...EMOTIVE LANGUAGE Emotive language is all around us: * In adverts * In news headlines * In reports, speeches and interviews * In everyday interactions between people Emotive language is any language that aims to manipulate, influence or create feelings in us so that we adopt the viewpoint of the writer or speaker. Before we look at emotive language, we need to take a step back. Denotation / Connotation: Words can have two different types of meanings: * The denotative meaning = the factual, objective meaning of the word * The connotative meaning = the idea that words give, as opposed to its strict meaning Think about a rose: * Denotative meaning of rose = a flower * Connotative meaning of rose = love / passion When we talk about emotive language, we’re referring to the connotative meaning of words, i.e. the deeper meanings that these words convey and the emotions that they stir up. Now, the problem comes in where words have different emotive associations to different people. This can have unfortunate results! The following verse by John Donovan illustrates this perfectly: Call a woman a kitten, but never a cat; You can call her a mouse, cannot call her a rat; Call a woman a chicken, but never a hen Or you surely will not be her caller again. You can say she's a vision, can't say she's a sight; And no woman...
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...John Bartlow Martin / The Blast in Centralia No. 5: A Mine Disaster No One Stopped Already the crowd had gathered. Cars clogged the short, black rock road from the highway to the mine, cars bearing curious spectators and relatives and friends of the men entombed. State troopers and deputy sheriffs and the prosecuting attorney came, and officials from the company, the Federal Bureau of Mines, the Illinois Department of Mines and Minerals. Ambulances ar- rived, and doctors and nurses and Red Cross workers and soldiers with stretchers from Scott Field. Mine res- cue teams came, and a federal rescue unit, experts bur- dened with masks and oxygen tanks and other awkward paraphernalia of disaster. . . . One hundred and eleven men were killed in that explosion. Killed needlessly, for almost everybody concerned had known for months, even years, that the mine was dangerous. Yet nobody had done any- thing effective about it. Why not? Let us examine the background of the explosion. Let us study the mine and the miners, Joe Bryant and Bill Rowekamp and some others, and also the numerous people who might have saved the miners’ lives but did not. The miners had appealed in various directions for help but got none, not from their state government nor their federal government nor their employer nor their own union. (In threading the maze of official- dom we must bear in mind four agencies in author- ity: The State of Illinois, the United States Government, the Centralia...
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...Dedicated to St John the Blasphemist Saint of Freakin‟ Awesome Holy Texts Cover Art by MonkeysInACan aka Captain Chris Taylor, Tigger_the_Wing, and Rev. Rowan Redbeard Table of Contents Proclamations of the Councils of Olive Garden.........................................................................1 Second Announcement Regarding Canonical Belief......................................................................2 Third Announcement Regarding Canonical Belief.........................................................................3 The Old Pastament........................................................................................................................4 The Book of Midgets/Midgits.........................................................................................................5 The Creation of Mankind..............................................................................................................14 A Reading From the Book of Fusilli..............................................................................................15 The Book of Penelope....................................................................................................................17 The Book of Linguini.....................................................................................................................20 The Torahtellini Part 2............................................................................................................
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...Chapter 2 Consumer Behaviour 2.1 Introduction “The consumer, so it is said, is the king… each is a voter who uses his money as votes to get the things done that he wants done” [Samuelson in Oxford Dictionary of 20th Century Quotations, 2000:274]. There is no question about it – consumers are paramount to the economy. All marketing decisions are based on assumptions about consumer behaviour [Hawkins et al., 2001:8, Mulkern, 2001:126; and Labbe, 2000:38]. In order to create value for consumers and profits for organisations, marketers need to understand why consumers behave in certain ways to a variety of product and services offered. In order to determine the factors that influence the preferences of the Millennial Generation, an understanding of how consumers generally think and behave in buying situations is vital. This chapter starts off with a model of consumer behaviour, which will serve as the foundation of this chapter’s structure. The first part of the model takes an in-depth look at internal, external and other influences that are relevant for the purpose of this study, whilst the second part examines the consumer decision-making process in detail. 2.2 Model of consumer behaviour Understanding consumer behaviour and “knowing customers,” have and never will be simple. Consumers may say one thing but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their mind at the last minute....
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...Made By Jason & Franklin. This Document Is Strictly Prohibited For Commercial Purposes Without Authorization. List 1 GRE Verbal 750 Quantitative 800, AW 5.5 2008 10 Princeton, MIT, M. Fin Unit 1 ABANDON A B D I C AT E ABASE ABERRANT ABASH ABET A B AT E A B E YA N C E A B B R E V I AT E ABHOR abandon [ 1 n. ] carefree, freedom from constraint added spices to the stew with complete abandon unconstraint, uninhibitedness, unrestraint 2 v. to give (oneself) over unrestrainedly abandon herself to a life of complete idleness abandon oneself to emotion indulge, surrender, give up 3 v. to withdraw from often in the face of danger or encroachment abandon the ship/homes salvage 4 v. to put an end to (something planned or previously agreed to) NASA the bad weather forced NASA to abandon the launch abort, drop, repeal, rescind, revoke, call off keep, continue, maintain, carry on abase [ 1 v. ] to lower in rank, office, prestige, or esteem was unwilling to abase himself by pleading guilty to a crime that he did not commit debauch, degrade, profane, vitiate, discredit, foul, smirch, take down elevate, ennoble, uplift, aggrandize, canonize, deify, exalt abash [ 1 vt. ] to destroy the self-possession or self-confidence of ,disconcert, embarrass Nothing could abash him. discomfit, disconcert, discountenance, faze, fluster, nonplus, mortify embolden abate [ 1 v. ] to reduce in degree or intensity / abate his rage/pain taper off intensify 2 v. ...
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...A ∑ E= This eBook is downloaded from www.PlentyofeBooks.net mc 2 PlentyofeBooks.net is a blog with an aim of helping people, especially students, who cannot afford to buy some costly books from the market. For more Free eBooks and educational material visit www.PlentyofeBooks.net Uploaded By $am$exy98 theBooks 1 Begin Reading Table of Contents Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher constitute unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. To the real Deeby with many thanks Why were you born when the snow was falling? You should have come to the cuckoo’s calling, Or when grapes are green in the cluster, Or, at least, when lithe swallows muster For their far off flying From summer dying. Why did you die when the lambs were cropping? You should have died at the apples’ dropping, When the grasshopper comes to trouble, And the wheat-fields are sodden stubble, And all winds go sighing For sweet things dying. Christina G. Rossetti, “A Dirge” Contents Cover Title Page Welcome Dedication Epigraph Prologue Three Months Later Part One 1 2 3 4 5 6 7 Part Two 1 2...
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...PN MENTAL HEALTH NURSING EDITION . CO NT ASTERY SERI ES TM N E R EV MOD IE W LE U PN Mental Health Nursing Review Module Edition 9.0 CONtriButOrs Sheryl Sommer, PhD, RN, CNE VP Nursing Education & Strategy Janean Johnson, MSN, RN Nursing Education Strategist Sherry L. Roper, PhD, RN Nursing Education Strategist Karin Roberts, PhD, MSN, RN, CNE Nursing Education Coordinator Mendy G. McMichael, DNP, RN Nursing Education Specialist and Content Project Coordinator Marsha S. Barlow, MSN, RN Nursing Education Specialist Norma Jean Henry, MSN/Ed, RN Nursing Education Specialist eDitOrial aND PuBlisHiNg Derek Prater Spring Lenox Michelle Renner Mandy Tallmadge Kelly Von Lunen CONsultaNts Deb Johnson-Schuh, RN, MSN, CNE Loraine White, RN, BSN, MA PN MeNtal HealtH NursiNg i PN MeNtal HealtH NursiNg review Module editioN 9.0 intellectual Property Notice ATI Nursing is a division of Assessment Technologies Institute®, LLC Copyright © 2014 Assessment Technologies Institute, LLC. All rights reserved. The reproduction of this work in any electronic, mechanical or other means, now known or hereafter invented, is forbidden without the written permission of Assessment Technologies Institute, LLC. All of the content in this publication, including, for example, the cover, all of the page headers, images, illustrations, graphics, and text, are subject to trademark, service mark, trade dress, copyright, and/or other intellectual property rights or licenses...
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...62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M Abbe/M abbé/S abbess/SM Abbey/M abbey/MS Abbie/M Abbi/M Abbot/M abbot/MS Abbott/M abbr abbrev abbreviated/UA abbreviates/A abbreviate/XDSNG abbreviating/A abbreviation/M Abbye/M Abby/M ABC/M Abdel/M abdicate/NGDSX abdication/M abdomen/SM abdominal/YS abduct/DGS abduction/SM abductor/SM Abdul/M ab/DY abeam Abelard/M Abel/M Abelson/M Abe/M Aberdeen/M Abernathy/M aberrant/YS aberrational aberration/SM abet/S abetted abetting abettor/SM Abeu/M abeyance/MS abeyant Abey/M abhorred abhorrence/MS abhorrent/Y abhorrer/M abhorring abhor/S abidance/MS abide/JGSR abider/M abiding/Y Abidjan/M Abie/M Abigael/M Abigail/M Abigale/M Abilene/M ability/IMES abjection/MS abjectness/SM abject/SGPDY abjuration/SM abjuratory abjurer/M abjure/ZGSRD ablate/VGNSDX ablation/M ablative/SY ablaze abler/E ables/E ablest able/U abloom ablution/MS Ab/M ABM/S abnegate/NGSDX abnegation/M Abner/M abnormality/SM abnormal/SY aboard ...
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