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Ensuring More Efficient Marketing of Petroleum Product; the Role of Physical Distribution

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ENSURING MORE EFFICIENT MARKETING OF PETROLEUM PRODUCT; THE ROLE OF PHYSICAL DISTRIBUTION

A Graduate Seminar Paper
Submitted to the
Department of Marketing
Faculty of business administration
University of Nigeria Enugu Campus
In partial fulfillment of the requirements for the degree
Master of Business Administration (MBA)
Graduate seminar (MKT 803)
By
Onah Godfrey C.
PG/MBA/12/62555

AUGUST 2014

APPROVAL PAGE

This review by: GODFREY. C. ONAH
Titled: Ensuring efficient marketing of petroleum product; the role of physical distribution

Has been approved for meeting the research requirement for the award of Degree of master of Business Administration (MBA) in Marketing

Prof. Ogwo E. Ogwo Date Approved SupervisorProf. Ugwuonah | Date Approved Head, Department of Marketing |

INTRODUCTION The marketing of petroleum products in Nigeria has been inefficient and has faced a lot of problems over the years. Therefore this paper examines the role of physical distribution and how it can help to ensure greater efficiency in the marketing of petroleum products. We shall be reviewing the problems of inefficiency in the marketing of petroleum products in Nigeria, the essence or thrust of physical distribution in marketing, and how physical distribution can help ensure efficiency in the marketing of petroleum products. The up surge in the oil sector has significantly led to many negative marketing and unscrupulous acts by the marketers, creating a difficult sales environment for the final users. This difficult environment includes: diversion of allocated product, creation of artificial scarcity by

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