...of the Hispanic community. Values of the Hispanic/Latino group that we would focus on would be the importance of language, family, and religion. Hispanic/Latino teens respond best to bilingual ad messages—especially from English-language celebrities “who happen to slip in some Spanish” because it mirrors their own usage patterns.” (Cheskin Research, 2006). Research shows that even though Hispanics use every type of media, they do seem to have a special attraction to television and radio. (Sonderup, 2010) Therefore, our campaign would be most effective in this form of media. Language is an important aspect in the Hispanic community. Our campaign should be sensitive to this aspect because a language barrier has less to do with incompetency and more to do with the cultural meanings people attach to their language. “For Hispanics/Latinos in the U. S., Spanish is a key marker of personal, social and political identity. As a result, Spanish-language TV remains important for even those who are fluent English speakers and who regularly watch English-language TV. In communicating with Hispanics, it is not an either/or question but a matter of carefully integrating both languages to best communicate with the Hispanic/Latino consumer in the U. S.” (Tracy, 2004). Because language is an important factor for our campaign, we will make sure to have a bilingual staff, and Spanish and English billboards and commercials. The majority of Hispanics believe...
Words: 593 - Pages: 3
...Regulations HSM 210 6-22-2014 Examining Government Regulations I have researched the aging Hispanic population where I live in Texas. Texas is one of the largest areas where Hispanics reside. With the older Hispanics in Dallas, the city where I reside, 40.5 percent are estimated to be poor, or near poor (Mahone, J. 1988). There are major barriers to getting needed services to the aging Hispanic community. These barriers range from language to an overloaded staff with aging services (Severence, J. 2009). Texas's challenges with this issue are funding for services needed for older Hispanics. Due to the funding situation, this results in trimming program allocations, causing a freeze in hiring staff and less programs are able to be created. Another challenge, is the fact that the long-term care-giving of Hispanic families use to be handled within their own families homes; however, today these family caregivers are dwindling in size. As the age of caregivers increases, the informal caregiver system is becoming overwhelmed. According to the U. S. Census Bureau, more than thirty-three percent of the Texas population speaks another language in their home. How accurate this is, is uncertain, because many non-English speaking Hispanics are not included in the Census. Texas has the second-largest aging Hispanic population in the nation. Texas also has sixty-four frontier counties that has an average of less than seven people per square...
Words: 722 - Pages: 3
...opportunities and challenges among the African American and Hispanics in regards to the housing market. African Americans make up one of the major ethnic subcultures, representing 13 percent of the American population, where on average, are younger than the white population, have less education, and lower household incomes. “One-third of black households earn $50,000 or more and nearly 10 percent earn $100,000 or more” (Hawkins). African Americans are segmented as market leaders or market followers. Within those are generational differences which pose challenges when it comes to marketing because they don’t follow the stereotypical images that they have been subjected to. Many are “driving growth in income and purchase power through education and professional achievement. African Americans represent $799 billion in buying power, which is expected to grow by some 34 percent through 2011” (Hawkins). This fact gives lenders and real estate agents opportunity to implement specific marketing tactics. Internet usage among African Americans is on the rise, allowing marketers to leverage online-based advertising for example. Hispanics represent another major ethnic subculture and have diverse nationalities including people of Cuban, Mexican, Puerto Rican, South/Central America or any other Spanish ethnicity. “The Hispanic market is now the largest and fastest-growing ethnic subculture in the United States” (Hawkins). Hispanics are sensitive to nationality-based differences which can...
Words: 1366 - Pages: 6
...Hispanic Communities in the United States One of the largest ethnic groups in America is the Hispanic America community with a population of 45,476,938 people out of total United States population of 301,461,533 (American Fact Finder, 2010). Three of the biggest groups that make up the Hispanic or Latino community in the United States are: Mexican-Americans, Cuban-Americans & Puerto Rican-Americans. These three communities share a common language heritage but have major differences in important areas such as: political, economic and social life. Mexican Americans are the largest Hispanic group in America with an estimated population of 29,333,047 (American Fact Finder, 2010). The settlement pattern of Mexican Americans is mostly in big cities. 90% of them live in cities or towns with the highest concentration in the Los Angeles, California, area (Engelkirk & Marin, 2011). The pattern of living in close-knit ethnic communities encourages the use the Spanish language. Some Mexican Americans living in Colorado and northern New Mexico can trace their heritage back 10 generations and are considered “charter members” of the United States, pre-dating the first Anglo-American settlers (Engelkirk & Marin, 2011). Their language and culture are very strong in the area. The politics of Mexican Americans has been traditionally Democratic. According to a 2002 Latino National Political Survey, 60% of Latinos describe themselves as Democrats, 16% Republican, and 24% as...
Words: 857 - Pages: 4
...expected to increase from 31 million (11% of the population) to 59 million (18% of the population) by 2025. (Betancourt, Carrillo, Green, & Maina, 2004, p. 16) The term Latino refers to a very broad group with distinct nationalities, religions, degrees of naturalization and socioeconomic status. This ethnic group includes any person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin, regardless of race. According to the 2012 U.S. Census Bureau population estimate, there are almost 53 million Hispanics living in the United States. This group represents 16.9 percent of the U.S. total population. Another significant point is that in 2012, 33.2 percent of Hispanics were under the age 18 in comparison to 19.7 percent of non-Hispanic Whites. ("Hispanic/Latino Profile," 2015, para. 1) The health disparities faced by many Latino’s are a result of a number of complex interrelated factors: Insurance, Language Fluency, and Educational Level. Latinos have the highest uninsured rates of any racial or ethnic group within the United States. One quarter of the nation’s 44 million uninsured are Latinos. Of these 44 million, 9 million have at least one family member who is employed. (Betancourt et al., 2004, p. 17) In the past five years, Medi-Cal has changed their criteria for application and approval process. The county’s insurance ACE has also followed suit and imposed less rigid criteria in order to qualify for coverage. The undocumented...
Words: 1030 - Pages: 5
...Race and Your Community ETH/125 Race and Your Community I live in a small rural town in Northwest Texas. The community is primarily comprised of Hispanic Americans that emigrated from Mexico. Generations of these families exist, the majority of them do not speak English and are migrant workers in the agriculture industry. Interacting within the community can be challenging at times, and finding employment without being bilingual in next to impossible. The community leaders are mainly Hispanic American as well, seeing as how it is only 16% Caucasian. This area is different from the majority of the population, even within Texas. Caucasians are the minority here, and we are treated like it! I pray this is a learning/teaching experience for my sons of how to properly treat others, like you would like to be treated. My family moved to this area from Golden, a small suburb of Denver, Colorado. It has been a culture shock to say the least. Coming from a mountainous area to flat and baron is less than exciting or fulfilling. The area is extremely depressing, with little work or recreation. The housing is cheap, that is truly the one positive of living here. The people are unfriendly, and most cannot communicate with you at all. It is challenging to come from an English speaking city where being bilingual is a choice, to a small rural town where being bilingual is a necessity. Obviously, I do not plan to live...
Words: 1400 - Pages: 6
...the U.S. There are different ethnic groups in businesses working together towards a common goal of the company. That is the reason it is so important for people to have an open mind about different cultures and behaviors. These ethnic groups are attracted to the United States because of the principles on human rights, freedom of speech, and religious freedom. The color of a person’s skin or their cultural beliefs or behavior should not determine how they are treated. Everyone should be treated with equality and justice. The United States is one of the greatest places to live because of the cultural diversity. Because of the diversity in this country I chose to write about the racial discrimination and Hispanics in the United States. 3 The Hispanic population in the United States is very diverse. The group includes people from Mexico, Central and South American and...
Words: 1951 - Pages: 8
...Hispanic American Diversity Your Name Axia College of University of Phoenix Hispanic American Diversity From social origins and religion to art and cuisine Hispanic Americans have a big impact on the United States. A Spanish speaking person, from Mexico Spain, and from Central America to Cuba is presented as Latino or Hispano. Below is a review of political, linguistic, social, economic, religious and familial principles of four Hispanic American groups and how they added to the affluent variety of American culture. Mexican, Puerto Rican, Cuban, and Dominican represent the fastest growing portion of Hispanic population in the U.S. and are characterized by differences as well as similarities in various life aspects. Mexican Americans presently have established themselves more in economic, social, linguistic and legal sphere. They compose one of the largest immigrant groups in the country, with their tradition accomplishing further back than other American groups. According to 2006 American Community Survey, a number of 28,339,354 from total Hispanic population of 44,252, 248 are Mexican Americans which represents 64% of total Hispano. “The family unit is the single most important social unit in the life of Hispanics; the traditional concepts of manhood and womanhood, however, appear to be changing toward a more egalitarian...
Words: 1119 - Pages: 5
...and cuisine Hispanic Americans have a big impact on the United States. A Spanish speaking person, from Mexico Spain, and from Central America to Cuba is presented as Latino or Hispano. Below is a review of political, linguistic, social, economic, religious and familial principles of four Hispanic American groups and how they added to the affluent variety of American culture. Mexican, Puerto Rican, Cuban, and Dominican represent the fastest growing portion of Hispanic population in the U.S. and are characterized by differences as well as similarities in various life aspects. Mexican Americans presently have established themselves more in economic, social, linguistic and legal sphere. They make up one of the largest immigrant groups in the country, with their tradition accomplishing further back than other American groups. According to 2006 American Community Survey, a number of 28,339,354 from total Hispanic population of 44,252, 248 are Mexican Americans which represents 64% of total Hispano. “The family unit is the single most important social unit in the life of Hispanics; the traditional concepts of manhood and womanhood, however, appear to be changing toward a more egalitarian model with increased exposure to American society; the majority of Mexicans are Roman Catholic”. (Warrix, M. Cultural Diversity: Eating in America. Mexican American, para. 8). Despite their strong pride of Hispanic heritage, the primary language of Mexican Americans is English. Although, many...
Words: 1110 - Pages: 5
...Marketing to Hispanics Although average Hispanic household income is relatively low, the purchase power of the Hispanic market is estimated at $798 billion and is expected to grow by 50 percent through 2011.50 In addition, Hispanic consumers tend to be highly brand loyal, particularly to mar- keters who they feel are working to adapt their products and services to meet their distinc- tive needs. Price is important, but so too is the availability of high-quality national brands. Hispanics tend to be less receptive than the general market to store brands.51 Marketers are responding with adaptations to various aspects of their marketing mix. Communications As we saw earlier, Hispanics often speak Spanish and often prefer Spanish-language media. Therefore, although it is possible to reach part of this market using mass media, serious attempts to target Hispanics will often involve Spanish-language media as well. Univision, Telefutura, and Telemundo are the top three Spanish-language TV networks in the United States. Spanish-language radio is widespread, with both local and network stations. And there are numerous Spanish-language magazines, including Spanish versions of Cosmopolitan, Sports Illustrated, Maxim, Men’s Health, People, and Read- er’s Digest. Latina targets younger, affluent Hispanic women, and Latina Style targets more mature but contemporary Hispanic women. There are also many Spanish-language newspapers. With respect to communication and media, it is important...
Words: 1037 - Pages: 5
...Linguistics and the Human Sciences LHS (print) issn 1742–2906 LHS (online) issn 1743–1662 Article A linguistic analysis of Spanglish: relating language to identity Jason Rothman and Amy Beth Rell Abstract According to the 2000 census, 35.3 million Hispanics live in the United States. This number comprises 12.5% of the overall population rendering the Latino community the largest minority in the United States. The Mexican community is not only the largest Hispanic group but also the fastest growing: from 1990 to 2000, the Mexican population grew 52.9% increasing from 13.5 million to 20.6 million (U.S. Department of Commerce News, 2001). The influx of Mexican immigrants coupled with the expansion of their community within the United States has created an unparalleled situation of language contact. Language is synonymous with identity (cf. Granger, 2004, and works cited within). To the extent that this is true, Spanish is synonymous with being Mexican and by extension, Chicano. With the advent of amnesty programs such as Immigration Reform and Control Act (IRCA), which naturalized millions of Mexican migrants, what was once a temporal migratory population has become increasingly permanent (Durand et al., 1999). In an effort to conserve Mexican traditions and identity, the struggle to preserve the mother tongue while at the same time acculturate to mainstream Americana has resulted in a variant of Spanglish that has received little attention. This paper will examine the...
Words: 9495 - Pages: 38
...Hispanic American Diversity Puerto Rican Americans, Mexican Americans, Dominicans, and Cubans, all have separate identities within their own cultures. Many Latin American cultures have a strong family; however, all are grouped together as Hispanic, or Hispanic Americans, and all share, with some dialect differences, the same language, Spanish. The Cuban-American community has been able to become assimilated into the United States culture. Sean Buffington believes there is a long dispute between the Black and Cuban communities because Cubans are able to blend into the American culture more easily. Cubans have, according to Buffington, have also participated into American Politics and have become involved in the economy in the South Florida, Dade County area. The Cuban American culture is very large in the South Florida area that they have become an important economic and political power in the area. The American government also provides Cubans with an easier means to gain United States citizenship with the Wet Foot Dry Foot federal policy, allowing many Cubans the right to stay in the United States if they can make it to American soil by almost any means possible. This policy only applies to the Cuban immigrants, which seems to unfairly protect the Cuban society over any other, especially the Mexican society that is always vilified in the American media when the topic of immigration reform is discusses, along with illegal immigration from Mexico to the United States...
Words: 714 - Pages: 3
...Running head: HISPANIC AMERICANS Paper Title Author Author Affiliation [CLASS SUBJECT HERE] [PROFESSOR’S NAME HERE] Feb 18, 2009 Since 1970, United States of America has seen a considerable amount of immigration because of economic chaos and civil wars in Latin American countries. The fight between the government of El Salvador and leftist guerrillas in 1980 brought about 500,000 immigrants to United States. They settled primarily in California, Florida, Massachusetts, and Washington, D.C. The civil war in Nicaragua in the year 1980 drove an estimated 800,000 Nicaraguan immigrants to the United States Mexican Americans are the most prevalent Hispanic group within the United States. Their history can be dated to four centuries within America, contrasting in different regions. In States like California, Texas, New Mexico, Arizona, and Nevada have great amounts of Mexican Americans. (Mexican Americans, 2007). Most of Mexican Americans residing in the United states converse in their own native language. Spanish is usually the solitary language that they use .But english is the universally unrestricted language in the general community. As many generations have passed, a new verbal communication has emerged, called Spanglish, which is a blend of both Spanish and American. America has always been harsh on Mexican Americans. Mexican Americans had a hard time elevating their financial...
Words: 1440 - Pages: 6
...to speak more than one language is a good thing. Franklin Ruff, senior producer for Radio America, says that bilingualism in America is not effective for anybody living in the country and that it is simply being used to accommodate those who speak other languages. There are many American who feel like Ruff, and this mentality leads to discrimination, racism, and using language to oppress those, specifically minorities, that are multilingual. The most common form of oppression that minorities face is discrimination which can include racist and derogatory remarks, such as in the case of...
Words: 741 - Pages: 3
...Hispanic American Diversity ETH/125 November 20, 2011 Hispanic American Diversity Introduction The purpose of this discussion is to identify the differences and similarities among four different Hispanic American subcultures. When most people think of Latino or Hispanic Americans, they tend to believe that they are all part of the same native background because they speak the Spanish language. Despite their similarities, there is much diversity in each group’s social, economic, educational, political, and religious interests. The Spanish culture has grown immensely in the United States over the years and they live in many regions of the country. The Hispanics introduce new customs and traditions to the American Society. By exploring their ethnic background Americans can heighten their understanding of the Hispanic culture. Mexican Americans Language Mexican Americans also called “Chicanos” make up nearly two-thirds of the Hispanic Americans in the United States (Schaefer, 2006). Bilingual speaking is common among Mexican Americans as they tend to speak both English and Spanish within their household. Mexican Americans seem to be using English more dominantly than their native language because they are constantly trying to advance far above the other Hispanic groups in the American society (Alba, 2006). Education Very few Mexican Americans are pursuing a higher education. A survey conducted during the late 1980s displays that roughly 10 percent of Mexican Americans...
Words: 2019 - Pages: 9
