...Insights into OTC and Pharmacy as presented at the ESOMAR Global Healthcare Conference Contents Consumer Decision Making: 4 “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products - By Anjali Puri, Director, Customized Products & Services Group, Asia Pacific and co-author, Sumeet Saluja, General Manager, Marketing at Glaxo SmithKline Consumer Healthcare Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness - Abstract by Erk Maassen, and Robert Buckeldee 20 2 Author: Anjali Puri Director, Customized Products & Services Group, Asia Pacific The Nielsen Company 2nd Floor, Block B, Sri Rama Deevana, No. 21, Ulsoor Road, Bangalore – 560042, India email: anjali.puri@nielsen.com Phone: 91-80-25559692, 91-98456-18854 Fax: 91-80-25559688 Anjali currently works with the Customized Products and Services team at Nielsen. She has over 14 years of qualitative research experience, and has worked extensively in the arena of OTC medication. Anjali is a regular presenter at ESOMAR and other international market research forums. Sumeet is currently the Category Head for Horlicks, health food drink company General Manager, Marketing in India. In his previous role, Glaxo SmithKline Consumer Healthcare Sumeet was head of the DLF Plaza Tower, DLF Phase 1, Gurgaon, Crocin brand, a popular OTC Haryana, India analgesic in India. Sumeet email: sumeet.g.saluja@gsk.com has also spent time in sales Phone: 91-124-2540700,...
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...Amazon Evolution Paper Amazon .com is one of the largest online retailers. In recent years, Amazon has shown its intention to broaden its core competency to become a more diverse online retailer by adding computing and storage services to its product base. In this paper the team will address whether Amazon’s strategy is a good one. The team will also describe how Amazon uses each component of a database, review the data management issues encountered by Amazon, share how Amazon addresses the relationship between data, information, and knowledge and lastly, describe how Amazon uses both e-business and e-Commerce for B2B and B2C. The components of a database and how Amazon uses each. Databases are comprised of four different aspects – tables, forms, queries, and reports. Tables are a group of rows and columns that make up the entire database. They are made of information can be “entered, edited, stored, and reviewed” (Mickey, 2005). Amazon uses tables to keep records of users and sales. For example, Amazon would use tables to keep records of a user’s credit card number, address, and age, as well as a record of purchases and sales made by that user. This information would be kept in the Amazon’s database track what kinds of purchases and sales the user makes, and to deliver the products to the user. Forms are used to “enter, view, and edit data” (Mickey, 2005). According to Chris Cruikshank (1999) “The form should have some form of validation so that the user...
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...MSc Human Resource Management Modules : Training and Development “ Informal Learning becomes Formal in Workplace ” Learning in human life Essentially, human life is all about learning. Learning is a natural process and people continue learning throughout life, whether encouraged or not, whether formally taught or not, whether the outcomes are valued or not (Beardwell & Claydon, 2007). Learning is a process within the organisms which results in the ability to show changed performance that can be associated to experience rather than maturation (Ribeaux and Poppleton,1978 cited in Beardwell & Claydon, 2007). According to Wortman, Loftus, & Weaver (1999) learning refers to a relatively permanent change in observable behaviour potential that result from experience with the environment. Learning does not occur naturally, it involves active ‘mastery’ which is a process of internalisation, an operation which is initially represented an external activity begins to occur internally (Millar, 1995 cited in Rainbird, 2000). Formal and Informal Learning Learning processes can be achieved through a variety of ways, including formal and informal learning. Nowadays, the debates about formal and informal learning are still developed. Then, what formal learning and informal learning are? Formal learning is defined as learning that in general institutionally sponsored, classroom-based, and highly structured (Marsick & Watkins, 2001)...
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...How will the Patient Protection and Affordable Care Act change healthcare? Christine Grandfield Professor Joannah Bruscell CAP480 – Arts and Sciences Capstone December 9, 2012 Healthcare reform is taking place in this country whether we want it or not! Now that the 2012 election is over, more changes will start to take place throughout the next few years. The Patient Protection and Affordable Care Act became a law on March 23, 2010 (Glass, 2012). The purpose of this project is to persuade any individual that will read my paper that we, as a country, will not be better off with new healthcare reform. Our president has been re-elected for a second term, healthcare reform will be enforced and made into laws, which will affect our lives, as we know it today. The Patient Protection and Affordable Care Act will change the way healthcare organizations conduct business. There are those that say things will be better, but I do not see that happening. Healthcare costs are already rising because companies do not know what to expect. We are already paying too much for healthcare. I do not want to pay more, do you? According to Humana (2012), healthcare in the United States did not gain ground until the late 1930s when Blue Shield insurance and Baylor Hospital in Dallas created a system - now known as Blue Cross Blue Shield – in which Blue Shield established a way for “doctors to protect their interests and their payments” along with Baylor helping people pay their hospital bills...
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...ArticlesTransfer of learning from 10 management development programmesInternational Journal of Training and Development International Journal of Training and Development 10:4 ISSN 1360-3736 Transfer of learning from management development programmes: testing the Holton model Cyril Kirwan and David Birchall Transfer of learning from management development programmes has been described as the effective and continuing application back at work of the knowledge and skills gained on those programmes. It is a very important issue for organizations today, given the large amounts of investment in these programmes and the small amounts of that investment that actually translates into an improved individual and organizational performance. This paper describes the testing of the Holton model of learning transfer and suggests amendments to the model where appropriate. A sample of participants on a management development programme within the Irish health service completed the Learning Transfer System Inventory based on the Holton model. The data obtained were analysed using multiple regression and partial correlation techniques. Results indicate that the model does adequately represent the effects of its factors, although a slightly revised model is presented. Important relationships between factors are identified, and the central role of the learners’ personal capacity for transfer (hitherto unreported in the literature) and their motivation to transfer in facilitating transfer is highlighted...
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...Research and Analysis Project for B.sc (Hons) In Applied Accounting Business and Financial Performance Of GlaxoSmithKline Pakistan Ltd (2007- 2009) XXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXX Prepared by Faisal Saleem XXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXX Mentoring by Fahim Ahmed This project is prepared in accordance with Oxford Brookes University guidelines. Table of Contents Topic & Company selection------------------------------------------------------------------------------3 About GlaxoSmithKline------------------------------------------------------------------------------------4 Overview of the Pharmaceutical Industry-------------------------------------------------------------5 Research Aims and Objectives--------------------------------------------------------------------------7 Information Gathering--------------------------------------------------------------------------------------8 Techniques used in RAP--------------------------------------------------------------------------------10 Limitations in RAP and Ethical issues----------------------------------------------------------------11 Financial Analysis-----------------------------------------------------------------------------------------12 Revenue trend Analysis----------------------------------------------------------------------------------12 Profitability and...
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...ADVERTISING MANAGEMENT Advertising simply put is telling and selling the product.Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product. Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies that believe in an effective advertising management process are always a step ahead in terms of selling their goods and services. As mentioned above, advertising management begins from the market research phase. At this point, the data produced by marketing research is used to identify what types of advertising would be adequate for the specific product. Gone are the days when there was only print and television advertising was available to the manufacturers. These days apart from print and television, radio, mobile, and Internet are also available as advertising media. Advertising management process in fact helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of the product. If you wish to make the advertising effective, always remember to include it from the market research time. Market research will help to identify the niche segment of the population to which the product or service has to be targeted from a large population...
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...(A) Description of logical structure of database. (B) Addition of new structures in the database system. Gr (C) Manipulation & processing of database. (D) Definition of physical structure of database system. for more materials visit us at www.Gr8AmbitionZ.com bit (D) not defined. (D) Physical View. (B) a Binary operator. ion Z. co m Database Objective type questions DMBS Ojbective Type Questions - Akhil Arora Ans: C DML is provided for manipulation & processing of database. language commands as its name) Q.6 ‘AS’ clause is used in SQL for (A) Selection operation. (C) Join operation. (B) Rename operation. (D) Projection operation. Ans: B ‘AS’ clause is used in SQL for rename operation. (e.g., SELECT ENO AS EMPLOYEE_NO FROM EMP) Q.7 ODBC stands for (A) Object Database Connectivity. (B) Oral Database Connectivity. (C) Oracle Database Connectivity. (D) Open Database Connectivity. Ans: D Q.8 Architecture of the database can be...
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...Strategic Marketing Planning SOUTH WEST ARTS MARKETING APRIL 2002 STRATEGIC MARKETING PLANNING Introduction Strategic Marketing Planning is one of a series of publications produced by South West Arts Marketing for South West Arts and Bristol City Council. The guides are intended as an introduction to arts marketing and as a practical guide for artists and organisations working with very limited resources. Further information and advice on any of the topics covered in this guide or any other issue related to arts marketing, training, audience profiling, research or regional support networks are available from South West Arts Marketing on 0117-927 6936. South West Arts Marketing is an independent agency established to add value to arts marketing activity in the South West by providing strategic services and support to artists and arts organisations wishing to increase and broaden their arts audiences. For further information about the range of support and services available contact: South West Arts Marketing St Nicholas Church St Nicholas Street Bristol BS1 1UE Tel: Fax: e-mail: 0117-927 6936/41 0117-927 6936 info@swam.org.uk South West Arts Marketing is funded by South West Arts, Bristol City Council and Arts Council of England. STRATEGIC MARKETING PLANNING What is Marketing? To be successful, an organisation must constantly try to match its own capabilities to the needs of its customers both current and potential as well as all of its stakeholders. Over the years marketing...
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...Career Choice Factors 1 CAREER CHOICE FACTORS OF HIGH SCHOOL STUDENTS By Michael Borchert A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree With a Major in Career and Technical Education Approved: 2 Semester Credits ____________________________________________________ Investigation Advisor The Graduate College University of Wisconsin-Stout December, 2002 Career Choice Factors 2 The Graduate School University of Wisconsin-Stout Menomonie, WI 54751 Abstract Borchert Michael T. (Writer) (Last Name) (First) (Initial) Career Choice Factors (Title) Vocational Education Dr. Michael Galloy December/2002 82 (Graduate Major) (Research Advisor) (Month/Year) (No. of Pages) American Psychological Association (APA) (Name of Style Manual Used in this Study) Many factors affect career choices of high school students. Identifying these factors would give parents, educators, and industry an idea as to where students place most of their trust in the career selection process. It would also allow students to examine processes they use for career selection. The literature review has provided recommended models in career choices. The review of the literature showed that three areas of a studentfs life affect the career choices they make: environment, opportunity, and personality. All three played varying roles in career outcomes. This study attempted to identify to what extent these factors played a role in career choice...
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...Facilities………………………………………………………………………………….20 Appendices: Appendix A: Caffarella’s Interactive Model of Program Planning……………...22 Appendix B: Needs Assessment…………………………………………………23 Appendix C: Faculty Survey……………………………………………………..29 Appendix D: Student Survey…………………………………………………….30 Appendix E: List of Graduate Programs with Internship Components………….31 Appendix F: Internship Learning Agreement ……………………………………32 Appendix G: Possible Internship Sites for HALE Master’s Program…………...35 Appendix H: Sample Brochure…………………………………………………..36 Introduction The HALE master's program prepares individuals for entry-level leadership positions in postsecondary education, public agencies, and business settings. The program provides a broad understanding of educational systems from social, historical, cross-national, normative perspectives and an understanding of central issues in postsecondary teaching and learning, and a theoretical understanding of administration and leadership connected to practice. There are opportunities to develop and use skills needed in practice through practica...
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...International Masters in Environmental Sciences, Lund University, Sweden November 2005 Submitted by: Noriko Sakamoto 4-41-4-805 Arakawa, Arakawa-ku, Tokyo, Japan, 116-0002 Phone: 81-3-3893-5171 Email: noriko.sakamoto.755@student.lu.se Supervisor: Dr. Tomas Kåberger TallOil Phone: 0853524723 Email: tomas.kaberger@talloil.se Mr. Kes McCormick International Institute for Industrial Environmental Economics (IIIEE) at Lund University Phone: 0462220256 Email: kes.mccormick@iiiee.lu.se Acknowledgement First of all, I would like to express my gratitude to my supervisors, Tomas Kåberger and Kes McCormick, for their continuous advice, support and encouragement throughout this thesis work. Without their support, I could not finish writing this paper. Next, I would particularly like to thank my interviewees, Ayako Fujii, Minoru Yamada, Yasuhito Endo, and Hiroshi Shimotenma for warm hospitality. They gave me inspirations for this thesis, and their energy gave me courage to finish this work. I would like to express my gratitude to LUMES program for offering me an opportunity to study environmental sciences, continuous support, and wonderful classmates. Special thanks to all of my classmates, Becky, Cynthia, Eda, Leah, everyone, for sharing laughs and tears, from hard time of thesis writing to wonderful party time. To Kerstin Hellen-Halme and her family. You are my family in Sweden. Thank you very much for everything, and your warm and continuous support to my life in Sweden. And to Patrick...
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...Visualizing Research This page intentionally left blank Visualizing Research A Guide to the Research Process in Art and Design Carole Gray and Julian Malins © Carole Gray and Julian Malins 2004 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publisher. Carole Gray and Julian Malins have asserted their right under the Copyright, Designs and Patents Act, 1988, to be identified as the authors of this work. Published by Ashgate Publishing Limited Gower House Croft Road Aldershot Hants GU11 3HR England Ashgate website: http://www.ashgate.com British Library Cataloguing in Publication Data Gray, Carole Visualizing research : a guide to the research process in art and design 1.Art – Research 2.Design – Research 3.Universities and colleges – Graduate work I.Title II.Malins, Julian 707.2 Library of Congress Cataloging-in-Publication Data Gray, Carole, 1957Visualizing research : a guide to the research process in art and design / by Carole Gray and Julian Malins. p. cm. Includes index. ISBN 0-7546-3577-5 1. Design--Research--Methodology--Handbooks, manuals, etc. 2. Art--Research--Methodology-Handbooks, manuals, etc. 3. Research--Methodology--Handbooks, manuals, etc. I. Malins, Julian. II. Title. NK1170.G68 2004 707’.2--dc22 ISBN 0 7546 3577 5 Typeset by Wileman Design Printed and bound...
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...1970s From Wikipedia, the free encyclopedia Jump to: navigation, search "Seventies" redirects here. For decades comprising years 70–79 of other centuries, see List of decades. From left, clockwise: U.S. President Richard Nixon doing the V for Victory sign after his resignation from office after the Watergate scandal in 1974; Refugees aboard a US naval boat after the Fall of Saigon, leading to the end of the Vietnam War in 1975; The 1973 oil crisis put the nation of America in gridlock and caused economic damage throughout the developed world; Both the leaders of Israel and Egypt shake hands after the signing of the Camp David Accords in 1978; The 1970 Bhola cyclone kills an estimated 500,000 people in the densely populated Ganges Delta region of East Pakistan (which would become independent as Bangladesh in 1971) in November 1970; The Iranian Revolution of 1979 ousted Mohammad Reza Shah Pahlavi who was later replaced by an Islamic theocracy led by Ayatollah Khomeini; The popularity of the disco music genre peaked during the middle to late 1970s. Millennium: | 2nd millennium | Centuries: | 19th century – 20th century – 21st century | Decades: | 1940s 1950s 1960s – 1970s – 1980s 1990s 2000s | Years: | 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 | Categories: | Births – Deaths – ArchitectureEstablishments – Disestablishments | The 1970s, pronounced "the Nineteen Seventies", refers to a decade within the Gregorian calendar that began on January 1, 1970, and...
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...CONTENTS Page No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Introduction Manufacturing Unit 1: Mumbai Manufacturing Unit 2: Chennai Manufacturing Unit 3: Mumbai Manufacturing Unit 4: Uttar Pradesh Manufacturing Unit 5 : Uttar Pradesh Manufacturing Unit 6: Uttar Pradesh Manufacturing Unit 7: Uttar Pradesh Manufacturing Unit 8: Uttar Pradesh Manufacturing Unit 9: Delhi Manufacturing Unit 10: Delhi Manufacturing Unit 11: Uttar Pradesh Manufacturing Unit 12: Delhi Manufacturing Unit 13: West Bengal Manufacturing Unit 14: West Bengal Manufacturing Unit 15: Karnataka Summary of Industry Requirements Study Team 1 2-10 11-13 14-16 17-18 19-20 21-24 24-27 28-30 31-32 33-34 35-38 39 40-41 42-43 44-45 46-48 49 Case Study Report Productivity and Competitiveness of Indian Toy Manufacturing Sector Diagnostic Case Studies Introduction This report contains diagnostic case studies of fifteen toy manufacturing units selected from seven different toy product categories. The study focuses on unit specific problems related to production, raw material availability, marketing, finance, productivity, export performance etc. These case studies also throw light on other aspects of the working of these units such as product range, market scenario, taxation structure etc. Though the manufacturing units produce a wide range of toy products, for the study purposes the units have been broadly grouped under seven major product categories. Number of manufacturing units taken up for detailed...
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