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Entertainment Instruction

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A hard copy of this report (2-3 pages, excluding appendices, single-spaced, 12-point font; please do NOT put the assignment into folders – just the stapled pages is all we need, and a cover page is optional) is due in class on the date the case is scheduled for class discussion in the above schedule. You need to be physically present in class for us to accept a hard copy of your assignment. Assignment: Analyze the case information, and after updating the case information with current information on the industry and company, suggest some strategic options that the company can follow in the future. Your strategy recommendation should be relevant for the present time, rather than for the time when the case was written (which could be a few years earlier). In other words, the case is only meant to give you some background information. Your analysis has to go beyond the information presented in the case study. Please use the following format in your write-up (page suggestions are single-spaced, but make sure you adhere to the 3-page limit): please refer to case in all parts, and do at least 2 different case graph and data analyses in the parts that you think will best fit in the context. ( might be in the 3rd part. The case data and graphs should be in the appendix.)
1. (½-page). Briefly summarize the company and its businesses.
2. (½-page). Define clearly and concisely the strategic challenges facing the industry and firm today (please refer to the case and you will need to update the case information with outside research in this section – the case might be a few years old, but we are interested in the current situation – please reference your sources)—might be one resource? You can choose the best number of resources to answer this part
3. (1- 1½ pages). Identify at least three strategic growth opportunities for the company using a full sentence or a short

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