Adeniji Damilola – UrbanMakes (MAKS) UrbanMakes (www.urbanmakes.com) is an online hair and body shop, that allows females and even males easily obtain quality or well-known brands of hair and body products. 1. PERSONAL BACKGROUND AND FAMILY HISTORY OF THE ENTREPRENEUR?
Adeniji Damilola, founder of UrbanMakes, is Nigerian by birth and comes from a family of four (4).

2. HOW DID SHE START? WHAT PROMPTED HER TO START?
She found herself always hunting for hair products when she came to Accra from Nigeria which was hardly ever successful. When she finally found the products after a long search, they were often above her budget. She said, “…the desire to make quality, “hard to find” products easily accessible at super affordable prices inspired me to start UrbanMakes.”

3. AT WHAT AGE DID SHE START?
Adeniji Damilola started this business at the age of 21.

4. DID SHE EXPERIENCE ANY FAILURES?
Adeniji Damilola, like most or all entrepreneurs, also experienced failures.

5. IN WHAT WAY DID SHE FAIL? (b) HOW MANY TIMES?
Damilola Adeniji mainly experienced failures from selling at events. This usually happens if enough sales are not made to cancel out the cost of purchasing a stand at the event. She has participated in many events hence there is no definite number of how many failures she experienced.

6. DID SHE RECEIVE ASSSISTANCE FROM SOMEONE?
Damilola did not receive assistance from anyone. She financed and motivated herself along the way.

7. DID SHE HAVE ENOUGH RESOURCES OR CAPITAL TO START?
One would not say she had enough resources or capital to start. Damilola used her own money to start UrbanMakes on a small scale.

8. HOW INNOVATIVE WERE HER IDEAS AT THAT TIME?
Damilola’s idea was innovative at that time because instead of one walking into a shop to get products, the person could shop for the products in the