Key Partnership:
• Our partners are local suppliers of fabric and other goods and services
Key Activities:
• We offers a line of high-quality outdoor apparel items including cotton T-shirts, baseball caps, and fleece vests and jackets
• We did research on colors and names of the items that consumers enjoy sunset red, sunrise pink, cactus green, desert rise, and river rock gray
• Customers may select a logo that represents their sport say rock climbing. Then they can add a slogan to match the logo, such as “Get over It.”
• A baseball cap with a bicyclist might bear the slogan, “Take a Spin.”
Key Resources:
To create and offer value proposition to customers:
• Physical Assets: Chairs, Counter tables & Cabinets, Air Conditions, Ceiling Fans, Security Camera CCTV (4 Camera Set), Furniture & Fixture and the Technical Infrastructure which enables a physical store to reach its online customers
• Human: Sales Men or delivery boy
• Financial: Equal investment by all four (4) partners
Value proposition:
We satisfy our customer by:
• high quality, trendy colors and unique message of the clothing
• offering our products at moderate prices, making them affordable in multiple quantities
• consumers can easily replace a set of shirts from one season to the next, picking up the newest colors without thinking about the purchasing power
• The outlook of Blue Moon in particular is positive for several reasons
Customer relationship:
• Offering high-quality, branded products whose image is recognizable among consumers
• Creating a sense of community among consumers who purchase the products
• No other clothing company says to its customers with as much conviction “Go Play Outside”!

Channels:
Blue Moon Clothing raise awareness among customer by:
• implement ideas such as distributing free water, skiers, and discount coupons at outdoor sporting events
• products