...In the current economic market, a company does not necessarily follow that the best chance possible instead to develop the ability to create competitive advantage by understanding the level of fit between their strengths and upcoming opportunities. In some cases, companies can overcome their weaknesses and to achieve attractive opportunities. In the context of current globalization, the opening up, economic exchange - the water cultures is inevitable and risks in the market for small businesses do not. So SWOT analysis will help the enterprises' balance - close - measure - count "correctly before you decide to enter international markets before penetrating international markets. Since SWOT analysis model is a subjective assessment of the data is sorted by the SWOT format as a logical order and easy to understand, easy to present, to discuss and make decisions, which can be used used in any decision-making process is a useful tool for understanding and decision making in any situation for any organization or business. Distribution SWOT process will provide useful information for connecting the resources and capabilities of the company with a competitive environment where companies operate. SWOT model provides a tool for strategic analysis, review and evaluate the position and orientation of a company or of a business plan. SWOT fit and analysis work in groups, are used in business planning, strategy development, competitor evaluation, marketing, product development and...
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...The Analysis of Marketing Strategies of Gold Stone Based on the SWOT Theory College of Foreign Language Studies, Guangxi Normal University 200910501086 Luo Jifang Supervisor: Gong Min [Abstract] In recent years, with the fast evolution of the electronic industry and the increase of the consumer demand, a large number of electronic enterprises get the opportunities to expand. Among them, the growing of Samsung Electronics is the most surprising. Samsung Electronics is the biggest electronic company in the local Korea. Moreover, it is the only Korean brand appearing in the world top 100 brands. The 4Ps is the most classic marketing mix. And the 4Ps theory is often applied in various kinds of business researches to reveal the effectiveness and efficiency of marketing strategies. Based on this theory, from the aspects of product strategy, price strategy, place strategy and promotion strategy, the author attempts to analyze the marketing strategies of Samsung Electronics. The cutting-edge and fashionable design and excellent quality promise Samsung Electronics a full bloom. To take up the high-end market share, Samsung Electronics pays much attention to brand building. In order to change the cheap and imitator image in the eyes of consumers, Samsung modified its marketing strategies on a large scale. Due to the successful marketing strategies, Samsung Electronics grabbed another chance to prosper. [Key words] Samsung Electronics; 4Ps theory; Marketing strategies...
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...recreational experiences, and generate revenues. The Bun Festival is a cultural event and attracts 60,000 people in 2009. In this dissertation, it studies the Bun Festival on Cheng Chau Island to investigate the visitors’ satisfaction experience and authenticity of the Bun Festival. The visitors’ perception on the Bun Festival will be found from a visitor survey. A survey is asked the visitors who have participated the Bun Festival before. The results present that although perceived authenticity of the Bun Festival is high, majority of visitors is not motivated by the tradition and culture, is not enough knowledge to analysis. The visitors are not antipathy for commercial of the Bun Festival, because they look for relaxation and entertainment. The recommendations for future development of the Bun Festival are suggested based the findings. Keywords: Cultural Tourism, Bun Festival, Visitors’ Perceptions of Authenticity 2 Table of Contents Abstract Table of Contents List of Illustrations Charter 1 Introduction ........................................................................................................... 6 1.1 Background:..................................................................................................................... 6 1.2 Reason for Choosing This Topic:..................................................................................... 7 1.3 Background of the Bun Festival on Cheung Chau Island: ................................
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...INTRODUCTION ASTRO MALAYSIA HOLDINGS BERHAD is the region's top cross-media administrator with direct-to-home (DTH) satellite TV benefits in Malaysia and Brunei. It is likewise the essential business radio supporter in Malaysia and a noteworthy distributer of TV aides and way of life magazines in the area. Astro has made joint ventures in different nations to dispatch new television, sight and sound and Internet administrations. The Group has vital concurrences with top programming engineers and substance fabricators to mutually create both innovation and substance to give satellite-conveys, broadband, IP upgraded mixed media and intuitive administrations over different stages, including telephony, over the Asia Pacific area. (Astro, 2015). Astro was established in the United Kingdom and registered in England and Wales on 22 July 2003 under the United Kingdom Companies Act, 1985 and is enlisted as a foreign business in Malaysia under the Companies Act, 1965. The Company was recorded on the Main Board of the Bursa Malaysia Securities Berhad on 1 October 2003. The recorded cost is on the site with a delay of 180 seconds, the last value review was on 23th July 2015 at RM 2.990 for the day. The volume of outstanding shares is 5.2 Billion (The Wall Street Journal, 2015). This research paper will analyze and discuss the internal and external economic standings of the company and will provide an in-depth analysis of the global positioning of the company as well. The paper will undertake...
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...Factors Influencing Visitor's Choices to Visit Urban Destinations Ontario Ministry of Tourism and Recreation Canadian Tourism Commission Canadian Heritage Parks Canada PREPARED BY: PREPARED FOR: Global Insight, Inc. June 2004 Table of Contents I. EXECUTIVE SUMMARY .................................................................................................. 1 Highlights................................................................................................................................ 1 Study Summary........................................................................................................................ 1 Recommendations ................................................................................................................... 2 Next Steps................................................................................................................................ 3 II. III. IV. A. INTRODUCTION............................................................................................................. 4 STUDY OBJECTIVE....................................................................................................... 4 METHODOLOGY ........................................................................................................... 5 LITERATURE REVIEW ........................................................................................................... 6 Introduction............................................
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...United: still trying to establish a global brand Manchester United (abbreviated as ManUtd, www.manutd.com) has developed into one of the most famous and financially successful football clubs in the world, being recognized in virtually every country, even those with little interest in the sport. Real Madrid has displaced ManUtd from the pole position in Deloitte’s football money league. The list, which has been running for the last 9 years, identifies the top 20 clubs in terms of revenue. The top five in 2008 were: Real Madrid with 3365.8 million, Manchester United (3324.8 million), FC Barcelona (3308.8 million), Bayern Munich (3295.3 million) and Chelsea (3268.9 million) (Deloitte, 2009). Having won the Premier League and Champions League in 2007/08, United would have overtaken Real Madrid at the top of the Deloitte Football Money League had it not been for the depreciation of the pound. The top 20 clubs now generate more than three times the combined revenue of the clubs in the first Money League publication in 1996/97. The most valuable US sport teams, the National Football League’s Washington Redskins and baseball’s New York Yankees, are both worth somewhat more but more than any US sports team, ManUtd has built a global brand. Since the mass commercialization of football in 1992, Manchester United has unquestionably been the team to beat. In the past 16 seasons, it has collected 10 Premier League titles, four FA Cups and two Champion League trophies. Old Trafford regularly attracts...
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...The proceeding marketing research will analyze and describe in debt the XBOX 721X video gaming and system. The marketing team will be conducting its research and assessment on Microsoft Global Corporation and will be focusing on one of its most popular products, the XBOX and its arrival of the XBOX 721X. The Microsoft XBOX721X will be the next greatest game system upgrade to arrive on the market in 2015. It will allow everyone the opportunity to enjoy Microsoft’s XBOX in new dimensions. The team has evaluated many concepts and ideas in the creation of this product. The product will give those that felt video games were only for those that play games a chance to experience gaming, listening to music, and watching television in high quality, high definition viewing. The original XBOX was released in 2001 and was marketed as one of the top gaming systems at that time. As technology developed, so did the XBOX. The XBOX360 was introduced in the mid 2000’s. A new century calls for new things, in 2015, the Microsoft Corporation will introduce the new XBOX721X. Microsoft Corporation Microsoft started as a small project in 1975. Elite members of the project that later became one of the most successful companies in the world were: Steve Wood, Bill Gates, Bob Greenberg, Gordon Letwin, Paul Allen, Marc McDonald, Jim Lane, and Andrea Lewis. Microsoft took advantage of a software need that was created in those years and computer manufacturers also contributed to the success of Microsoft...
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...MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational setting. Although copying all or part of a work without obtaining permission may appear to be an easy and convenient solution to an immediate problem, such unauthorized copying can frequently violate the rights of the author or publisher of the copyrighted work, and be directly contrary to the academic mission to teach respect for ideas and the intellectual property that expresses those ideas. With that in mind, the University Bookstore has sought permission and paid royalties for all materials enclosed. The price of your reader reflects those necessary costs. This material comes from "Questions and Answers on Copyright for the Campus Community," Copyright 1993 by National Association of College Stores, Inc. and the Association of American Publishers. MKT 533 – Branding Strategy Dr. Badame, Fall 2015 UNIVERSITY OF SOUTHERN CALIFORNIA MARSHALL GRADUATE SCHOOL OF BUSINESS MKT 533 – BRANDING STRATEGY 1.5 CREDIT COURSE FALL 2015 ___________________...
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...1. Q: Let's talk about your hometown or village, What kind of a place is it? A: My hometown is a laid-back village on the outskirts of Beijing. It's a pretty appealing place—quiet, low-key—which dates back hundreds of years but was never known for anything special, so far as I'm aware. The immediate environment is relatively good and the soil is rather fertile. Small fields surround the village, separated here and there orchards. Most people from the village work the land. They're farmers and their ancestors have always been farmers, which naturally creates a certain mindset and character. Of course, many young people are unsatisfied with this type of life and its corresponding outlook, so some of them have chosen to leave. The village is aging rapidly and the population is decreasing. 2. Q: Do you like your hometown? Why or why not? A: Naturally I love my hometown. Small towns like mine are apt to produce really distinctive characters among the people. Local residents are familiar enough with one another that everyone finds a slightly different social role and takes her role seriously, as it is a form of her identity that allows him to deeply engage her neighbors. This, in some ways, is similar to the formation of a family, where we notice difference among each other more clearly. As a result of this phenomenon, in my view, it's often easier to find a broader range of personalities and interests in small towns than in large cities, where interaction is frequently more...
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...JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL JÖ NKÖ PING UNIVERSITY Market ing Str ategic C hange in Expansion of D isneyland : Cases Study of Disneyland’s Overseas Expansion in Shanghai Master Thesis in Business Administration Author: Li Zhu & Dan Xu Tutor: Tomas Mü llern Jö ping nkö August 2010 Master Thesis Acknowledgements First of all, we would like to take the opportunity to thank our tutor Mr. Tomas Mü llern. Thanks to his guidance and valuable suggestions, we correct our mistake on time and finish our thesis in the end. From the first meeting to the last one, you are always concern us and the process of our writing. Every time, we handed in chapters, you always provided useful opinion to let us revise the thesis better and better. We thank you for patient guiding and providing us a good opportunity in our study to learn more and more. Secondly, we would like to thank Mr. Zhang and Edward. Thank you for taking time to find interviewees of our interview. You are busy with your own job, but you still use your private time to help us. You also share your experience about contacting skills with us. Last but not the lease, we are thankful to our families and friends who were helping and supporting us during this writing period. Li Zhu & Dan Xu Jö ping University nkö 2010 i|Page Master Thesis Master’s Thesis in Business Administration Title: Marketing Strategic Change in Expansion of Disneyland Authors: Li Zhu & Dan...
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...State of the Industry The beverage industry is a large part of the U.S. economy representing $354.2B in sales. Of this market, approximately 60% of sales come from alcoholic beverages, with beer making up 49% of this and the remainder going to liquor (37%), and wine (15%). Despite the strong market share for beer in the U.S., sales are sliding. Since 1999, the market share for beer has decreased from 56% to below 50%. Wine sales have been flat, so consumers are beginning to switch from drinking beer to drinking liquor. There appears to be a general shift in preference among consumers to prefer other types of alcoholic beverages to beer. In addition to losing sales to a different beverage option, Budweiser is losing market share in the U.S. beer market. At its peak in 1988, Budweiser sold 50 million barrels. In 2013, consumption was down to 16 million barrels and market share had decreased from 14.4% to 7.6% in ten years. Part of this is due to cannibalization of sales from other Budweiser products, such as Bud Light. This shows a macro change in consumer preferences, favoring options with fewer calories to help combat weight-gain. Another big reason for the decrease in sales is due to consumers switching to the craft beer market. In 2015 sales for craft breweries were estimated at 24.5 million barrels (a 13% increase since 2014) and dollar-sales were just over $22 billion (a 16% increase from 2014). These sales have given the craft brewery industry a 21% share of the beer...
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...B R IN F IENDL RA The n e w UB LIC A TIO N Active 8 Language Games e who… Find someon Desert Island Birthday Pre sents k News 10 o’cloc Ele In me ter nt me ary dia to te+ S Y Brain friendly Publications P Film Festival Fun with pronunciation On the ph one A nigh t on th e town Mark Fletcher e re e y f urc op so toc g Re o Ph hin ac Te Introduction Active 8 is designed for teachers with limited preparation time who want to provide lively, motivating language skills lessons to introduce different games to stimulate conversation at a Lower Intermediate level. ™ Active 8 by Mark Fletcher Illustrated by Mark Fletcher Copyright © English Experience Telephone/Fax: (44) 1303 238880 E-Mail: brainfriendlypubs@dial.pipex.com Website: www.brainfriendly.co.uk ISBN 1 898295 02 6 PRINTED BY HYTHE PRINTERS LTD., HYTHE , KENT Conditions of sale permit the photocopying / printing of these masters for student use. It is not permitted to subsequently use copies to generate further copies for resale. ACTIVE 8 CONTENTS 1a-b Find someone who....... Class and individuals. A market research activity. Very flexible. Practices different tenses and SHORT FORM ANSWERS. 2 a - b - c Desert Island Small groups. Explorer groups making a map. Information exchange. Practices “DO YOU KNOW WHERE..?” and REQUESTS. 3a-b Birthday presents Individuals or small groups. Looking for the best buys in 4 shops. Practices COMPARATIVES AND SUPERLATIVES...
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...Singapore Press Holding A Case Study GROUP 6 Special Group Project S P Jain Center of Management Singapore Amit Ambardekar Apoorv Babel GMBA07F261 GMBA07F278 Manu Gupta Parul Nagpal GMBA07D169 GMBA07D240 Preface S P Jain Center of Management has the academic support of Bharatiya Vidya Bhavan's. S P Jain Institute of Management & Research, Mumbai is ranked among the Top Ten Business Schools in Asia and India. In order to replicate its success and achievements in management education in the global arena, S P Jain decided to established centers of excellence in different parts of the world. The first international campus of S P Jain was established at the prestigious Knowledge Village in Dubai in the year 2004. and the 2nd international campus in the city of Singapore. Global MBA program of the S P Jain Center of Management is designed to train individuals to work in the new global economy. With over 900 teaching hours, the course is equal to most two-year MBA programs. The program is conducted jointly at S P Jain’s Dubai and Singapore campuses. As a part of the curriculum, students are required to do a “Special Group Project” based mainly on the Industry Research. We, for this, have taken up a project on Singapore Press Holdings. The project is a case study which looks into: a). History of SPH b). SPH foray into internet - AsiaOne c). AsiaOne, Journey d). ST...
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...If Saab becomes Chinese should it rename? • Vladimir Djurovic, president at Labbrand, suggests the name might not work well in China. “We have already found in previous research projects on car brand names, that names with this term were not a favourite choice in China because they are a little too spiritual”. • Given both Labbrand’s expertise and MG’s experience, the acquisition might be the perfect opportunity for repositioning the Saab brand, especially if the product line were to change. However this move is not risk-free. • Saab’s name “萨博” is widely recognized by the Chinese audience, so renaming might mean losing loyal customers. To solve this Vladimir Djurovic, president of Labbrand, believes that “instead of renaming, Saab could consider developing a better tagline to fit the Chinese market and make the brand more vivid in the imagination of Chinese consumers”. Chivas Regal Trademark Case • Chivas Brothers failed to establish that the spirits brand was “well-known” in China before the registration of Chivas Regal clothing in 2003, which would have been grounds to deny the application.Before the 2003 registration by the Wenzhou squatter, Chivas Brothers (the brand owner) had registered the marks in a number of Classes, including 33, which includes alcoholic beverages. However, just because a brand owner registers the mark in one Class this does not automatically protect against other registrants for different goods/services or for products in other Classes...
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...Using one specific company that you are familiar, examine the actual and potential impacts of globalisation on that company. Explain the reasoning behind the points you make. Evaluate possible strategies going forward which the company might use to respond to the impacts you have identified. 1. INTRODUCTION Globalisation is a word that is frequently being used by everyone, from politicians to businessmen and is often referred to closely united economies worldwide, with products, people and money moving easily; in greater volume and value throughout the world. It can be defined as “the process of transformation of local phenomena into global ones. It can be described as the process by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, sociocultural and political forces.” (Wall, Minocha and Rees, 2010, pg 14) Under the economist’s view point, globalisation focuses on: - • Growth of international trade • Increase in international capital flows • The developing control of multi-national company’s (MNCs) into the domestic and global markets Globalisation is not new, but is “a product of the industrial revolution. Britain grew rich in the 19th century as the first global economic superpower,” (BBC, 2011) due to its greater manufacturing technology and improved global communications such as steamships and railroads. However the possibility speed and scale of globalisation...
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