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Earnings Management Techniques used by Enron
Enron's complex financial statements were confusing to shareholders and analysts. In addition, it’s complex business model and unethical practices required that the company use accounting limitations to misrepresent earnings and modify the balance sheet to indicate favorable performance.
Revenue Recognition:
Enron was originally Services providing company such as wholesale trading and risk management in addition to building and maintaining electric power plants, natural gas pipelines, storage, and processing facilities. The Business Model used by them to report their financial results should have been “Agent Model”. But they what they actually used was “Merchants Model”. When accepting the risk of buying and selling products, merchants are allowed to report the selling price as revenues and the product’s costs as cost of goods sold. In contrast, an "agent" provides a service to the customer, but does not take the same risks as merchants for buying and selling. Service providers, when classified as agents, are able to report trading and brokerage fees as revenue, although not for the full value of the transaction. Enron instead of that agent model used this merchant’s model and reported the entire value of each of its trades as revenues. Thus Enron’s revenue took huge jump from $13.3 billion in 1996 to $100.8 billion in 2000 which make company among the top six of Fortune 500.
Market to Market accounting:
The Trading business company adopted the market to market accounting method instead of using Historical cost based method. Enron became the first non-financial company to use the method to account for its complex long-term contracts. Mark-to-market accounting requires that once a long-term contract was signed, income is estimated as the present value of net future cash flow. Often, the viability of these contracts

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