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Entrepeneural Leadership

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Entrepreneurial Leadership
Contemporary Business, BUS 508
July 17, 2011

Entrepreneurial Leadership
Discuss the common elements described in the theories/philosophies of Case, Kouzes, and Drucker including how their principles/strategies relate to the new definition of entrepreneurial leadership presented in Understanding Entrepreneurial Leadership in today’s Dynamic Markets.
Knowing what it takes to become an entrepreneur and establish a successful and thriving business is not easy. Entrepreneurs are risk takers and they understand that no matter how small or large the venture there must be a strategy and a business plan in place in order to operate a profitable business. In order to accomplish this there are particular leadership skills, practices, and principles that are required. Social ecologist Peter Drucker, Former AOL CEO and Chairman Steve Case, and leadership scholar James Kouzes each have a different set of common elements, however, they all share similar principles, philosophies, and strategies that define what is expected of an entrepreneur and the relationship between their philosophies and the new era and definition of entrepreneurial leadership.
Former AOL CEO and Chairman Steve Case based his philosophy on the 3P’s “People, Passion, and Perseverance”. In the video Steve Case described the realization that the technology industry was out of touch with the people by making technology too complicated to use and that consumers wanted simplicity in technology. By focusing on this realization Case concentrated his efforts on how people could interact with technology and enjoy it at the same time. This led to the creation of America Online which allowed consumers to chat and interact with each other. Case’s passion, dedication and perseverance to his work is what led AOL to become the largest Internet company in the world as well as the best and

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