...Rich Management and Strategy Webster University May 15, 2013 Table of Contents Table of Contents 1 Introduction 2 Wal-Mart’s Threats and Challenges 2 Priorities of Wal-Mart CEO during the October Address 2 Wal-Mart Board’s Strategic Initiatives 3 Recent Wal-Mart Initiatives 4 Recent Initiatives 4 Comment: Strategy 5 Comment: Personal Relations 5 Wal-Mart’s Social Challenges 5 Conclusion 5 References 5 Introduction Every business organization in the contemporary world continues to face serious challenges and turbulences. Such challenges and turbulences have called on to business enterprises to re-structure and re-engineer their strategic plan in order to establish effective strategic initiatives. Dynamisms and increased competition are some of the challenges that business enterprises continue to face. One example of a business enterprise that has had to re-structure and re-engineer its strategic plan amidst increased dynamisms and competition with Wal-Mart. Late in 2005, Wal-Mart announced a series of sweeping new strategic initiatives. Such strategic initiatives are aimed at enhancing the position of the business within the industry and the market as well as performances. This case study provides an in-depth analysis of Wal-Mart in respect to its current strategy and challenges. Analysis of the threats and challenges coupled with priorities that Wal-Mart CEO, Lee Scott set in the address on “Twenty-first century Leadership” on October 24,...
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...1 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS’ SATI STATION (A CASE STUDY OF NIGERIAN AIRWAYS ENUGU ) 2 THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU) 3 HAZARDS OF JOURNALISM PROFESSION UNDER MILITARY REGIME (FROM 1993 – 1998) 4 MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS. A CONTENT ANALYTICAL STUDY OF THE GUARDIAN, DAILY CHAMPION, PUNCH AND DAILY STAR NEWSPAPERS. 5 THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA 6 INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA A DISCOURSE ON THE IMPACT OF INFORMATION TECHNOLOGY AND MEDIA DEVELOPMENT IN NIGERIA 7 THE ROLE OF THE BROADCASTING MEDIA IN UPLIFTING THE EDUCATIONAL SYSTEM OF ENUGU STATE. (A CASE STUDY OF ENUGU METROPOLIS ) 8 A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU 9 THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT) 10 AN A****SMENT OF THE EFFECTS OF TELEVISION PROGRAMMES ON YOUTHS. (A CASE STUDY OF CAMPUS CIRCUIT ON MINAJ BROADCAST INTERNATIONAL) 11 THE ROLE OF RADIO IN DEMOCRATIC SOCIETY (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA) 12 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 13 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 14 THE ROLE OF...
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...Essay By: Hana Ismail Adem Completed: May 20th 2011 Essay By: Hana Ismail Adem Completed: May 20th 2011 1. How important is Corporate Social Responsibility? What role will public relations play in an organization's CSR efforts and how, if at all, will it differ from the role it plays today? In the past, there was always a concern for corporate social responsibility, but it is only recently that this concept strongly emerged. The idea that companies can serve a much greater social purpose besides that of making profits is now widespread across the corporate world. Herein, there arises the so-called concept of corporate social responsibility (CSR). This is when companies focus so much on achieving social welfare and in this way, steer the spotlight away from their usual “bottom line” mindset. Corporate social responsibility therefore seeks to balance out the effects of private interest and public welfare in an organization. Moreover, its importance can be highlighted by understanding how it is constantly used nowadays to help establish clear boundaries between the interests of the different stakeholders existing in a particular firm. In the current competitive business environment, CSR enables employees to treat every one of corporate counterparts responsibly in order to grow and make profits. In the frame of this logic, having a corporate social policy and maintaining a responsible attitude towards stakeholders generates great results. This can be achieved...
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...Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. As it implies, MR is serious and real therefore it requires real management and importantly engagement of skilful individuals with great communication skills. Before contacting the media, having an idea about what type of journalists and or reporters you are going to talk to is incredibly important. This is essential to bear in mind, as we are between two generations: traditional; and modern. This is about innovativity and creativity as basic principles of gathering attention of the media for what organisations may have to say to their public. One way of maintaining good MR is to keep updating available data and evaluate the organisation performance constantly. Therefore, enhancing effective communications is essential. Through professional approach and appreciating reporters’ and journalists’ limited time, organisations can attract their attention more effectively. space and time to them to get back to you rather than bothering them by constant calls. information should be designed in a way to encourage the reporters to get back to you as quickly as possible. Also, follow up is an important task for organisations to ensure the effectiveness and appropriateness of what is taking place with respect to the organisation purposes. Suggest ethics and positive media exposure, needs to be taken...
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...Introduction The public relations of an organization is like the air in the tires of a taxi. Nobody is really concerned about or notices the air in the tires until there is a puncture or a blow out. It is the taxi driver who should check and maintain the correct tire pressure. Public relations are the functions that provide benefits to the organization and its strategy and marketing functions. Organizational functions are those distinct advantages that a good PR campaign provides to an organization such as brand building, creating public awareness, providing feedback, etc. Public Relations Public relations are a constantly evolving and dynamic profession. It has come a long way from its image as a glamorous but anyone can do it job. In fact, as little as 20 years ago, it was highly recommended that to enter the profession, one needed nothing more than secretarial training. But public relations have grown beyond this image. Today, public relations are a sophisticated industry that needs individuals who are confident in their abilities and skills and are aware that they are well suited to a highly demanding profession. Today’s public relations practitioners have a range of tertiary qualifications and constantly try to improve and expand their knowledge and skills. “ Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and...
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...Contents INTRODUCTION 2 DEFINITION OF PUBLIC RELATIONS 3 WHY IS PUBLIC RELATIONS IMPORTANT 5 HOW DOES PUBLIC RELATIONS WORKS 7 IMPORTANCE OF PUBLIC RELATIONS IN AN ORGANISATION 8 CONCLUSION 10 BIBLIOGRAPHY 11 INTRODUCTION Public relations is the way organisations, companies and individuals communicate with the public and media. A public relations specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances and other public relations tools. An organisation is a social unit of people that is structured and managed to meet a need or to pursue collective goals. All organisations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities, and authority to carry out different tasks. Organisations are open systems that is they affect and are affected by their environment and public relations is important for the functioning of an organisation. The world of business is characterised by severe competition and in order to win new customers and retain the existing ones, the organisations have to distinguish themselves from the competition. But they also need to create and maintain a positive public image. A public relations specialist or firm helps them both create and...
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...Graduate programmes and as well work study for needy students. The university is strategically placed in the city with ability to the access of the HELB loan facility and as well flexible learning programmes to accommodate the interested working class students. Furthermore, it is still offering the retired people a special mature entry programme to an opportunity to study theology and leadership. With the qualified and experienced staff, St. Paul’s is without doubt the best college committed to provision of quality, relevant and affordable university education for the market place. It is with the understanding of how the university is growing and its commitment to quality that good public relations ventures are highly needed to enhance the existing image or craft and strive to maintain a new positive image. As Garry Melanson (2003) put it, the main goal of a PR department is to enhance company’s reputation. This will be obligation or responsibility to ensure that the university is advancing in line with its objective of positioning itself as a competitive educational institution of higher learning in the continent of Africa. The education paradigm,...
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...PUBLIC RELATIONS AND ITS EFFECTS ON ORGANIZATIONAL PUBLICS: A CASE STUDY OF MOI TEACHING AND REFERRAL HOSPITAL LIVINGSTONE WERE MUNYWELE MOI UNIVERSITY, KENYA DECLARATION Declaration by the candidate This research project is my original work and has not been presented to any other examination body. No part of this research project should be produced without my consent or that of the Kenya Institute of Management. Livingstone Were Munywele Signature……Livingstone Were Munywele……………………… Date………… i ii ACKNOWLEDGEMENT Without the help and support of the Kenya Institute of Management, I could not have completed this project. I wish to express my gratitude to the supervisor, Mr. Joseph Lelan for his time and support through the study. I also thank him for encouraging me to develop a new area of study. I must also thank my friends and colleagues in the institute, who made me, sit down and finally produce a text after months of collecting materials and thoughts in files and boxes: Irene Nasimiyu, Eunice Focus and Helen Wafula. I would also like to thank the PR manager for allowing me to test new ideas with top managers at their organization. In addition, I thank my many colleagues in the office of the president where I have been honored to work for the last two years. I cannot imagine ever having a letter team in place to work on a project like this. The reviewers who helped me to make the project fully complete also deserve special thanks for...
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...Brand Name and Corporate Image OMM 615 Strategies: Marketing/Advertising/Public Relations Larry Flegle September 8, 2014 I can see how some may think brand image and corporate image would be considered the same. They generally mirror each other. For instance, if one views Apple as a reputable, trust-worthy company they will naturally view their brand names such as i-pod, i-pad, and Mac computers and laptops in the same aspect. For a company to expand their brand name sales, the company must have a positive image reflected upon the business. If there is one blemish on the company, their brands may suffer. The two most critical elements of a corporation’s marketing plan are the brand name and the corporate image. Corporate image is how employees, customers, and the general public recognize the company which in turn shift’s to how the public feels about the company brands or services. According to Clow & Baack (2012), “A firm’s image is based on the feelings consumers and businesses have about the overall organization and its individual brands” (pg. 25). Another important thing is how willing a corporation is to uphold its customer service in regards to a product or service being unsatisfactory. If customers consistently complain that a company’s customer service department is inhospitable and uncooperative, it can damage the corporation’s image and the brand. Corporate image is a critical component in a marketing plan because a consumer’s viewpoint of the...
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...PUBLIC RELATIONS AND ITS EFFECTS ON ORGANIZATIONAL PUBLICS: A CASE STUDY OF MOI TEACHING AND REFERRAL HOSPITAL LIVINGSTONE WERE MUNYWELE MOI UNIVERSITY, KENYA DECLARATION Declaration by the candidate This research project is my original work and has not been presented to any other examination body. No part of this research project should be produced without my consent or that of the Kenya Institute of Management. Signature…………………………… Date………… Livingstone Were Munywele i ii ACKNOWLEDGEMENT Without the help and support of the Kenya Institute of Management, I could not have completed this project. I wish to express my gratitude to the supervisor, Mr. Joseph Lelan for his time and support through the study. I also thank him for encouraging me to develop a new area of study. I must also thank my friends and colleagues in the institute, who made me, sit down and finally produce a text after months of collecting materials and thoughts in files and boxes: Irene Nasimiyu, Eunice Focus and Helen Wafula. I would also like to thank the PR manager for allowing me to test new ideas with top managers at their organization. In addition, I thank my many colleagues in the office of the president where I have been honored to work for the last two years. I cannot imagine ever having a letter team in place to work on a project like this. The reviewers who helped me to make the project fully complete also deserve special thanks for their helpful comments and advice. iii ABSTRACT Many organizations...
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...League (NFL) Diallo Jones Dr. Antoinette Bridges BUS 475 – Business and Society Nov 2, 2014 Corporate social responsibility in professional sports first emerged from the idea that charitable endeavors and community outreach programs could help boost fan support and increase revenues. Today, many professional leagues and franchises use their social responsibility efforts as a way to improve their public relations and marketing strategies ( “Sports Philanthropy”, 2009). Increasingly, teams see social responsibility as critical in bridging the gap between athletes and fans as a result of astronomical player salaries and continued occurrences of player misconduct both on and off the field (Knecht,2007).More than ever before, sports franchises are using their athletes‟ celebrity-like status appeal to generate impact in the community, while leveraging these efforts to promote the image of their league and its teams. The recent rise in CSR activities illustrate that professional sports franchises fully realize importance of image and reputation. According to Public Relations Quarterly, there is a positive and linear relationship between reputation and organizational success (Gibson,Gonzales&Castanon, 2006). Consequently, reputation is the single most valued asset of an organization (Gibson, Gonzales&Castanon, 2006). While positive reputations are beneficial to the success of individuals and organizations, negative reputations can damage and destroy individuals and...
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...The public personality that would suit Stephan Mitrovic is being the brand ambassador of sportswear franchise like adidas. This is because he is a talented and celebrated sportsman thus a link to a sportswear franchise would appeal more to the public. The target audience by such a brand ambassador move would be mainly young male adults and the youth. This is because this category of people are the most enthusiastic and avid fans of the sport. By being a brand ambassador for the particular sportswear franchise, Stephan Mestrovic’s image would appeal to the public. The successful and talented professional career he has at soccer would be related to the sportswear brand hence more appeal to the public. The strategy to make Stephan Mitrovic more appealing to the public would include him making appearance in the highly rated talk show like CNN’s Piers Morgan Live show and the Jay Leno Show. This is because these shows are mostly watched by the target audience and as such would be appealing to the young men and adults alike. Another effective strategy that would make him endearing to American audience is by through a photo-shoot with him donning clothes from the brand he represents for example adidas (Cameron & Ault, 2007). Strategic placement of billboards across towns and in sports stadia across the nation would pay off as his fans would be motivated to be associated with the said product. This is in essence would lead to the success of improving and enhancing the image of the...
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...The use of Social Media channels for public relations purposes has become increasingly popular in recent years; organisations use a variety of channels in order to effectively communicate with their publics. The NSW RSPCA demonstrates how a not-for-profit organisation can utilise several social media channels to successfully enhance and maintain their reputation as well as relating with their publics. The methods in which the NSW RSPCA uses social media to connect with their publics can be correlated with several public relations theories; Maslow’s Hierarchy of Needs, two of Grunig’s four Public Relations models – Public Information and Two-Way Symmetrical models, the Diffusion of Innovation Theory and the Social Learning Theory are just a few of the theories that can be applied to the use of social media for Public Relations purposes by the NSW RSPCA. The NSW Royal Society for the Prevention of Cruelty to Animals (RSPCA) was founded in Sydney in 1873. The organisation receives less than 2% funding from the government, therefore relying on donations and fundraisers to effectively maintain their 40 shelters (RSPCA NSW, nd). The RSPCA have embraced the new age technology of social media, and combine their integral website with several social media channels (digitalbusiness.gov.au, 2012 [3]), the most popular of which being Facebook, Twitter and YouTube, which as of July 2013 the organisation had over 54, 000 ‘likes’ on Facebook (RSPCA NSW Facebook, nd), over 6, 000 ‘followers’...
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...Difference between marketing and selling 5. Marketing Functions 6. Marketing Mix – product, price, place and promotion 7. Advertising – meaning, features, merits and limitations. 8. Various media of Advertising and Media selection. 9. Objections to advertising 10. Sales promotion and Trade promotion – meaning and variety of Tools / methods used. 11. Personal selling – measuring features and steps in sales process 12. Publicity and Public Relations – meaning and methods used. LEARNING OBJECTIVES Market, Customer, Seller / Marketer – meaning Meaning Functions and Role of Marketing Marketing Management – meaning Nature and objectives Difference between marketing and selling Marketing Functions Marketing mix – concept and elements Meaning Role and Limitations of Advertising Media for Advertising, Media Selection Objections to Advertising. Sales promotions / Trade promotion – meaning and variety of Tools / Methods used Personnal selling – meaning, Features and steps in sales process. Publicity and public relations – meaning and methods used. KEY CONCEPTS IN NUTSHELL: MARKET : It refers to a place where the buyers and sellers meet each other for sale and purchase of the commodity. CUSTOMER : Customers refers to the people or organization that seek satisfaction of their needs and wants. SELLER OR MARKETEER : The sellers or marketers offer a variety of entities to customers. MARKETING : Marketing makes goods and services more useful to...
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...IMPRESSION MANAGEMENT In social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event they do so by regulating and controlling information in social interaction. It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image. SELF PRESENTATION: While impression management and self-presentation or giving Face are often used interchangeably, some authors have argued that they are not the same. In particular, Schlenker (1980) believed that self-presentation should be used to describe attempts to control ‘self-relevant’ images projected in “real or imagined social interactions’. This is because people may manage impressions of entities other than themselves such as businesses, cities and other individuals. MOTIVES AND STRATEGIES: People adopt many different impression management strategies. One of them is ingratiation, where we use flattery or praise to increase our social attractiveness by highlighting our better characteristics so that others will like us. Another strategy is intimidation, which is aggressively showing anger to get...
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