...The Note Phone Marketing Plan – Enhancing the Marketing Plan Lisa S Carey Marketing Management – MKT 500 March 13, 2011 Instructor: Dr. Keith C. Jones Marketing Plan – Enhancing the Marketing Plan for the Note Phone 1. Discuss the company’s competitors, and the strengths and weaknesses of each. There are several companies that are the Note’s competitors, so let’s start with the top competitors: The Apple iPad is the first affordable tablet computer worth owning, but it won't replace your laptop (yet). The Xoom's spec sheet is enough to make any tablet tremble, but the price is high and Google still has some work to do before its tablet software experience is as fleshed out and intuitive as Apple's. The Galaxy Tab is a beautiful product with features that will make iPad owners envious, but its in-between size and possible carrier commitments hold it back from broad appeal. The ViewPad 7 offers a solid platform for Android 2.2, but it comes off as an oversize, overpriced smartphone--not a Netbook alternative. Now there are two competitors that we want to note as their product has not hit the markets yet, but they are targeting our segment target as well, BlackBerry Playbook and the Vizio VIA tablet both are due to release their tablets in the next 3 to 6 months. But we also have to address what the competition is using as their key platform or landscape options for their tablets as this will affect the target market as well: Apple iPad - There's probably no explanation...
Words: 1891 - Pages: 8
...Assignment #5 – Enhancing the Marketing Plan Creative Innovation Beauty Salon & Spa By Monique Moore MKT500009016-201101 Marketing Management Dr. Jean Gordon March 13, 2011 In looking at enhancing the Marketing Plan, there are a lot of aspects that come in place. In this paper there will be an discussion of the competitors with their strengths and weaknesses and how Creative Innovations Beauty Salon & Spa will relate to this. The second discussion is will Creative Innovations Beauty Salon & Spa be an leader or follower. There will also be a discussion of the macro-environmental and what trend will impact the business. So with this being noted here is a description of them all. Discuss the company’s competitors, and the strengths and weaknesses of each. In looking at the company’s competitors there are two nearby. The first company is Day Spa & Hair Salon in Richmond, Va. The Day Spa & Hair Salon is a serene, sophisticated retreat amid the bustle of the Short Pump Town Center in the heart of the West End of Richmond. The services being offered will be facial services, nail, feet, hair, and spa treatment. Day Spa & Hair Salon offer an signature to their products and services. In looking at the strengths of the company, the 100 years standing is an strength because that shows that there are values and trust within the company. Also the fact that they have continued customers shows that they provide great services for a long time. In looking...
Words: 2110 - Pages: 9
... qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwe...
Words: 2773 - Pages: 12
...meet the demands of the business of the environment (Byham, Smith & Paese 2002). The purpose of this paper is to create my own personal development plan based on the Central Michigan University (CMU) leadership competency model, leadership theories and personality tests. This will serve as a framework to allow me to identify my own weaknesses and strengths, and develop my leadership capacity, allowing myself to be able to achieve the vision I set for myself and the current business environment. The vision I had for myself is to enter the Marketing Industry, focusing on business development, and ultimately becoming an entrepreneur. Business development has been said to be a synthesis of strategic analysis, marketing and sales (The Editor, 2012). The competencies required are ‘strong research skills’, to evaluate the business environment, ‘people and communication skills’, to build partnership and rapport with other organization and with a ‘deal closing instinct’, to ensure closing of sales (The Editor, 2012). This leadership development plan will be helping me in preparing to be a future business development director or an entrepreneur at the end of my career. Lastly, I would seek a Major of the Singapore Armed Forces, who has seen me in a leadership role, to provide feedback on my personal leadership development plan. Central Michigan University Leadership Competency Model The Central Michigan University leadership competency model has identified leaders with several...
Words: 2847 - Pages: 12
...Balance Scorecard The balanced scorecard is a tool for management that facilitates the efficacious implementation of strategies instigated by an organization. This is an implement that has been measured expansively in study as well as practice (Figge, Schaltegger & Wagner, 2002). By linking organizational activities that are non-financial and functioning with fundamental chains to the organization’s long-lasting method, the Balanced Scorecard supports the appointment and administration of all corporate activities in agreement with their strategic implication. In theory, value-based sustainability management makes an endeavor to take into consideration the matter of business offerings and impacts on sustainability in an integrative way (Figge, Schaltegger & Wagner, 2002). It suggests that for companies to improve sustainable development, it is suitable for commercial performance developments in all three extents of sustainability, which include: social, economic and environmental, in a coordinated way. The Balanced Scorecard is considered to be a proper and efficient component when it comes to alignment. It can facilitate budget synchronization or management purposes by interconnecting strategy to administrators or supervisors, offering them a proper course. Similarly, it can aid executives to be able to supervise strategic advantages and creativities, interconnect and financial activities (Kumari, 2011). The vibrant representation of strategic significances by the Balanced...
Words: 3940 - Pages: 16
...Arab Academy for Science & Technology Graduate Scholl Of Business (AAGSB) Doki Brach Master of Business Administration Program (MBA) Academic Year (Spring 2012) Table Of Contents 1. Question 1: 3 2. Question 2: 4 3. Question 3: 5 4. Question 4: 6 5. Question 5: 7 6. Question 6: 8 7. Question 7: 9 i. Part A: 9 ii. Part B: 9 iii. Part B: 10 8. Question 8: 10 9. Bonus Question 10 10. References: 11 MBA Marketing Exam Take-Home Exam Feel free to use lecture notes, the text book, and any other source. I am looking for your line of reasoning and applications rather than listing of what is already found in the book or slides. Question 1: Do you think this company is following the differentiation or cost leadership strategy? Why? Which growth strategy (market development, product development, diversification and market penetration) did they follow to improve their product portfolio sales? Reviewing Dr. Pepper Snapple Group Inc. case and assessing the situation to dr. Michael Porter generic strategies of achieving and maintaining competitive advantage, we may see that the company mostly was following the differentiation strategy as it is offering differentiated products from its competitors in many terms including the packing and pricing [pic] ...
Words: 1783 - Pages: 8
...Impact of marketing strategy on sales performance Introduction There is no doubt that marketing is the only way used in providing the right products or services to the right customer in the right time. Any marketer can’t achieve any sales growth without setting and establishing proper marketing strategies, which enable the company to achieve the highest level of profitability and increase its sales performance more than the other competitors of the same industry. Recently, it has become the most essential managerial process in the organization where it determines the different demands of customers and tries to promote their products or services to the target customers and make them satisfied, so they will increase their sales margins, as well as the net profits after selling the service or the product. According to Page and Baines (2008) marketing is considered a strategy conducted by firms in order to improve both the market share and profitability ratio. Therefore, organizational marketing departments try to employ some of strategies to promote its products whether in the local or the international markets. However, these marketing strategies must be customized according to the geographical areas and the demographics of the target customers in order to attract customers and increase the sales performance of the company. Company Overview United Media Services Company has its own services in publishing and advertising monthly magazines and annual outlets during various occasions...
Words: 2973 - Pages: 12
...management tool in terms of marketing and customer relationship, because they have a big impact on the business and offer many advantages (Zaglia, 2012): the interactions between members of the same community influence in an important way the attitude towards the brand. The process of engagement starts with the satisfaction of the customer that will consequently lead to customer loyalty, the ‘Holy Grail’ for companies (Laroche et al. 2012). This, together with a long lasting relationship,...
Words: 844 - Pages: 4
...Marketing Research Laketta C Brown MKT421 September 12, 2011 Ron Rosalik Marketing Research The marketing research allows the organization to build a profitable satisfaction business. Kudler Fine Food was found in 1988. The gourmet store was a vision of Kathy. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability Marketing affects Kudler Fine Food. Marketing research is imperative to develop an effective marketing plan. This paper will explain the marketing strategy and tactics. In addition the writer will discuss identify the area reach is needed, and analyze the importance of competitive intelligence. Marketing Strategy and Tactics Marketing research is an important part of understanding the market. The product and service will have to be targeted to the right people who are in need of the service. The market research allows Kudler to determine the current market. Kathy set goals to expand her business. First Kathy identifies problems and opportunities. Marketing strategy plans is importance. It includes promoting, protection, and enhancing the product. The information will provide Kudler team knowledge which allows...
Words: 676 - Pages: 3
...NATIONAL MANUFACTURING COMPETITIVENESS COUNCIL Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making Final Report March, 2009 Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making DISCLAIMER CRISIL Risk and Infrastructure Solutions Limited (CRIS), a subsidiary of CRISIL Limited, has taken due care and caution in preparation of this Report. This Report is based on the information obtained by CRIS from sources, which it considers reliable. CRIS does not guarantee the accuracy, adequacy or completeness of any information contained in this Report and is not responsible for any errors or omissions, or for the results obtained from the use of such information. This Report should be used in its entirety only and shall not be reproduced in any form without prior permission from CRIS. CRIS and any of its directors, representatives or employees do not accept any liability for any direct, consequential or perceived loss arising from the use of this Report or its contents. CRIS specifically states that it has no financial liability whatsoever to the users of this Report. Final Report Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making TABLE OF CONTENTS LIST OF FIGURES...................................................................................................................................i LIST OF ABBREVIATIONS..........................................
Words: 56857 - Pages: 228
...International Business Section 8457 Professor: Dr. Bennett Very Successful Global Firm August 24, 2015 Fresenius Medical Care is a company that manufactures dialysis machines and products for chronic kidney disease patients. This company is recognized for their innovative technology that has taken over the world. This is why Fresenius Medical Care is a successful global firm. Fresenius Medical Care was started in Frankfurt, Germany by Hirsch Pharmacy, which was owned by the Fresenius family (fresenisumedicalcare.com). This family found innovative ways to turn their small pharmacy into a worldwide business. According to the company’s website, the Fresenius family started marketing dialysis machines to gain substantial marking shares. Once they started manufacturing dialysis machines and products this Germany based company took the world by storm. Fresenius Medical Care, is now the world’s leading provider of products and services for people with chronic kidney disease. Fresenius Medical Care has been around for hundreds of years according to history page of the company. In the 1960’s this company discovered that they had an invention that was needed around the world to help preserve the quality of life. This is when Fresenius Medical Care started focusing on sustainable growth so they could improve the quality of life for their patients with kidney disease. They would do that by continuing to offer innovative products and treatment concepts of the highest quality...
Words: 1387 - Pages: 6
...A deep understanding of products and the services they provide for a consumer is what keeps business alive according to (Ravald & Grönroos, 1996). The core product of any service/ industry/ organization must have essential benefits as well as enhanced benefits to stay ahead of the market (Marshall & Johnston, 2011). With Starbucks the core product is coffee, for Ford is is cars and trucks, for LongHorn Steakhouse it is steak. This core product have to have the best quality and value to compete in the market and, according to Marshall and Johnston, it does this by providing essential benefits (no more hunger and great taste) as well as enhanced benefits (daily fresh steaks never frozen as well as perfect steak seasoning). LongHorn, a Darden company, uses all of these to stay ahead of the competition. The essential benefits and enhanced benefits as mentioned above are what the consumer (called guests) keeps coming back for more quality and taste. LongHorn’s most significant selling campaign is that of “fresh, never frozen, quality cuts of meat, seasoned to perfection”. The executives of Darden as well as LongHorn set this standard because they want consumers to know they care about the quality of food they are serving and that is how the consumer knows the restaurant cares for them. This is what the guest expects. They expect perfect, fresh steaks and they are guaranteed that or the steak is “on the house”. Therefore the guests also expect great quality that they pay for. Not...
Words: 1337 - Pages: 6
...department and the sales and marketing department. The human resources department deals with all the recruitment, training, the health and safety, and pay negotiations with unions/workers. Before you use an information system in this department you have to decide on what you need the system to do for you. This is considered the most important step of the Human Resources Software Technology system selection process. The more detailed you are in this step the more likely you will be to find the correct system for your needs. The main purpose of the information system in HR is so companies can manage their benefit plans and their employee information. Next I will be discussing the marketing department. The marketing function carries out marketing research and also organizes advertising and product promotion. Information systems play a role in this department as well. This department has to act as a guide and lead the company’s other departments in developing, producing, fulfilling, and servicing products or services for their customers, with some input from other workers within the company on doing so. They rely on various technologies within the scope of marketing efforts. Computer based information systems can be employed. They aid in better processing and storage of data. The researchers can use this system to devise better methods of converting data into information, and also for a creation of enhanced data gathering methods. It also aids in enhancing an MKIS software and hardware...
Words: 279 - Pages: 2
...Cisco Shital Kavle Columbia Southern University Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people. But business-to-business (B2B) and business-to-consumer (B2C) marketing is different because, emotionally a person buying a product for themselves verses buying for their company is a very different. Building a strong brand that is able to set a company apart from other business is always an important job. Depending on who the intended client is determines how the company will build their brand. A brand is defined as a name, term, sign, symbol, or design, or any combination to identify goods and services of a seller or group of sellers. (2007). According to Walter Landor, founder of the Landor Associates, the world’s leading brand consulting firm; a brand is a promise that the company will provide satisfaction and quality. (Burgess, C) While many things in branding are the same, building a brand that supports brand to brand, B2B, or brand to customer, B2C, sales has slight differences. The table below summarize the differences between B2B marketing and B2C marketing. Business to Business(B2B) | Business to Customer (B2C) | Small, focused target market | Large target market | Relationship driven | Product driven | Brand identity created on personal relationship. | Brand identity created through mass communication like TV, radio, magazine advertisements. | Maximize...
Words: 754 - Pages: 4
...Assignment in Production and Operation Management 1. Production/operations management is the process, which combines and transforms various resources used in the production/operations subsystem of the organization into value added product/services in a controlled manner as per the policies of the organization. Therefore, it is that part of an organization, which is concerned with the transformation of a range of inputs into the required (products/services) having the requisite quality level. Production function is that part of an organization, which is concerned with the transformation of a range of inputs into the required outputs (products) having the requisite quality level. Production is defined as “the step-by-step conversion of one form of material into another form through chemical or mechanical process to create or enhance the utility of the product to the user.” Thus production is a value addition process. At each stage of processing, there will be value addition. 2. Operations Management The study of set of activities comprising supervision, planning and designing of business operations in the field of manufacturing of goods and services is termed as operations management. The purpose of operations management is to make certain that the operations of a business are efficient and effective and result in minimum of wastage. Operations management tries to cut down resources involved in operations while at the same time making operations more effective and productive...
Words: 1742 - Pages: 7
