the applied knowledge and demonstrated expertise that employers want, including specialized technical knowledge, sectorspecific competencies, problem-solving skills and the ethical integrity to lead. CGA’s competency-based curriculum is simply your best way to prepare for a rewarding career in financial management. Flexible study options and the freedom to choose the career you want CGA is all about choice. You choose the professional-studies path and real-world experience that best match your career goals and interests. We give you the skills and freedom to work in any type of organization, in any industry, at any level of management. With a CGA designation, your opportunities—both professional and personal, at home and around the world—are limitless. Take your place as a highly respected...

Words: 4906 - Pages: 20

Premium Essay

Social

...Sociological Issue-Racism Randy Hancock Axia College of University of Phoenix SOC/120-Introduction to Sociology Dr. March November 25, 2012 Sociological Issue-Racism Title VII of the Civil Rights Act of 1964 forbids racial discrimination and persecution during the process of hiring, discharging, promoting, salary(pay), job training, fringe benefits, referrals, classifications, and other facets of occupations during and after employment on the foundation of color, race, religion, national origin, and sex (EEOC, 2011). The 2010 census results make available comprehensive household categorizations by race, age, relationship, and also showed statistics that those of Non-Hispanic Caucasian children at this time makeup the minority of new born babies in the U.S. underlining demographic alterations that could reform U.S. government policies concerning more than just civil rights (US Census). Prejudice, Racism, and Discrimination From the time when Christopher Columbus arrived to the “New World” Many aspects have transformed. Individuals from all around the globe throughout times past have immigrated to America so...

Words: 1995 - Pages: 8

Premium Essay

Apa Style

...APA Reference Style Guide Notes: Please "copy" the title of a book/an article/whatever (as far as the spelling of words such as "behavior"/"behavioral" are concerned (and this also goes for direct quotations) exactly as in the original. • • • When referring to any work that is NOT a journal, such as a book, article, or Web page, capitalize only the first letter of the first word of a title and subtitle, the first word after a colon or a dash in the title, and proper nouns. Do not capitalize the first letter of the second word in a hyphenated compound word. Capitalize all major words in journal titles. If within the same paragraph, reference is made to the same author(s) for a second and further time(s), the year of publication is omitted in the second and further references - as long as it does not lead to confusion. Compiled by OpenJournals Publishing and assisted by Prof George Sieberhagen (North-West University) Basic in-text referencing In-text reference where the author of the source is known …the result of this is a ‘technical super identity’ (Erikson, 1967, p. 20). Azar and Martin (1999) found that… (As part of the sentence) …thus Cox (1966, p. 52) refers to the modern urbanite as… Simply use whatever you used as author in the reference, as well as the year of publication. Only insert the page number when using a direct quote. Do not include suffixes such as Jr. In-text reference to more than one author should be ordered alphabetically. In-text reference to...

Words: 3461 - Pages: 14

Premium Essay

Commercialisation of Tablet Tv

...1. Concept behind business opportunities Attributed to the advance in technology, particularly the evolution of Internet, people can access virtually unlimited amount video contents via web streaming such as YouTube. Consequently the purpose and concept about television have been changed. Traditionally it is electronic device that shows fixed channels offered by television broadcasters but more people nowadays want TV that can provide interactive features, for example watching video contents from the web whenever they wish to, accessing Internet, even want to have social network services, Facebook or Twitter. Accordingly many big TV manufacturer acknowledged new demand in the market and it led them to produce interactive TV, so called smart TV, of which is connected to Internet offering wide range of service, such as, on demand video steaming, running applications. Although it is still in infant stage, many people predict it will grow fast to suppress the traditional TV within next five or six years. Concept behind new business opportunities is to make Smart T.V. integrated with motion sensor that is able to recognise human motion or gesture. Basically it is a mix of tablet PC and smart T.V., which can be controlled by human gesture. Its primary purpose is to offer display unit with human interaction, however, upon future advance in technology it is not just limited to household entertainment device but can be extended to other areas .For example, it can be used in...

Words: 4390 - Pages: 18

Premium Essay

Educational Change

...Education Assignment 2: The impact of educational change and the implications for my teaching practice Student: Taras Voevodin Student No.: 0517355 Lecturer: Terry Clark Convenor: Dr. Leesa Wheelahan INTRODUCTION This essay will analyse the impact of educational change and the implication for my teaching practice. It will analyse an educational institute and a key issue that impacts on my teaching practice. It will take a critical look at the context of this change by discussing the changing nature of work, lifelong learning and the learning society. This contextual analysis will consider the particular key changes being analysed. It will explain, analyse and theorise about the way in which the policy change impacts on education and on my teaching practice as a practicing ESL (English as a Second Language) teacher. It will discuss the extent to which adult and vocational education teachers can shape their own practice within the broad policy context that I have described and illustrated through the discussion of this particular policy change. It will discuss the Metropolitan South Institute of TAFE (MSIT) and changes involved with moving from a governmental department to a statutory authority and how that affects my teaching practice. Statutory Authorities are alternative management systems that answer to a board of directors and a Chief Executive Officer (CEO) like most large profit driven, private organisations...

Words: 4400 - Pages: 18

Premium Essay

8th Grade Science?

...| | CCRS | CONTENT STANDARDS | EVIDENCE OF STUDENT ATTAINMENT | RESOURCES | 91929384130 | EIGHTH GRADE: TO BE COMPLETED THROUGHOUT THE COURSEREADING LITERATURE: RANGE OF READING AND LEVEL OF TEXT COMPLEXITY By the end of the year, read and comprehend literature, including stories, dramas, and poems, at the high end of Grades 6-8 text complexity band independently and proficiently. [RL.8.10]READING STANDARDS FOR INFORMATIONAL TEXT: RANGE OF READING AND LEVEL OF TEXT COMPLEXITY By the end of the year, read and comprehend literary nonfiction at the high end of the Grades 6-8 text complexity band independently and proficiently. [RI.8.10]WRITING STANDARDS: RANGE OF WRITING Write routinely over extended time frames, including time for research, reflection, and revision, and shorter time frames such as a single sitting or a day or two for a range of discipline-specific tasks, purposes, and audiences. [W.8.10]KNOWLEDGE OF LANGUAGE Use knowledge of language and its conventions when writing, speaking, reading, or listening. [L.8.3]VOCABULARY ACQUISTION AND USE Acquire and use accurately grade-appropriate general academic and domain-specific words and phrases; gather vocabulary knowledge when considering a word or phrase important to comprehension or expression. [L.8.6]SPEAKING AND LISTENING STANDARDS Engage effectively in a range of...

Words: 8518 - Pages: 35

Free Essay

The Origins and Development of the English Language (Textbook)

...THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE This page intentionally left blank THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE SIXTH EDITION ± ± John Algeo ± ± ± ± ± Based on the original work of ± ± ± ± ± Thomas Pyles Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States The Origins and Development of the English Language: Sixth Edition John Algeo Publisher: Michael Rosenberg Development Editor: Joan Flaherty Assistant Editor: Megan Garvey Editorial Assistant: Rebekah Matthews Senior Media Editor: Cara Douglass-Graff Marketing Manager: Christina Shea Marketing Communications Manager: Beth Rodio Content Project Manager: Corinna Dibble Senior Art Director: Cate Rickard Barr Production Technology Analyst: Jamie MacLachlan Senior Print Buyer: Betsy Donaghey Rights Acquisitions Manager Text: Tim Sisler Production Service: Pre-Press PMG Rights Acquisitions Manager Image: Mandy Groszko Cover Designer: Susan Shapiro Cover Image: Kobal Collection Art Archive collection Dagli Orti Prayer with illuminated border, from c. 1480 Flemish manuscript Book of Hours of Philippe de Conrault, The Art Archive/ Bodleian Library Oxford © 2010, 2005 Wadsworth, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including...

Words: 164520 - Pages: 659

Premium Essay

Marketing

...103 pages, 15 appendices Winter 2008 ABSTRACT Internet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. The two main purposes of this study are to bring a general picture of Internet marketing to its readers and dig into how to drive traffic or attract customers to the Flashgame4fun.com website. The information in the theory part is acquired through many textbooks, articles and websites by using qualitative research method, meanwhile quantitative method is used to collect all important data supporting the case study analysis. The effectiveness of the acquisition process is tested. There is an incredible boost of visits to the website after applying Search engine optimization and link building activities. However, all activities of acquisition process should be combined and implemented continuously to maximize quality visitors. Keywords: Internet marketing, acquisition process, search engine optimization, link...

Words: 18636 - Pages: 75

Premium Essay

Bulabulabula

...Ivy Tech Community College Region 14—Bloomington Multilingual English Composition (Fall 2015) Syllabus Flag this Flag! All your college classes should have a syllabus—a schedule and list of course requirements, goals, and policies. Syllabi are like course contracts. By staying in the class, you agree to follow the “rules” of the syllabus. If you lose your syllabus, you can get another from Blackboard/Start Here. Flag this Flag! All your college classes should have a syllabus—a schedule and list of course requirements, goals, and policies. Syllabi are like course contracts. By staying in the class, you agree to follow the “rules” of the syllabus. If you lose your syllabus, you can get another from Blackboard/Start Here. Class & Section Number: ENGL 111-16N Tuesdays and Thursdays (T/R), 11:00-12:15, B209 Instructor Information NAME: Julie Kraft EMAIL: jkraft10@ivytech.edu OFFICE HOURS: By appointment SUPERVISOR INFORMATION: Annie Gray, English Department Chair, Room C118, Phone: 812-330-6038, agray@ivytech.edu Required Materials REQUIRED TEXTBOOKS: * Wilhoit, A Brief Guide to Writing from Readings, 6th edition, Pearson (Custom edition for Ivy Tech) * Hacker and Sommers, A Pocket Style Manual, 6th edition, Bedford/St. Martin’s * Ivy Tech Bloomington literary magazine, mê tis, Volume 8 ADDITIONAL MATERIALS & EXPENSES: * Printouts of Blackboard readings and items you research for essays * Electronic storage device * Folder...

Words: 6739 - Pages: 27

Free Essay

Pr Plan for the Launch of Inscope Produced for Belcher Rollins by Cloud Public Relations

...| | |Assumptions | | | |Please note that a number of assumptions have been made in response to this assignment. These include the size of the Belcher | |Rollins business and its operations, its international locations, its listings on international stock markets and its | |financial reporting process. Assumptions have also been made about the product development process and pricing. All of these| |are as realistic as possible, having been established through detailed research of the current market leader, Reed Elsevier, | |and its major competitors. | | | |As InScope is directly comparable to the Reed Elsevier ‘Scopus’ product, it has also been assumed that Scopus does not exist | |at time of the InScope launch. | INSCOPE: A NEW GENERATION OF RESEARCH PR PLAN...

Words: 12728 - Pages: 51

Free Essay

Statistical Thining in Sports

...Jim Albert and Ruud H. Koning (eds.) Statistical Thinking in Sports CRC PRESS Boca Raton Ann Arbor London Tokyo Contents 1 Introduction Jim Albert and Ruud H. Koning 1.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 Patterns of world records in sports (2 articles) . . . . . . . 1.1.2 Competition, rankings and betting in soccer (3 articles) . . 1.1.3 An investigation into some popular baseball myths (3 articles) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.4 Uncertainty of attendance at sports events (2 articles) . . . 1.1.5 Home advantage, myths in tennis, drafting in hockey pools, American football . . . . . . . . . . . . . . . . . . . . . 1.2 Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . Reference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Modelling the development of world records in running Gerard H. Kuper and Elmer Sterken 2.1 Introduction . . . . . . . . . . . . . . . . . . . . . 2.2 Modelling world records . . . . . . . . . . . . . . 2.2.1 Cross-sectional approach . . . . . . . . . . 2.2.2 Fitting the individual curves . . . . . . . . 2.3 Selection of the functional form . . . . . . . . . . 2.3.1 Candidate functions . . . . . . . . . . . . . 2.3.2 Theoretical selection of curves . . . . . . . 2.3.3 Fitting the models . . . . . . . . . . . . . . 2.3.4 The Gompertz curve in more detail...

Words: 20315 - Pages: 82

Premium Essay

Language

...MEDIA ON LANGUAGE LEARNING This is an Annexe to the Final Report of the study regarding the impact of information and communications technology (ICT) and new media on language learning which was commissioned by the Education and Culture Executive Agency (call for tenders EACEA 2007/09) and carried out by Ellinogermaniki Agogi through an international team of experts. Edited and compiled by In conjunction with Reviewers of literature: Field studies: Anne Stevens, The Open University UK Lesley Shield, e-learning consultant Lesley Shield, e-learning consultant (review in the area of CALL) Katerina Zourou, University of Luxembourg (review in other areas) Cyprus Finland France Germany Greece Hungary Spain UK International interviews Data analysis: External advisor: Project Manager: Commissioned by: Pavlos Koulouris, Ellinogermaniki Agogi Peppi Taalas, University of Jyväskylä Ilona Laakkonen, University of Jyväskylä Katerina Zourou, University of Luxembourg Daniela Stai, Ellinogermaniki Agogi Dagmar Schäffer, Ellinogermaniki Agogi Pavlos Koulouris, Ellinogermaniki Agogi Daniela Stai, Ellinogermaniki Agogi Pilar Aramburuzabala, Universidad Autónoma de Madrid Anne Stevens, The Open University UK Lesley Shield, e-learning consultant Lesley Shield, e-learning consultant Pavlos Koulouris, Ellinogermaniki Agogi Jason Abbott, The Open University Patrik Svensson, Umeå University Sofoklis Sotiriou, Ellinogermaniki Agogi Carried out...

Words: 19071 - Pages: 77